{"id":4777,"date":"2024-01-19T02:33:57","date_gmt":"2024-01-19T02:33:57","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=4777"},"modified":"2024-04-11T03:19:02","modified_gmt":"2024-04-11T03:19:02","slug":"transform-awards-2023-hands-collective-ghi-diem-voi-3-hang-muc-quan-trong-ve-chien-luoc-thuong-hieu-cho-eggyolk-coffee","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/01\/19\/transform-awards-2023-hands-collective-ghi-diem-voi-3-hang-muc-quan-trong-ve-chien-luoc-thuong-hieu-cho-eggyolk-coffee\/","title":{"rendered":"Transform Awards 2023: Hands Collective Ghi \u0110i\u1ec3m V\u1edbi 3 H\u1ea1ng M\u1ee5c Quan Tr\u1ecdng v\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c Th\u01b0\u01a1ng Hi\u1ec7u cho Eggyolk Coffee"},"content":{"rendered":"\n<p>Trong s\u1ef1 ki\u1ec7n Transform Awards Asia v\u1eeba di\u1ec5n ra t\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i v\u00e0o th\u00e1ng 11 v\u1eeba qua, Hands Collective \u0111\u00e3 ghi danh t\u00ean m\u00ecnh v\u1edbi 3 gi\u1ea3i th\u01b0\u1edfng quan tr\u1ecdng, bao g\u1ed3m c\u1ea3 c\u00fap v\u00e0ng v\u00e0 c\u00fap b\u1ea1c, trong l\u1ea7n \u0111\u1ea7u tham gia v\u1edbi d\u1ef1 \u00e1n th\u01b0\u01a1ng hi\u1ec7u Eggyolk Coffee.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Gb0WHLJDZ70c7e8HsUQ79JfibxIVCrEhYJawK59ZrXY7leYUSFNMhAr6DR4ZWZey5rZUA131nWhibROSYzo0-ul_ow_zeeQ9DWuRD-NFfm4EdAKwu4BtnXk2eih6K1c2QX-sh6hoB4mVl8b7ei6sPMk\" alt=\"\"\/><\/figure>\n\n\n\n<p>Hands Collective \u0111\u00e3 xu\u1ea5t s\u1eafc nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c gi\u1ea3i th\u01b0\u1edfng sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u1ea3i V\u00e0ng &#8211; H\u1ea1ng m\u1ee5c &#8220;Tri\u1ec3n Khai Th\u01b0\u01a1ng Hi\u1ec7u Xu\u1ea5t S\u1eafc Nh\u1ea5t&#8221; (Best Implementation of Brand Development Project).<\/li>\n\n\n\n<li>Gi\u1ea3i B\u1ea1c &#8211; H\u1ea1ng m\u1ee5c &#8220;Thi\u1ebft K\u1ebf Th\u01b0\u01a1ng Hi\u1ec7u Ng\u00e0nh \u0110\u1ed3 \u0102n &amp; U\u1ed1ng Xu\u1ea5t S\u1eafc Nh\u1ea5t&#8221; (Best visual identity from the food and beverage sector).<\/li>\n\n\n\n<li>Gi\u1ea3i V\u00e0ng &#8211; H\u1ea1ng m\u1ee5c &#8220;Chi\u1ebfn L\u01b0\u1ee3c Gia Th\u01b0\u01a1ng Hi\u1ec7u Xu\u1ea5t S\u1eafc Nh\u1ea5t&#8221; (Brand Strategist of the year) d\u00e0nh cho Th\u1ecbnh Nguy\u1ec5n &#8211; Strategy Director c\u1ee7a Hands Collective.\n<ul class=\"wp-block-list\">\n<li><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ctE9bojbDq__tdqmeqF5M9iGviPK4EerR6wKDwRp9QDZ3FL9OwLJ-IgLutRy0UE3kBfNWs6EtLGPv_G6nfNdQZ42BI9ltkN50YN_DXuTlMSGo2re_67M1ePg-cDKahpC4x7fmR4hl98LfYk1B8CKBKY\" width=\"602\" height=\"421\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Transform Awards l\u00e0 m\u1ed9t gi\u1ea3i th\u01b0\u1edfng qu\u1ed1c t\u1ebf t\u1ed5 ch\u1ee9c b\u1edfi Transform Magazine nh\u1eb1m t\u00f4n vinh v\u00e0 ghi nh\u1eadn nh\u1eefng d\u1ef1 \u00e1n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9t ph\u00e1 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. N\u01a1i quy t\u1ee5 c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u01b0 Landor and Fitch, Superunion, Future Brand, Meta Design,&#8230;, \u0111\u00e2y l\u00e0 m\u1ed9t gi\u1ea3i th\u01b0\u1edfng \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb mong \u0111\u1ee3i h\u00e0ng n\u0103m.<\/p>\n\n\n\n<p>Hands Collective kh\u00f4ng ch\u1ec9 tham gia m\u00e0 c\u00f2n xu\u1ea5t s\u1eafc gi\u00e0nh chi\u1ebfn th\u1eafng t\u1ea1i c\u00e1c h\u1ea1ng m\u1ee5c \u0111\u00f2i h\u1ecfi s\u1ef1 c\u1ea1nh tranh cao, nh\u01b0 Tri\u1ec3n Khai Th\u01b0\u01a1ng Hi\u1ec7u Xu\u1ea5t S\u1eafc Nh\u1ea5t, v\u01b0\u1ee3t qua c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u01b0 Faw Audi t\u1ea1i Trung Qu\u1ed1c \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng c\u00fap v\u00e0ng.<\/p>\n\n\n\n<p>Theo l\u1eddi chia s\u1ebb c\u1ee7a Hands Collective, &#8220;Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 mang \u00fd ngh\u0129a khi n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai hi\u1ec7u qu\u1ea3 trong th\u1ef1c t\u1ebf. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean gi\u1ea5y v\u00e0 trong portfolio c\u1ee7a c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf.&#8221;<\/p>\n\n\n\n<p>Trong d\u1ef1 \u00e1n Eggyolk Coffee, Hands Collective \u0111\u00e3 h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng, thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ebfn vi\u1ec7c tri\u1ec3n khai nh\u1eadn di\u1ec7n th\u00f4ng qua c\u00e1c \u0111i\u1ec3m b\u00e1n, s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Sayd224JTvmRQT81kZe1sX8my7WhO8a4zireEw_1oUDyIQec97X1i4IZ3l5kND3XVscgO5fLZZPkuUMBwEiM5KtQim91GJQjZ21Y4kY7mhvG0v8B3CcYs8m6XSOTKvTCYIM1GetFmMArtRxGBatIpV4\" alt=\"\"\/><\/figure>\n\n\n\n<p>Ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Hands Collective, Nguy\u1ec5n Quang Th\u1ecbnh, \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn \u0111\u1eb7c bi\u1ec7t t\u1eeb Transform Awards Asia v\u1edbi gi\u1ea3i th\u01b0\u1edfng &#8220;Chi\u1ebfn L\u01b0\u1ee3c Gia Th\u01b0\u01a1ng Hi\u1ec7u c\u1ee7a N\u0103m&#8221; v\u1edbi ki\u1ebfn th\u1ee9c, n\u1ed7 l\u1ef1c v\u00e0 k\u1ebft qu\u1ea3 xu\u1ea5t s\u1eafc trong vi\u1ec7c mang chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi nhi\u1ec1u t\u1ed5 ch\u1ee9c t\u1ea1i Vi\u1ec7t Nam. Anh Th\u1ecbnh v\u01b0\u1ee3t qua c\u00e1c \u1ee9ng vi\u00ean \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng ty l\u1edbn t\u1ea1i Ch\u00e2u \u00c1 nh\u01b0 Feifei Xu t\u1eeb Siegel+Gale, tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam \u0111o\u1ea1t gi\u1ea3i n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/rwmShXR4aB5XSpVLnQVielu04XsBREvFV7M0rcQK6CxZzxyMv62TeuhvabWf0w39h1Or8Ola5r9HfJevvTvzNKkx3OeqSUA4BgW8jIcMUgnvM7sBr881oBrezPIjfzcYba-8tdEJB4xsCJG9eyisunU\" alt=\"\"\/><\/figure>\n\n\n\n<p>Chi\u1ebfn th\u1eafng t\u1ea1i Transform Awards Asia, c\u00f9ng v\u1edbi Red Dot Awards 2023, l\u00e0 s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh cho t\u1ea7m v\u00f3c c\u1ee7a Hands Collective v\u00e0 \u0111\u1ed3ng th\u1eddi l\u00e0 \u0111\u1ed9ng vi\u00ean cho c\u00e1c c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam tr\u00ean h\u00e0nh tr\u00ecnh chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi. V\u1edbi \u0111\u1ed9i ng\u0169 tr\u1ebb trung v\u00e0 nhi\u1ec7t huy\u1ebft, c\u00f9ng tinh th\u1ea7n kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, Hands Collective tin r\u1eb1ng h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c chia s\u1ebb gi\u00e1 tr\u1ecb s\u00e1ng t\u1ea1o v\u1edbi c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong s\u1ef1 ki\u1ec7n Transform Awards Asia v\u1eeba di\u1ec5n ra t\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i v\u00e0o th\u00e1ng 11 v\u1eeba qua, Hands Collective \u0111\u00e3 ghi danh t\u00ean m\u00ecnh v\u1edbi 3 gi\u1ea3i th\u01b0\u1edfng quan tr\u1ecdng, bao g\u1ed3m c\u1ea3 c\u00fap v\u00e0ng v\u00e0 c\u00fap b\u1ea1c, trong l\u1ea7n \u0111\u1ea7u tham gia v\u1edbi d\u1ef1 \u00e1n th\u01b0\u01a1ng hi\u1ec7u Eggyolk Coffee. Hands Collective \u0111\u00e3 xu\u1ea5t s\u1eafc<\/p>\n","protected":false},"author":2,"featured_media":4778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,154],"tags":[],"class_list":{"0":"post-4777","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-2","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transform Awards 2023: Hands Collective Ghi \u0110i\u1ec3m V\u1edbi 3 H\u1ea1ng M\u1ee5c Quan Tr\u1ecdng v\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c Th\u01b0\u01a1ng Hi\u1ec7u cho Eggyolk Coffee - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/01\/19\/transform-awards-2023-hands-collective-ghi-diem-voi-3-hang-muc-quan-trong-ve-chien-luoc-thuong-hieu-cho-eggyolk-coffee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transform Awards 2023: Hands Collective Ghi \u0110i\u1ec3m V\u1edbi 3 H\u1ea1ng M\u1ee5c Quan Tr\u1ecdng v\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c Th\u01b0\u01a1ng Hi\u1ec7u cho Eggyolk Coffee - Marketo\" \/>\n<meta property=\"og:description\" content=\"Trong s\u1ef1 ki\u1ec7n Transform Awards Asia v\u1eeba di\u1ec5n ra t\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i v\u00e0o th\u00e1ng 11 v\u1eeba qua, Hands Collective \u0111\u00e3 ghi danh t\u00ean m\u00ecnh v\u1edbi 3 gi\u1ea3i th\u01b0\u1edfng quan tr\u1ecdng, bao g\u1ed3m c\u1ea3 c\u00fap v\u00e0ng v\u00e0 c\u00fap b\u1ea1c, trong l\u1ea7n \u0111\u1ea7u tham gia v\u1edbi d\u1ef1 \u00e1n th\u01b0\u01a1ng hi\u1ec7u Eggyolk Coffee. 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