<\/span><\/h3>\n\n\n\nNhi\u1ec1u marketer hi\u1ec7n nay v\u1eabn g\u1eb7p kh\u00f3 kh\u0103n khi ph\u00e2n bi\u1ec7t gi\u1eefa h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi mua h\u00e0ng. H\u00e0nh tr\u00ecnh ng\u01b0\u1eddi mua h\u00e0ng ch\u1ec9 l\u00e0 qu\u00e1 tr\u00ecnh mua s\u1eafm t\u1eeb vi\u1ec7c nh\u1eadn th\u1ee9c nhu c\u1ea7u \u0111\u1ebfn t\u00ecm ki\u1ebfm th\u00f4ng tin, l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u00e1nh gi\u00e1 sau mua. Ng\u01b0\u1ee3c l\u1ea1i, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1c \u0111i\u1ec3m xu\u1ea5t hi\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. \u0110i\u1ec3m ch\u1ea1m (TouchPoint) l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong b\u1ea3n \u0111\u1ed3, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft k\u1ebf c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
V\u00ed d\u1ee5, Spotify, m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng truy\u1ec1n ph\u00e1t \u00e2m thanh h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u00e3 thi\u1ebft k\u1ebf b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u1edbi 6 giai \u0111o\u1ea1n, t\u1eeb M\u1edf \u1ee9ng d\u1ee5ng \u0111\u1ebfn Ph\u1ea3n h\u1ed3i. Th\u00f4ng qua b\u1ea3n \u0111\u1ed3 n\u00e0y, Spotify x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u1ed9ng c\u01a1 suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c c\u1ea3i ti\u1ebfn v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/lh7-us.googleusercontent.com\/FKJkbmhEJ885rmnKvmItnRB7oOZXkCV0rKHN5aONzSLWvAg8DfAUFJOKUt3YfaY72jfl8CoQu7Om71t91h4RFMmDp3zp42z6ySH3FOOwdMoAExXaWEQGb8-yzS3vzYVoFa3D6QPKznGbuBpitTJtpfY\")
<\/figure>\n\n\n\n<\/span>M\u1ee5c Ti\u00eau v\u00e0 \u0110\u1eb7c \u0110i\u1ec3m c\u1ee7a B\u1ea3n \u0110\u1ed3 H\u00e0nh Tr\u00ecnh Kh\u00e1ch H\u00e0ng<\/span><\/h3>\n\n\n\n<\/span>Thi\u1ebft L\u1eadp M\u1ee5c Ti\u00eau R\u00f5 R\u00e0ng:<\/span><\/h4>\n\n\n\n\n- Marketer c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n. \u0110i\u1ec1u n\u00e0y gi\u00fap l\u00e0m r\u00f5 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea3n \u0111\u1ed3 s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n. C\u00e2u h\u1ecfi nh\u01b0 “B\u1ea3n \u0111\u1ed3 n\u00e0y mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec?” v\u00e0 “\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u?” s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea3n \u0111\u1ed3.<\/li>\n<\/ul>\n\n\n\n
<\/span>X\u00e1c \u0110\u1ecbnh V\u1ecb Tr\u00ed Hi\u1ec7n T\u1ea1i c\u1ee7a Th\u01b0\u01a1ng Hi\u1ec7u:<\/span><\/h4>\n\n\n\n\n- Kh\u1ea3o s\u00e1t t\u1ec7p kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u1ecd \u0111ang ngh\u0129 g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 ngu\u1ed3n th\u00f4ng tin qu\u00fd b\u00e1u \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c. Nh\u1eefng c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 nh\u01b0 “Kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?” v\u00e0 “Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m g\u00ec \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng?” c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh r\u00f5 v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n
<\/span>M\u00f4 T\u1ea3 Chi Ti\u1ebft v\u1ec1 Ch\u00e2n Dung Kh\u00e1ch H\u00e0ng:<\/span><\/h4>\n\n\n\n\n- X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 t\u1ec7p kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t. Nh\u1eefng b\u1ea3ng d\u1eef li\u1ec7u tr\u1ef1c quan s\u1ebd h\u1ed7 tr\u1ee3 vi\u1ec7c n\u00e0y, gi\u00fap marketer ch\u1ecdn ra ch\u00e2n dung ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n
<\/span>T\u1ed5ng H\u1ee3p L\u1ea1i T\u1ea5t C\u1ea3 \u0110i\u1ec3m Ch\u1ea1m:<\/span><\/h4>\n\n\n\n\n- D\u1ef1a tr\u00ean th\u00f4ng tin t\u00ecm ki\u1ebfm, t\u1ed5ng h\u1ee3p l\u1ea1i t\u1ea5t c\u1ea3 \u0111i\u1ec3m ch\u1ea1m c\u00f3 th\u1ec3 thu h\u00fat t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u00e0 s\u1ef1 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00e1ch tri\u1ec3n khai chi\u1ebfn d\u1ecbch.<\/li>\n<\/ul>\n\n\n\n
<\/span>Ti\u1ebfn H\u00e0nh Th\u1eed Nghi\u1ec7m v\u00e0 Ki\u1ec3m Ch\u1ee9ng:<\/span><\/h4>\n\n\n\n\n- Tr\u01b0\u1edbc khi tri\u1ec3n khai, c\u1ea7n th\u1eed nghi\u1ec7m b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 th\u1ef1c t\u1ebf. Cu\u1ed9c th\u1ea3o lu\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111a chi\u1ec1u t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan l\u00e0 quan tr\u1ecdng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a b\u1ea3n \u0111\u1ed3.<\/li>\n<\/ul>\n\n\n\n
B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 th\u1ea5u hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd, gi\u00fap t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb t\u1eeb m\u1ed7i \u0111i\u1ec3m ch\u1ea1m.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean t\u1ea1o ra c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u00f4ng d\u1ef1a v\u00e0o d\u1ef1 \u0111\u1ecbnh ban \u0111\u1ea7u, khi\u1ebfn cho vi\u1ec7c th\u1ea5u hi\u1ec3u h\u00e0nh vi c\u1ee7a h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Theo th\u00f4ng tin t\u1eeb Baymard, m\u1ed9t \u0111\u1ed1i t\u00e1c nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u v\u1edbi h\u01a1n 17.500 th\u01b0\u01a1ng hi\u1ec7u, t\u1ef7<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143,154],"tags":[],"class_list":{"0":"post-4764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-creative-3","7":"category-news"},"yoast_head":"\n
B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: C\u00f4ng c\u1ee5 H\u1eefu \u00edch gi\u00fap Marketer Th\u1ea5u Hi\u1ec3u H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: C\u00f4ng c\u1ee5 H\u1eefu \u00edch gi\u00fap Marketer Th\u1ea5u Hi\u1ec3u H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng - Marketo\" \/>\n<meta property=\"og:description\" content=\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean t\u1ea1o ra c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u00f4ng d\u1ef1a v\u00e0o d\u1ef1 \u0111\u1ecbnh ban \u0111\u1ea7u, khi\u1ebfn cho vi\u1ec7c th\u1ea5u hi\u1ec3u h\u00e0nh vi c\u1ee7a h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Theo th\u00f4ng tin t\u1eeb Baymard, m\u1ed9t \u0111\u1ed1i t\u00e1c nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u v\u1edbi h\u01a1n 17.500 th\u01b0\u01a1ng hi\u1ec7u, t\u1ef7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketo\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-18T13:14:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T03:19:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh7-us.googleusercontent.com\/u8txsmGG4cBQtjgbWq4k01B5PpMW2ywEGJtuIFhIwL_EQT6DDKVdw6E8vr1yqW-tSoyaVQmQS6MB6LMdtGRb-tZgdSdINUb3_DIlJMGjSm_m5ugzqPjF_vdmna0mwHm5HHL0NX7APe3S_wWkvf9FZq8\" \/>\n<meta name=\"author\" content=\"Vy H\u1ed3ng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vy H\u1ed3ng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/\",\"url\":\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/\",\"name\":\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: C\u00f4ng c\u1ee5 H\u1eefu \u00edch gi\u00fap Marketer Th\u1ea5u Hi\u1ec3u H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng - Marketo\",\"isPartOf\":{\"@id\":\"https:\/\/marketo.com.vn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lh7-us.googleusercontent.com\/u8txsmGG4cBQtjgbWq4k01B5PpMW2ywEGJtuIFhIwL_EQT6DDKVdw6E8vr1yqW-tSoyaVQmQS6MB6LMdtGRb-tZgdSdINUb3_DIlJMGjSm_m5ugzqPjF_vdmna0mwHm5HHL0NX7APe3S_wWkvf9FZq8\",\"datePublished\":\"2024-01-18T13:14:17+00:00\",\"dateModified\":\"2024-04-11T03:19:28+00:00\",\"author\":{\"@id\":\"https:\/\/marketo.com.vn\/#\/schema\/person\/aaf5750d6a096cbdc808b85a8307dd6c\"},\"breadcrumb\":{\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/#primaryimage\",\"url\":\"https:\/\/lh7-us.googleusercontent.com\/u8txsmGG4cBQtjgbWq4k01B5PpMW2ywEGJtuIFhIwL_EQT6DDKVdw6E8vr1yqW-tSoyaVQmQS6MB6LMdtGRb-tZgdSdINUb3_DIlJMGjSm_m5ugzqPjF_vdmna0mwHm5HHL0NX7APe3S_wWkvf9FZq8\",\"contentUrl\":\"https:\/\/lh7-us.googleusercontent.com\/u8txsmGG4cBQtjgbWq4k01B5PpMW2ywEGJtuIFhIwL_EQT6DDKVdw6E8vr1yqW-tSoyaVQmQS6MB6LMdtGRb-tZgdSdINUb3_DIlJMGjSm_m5ugzqPjF_vdmna0mwHm5HHL0NX7APe3S_wWkvf9FZq8\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/marketo.com.vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: C\u00f4ng c\u1ee5 H\u1eefu \u00edch gi\u00fap Marketer Th\u1ea5u Hi\u1ec3u H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketo.com.vn\/#website\",\"url\":\"https:\/\/marketo.com.vn\/\",\"name\":\"Marketo\",\"description\":\"Tin T\u1ee9c Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketo.com.vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketo.com.vn\/#\/schema\/person\/aaf5750d6a096cbdc808b85a8307dd6c\",\"name\":\"Vy H\u1ed3ng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketo.com.vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cc7c9e0eee5399d67e3369d5b53fc0a136936f00d3fce725e9d6799a171fae6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cc7c9e0eee5399d67e3369d5b53fc0a136936f00d3fce725e9d6799a171fae6e?s=96&d=mm&r=g\",\"caption\":\"Vy H\u1ed3ng\"},\"url\":\"https:\/\/marketo.com.vn\/index.php\/author\/vytth-mararting\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: C\u00f4ng c\u1ee5 H\u1eefu \u00edch gi\u00fap Marketer Th\u1ea5u Hi\u1ec3u H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng - Marketo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/","og_locale":"en_US","og_type":"article","og_title":"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: C\u00f4ng c\u1ee5 H\u1eefu \u00edch gi\u00fap Marketer Th\u1ea5u Hi\u1ec3u H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng - Marketo","og_description":"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean t\u1ea1o ra c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u00f4ng d\u1ef1a v\u00e0o d\u1ef1 \u0111\u1ecbnh ban \u0111\u1ea7u, khi\u1ebfn cho vi\u1ec7c th\u1ea5u hi\u1ec3u h\u00e0nh vi c\u1ee7a h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Theo th\u00f4ng tin t\u1eeb Baymard, m\u1ed9t \u0111\u1ed1i t\u00e1c nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u v\u1edbi h\u01a1n 17.500 th\u01b0\u01a1ng hi\u1ec7u, t\u1ef7","og_url":"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/","og_site_name":"Marketo","article_published_time":"2024-01-18T13:14:17+00:00","article_modified_time":"2024-04-11T03:19:28+00:00","og_image":[{"url":"https:\/\/lh7-us.googleusercontent.com\/u8txsmGG4cBQtjgbWq4k01B5PpMW2ywEGJtuIFhIwL_EQT6DDKVdw6E8vr1yqW-tSoyaVQmQS6MB6LMdtGRb-tZgdSdINUb3_DIlJMGjSm_m5ugzqPjF_vdmna0mwHm5HHL0NX7APe3S_wWkvf9FZq8"}],"author":"Vy H\u1ed3ng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vy H\u1ed3ng","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/","url":"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/","name":"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: C\u00f4ng c\u1ee5 H\u1eefu \u00edch gi\u00fap Marketer Th\u1ea5u Hi\u1ec3u H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng - Marketo","isPartOf":{"@id":"https:\/\/marketo.com.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/#primaryimage"},"image":{"@id":"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/#primaryimage"},"thumbnailUrl":"https:\/\/lh7-us.googleusercontent.com\/u8txsmGG4cBQtjgbWq4k01B5PpMW2ywEGJtuIFhIwL_EQT6DDKVdw6E8vr1yqW-tSoyaVQmQS6MB6LMdtGRb-tZgdSdINUb3_DIlJMGjSm_m5ugzqPjF_vdmna0mwHm5HHL0NX7APe3S_wWkvf9FZq8","datePublished":"2024-01-18T13:14:17+00:00","dateModified":"2024-04-11T03:19:28+00:00","author":{"@id":"https:\/\/marketo.com.vn\/#\/schema\/person\/aaf5750d6a096cbdc808b85a8307dd6c"},"breadcrumb":{"@id":"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/#primaryimage","url":"https:\/\/lh7-us.googleusercontent.com\/u8txsmGG4cBQtjgbWq4k01B5PpMW2ywEGJtuIFhIwL_EQT6DDKVdw6E8vr1yqW-tSoyaVQmQS6MB6LMdtGRb-tZgdSdINUb3_DIlJMGjSm_m5ugzqPjF_vdmna0mwHm5HHL0NX7APe3S_wWkvf9FZq8","contentUrl":"https:\/\/lh7-us.googleusercontent.com\/u8txsmGG4cBQtjgbWq4k01B5PpMW2ywEGJtuIFhIwL_EQT6DDKVdw6E8vr1yqW-tSoyaVQmQS6MB6LMdtGRb-tZgdSdINUb3_DIlJMGjSm_m5ugzqPjF_vdmna0mwHm5HHL0NX7APe3S_wWkvf9FZq8"},{"@type":"BreadcrumbList","@id":"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/ban-do-hanh-trinh-khach-hang-cong-cu-huu-ich-giup-marketer-thau-hieu-hanh-vi-nguoi-tieu-dung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/marketo.com.vn\/"},{"@type":"ListItem","position":2,"name":"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: C\u00f4ng c\u1ee5 H\u1eefu \u00edch gi\u00fap Marketer Th\u1ea5u Hi\u1ec3u H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng"}]},{"@type":"WebSite","@id":"https:\/\/marketo.com.vn\/#website","url":"https:\/\/marketo.com.vn\/","name":"Marketo","description":"Tin T\u1ee9c Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketo.com.vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/marketo.com.vn\/#\/schema\/person\/aaf5750d6a096cbdc808b85a8307dd6c","name":"Vy H\u1ed3ng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketo.com.vn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cc7c9e0eee5399d67e3369d5b53fc0a136936f00d3fce725e9d6799a171fae6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cc7c9e0eee5399d67e3369d5b53fc0a136936f00d3fce725e9d6799a171fae6e?s=96&d=mm&r=g","caption":"Vy H\u1ed3ng"},"url":"https:\/\/marketo.com.vn\/index.php\/author\/vytth-mararting\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/4764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=4764"}],"version-history":[{"count":1,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/4764\/revisions"}],"predecessor-version":[{"id":4765,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/4764\/revisions\/4765"}],"wp:attachment":[{"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=4764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=4764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=4764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"\/](\"https:\/\/lh7-us.googleusercontent.com\/u8txsmGG4cBQtjgbWq4k01B5PpMW2ywEGJtuIFhIwL_EQT6DDKVdw6E8vr1yqW-tSoyaVQmQS6MB6LMdtGRb-tZgdSdINUb3_DIlJMGjSm_m5ugzqPjF_vdmna0mwHm5HHL0NX7APe3S_wWkvf9FZq8\")
<\/figure>\n\n\n\n