{"id":4804,"date":"2024-02-28T07:06:01","date_gmt":"2024-02-28T07:06:01","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=4804"},"modified":"2024-04-11T03:18:25","modified_gmt":"2024-04-11T03:18:25","slug":"nhin-lai-hai-chien-dich-marketing-noi-bat-tao-tieng-vang-cua-pnj-trong-nam-2023","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/nhin-lai-hai-chien-dich-marketing-noi-bat-tao-tieng-vang-cua-pnj-trong-nam-2023\/","title":{"rendered":"Nh\u00ecn l\u1ea1i hai chi\u1ebfn d\u1ecbch Marketing n\u1ed5i b\u1eadt t\u1ea1o ti\u1ebfng vang c\u1ee7a PNJ trong n\u0103m 2023"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/nhin-lai-hai-chien-dich-marketing-noi-bat-tao-tieng-vang-cua-pnj-trong-nam-2023\/#%E2%80%9CLac_tai_loc_%E2%80%93_Than_tai_2023%E2%80%9D_va%E2%80%9CTrao_nhau_khoanh_khac_ghi_dau_mot_doi%E2%80%9D_la_hai_trong_so_nhung_chien_dich_cua_PNJ_thuc_hien_trong_nam_2023_Cac_chien_dich_da_the_hien_duoc_tinh_than_khong_ngung_doi_moi_sang_tao_nang_cao_chat_luong_cac_hoat_dong_tiep_thi_mang_lai_trai_nghiem_gia_tri_hon_cho_khach_hang\" title=\"\u201cL\u1eafc t\u00e0i l\u1ed9c \u2013 Th\u1ea7n t\u00e0i 2023\u201d v\u00e0\u201cTrao nhau kho\u1ea3nh kh\u1eafc, ghi d\u1ea5u m\u1ed9t \u0111\u1eddi\u201d l\u00e0 hai trong s\u1ed1 nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ee7a PNJ th\u1ef1c hi\u1ec7n trong n\u0103m 2023. C\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c tinh th\u1ea7n kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb mang l\u1ea1i tr\u1ea3i nghi\u1ec7m gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng.\">\u201cL\u1eafc t\u00e0i l\u1ed9c \u2013 Th\u1ea7n t\u00e0i 2023\u201d v\u00e0\u201cTrao nhau kho\u1ea3nh kh\u1eafc, ghi d\u1ea5u m\u1ed9t \u0111\u1eddi\u201d l\u00e0 hai trong s\u1ed1 nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ee7a PNJ th\u1ef1c hi\u1ec7n trong n\u0103m 2023. C\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c tinh th\u1ea7n kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb mang l\u1ea1i tr\u1ea3i nghi\u1ec7m gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/nhin-lai-hai-chien-dich-marketing-noi-bat-tao-tieng-vang-cua-pnj-trong-nam-2023\/#Cac_chien_dich_trong_nam_2023_da_giup_PNJ_nhan_duoc_hai_giai_thuong_quan_trong_tai_Giai_thuong_Quang_cao_sang_tao_Viet_Nam_2023_Chien_dich_%E2%80%9CLac_tai_loc_%E2%80%93_Than_tai_2023%E2%80%9D_da_duoc_vinh_danh_trong_hang_muc_%E2%80%9CChien_dich_co_hoat_dong_tuong_tac_an_tuong%E2%80%9D_trong_khi_chien_dich_%E2%80%9CDuc_Phuc_x_911_Valentine%E2%80%9D_da_gianh_giai_%E2%80%9CDai_su_quang_cao_an_tuong%E2%80%9D_Giai_thuong_nay_do_Bo_Van_hoa_The_thao_va_Du_lich_va_Hiep_hoi_Quang_cao_Viet_Nam_phoi_hop_to_chuc\" title=\"C\u00e1c chi\u1ebfn d\u1ecbch trong n\u0103m 2023 \u0111\u00e3 gi\u00fap PNJ nh\u1eadn \u0111\u01b0\u1ee3c hai gi\u1ea3i th\u01b0\u1edfng quan tr\u1ecdng t\u1ea1i Gi\u1ea3i th\u01b0\u1edfng Qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o Vi\u1ec7t Nam 2023. Chi\u1ebfn d\u1ecbch &#8220;L\u1eafc t\u00e0i l\u1ed9c &#8211; Th\u1ea7n t\u00e0i 2023&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c vinh danh trong h\u1ea1ng m\u1ee5c &#8220;Chi\u1ebfn d\u1ecbch c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c \u1ea5n t\u01b0\u1ee3ng&#8221;, trong khi chi\u1ebfn d\u1ecbch &#8220;\u0110\u1ee9c Ph\u00fac x 911 Valentine&#8221; \u0111\u00e3 gi\u00e0nh gi\u1ea3i &#8220;\u0110\u1ea1i s\u1ee9 qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng&#8221;. Gi\u1ea3i th\u01b0\u1edfng n\u00e0y do B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch v\u00e0 Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam ph\u1ed1i h\u1ee3p t\u1ed5 ch\u1ee9c.\">C\u00e1c chi\u1ebfn d\u1ecbch trong n\u0103m 2023 \u0111\u00e3 gi\u00fap PNJ nh\u1eadn \u0111\u01b0\u1ee3c hai gi\u1ea3i th\u01b0\u1edfng quan tr\u1ecdng t\u1ea1i Gi\u1ea3i th\u01b0\u1edfng Qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o Vi\u1ec7t Nam 2023. Chi\u1ebfn d\u1ecbch &#8220;L\u1eafc t\u00e0i l\u1ed9c &#8211; Th\u1ea7n t\u00e0i 2023&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c vinh danh trong h\u1ea1ng m\u1ee5c &#8220;Chi\u1ebfn d\u1ecbch c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c \u1ea5n t\u01b0\u1ee3ng&#8221;, trong khi chi\u1ebfn d\u1ecbch &#8220;\u0110\u1ee9c Ph\u00fac x 911 Valentine&#8221; \u0111\u00e3 gi\u00e0nh gi\u1ea3i &#8220;\u0110\u1ea1i s\u1ee9 qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng&#8221;. Gi\u1ea3i th\u01b0\u1edfng n\u00e0y do B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch v\u00e0 Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam ph\u1ed1i h\u1ee3p t\u1ed5 ch\u1ee9c.<\/a><\/li><\/ul><\/nav><\/div>\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CLac_tai_loc_%E2%80%93_Than_tai_2023%E2%80%9D_va%E2%80%9CTrao_nhau_khoanh_khac_ghi_dau_mot_doi%E2%80%9D_la_hai_trong_so_nhung_chien_dich_cua_PNJ_thuc_hien_trong_nam_2023_Cac_chien_dich_da_the_hien_duoc_tinh_than_khong_ngung_doi_moi_sang_tao_nang_cao_chat_luong_cac_hoat_dong_tiep_thi_mang_lai_trai_nghiem_gia_tri_hon_cho_khach_hang\"><\/span>\u201cL\u1eafc t\u00e0i l\u1ed9c \u2013 Th\u1ea7n t\u00e0i 2023\u201d v\u00e0\u201cTrao nhau kho\u1ea3nh kh\u1eafc, ghi d\u1ea5u m\u1ed9t \u0111\u1eddi\u201d l\u00e0 hai trong s\u1ed1 nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ee7a PNJ th\u1ef1c hi\u1ec7n trong n\u0103m 2023. C\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c tinh th\u1ea7n kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb mang l\u1ea1i tr\u1ea3i nghi\u1ec7m gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng.<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_chien_dich_trong_nam_2023_da_giup_PNJ_nhan_duoc_hai_giai_thuong_quan_trong_tai_Giai_thuong_Quang_cao_sang_tao_Viet_Nam_2023_Chien_dich_%E2%80%9CLac_tai_loc_%E2%80%93_Than_tai_2023%E2%80%9D_da_duoc_vinh_danh_trong_hang_muc_%E2%80%9CChien_dich_co_hoat_dong_tuong_tac_an_tuong%E2%80%9D_trong_khi_chien_dich_%E2%80%9CDuc_Phuc_x_911_Valentine%E2%80%9D_da_gianh_giai_%E2%80%9CDai_su_quang_cao_an_tuong%E2%80%9D_Giai_thuong_nay_do_Bo_Van_hoa_The_thao_va_Du_lich_va_Hiep_hoi_Quang_cao_Viet_Nam_phoi_hop_to_chuc\"><\/span>C\u00e1c chi\u1ebfn d\u1ecbch trong n\u0103m 2023 \u0111\u00e3 gi\u00fap PNJ nh\u1eadn \u0111\u01b0\u1ee3c hai gi\u1ea3i th\u01b0\u1edfng quan tr\u1ecdng t\u1ea1i Gi\u1ea3i th\u01b0\u1edfng Qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o Vi\u1ec7t Nam 2023. Chi\u1ebfn d\u1ecbch &#8220;L\u1eafc t\u00e0i l\u1ed9c &#8211; Th\u1ea7n t\u00e0i 2023&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c vinh danh trong h\u1ea1ng m\u1ee5c &#8220;Chi\u1ebfn d\u1ecbch c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c \u1ea5n t\u01b0\u1ee3ng&#8221;, trong khi chi\u1ebfn d\u1ecbch &#8220;\u0110\u1ee9c Ph\u00fac x 911 Valentine&#8221; \u0111\u00e3 gi\u00e0nh gi\u1ea3i &#8220;\u0110\u1ea1i s\u1ee9 qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng&#8221;. Gi\u1ea3i th\u01b0\u1edfng n\u00e0y do B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch v\u00e0 Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam ph\u1ed1i h\u1ee3p t\u1ed5 ch\u1ee9c.<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<p>Gi\u1ea3i th\u01b0\u1edfng Qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o Vi\u1ec7t Nam 2023 l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n nh\u1eb1m t\u00f4n vinh s\u1ef1 s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c nh\u1eb1m th\u00fac \u0111\u1ea9y x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n ho\u00e1 c\u1ee7a Vi\u1ec7t Nam. Ngo\u00e0i ra, gi\u1ea3i th\u01b0\u1edfng c\u0169ng nh\u1eb1m gi\u1edbi thi\u1ec7u \u00fd ngh\u0129a v\u00e0 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n kinh t\u1ebf v\u00e0 x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-10.png\" alt=\"\" class=\"wp-image-4808\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-10.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-10-300x216.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-10-768x553.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-10-150x108.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-10-450x324.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>PNJ \u0111\u00e3 t\u1ea1o ra nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb \u0111\u1ed9t ph\u00e1 v\u00e0 s\u00e1ng t\u1ea1o trong n\u0103m 2023. C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, ph\u00f9 h\u1ee3p v\u1edbi di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u01b0\u1edbng d\u1eabn h\u00e0nh vi ti\u00eau d\u00f9ng cho kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3 l\u00e0 chi\u1ebfn d\u1ecbch &#8220;Th\u1eed Th\u00e1ch L\u1eafc T\u00e0i L\u1ed9c&#8221; trong m\u00f9a Th\u1ea7n T\u00e0i 2023, thu h\u00fat h\u01a1n 1.000.000 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng tham gia v\u00e0 nh\u1eadn l\u1ed9c khai xu\u00e2n \u0111\u1ea7u n\u0103m. M\u1ed7i l\u01b0\u1ee3t kh\u00e1ch tham gia &#8220;L\u1eafc T\u00e0i L\u1ed9c&#8221;, PNJ \u0111\u00f3ng g\u00f3p 5.000 \u0111\u1ed3ng v\u00e0o qu\u1ef9 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng thi\u1ec7n nguy\u1ec7n, t\u1ed5ng c\u1ed9ng h\u01a1n 5 t\u1ef7 \u0111\u1ed3ng \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u00edch v\u00e0 \u0111\u00f3ng g\u00f3p cho m\u00f9a Th\u1ea7n T\u00e0i 2023.<\/p>\n\n\n\n<p>Ngay sau \u0111\u00f3, PNJ ti\u1ebfp t\u1ee5c h\u00e2m n\u00f3ng kh\u00f4ng kh\u00ed v\u1edbi chi\u1ebfn d\u1ecbch &#8220;Trao nhau kho\u1ea3nh kh\u1eafc, ghi d\u1ea5u m\u1ed9t \u0111\u1eddi&#8221; v\u1edbi s\u1ef1 tham gia c\u1ee7a \u0111\u1ea1i s\u1ee9 &#8211; ca s\u0129 \u0110\u1ee9c Ph\u00fac. B\u1eb1ng c\u00e1ch t\u00f4n vinh gi\u00e1 tr\u1ecb c\u1ee7a kho\u1ea3nh kh\u1eafc c\u1ea7u h\u00f4n, MV &#8220;Em \u0111\u1ed3ng \u00fd&#8221; \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng t\u00edch c\u1ef1c trong d\u1ecbp Valentine 2023. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap PNJ thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0m n\u1ec1n t\u1ea3ng cho nh\u1eefng chi\u1ebfn d\u1ecbch m\u00f9a c\u01b0\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd trong n\u0103m 2023.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"672\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-9.png\" alt=\"\" class=\"wp-image-4807\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-9.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-9-300x202.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-9-768x516.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-9-150x101.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-9-450x302.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>D\u00f9 \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c t\u1eeb cu\u1ed1i n\u0103m 2022 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2023, PNJ kh\u00f4ng ng\u1eebng ghi \u0111i\u1ec3m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. H\u1ecd \u0111\u00e3 \u0111\u1eb7t ra m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t qua nh\u1eefng &#8220;c\u01a1n gi\u00f3 ng\u01b0\u1ee3c&#8221;, ch\u1ee7 y\u1ebfu th\u00f4ng qua vi\u1ec7c \u0111\u1eb7t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf v\u1ecb tr\u00ed trung t\u00e2m. B\u1eb1ng c\u00e1ch kh\u00f4ng ng\u1eebng quan s\u00e1t v\u00e0 n\u1eafm b\u1eaft bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, PNJ \u0111\u00e3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a PNJ c\u00f2n th\u1ec3 hi\u1ec7n qua vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o. H\u1ecd kh\u00f4ng ng\u1ea7n ng\u1ea1i kh\u00e1c bi\u1ec7t h\u00f3a m\u00ecnh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 b\u1eb1ng c\u00e1ch l\u1ed3ng gh\u00e9p n\u1ed9i dung ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o v\u00e0 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ed5i m\u1edbi. Quan tr\u1ecdng h\u01a1n, PNJ \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y m\u00e0 v\u1eabn duy tr\u00ec s\u1ef1 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi ph\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-8.png\" alt=\"\" class=\"wp-image-4806\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-8.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-8-300x200.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-8-768x512.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-8-150x100.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-8-450x300.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00f3, PNJ \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u vinh d\u1ef1 trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb. \u0110\u00e1ng ch\u00fa \u00fd, h\u1ecd \u0111\u00e3 l\u00e0 \u0111\u1ea1i di\u1ec7n duy nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam \u0111\u01b0\u1ee3c t\u1ea1p ch\u00ed Retail Asia vinh danh trong h\u1ea1ng m\u1ee5c &#8220;Marketing Initiative of the Year 2023&#8221; (S\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb c\u1ee7a n\u0103m 2023). Kh\u00f4ng ch\u1ec9 c\u00f3 v\u1eady, PNJ \u0111\u00e3 li\u00ean ti\u1ebfp hai l\u1ea7n \u0111o\u1ea1t gi\u1ea3i &#8220;Best Retail Marketing&#8221; t\u1ea1i The Marketing Event Awards khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, c\u00f9ng v\u1edbi gi\u1ea3i th\u01b0\u1edfng &#8220;Instant Impact\/ Promotion&#8221; t\u1ea1i MMA Smarties Vi\u1ec7t Nam 2023 v\u00e0 gi\u1ea3i V\u00e0ng t\u1ea1i s\u1ef1 ki\u1ec7n Quan h\u1ec7 c\u00f4ng ch\u00fang xu\u1ea5t s\u1eafc ASEAN 2023.<\/p>\n\n\n\n<p>Nh\u1eefng gi\u1ea3i th\u01b0\u1edfng n\u00e0y l\u00e0 minh ch\u1ee9ng cho s\u1ef1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp v\u00e0 ngay l\u1eadp t\u1ee9c c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb c\u1ee7a PNJ \u0111\u1ed1i v\u1edbi k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a h\u1ecd. C\u00f4ng ty \u0111\u00e3 li\u00ean t\u1ee5c duy tr\u00ec v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, nh\u1ea5n m\u1ea1nh b\u1eb1ng b\u00e1o c\u00e1o kinh doanh th\u00e1ng 11\/2023, trong \u0111\u00f3 doanh thu thu\u1ea7n \u0111\u1ea1t 3.111 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 22,8% so v\u1edbi c\u00f9ng k\u1ef3) v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 199 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 30,6% so v\u1edbi c\u00f9ng k\u1ef3). L\u0169y k\u1ebf 11 th\u00e1ng n\u0103m 2023, doanh thu thu\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf c\u1ee7a PNJ l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 29.495 t\u1ef7 \u0111\u1ed3ng v\u00e0 1.732 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 5,7% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o c\u0169ng ch\u1ec9 ra r\u1eb1ng, trong 11 th\u00e1ng, t\u0103ng tr\u01b0\u1edfng ch\u1ee7 y\u1ebfu c\u1ee7a PNJ \u0111\u1ebfn t\u1eeb m\u1ea3ng trang s\u1ee9c, chi\u1ebfm 67,5% trong t\u1ed5ng c\u01a1 c\u1ea5u doanh thu l\u0169y k\u1ebf (bao g\u1ed3m 58,7% b\u00e1n l\u1ebb v\u00e0 8,8% b\u00e1n s\u1ec9). V\u1edbi k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng n\u00e0y, PNJ \u0111\u00e3 ho\u00e0n th\u00e0nh 89,4% ch\u1ec9 ti\u00eau l\u1ee3i nhu\u1eadn n\u0103m 2023, ch\u1ee7 y\u1ebfu nh\u1edd v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn c\u1ea3i ti\u1ebfn trong h\u1ec7 th\u1ed1ng, m\u1edf ra ti\u1ec1m n\u0103ng \u0111\u1ec3 PNJ \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn n\u0103m. \u0110i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng \u0111\u00e1ng ch\u00fa \u00fd, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh kh\u00f3 kh\u0103n c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 l\u0129nh v\u1ef1c trang s\u1ee9c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cL\u1eafc t\u00e0i l\u1ed9c \u2013 Th\u1ea7n t\u00e0i 2023\u201d v\u00e0\u201cTrao nhau kho\u1ea3nh kh\u1eafc, ghi d\u1ea5u m\u1ed9t \u0111\u1eddi\u201d l\u00e0 hai trong s\u1ed1 nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ee7a PNJ th\u1ef1c hi\u1ec7n trong n\u0103m 2023. C\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c tinh th\u1ea7n kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb mang l\u1ea1i<\/p>\n","protected":false},"author":2,"featured_media":4805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,154],"tags":[],"class_list":{"0":"post-4804","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-2","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u00ecn l\u1ea1i hai chi\u1ebfn d\u1ecbch Marketing n\u1ed5i b\u1eadt t\u1ea1o ti\u1ebfng vang c\u1ee7a PNJ trong n\u0103m 2023 - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/nhin-lai-hai-chien-dich-marketing-noi-bat-tao-tieng-vang-cua-pnj-trong-nam-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u00ecn l\u1ea1i hai chi\u1ebfn d\u1ecbch Marketing n\u1ed5i b\u1eadt t\u1ea1o ti\u1ebfng vang c\u1ee7a PNJ trong n\u0103m 2023 - Marketo\" \/>\n<meta property=\"og:description\" content=\"\u201cL\u1eafc t\u00e0i l\u1ed9c \u2013 Th\u1ea7n t\u00e0i 2023\u201d v\u00e0\u201cTrao nhau kho\u1ea3nh kh\u1eafc, ghi d\u1ea5u m\u1ed9t \u0111\u1eddi\u201d l\u00e0 hai trong s\u1ed1 nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ee7a PNJ th\u1ef1c hi\u1ec7n trong n\u0103m 2023. 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