{"id":4823,"date":"2024-02-28T07:21:46","date_gmt":"2024-02-28T07:21:46","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=4823"},"modified":"2024-04-11T03:18:00","modified_gmt":"2024-04-11T03:18:00","slug":"khung-hoang-kinh-te-nhieu-agency-du-kien-chi-50-trieu-do-cho-a-i-de-tiet-kiem-chi-phi","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/khung-hoang-kinh-te-nhieu-agency-du-kien-chi-50-trieu-do-cho-a-i-de-tiet-kiem-chi-phi\/","title":{"rendered":"Kh\u1ee7ng Ho\u1ea3ng Kinh T\u1ebf: Nhi\u1ec1u Agency D\u1ef1 Ki\u1ebfn Chi 50 Tri\u1ec7u \u0110\u00f4 Cho A.I \u0111\u1ec3 Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf, nhi\u1ec1u agency \u0111ang l\u00ean k\u1ebf ho\u1ea1ch chi kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn, l\u00ean t\u1edbi 50 tri\u1ec7u \u0111\u00f4 la, cho l\u0129nh v\u1ef1c Tr\u00ed Tu\u1ec7 Nh\u00e2n T\u1ea1o (A.I). M\u1eb7c d\u00f9 nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn nghi ng\u1edd v\u1ec1 kh\u1ea3 n\u0103ng “A.I c\u00f3 th\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi,” th\u1ef1c t\u1ebf l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u1eabn mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, bao g\u1ed3m s\u00e1ng t\u1ea1o h\u00ecnh \u1ea3nh, n\u1ed9i dung, v\u00e0 t\u00ecm ki\u1ebfm c\u1ea3m h\u1ee9ng. D\u1ef1a v\u00e0o b\u00e1o c\u00e1o “Predictions 2024: Agencies” c\u1ee7a Forrester, 56% nh\u00e0 ti\u1ebfp th\u1ecb B2C \u0111\u00e3 t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 A.I t\u1ed5ng h\u1ee3p v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c, trong khi ch\u1ec9 c\u00f3 17% agency th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y. Trong t\u00ecnh h\u00ecnh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o b\u1ecb h\u1ea1n ch\u1ebf, d\u1ef1 \u0111o\u00e1n c\u1ee7a Forrester l\u00e0 nhi\u1ec1u doanh nghi\u1ec7p s\u1ebd t\u1eadn d\u1ee5ng A.I nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1eafp t\u1edbi.<\/p>\n\n\n\n

Forrester b\u00e1o c\u00e1o r\u1eb1ng, m\u1eb7c d\u00f9 g\u1eb7p ph\u1ea3i nhi\u1ec1u th\u00e1ch th\u1ee9c ph\u00e1p l\u00fd trong n\u0103m nay, c\u00e1c “g\u00e3 kh\u1ed5ng l\u1ed3” trong ng\u00e0nh Truy\u1ec1n th\u00f4ng nh\u01b0 Google, Meta v\u00e0 TikTok v\u1eabn ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu \u0111\u00e1ng k\u1ec3. V\u1edbi s\u1ee9c m\u1ea1nh n\u00e0y, nh\u1eefng t\u1eadp \u0111o\u00e0n n\u00e0y \u0111ang t\u0103ng c\u01b0\u1eddng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 A.I t\u1ed5ng qu\u00e1t. Theo nghi\u00ean c\u1ee9u, 73% ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edfng th\u00e0nh ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Google \u0111\u1ec3 x\u00e1c minh c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb ChatGPT. \u0110i\u1ec1u n\u00e0y c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf h\u00e0ng \u0111\u1ea7u c\u1ee7a Google trong l\u0129nh v\u1ef1c t\u00ecm ki\u1ebfm v\u00e0 khi khai th\u00e1c A.I, h\u1ecd s\u1ebd c\u00e0ng c\u1ee7ng c\u1ed1 m\u1ee9c \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady, kh\u1ea3 n\u0103ng thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Khai th\u00e1c A.I s\u1ebd gi\u00fap Google c\u1ee7ng c\u1ed1 m\u1ee9c \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady, kh\u1ea3 n\u0103ng thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin c\u1ee7a n\u1ec1n t\u1ea3ng<\/em><\/p>\n\n\n\n

Ngo\u00e0i ra, c\u00e1c agency c\u0169ng ti\u1ebft l\u1ed9 r\u1eb1ng h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p A.I \u0111\u1ed9c \u0111\u00e1o ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p. C\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o g\u1ed1c, sau \u0111\u00f3 ph\u00e1t tri\u1ec3n d\u1eef li\u1ec7u v\u00e0 thu\u1eadt to\u00e1n ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. \u0110\u01b0\u1ee3c d\u1ef1 ki\u1ebfn, 10 agency h\u00e0ng \u0111\u1ea7u s\u1ebd chi s\u1ed1 ti\u1ec1n l\u00ean \u0111\u1ebfn 50 tri\u1ec7u USD \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p A.I t\u00f9y ch\u1ec9nh cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

C\u00e1c agency c\u0169ng cam k\u1ebft s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 cung c\u1ea5p ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 v\u00e0 kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng ngay l\u1eadp t\u1ee9c. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nh\u00e0 l\u00e3nh \u0111\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ea7n theo d\u00f5i qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf, tri\u1ec3n khai v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c m\u00f4 h\u00ecnh A.I.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

C\u00e1c agency s\u1ebd \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n<\/em><\/p>\n\n\n\n

M\u1eb7t kh\u00e1c, m\u1ed9t s\u1ed1 agency v\u1eabn b\u00e0y t\u1ecf lo ng\u1ea1i v\u1ec1 \u0111\u1ed9 ch\u00ednh x\u00e1c, t\u00ednh an to\u00e0n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7. Forrester d\u1ef1 \u0111o\u00e1n r\u1eb1ng, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a A.I t\u1ed5ng h\u1ee3p trong m\u00f4i tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng, m\u1ed9t s\u1ed1 agency chuy\u00ean v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00f4ng c\u00f2n c\u1ea7n thi\u1ebft. Trong th\u1eddi gian t\u1edbi, c\u00f3 kh\u1ea3 n\u0103ng r\u1eb1ng m\u1ed9t s\u1ed1 agency s\u1ebd \u0111\u01b0\u1ee3c h\u1ee3p nh\u1ea5t th\u00e0nh c\u00e1c c\u01a1 quan t\u00edch h\u1ee3p l\u1edbn h\u01a1n ho\u1eb7c s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf, nhi\u1ec1u agency \u0111ang l\u00ean k\u1ebf ho\u1ea1ch chi kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn, l\u00ean t\u1edbi 50 tri\u1ec7u \u0111\u00f4 la, cho l\u0129nh v\u1ef1c Tr\u00ed Tu\u1ec7 Nh\u00e2n T\u1ea1o (A.I). M\u1eb7c d\u00f9 nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn nghi ng\u1edd v\u1ec1 kh\u1ea3 n\u0103ng “A.I c\u00f3 th\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi,” th\u1ef1c t\u1ebf l\u00e0 c\u00e1c c\u00f4ng<\/p>\n","protected":false},"author":2,"featured_media":4826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,154],"tags":[],"class_list":{"0":"post-4823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-1","8":"category-news"},"yoast_head":"\nKh\u1ee7ng Ho\u1ea3ng Kinh T\u1ebf: Nhi\u1ec1u Agency D\u1ef1 Ki\u1ebfn Chi 50 Tri\u1ec7u \u0110\u00f4 Cho A.I \u0111\u1ec3 Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/khung-hoang-kinh-te-nhieu-agency-du-kien-chi-50-trieu-do-cho-a-i-de-tiet-kiem-chi-phi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u1ee7ng Ho\u1ea3ng Kinh T\u1ebf: Nhi\u1ec1u Agency D\u1ef1 Ki\u1ebfn Chi 50 Tri\u1ec7u \u0110\u00f4 Cho A.I \u0111\u1ec3 Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed - Marketo\" \/>\n<meta property=\"og:description\" content=\"B\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf, nhi\u1ec1u agency \u0111ang l\u00ean k\u1ebf ho\u1ea1ch chi kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn, l\u00ean t\u1edbi 50 tri\u1ec7u \u0111\u00f4 la, cho l\u0129nh v\u1ef1c Tr\u00ed Tu\u1ec7 Nh\u00e2n T\u1ea1o (A.I). 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