{"id":4768,"date":"2024-01-18T13:19:05","date_gmt":"2024-01-18T13:19:05","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=4768"},"modified":"2024-04-11T03:19:19","modified_gmt":"2024-04-11T03:19:19","slug":"tiktok-chao-don-self-attributing-network-san-dieu-nang-tam-hieu-qua-quang-cao-thuong-hieu","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/tiktok-chao-don-self-attributing-network-san-dieu-nang-tam-hieu-qua-quang-cao-thuong-hieu\/","title":{"rendered":"TikTok Ch\u00e0o \u0110\u00f3n Self-Attributing Network (SAN) &#8211; \u0110i\u1ec1u N\u00e2ng T\u1ea7m Hi\u1ec7u Qu\u1ea3 Qu\u1ea3ng C\u00e1o Th\u01b0\u01a1ng Hi\u1ec7u"},"content":{"rendered":"\n<p>TikTok \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ch\u1ea1m, \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. V\u1edbi m\u00f4 h\u00ecnh \u0111o l\u01b0\u1eddng cu\u1ed1i c\u00f9ng hi\u1ec7n t\u1ea1i, nghi\u00ean c\u1ee9u th\u00e1ng 4\/2021 c\u1ee7a Nielsen cho th\u1ea5y TikTok \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u1edbi 67% ng\u01b0\u1eddi d\u00f9ng, trong khi 96% \u0111\u00e3 xem qu\u1ea3ng c\u00e1o v\u00e0 84% kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m sau \u0111\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/UTYWgij7HjczMHtOkWUDYY22mloLG7B7ujrnOj_gddQs6wbQ1ITcYm5iRqXG9MHqwccCk0jvRYmz9Yzd7pkt5tFqEHbgQs6xVZTtvHQUEd6nCMc8SKtARkAEGQw6aPLurgby6owWQZxtwhoIQJ9Z2hg\" alt=\"\"\/><\/figure>\n\n\n\n<p>M\u1eb7c d\u00f9 TikTok n\u1ed5i b\u1eadt v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c, c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7n t\u1ea1i ch\u01b0a th\u1ef1c s\u1ef1 ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. 79% l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i tr\u00ean TikTok b\u1ecb b\u1ecf s\u00f3t, ch\u1ee7 y\u1ebfu do m\u00f4 h\u00ecnh cu\u1ed1i c\u00f9ng Last-click Attribution.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/tiktok-chao-don-self-attributing-network-san-dieu-nang-tam-hieu-qua-quang-cao-thuong-hieu\/#Thach_Thuc_trong_Do_Luong_Hieu_Qua\" title=\"Th\u00e1ch Th\u1ee9c trong \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3\">Th\u00e1ch Th\u1ee9c trong \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/tiktok-chao-don-self-attributing-network-san-dieu-nang-tam-hieu-qua-quang-cao-thuong-hieu\/#Giai_Phap_Toi_Uu_Hoa_Self-Attributing_Network_SAN\" title=\"Gi\u1ea3i Ph\u00e1p T\u1ed1i \u01afu H\u00f3a: Self-Attributing Network (SAN)\">Gi\u1ea3i Ph\u00e1p T\u1ed1i \u01afu H\u00f3a: Self-Attributing Network (SAN)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/tiktok-chao-don-self-attributing-network-san-dieu-nang-tam-hieu-qua-quang-cao-thuong-hieu\/#Ghi_Chu_Ve_Thuong_Hieu_Som_Chuyen_Doi\" title=\"Ghi Ch\u00fa V\u1ec1 Th\u01b0\u01a1ng Hi\u1ec7u S\u1edbm Chuy\u1ec3n \u0110\u1ed5i\">Ghi Ch\u00fa V\u1ec1 Th\u01b0\u01a1ng Hi\u1ec7u S\u1edbm Chuy\u1ec3n \u0110\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/tiktok-chao-don-self-attributing-network-san-dieu-nang-tam-hieu-qua-quang-cao-thuong-hieu\/#Tuong_Lai_Sang_Tao_cua_Quang_Cao_tren_TikTok\" title=\"T\u01b0\u01a1ng Lai S\u00e1ng T\u1ea1o c\u1ee7a Qu\u1ea3ng C\u00e1o tr\u00ean TikTok\">T\u01b0\u01a1ng Lai S\u00e1ng T\u1ea1o c\u1ee7a Qu\u1ea3ng C\u00e1o tr\u00ean TikTok<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thach_Thuc_trong_Do_Luong_Hieu_Qua\"><\/span>Th\u00e1ch Th\u1ee9c trong \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chuy\u00ean gia gi\u1ea3i th\u00edch r\u1eb1ng s\u1ef1 di chuy\u1ec3n gi\u1eefa c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng \u0111a d\u1ea1ng t\u1ea1o kh\u00f3 kh\u0103n cho vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 kh\u00f4ng to\u00e0n di\u1ec7n v\u00e0 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u thi\u1ebfu c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 hi\u1ec7u su\u1ea5t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giai_Phap_Toi_Uu_Hoa_Self-Attributing_Network_SAN\"><\/span>Gi\u1ea3i Ph\u00e1p T\u1ed1i \u01afu H\u00f3a: Self-Attributing Network (SAN)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, TikTok gi\u1edbi thi\u1ec7u SAN, hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 &#8220;SRN n\u00e2ng cao&#8221; tr\u00ean AppsFlyer. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean TikTok. SAN nh\u1eadn di\u1ec7n ch\u00ednh x\u00e1c l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1o c\u00e1o m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng t\u1ea1i Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o TikTok, kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0110\u1ed1i t\u00e1c \u0110o l\u01b0\u1eddng Di \u0111\u1ed9ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>SAN, m\u1eb7c d\u00f9 kh\u00f4ng t\u1ea1o ra k\u1ebft qu\u1ea3 ngay l\u1eadp t\u1ee9c, nh\u01b0ng cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean t\u1eebng \u0111i\u1ec3m ch\u1ea1m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ghi_Chu_Ve_Thuong_Hieu_Som_Chuyen_Doi\"><\/span>Ghi Ch\u00fa V\u1ec1 Th\u01b0\u01a1ng Hi\u1ec7u S\u1edbm Chuy\u1ec3n \u0110\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GAMOTA, \u0111\u01a1n v\u1ecb h\u00e0ng \u0111\u1ea7u v\u1ec1 ph\u00e1t h\u00e0nh game t\u1ea1i Vi\u1ec7t Nam, l\u00e0 m\u1ed9t v\u00ed d\u1ee5 s\u00e1ng t\u1ea1o s\u1edbm chuy\u1ec3n \u0111\u1ed5i sang SAN. \u00c1p d\u1ee5ng t\u1eeb th\u00e1ng 5\/2023, h\u1ecd \u0111\u00e3 ghi nh\u1eadn t\u0103ng 13% v\u1ec1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t v\u00e0 gi\u1ea3m 22% v\u1ec1 chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i (CPI).<\/p>\n\n\n\n<p>Ph\u00f3ng vi\u00ean tr\u00f2 chuy\u1ec7n v\u1edbi ch\u1ecb Ph\u1ea1m Thanh Huy\u1ec1n, Qu\u1ea3n l\u00fd Hi\u1ec7u su\u1ea5t c\u1ee7a GAMOTA, nh\u1eadn th\u1ea5y s\u1ef1 th\u00e0nh c\u00f4ng sau chuy\u1ec3n \u0111\u1ed5i SAN. &#8220;TikTok \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i sau khi chuy\u1ec3n \u0111\u1ed5i SAN. Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y s\u1ef1 gia t\u0103ng c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, g\u00f3p ph\u1ea7n quan tr\u1ecdng v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c d\u1ef1 \u00e1n c\u1ee7a ch\u00fang t\u00f4i.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/-srSjbRQ9Yka66jRBqMz6z9E1TcFY3S88adfDzVEwIRr0qKvuITnWKLIMSXAYWS2zVfGy70C9Q2qu8E760P5SOmX71HA-s9D3O89rYn-oB_DQrq5gwtK3gPEtJ2s_j33qpZn42gy72NOPwW86EBPvbQ\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tuong_Lai_Sang_Tao_cua_Quang_Cao_tren_TikTok\"><\/span>T\u01b0\u01a1ng Lai S\u00e1ng T\u1ea1o c\u1ee7a Qu\u1ea3ng C\u00e1o tr\u00ean TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, TikTok ch\u1ee9ng t\u1ecf cam k\u1ebft \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ea1ng SAN l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ef1 tin h\u01a1n trong vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh tr\u00ean TikTok, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh m\u00f9a l\u1ec5 v\u00e0 T\u1ebft Nguy\u00ean \u0111\u00e1n s\u1eafp t\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ch\u1ea1m, \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. V\u1edbi m\u00f4 h\u00ecnh \u0111o l\u01b0\u1eddng cu\u1ed1i c\u00f9ng hi\u1ec7n t\u1ea1i, nghi\u00ean c\u1ee9u th\u00e1ng 4\/2021 c\u1ee7a Nielsen cho th\u1ea5y TikTok<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,154],"tags":[],"class_list":{"0":"post-4768","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding-2","7":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok Ch\u00e0o \u0110\u00f3n Self-Attributing Network (SAN) - \u0110i\u1ec1u N\u00e2ng T\u1ea7m Hi\u1ec7u Qu\u1ea3 Qu\u1ea3ng C\u00e1o Th\u01b0\u01a1ng Hi\u1ec7u - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/18\/tiktok-chao-don-self-attributing-network-san-dieu-nang-tam-hieu-qua-quang-cao-thuong-hieu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Ch\u00e0o \u0110\u00f3n Self-Attributing Network (SAN) - \u0110i\u1ec1u N\u00e2ng T\u1ea7m Hi\u1ec7u Qu\u1ea3 Qu\u1ea3ng C\u00e1o Th\u01b0\u01a1ng Hi\u1ec7u - Marketo\" \/>\n<meta property=\"og:description\" content=\"TikTok \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ch\u1ea1m, \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. 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