![\"\"](\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/02\/image-11.png\")
<\/figure>\n\n\n\nC\u00f4ng ty m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng H\u1ed3ng K\u00f4ng, \u0110\u00e0i Loan, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam nh\u1eb1m n\u1eafm b\u1eaft ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng to l\u1edbn trong khu v\u1ef1c v\u00e0 gia t\u0103ng d\u1ea5u \u1ea5n to\u00e0n c\u1ea7u.<\/em><\/p>\n\n\n\n IAS \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh t\u1ea1i H\u1ed3ng K\u00f4ng, \u0110\u00e0i Loan, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng l\u1edbn trong khu v\u1ef1c v\u00e0 m\u1edf r\u1ed9ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n Yannis Dosios<\/strong>, Gi\u00e1m \u0111\u1ed1c Th\u01b0\u01a1ng m\u1ea1i c\u1ee7a IAS, chia s\u1ebb: “Khu v\u1ef1c APAC mang l\u1ea1i c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi cho IAS \u0111\u1ec3 m\u1edf r\u1ed9ng to\u00e0n c\u1ea7u v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng n\u0103ng \u0111\u1ed9ng, nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng. Ch\u00fang t\u00f4i \u0111ang t\u1eadp trung v\u00e0o t\u00ednh linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 m\u1ea1nh m\u1ebd t\u1ea1i t\u1eebng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 hi\u1ec3u r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u1ea3i ph\u00e1p c\u1ee7a ch\u00fang t\u00f4i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 qu\u1ed1c t\u1ebf trong khu v\u1ef1c.”<\/p>\n\n\n\n Danh s\u00e1ch c\u00e1c ch\u1ee9c v\u1ee5 m\u1edbi b\u1ed5 nhi\u1ec7m bao g\u1ed3m Sowarose Charuwatpaiboon l\u00e0m Gi\u00e1m \u0111\u1ed1c To\u00e0n qu\u1ed1c t\u1ea1i Th\u00e1i Lan, Thanh Nguy\u1ec5n l\u00e0m Gi\u00e1m \u0111\u1ed1c To\u00e0n qu\u1ed1c t\u1ea1i Vi\u1ec7t Nam, Melvin Wong l\u00e0m Gi\u00e1m \u0111\u1ed1c Khu v\u1ef1c H\u1ed3ng K\u00f4ng & \u0110\u00e0i Loan, v\u00e0 Arfitrianto Zulnaini, Gi\u00e1m \u0111\u1ed1c Kinh doanh t\u1ea1i Indonesia, ng\u01b0\u1eddi s\u1ebd \u0111\u01b0\u1ee3c b\u1ed5 nhi\u1ec7m l\u00e0m Gi\u00e1m \u0111\u1ed1c To\u00e0n qu\u1ed1c t\u1ea1i Indonesia v\u00e0 Malaysia.<\/p>\n\n\n\n Sowarose Charuwatpaiboon<\/strong>, Gi\u00e1m \u0111\u1ed1c To\u00e0n qu\u1ed1c t\u1ea1i Th\u00e1i Lan, mang theo h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 s\u1ebd d\u1eabn \u0111\u1ea7u nh\u00f3m t\u1ea1i Th\u00e1i Lan \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c.<\/p>\n\n\n\n Thanh Nguy\u1ec5n, Gi\u00e1m \u0111\u1ed1c To\u00e0n qu\u1ed1c t\u1ea1i Vi\u1ec7t Nam<\/strong>, l\u00e0 m\u1ed9t chuy\u00ean gia c\u00f3 h\u01a1n 25 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam. S\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a c\u00f4 v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd gi\u00fap c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a IAS t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n Melvin Wong, Gi\u00e1m \u0111\u1ed1c Khu v\u1ef1c t\u1ea1i H\u1ed3ng K\u00f4ng v\u00e0 \u0110\u00e0i Loan, v\u1edbi h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 kinh nghi\u1ec7m to\u00e0n c\u1ea7u, s\u1ebd h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng v\u1ecb th\u1ebf c\u1ee7a IAS trong khu v\u1ef1c H\u1ed3ng K\u00f4ng v\u00e0 \u0110\u00e0i Loan.<\/p>\n\n\n\n Arfitrianto Zulnaini<\/strong>, Gi\u00e1m \u0111\u1ed1c To\u00e0n qu\u1ed1c t\u1ea1i Malaysia v\u00e0 Indonesia, v\u1edbi h\u01a1n 24 n\u0103m kinh nghi\u1ec7m l\u00e3nh \u0111\u1ea1o trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1, s\u1ebd \u0111\u1ecbnh h\u00ecnh v\u00e0 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a IAS \u1edf c\u1ea3 Indonesia v\u00e0 Malaysia.<\/p>\n\n\n\n Laura Quigley<\/strong>, Ph\u00f3 Ch\u1ee7 t\u1ecbch c\u1ea5p cao khu v\u1ef1c APAC c\u1ee7a IAS, nh\u1ea5n m\u1ea1nh r\u1eb1ng s\u1ef1 m\u1edf r\u1ed9ng n\u00e0y s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n tr\u00ean c\u1ea3 khu v\u1ef1c v\u00e0 th\u1ebf gi\u1edbi, \u0111\u1eb7t ra m\u1ee5c ti\u00eau hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t.<\/p>\n\n\n\n Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a IAS t\u1ea1i APAC hi\u1ec7n \u0111\u00e3 bao g\u1ed3m \u1edf nhi\u1ec1u qu\u1ed1c gia nh\u01b0 \u00dac, \u1ea4n \u0110\u1ed9, Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c, Singapore v\u00e0 nay l\u00e0 H\u1ed3ng K\u00f4ng, \u0110\u00e0i Loan, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam.<\/p>\n","protected":false},"excerpt":{"rendered":" N\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u v\u1ec1 \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a truy\u1ec1n th\u00f4ng, Integral Ad Science (IAS), \u0111\u00e3 th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh c\u1ee7a h\u1ecd t\u1ea1i b\u1ed1n th\u1ecb tr\u01b0\u1eddng ch\u1ee7 ch\u1ed1t trong khu v\u1ef1c ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) \u2013 bao g\u1ed3m H\u1ed3ng K\u00f4ng, \u0110\u00e0i Loan, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam.<\/p>\n","protected":false},"author":2,"featured_media":4811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,154],"tags":[],"class_list":{"0":"post-4810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-2","8":"category-news"},"yoast_head":"\n