{"id":4833,"date":"2024-02-28T07:44:11","date_gmt":"2024-02-28T07:44:11","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=4833"},"modified":"2024-04-11T03:17:38","modified_gmt":"2024-04-11T03:17:38","slug":"nhin-lai-cac-su-kien-dang-chu-y-va-chien-dich-sang-tao-cua-cac-thuong-hieu-trong-tuan-qua-qua-loat-bai-diem-tin-tuan","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/nhin-lai-cac-su-kien-dang-chu-y-va-chien-dich-sang-tao-cua-cac-thuong-hieu-trong-tuan-qua-qua-loat-bai-diem-tin-tuan\/","title":{"rendered":"Nh\u00ecn l\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u00e1ng ch\u00fa \u00fd v\u00e0 chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong tu\u1ea7n qua qua lo\u1ea1t b\u00e0i \u0110i\u1ec3m Tin Tu\u1ea7n"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/nhin-lai-cac-su-kien-dang-chu-y-va-chien-dich-sang-tao-cua-cac-thuong-hieu-trong-tuan-qua-qua-loat-bai-diem-tin-tuan\/#PHILIP_KOTLER_%E2%80%93_%E2%80%9CMARKETING_60%E2%80%9D_%E2%80%93_NHAT_KY_CUA_THAY_TUONG_LAI_CUA_MARKETING\" title=\"PHILIP KOTLER &#8211; &#8220;MARKETING 6.0&#8221; &#8211; NH\u1eacT K\u00dd C\u1ee6A TH\u1ea6Y T\u01af\u1edaNG LAI C\u1ee6A MARKETING\">PHILIP KOTLER &#8211; &#8220;MARKETING 6.0&#8221; &#8211; NH\u1eacT K\u00dd C\u1ee6A TH\u1ea6Y T\u01af\u1edaNG LAI C\u1ee6A MARKETING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/nhin-lai-cac-su-kien-dang-chu-y-va-chien-dich-sang-tao-cua-cac-thuong-hieu-trong-tuan-qua-qua-loat-bai-diem-tin-tuan\/#STARBUCKS_VA_THACH_THUC_MOI_TREN_THI_TRUONG_TRUNG_QUOC_%E2%80%9CLUCKY_SAVOURY_LATTE%E2%80%9D\" title=\"STARBUCKS V\u00c0 TH\u00c1CH TH\u1ee8C M\u1edaI TR\u00caN TH\u1eca TR\u01af\u1edcNG TRUNG QU\u1ed0C: &#8220;LUCKY SAVOURY LATTE&#8221;\">STARBUCKS V\u00c0 TH\u00c1CH TH\u1ee8C M\u1edaI TR\u00caN TH\u1eca TR\u01af\u1edcNG TRUNG QU\u1ed0C: &#8220;LUCKY SAVOURY LATTE&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/nhin-lai-cac-su-kien-dang-chu-y-va-chien-dich-sang-tao-cua-cac-thuong-hieu-trong-tuan-qua-qua-loat-bai-diem-tin-tuan\/#MAI_DAVIKA_%E2%80%93_SU_LUA_CHON_TUONG_LAI_CUA_CALVIN_KLEIN\" title=\"MAI DAVIKA &#8211; S\u1ef0 L\u1ef0A CH\u1eccN T\u01af\u01a0NG LAI C\u1ee6A CALVIN KLEIN\">MAI DAVIKA &#8211; S\u1ef0 L\u1ef0A CH\u1eccN T\u01af\u01a0NG LAI C\u1ee6A CALVIN KLEIN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/nhin-lai-cac-su-kien-dang-chu-y-va-chien-dich-sang-tao-cua-cac-thuong-hieu-trong-tuan-qua-qua-loat-bai-diem-tin-tuan\/#JACQUEMUS_VA_NIKE_TU_NGHE_THUAT_DEN_THOI_TRANG\" title=\"JACQUEMUS V\u00c0 NIKE: T\u1eea NGH\u1ec6 THU\u1eacT \u0110\u1ebeN TH\u1edcI TRANG\">JACQUEMUS V\u00c0 NIKE: T\u1eea NGH\u1ec6 THU\u1eacT \u0110\u1ebeN TH\u1edcI TRANG<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PHILIP_KOTLER_%E2%80%93_%E2%80%9CMARKETING_60%E2%80%9D_%E2%80%93_NHAT_KY_CUA_THAY_TUONG_LAI_CUA_MARKETING\"><\/span>PHILIP KOTLER &#8211; &#8220;MARKETING 6.0&#8221; &#8211; NH\u1eacT K\u00dd C\u1ee6A TH\u1ea6Y T\u01af\u1edaNG LAI C\u1ee6A MARKETING<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeyvQ0-FMo2lVMB8UqhJlz4TxBJmBv_3laOxQ_d8MP0o33yHcPkMcrNqWWaIcu7kucbOGSvjVxJ4inbCbtstuT3-ekevhB_7dHr-7klsMCf8HC7Do_AlLw-BU1XGggDjTmQFpsDj_8ivJhvi787614?key=WdVACy87-elmSrkx6xDPPw\" alt=\"\"\/><\/figure>\n\n\n\n<p>Philip Kotler, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c coi l\u00e0 cha \u0111\u1ebb c\u1ee7a n\u1ec1n t\u1ea3ng marketing hi\u1ec7n \u0111\u1ea1i, m\u1ed9t l\u1ea7n n\u1eefa khi\u1ebfn c\u1ea3 th\u1ebf gi\u1edbi marketing ph\u1ea3i n\u00edn th\u1edf khi ra m\u1eaft t\u00e1c ph\u1ea9m m\u1edbi &#8220;Marketing 6.0&#8221;. Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c kh\u00e1i ni\u1ec7m, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh s\u00e2u s\u1eafc v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh ti\u1ebfp th\u1ecb trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1.<\/p>\n\n\n\n<p>&#8220;Marketing 6.0&#8221; kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t cu\u1ed1n nh\u1eadt k\u00fd c\u1ee7a Kotler, n\u01a1i \u00f4ng chia s\u1ebb v\u1ec1 nh\u1eefng quan \u0111i\u1ec3m, nh\u1eadn \u0111\u1ecbnh v\u00e0 d\u1ef1 b\u00e1o v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb. T\u1eeb kh\u00e1i ni\u1ec7m &#8220;metamarketing&#8221; cho \u0111\u1ebfn vi\u1ec7c khai th\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a Gen Z v\u00e0 Alpha, Kotler \u0111\u00e3 m\u1edf ra m\u1ed9t c\u00e1nh c\u1eeda m\u1edbi cho nh\u1eefng ai mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 th\u00fa v\u1ecb c\u1ee7a ng\u00e0nh ti\u1ebfp th\u1ecb ng\u00e0y nay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STARBUCKS_VA_THACH_THUC_MOI_TREN_THI_TRUONG_TRUNG_QUOC_%E2%80%9CLUCKY_SAVOURY_LATTE%E2%80%9D\"><\/span>STARBUCKS V\u00c0 TH\u00c1CH TH\u1ee8C M\u1edaI TR\u00caN TH\u1eca TR\u01af\u1edcNG TRUNG QU\u1ed0C: &#8220;LUCKY SAVOURY LATTE&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf5QHXKXhEtcwSkk2sJdObgcgXNXT7O3GtJ40nMqN-5LEXHNvrc7z0ro7ovxstaE9q7tND4wWG0_Y_Zz95pT9Y67qAzEVQNefXIlS-CTILdD_jXq6fZfeBN0R3xgh7NGKcj7d0AZHFmIyDW0CjKrg?key=WdVACy87-elmSrkx6xDPPw\" alt=\"\"\/><\/figure>\n\n\n\n<p>Starbucks, v\u1edbi tinh th\u1ea7n s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng, \u0111\u00e3 \u0111\u1eb7t ra m\u1ed9t th\u00e1ch th\u1ee9c m\u1edbi cho b\u1ea3n th\u00e2n v\u00e0 c\u1ea3 ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00e0 ph\u00ea khi tung ra s\u1ea3n ph\u1ea9m m\u1edbi &#8220;Lucky Savoury Latte&#8221;. S\u1ef1 k\u1ebft h\u1ee3p kh\u00f4ng th\u01b0\u1eddng th\u1ea5y gi\u1eefa h\u01b0\u01a1ng v\u1ecb c\u00e0 ph\u00ea espresso v\u00e0 n\u01b0\u1edbc s\u1ed1t th\u1ecbt l\u1ee3n \u0110\u00f4ng Pha \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng tranh c\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>S\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u00f3n qu\u00e0 d\u00e0nh cho ng\u01b0\u1eddi y\u00eau c\u00e0 ph\u00ea, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u00e9p th\u1eed nghi\u1ec7m \u0111\u1ea7y t\u00e1o b\u1ea1o t\u1eeb Starbucks. Qua &#8220;Lucky Savoury Latte&#8221;, h\u00e3ng mu\u1ed1n th\u1ec3 hi\u1ec7n tinh th\u1ea7n m\u1ea1o hi\u1ec3m, s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng \u0111\u1ed1i v\u1edbi v\u0103n h\u00f3a \u1ea9m th\u1ef1c \u0111a d\u1ea1ng c\u1ee7a Trung Qu\u1ed1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MAI_DAVIKA_%E2%80%93_SU_LUA_CHON_TUONG_LAI_CUA_CALVIN_KLEIN\"><\/span>MAI DAVIKA &#8211; S\u1ef0 L\u1ef0A CH\u1eccN T\u01af\u01a0NG LAI C\u1ee6A CALVIN KLEIN<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfpYxcxMKY_o7fqRfGVsYGfTzfuEyLK-6wXSVnFrw7k2QNFjXh4GJh6wtYgjpEqJl2ZIKP8l_A2tOU4kc_LA5Y4Ckp8GnRjKb84XZpml3dlk9WwBG-E3r5RCH_xTBXhNSLG1AXMl3wMVCWhGFl4lww?key=WdVACy87-elmSrkx6xDPPw\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>Mai Davika, n\u1eef di\u1ec5n vi\u00ean \u0111\u1ea7y tri\u1ec3n v\u1ecdng t\u1eeb Th\u00e1i Lan, \u0111\u00e3 ch\u00ednh th\u1ee9c gia nh\u1eadp gia \u0111\u00ecnh Calvin Klein th\u00f4ng qua b\u1ee9c \u1ea3nh qu\u1ea3ng c\u00e1o r\u1ef1c r\u1ee1 tr\u00ean Instagram. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n qu\u1ea3ng c\u00e1o \u0111\u01a1n thu\u1ea7n, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t d\u1ea5u m\u1ed1c quan tr\u1ecdng trong s\u1ef1 nghi\u1ec7p v\u00e0 h\u00e0nh tr\u00ecnh c\u00e1 nh\u00e2n c\u1ee7a Davika.<\/p>\n\n\n\n<p>Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Calvin Klein kh\u00f4ng ch\u1ec9 gi\u00fap Davika n\u1ed5i ti\u1ebfng h\u01a1n m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00f4 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n trong m\u1ed9t ng\u1eef c\u1ea3nh qu\u1ed1c t\u1ebf. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y m\u1edf r\u1ed9ng t\u1ea7m v\u00f3c v\u00e0 t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh m\u1edbi m\u1ebb, hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"JACQUEMUS_VA_NIKE_TU_NGHE_THUAT_DEN_THOI_TRANG\"><\/span>JACQUEMUS V\u00c0 NIKE: T\u1eea NGH\u1ec6 THU\u1eacT \u0110\u1ebeN TH\u1edcI TRANG<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdAqpmX76KWo8LpN9aLlh8aD0tZ_kksJm1ZQlRU-KKXAi4BjWcP9x_Ai3WxuR6kZLyg8dvDBH122MJUNGBQ3PuO4sQY_ovhYQ4zSUGxtjUah-2n6JTZfAp0rFmq8hF_rnPPTPcjgYHwlBbeu3Gj5g?key=WdVACy87-elmSrkx6xDPPw\" alt=\"\"\/><\/figure>\n\n\n\n<p>Jacquemus v\u00e0 Nike \u0111\u00e3 c\u00f9ng nhau t\u1ea1o ra m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt \u0111\u1ed9c \u0111\u00e1o trong ng\u00e0nh th\u1eddi trang &#8211; &#8220;The Swoosh Bag&#8221;. Chi\u1ebfc t\u00fai n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m th\u1eddi trang m\u00e0 c\u00f2n l\u00e0 m\u1ed9t tuy\u00ean ng\u00f4n v\u1ec1 s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 c\u00e1i m\u1edbi m\u1ebb.<\/p>\n\n\n\n<p>Vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa hai th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 m\u1edf ra c\u00e1nh c\u1eeda cho nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb m\u00e0 c\u00f2n l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong vi\u1ec7c ph\u00e1 v\u1ee1 ranh gi\u1edbi gi\u1eefa ngh\u1ec7 thu\u1eadt v\u00e0 th\u1eddi trang. &#8220;The Swoosh Bag&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt \u0111\u00edch th\u1ef1c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PHILIP KOTLER &#8211; &#8220;MARKETING 6.0&#8221; &#8211; NH\u1eacT K\u00dd C\u1ee6A TH\u1ea6Y T\u01af\u1edaNG LAI C\u1ee6A MARKETING Philip Kotler, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c coi l\u00e0 cha \u0111\u1ebb c\u1ee7a n\u1ec1n t\u1ea3ng marketing hi\u1ec7n \u0111\u1ea1i, m\u1ed9t l\u1ea7n n\u1eefa khi\u1ebfn c\u1ea3 th\u1ebf gi\u1edbi marketing ph\u1ea3i n\u00edn th\u1edf khi ra m\u1eaft t\u00e1c ph\u1ea9m m\u1edbi &#8220;Marketing 6.0&#8221;. Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u1eadp<\/p>\n","protected":false},"author":2,"featured_media":4834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,154],"tags":[],"class_list":{"0":"post-4833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-example-1","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u00ecn l\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u00e1ng ch\u00fa \u00fd v\u00e0 chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong tu\u1ea7n qua qua lo\u1ea1t b\u00e0i \u0110i\u1ec3m Tin Tu\u1ea7n - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/28\/nhin-lai-cac-su-kien-dang-chu-y-va-chien-dich-sang-tao-cua-cac-thuong-hieu-trong-tuan-qua-qua-loat-bai-diem-tin-tuan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u00ecn l\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u00e1ng ch\u00fa \u00fd v\u00e0 chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong tu\u1ea7n qua qua lo\u1ea1t b\u00e0i \u0110i\u1ec3m Tin Tu\u1ea7n - Marketo\" \/>\n<meta property=\"og:description\" content=\"PHILIP KOTLER &#8211; &#8220;MARKETING 6.0&#8221; &#8211; NH\u1eacT K\u00dd C\u1ee6A TH\u1ea6Y T\u01af\u1edaNG LAI C\u1ee6A MARKETING Philip Kotler, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c coi l\u00e0 cha \u0111\u1ebb c\u1ee7a n\u1ec1n t\u1ea3ng marketing hi\u1ec7n \u0111\u1ea1i, m\u1ed9t l\u1ea7n n\u1eefa khi\u1ebfn c\u1ea3 th\u1ebf gi\u1edbi marketing ph\u1ea3i n\u00edn th\u1edf khi ra m\u1eaft t\u00e1c ph\u1ea9m m\u1edbi &#8220;Marketing 6.0&#8221;. 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