{"id":4882,"date":"2024-02-29T14:41:15","date_gmt":"2024-02-29T14:41:15","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=4882"},"modified":"2024-04-11T03:16:31","modified_gmt":"2024-04-11T03:16:31","slug":"tiktok-dua-ra-giai-phap-moi-ve-self-attributing-network-san-cong-cu-do-luong-moi-mo-ra-canh-cua-cho-hieu-qua-quang-cao-cua-cac-thuong-hieu","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/02\/29\/tiktok-dua-ra-giai-phap-moi-ve-self-attributing-network-san-cong-cu-do-luong-moi-mo-ra-canh-cua-cho-hieu-qua-quang-cao-cua-cac-thuong-hieu\/","title":{"rendered":"TikTok \u0111\u01b0a ra gi\u1ea3i ph\u00e1p m\u1edbi v\u1ec1 Self-Attributing Network (SAN) – C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng m\u1edbi m\u1edf ra c\u00e1nh c\u1eeda cho hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n

TikTok ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111a k\u00eanh, \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i s\u1edf h\u1eefu c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh Ghi nh\u1eadn l\u1ea7n nh\u1ea5p cu\u1ed1i c\u00f9ng: C\u00f3 ph\u1ea3i l\u00e0 t\u1ed1i \u01b0u?<\/p>\n\n\n\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Nielsen v\u00e0o th\u00e1ng 4\/2021 \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng 67% ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft TikTok gi\u00fap h\u1ecd ti\u1ebfp c\u1eadn v\u00e0 nh\u1eadn bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd ch\u01b0a t\u1eebng bi\u1ebft tr\u01b0\u1edbc \u0111\u00f3. B\u00e1o c\u00e1o c\u1ee7a TikTok c\u00f9ng k\u1ef3 c\u0169ng ch\u1ec9 ra r\u1eb1ng, 96% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0 84% trong s\u1ed1 \u0111\u00f3 \u0111\u00e3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m sau khi xem qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00f4ng \u0111\u1ea3o v\u00e0 t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c, vai tr\u00f2 c\u1ee7a TikTok nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o quan tr\u1ecdng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. Trong B\u00e1o c\u00e1o Ph\u1ea3n \u1ee9ng truy\u1ec1n th\u00f4ng h\u00e0ng n\u0103m c\u1ee7a Kantar, TikTok \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t v\u1ec1 ad equity – cho th\u1ea5y th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n

Tuy nhi\u00ean, c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7n t\u1ea1i ch\u01b0a th\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean TikTok. \u0110\u1ebfn 79% l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i tr\u00ean TikTok b\u1ecb b\u1ecf qua b\u1edfi m\u00f4 h\u00ecnh Ghi nh\u1eadn l\u1ea7n nh\u1ea5p cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n

C\u00e1c chuy\u00ean gia l\u00fd gi\u1ea3i r\u1eb1ng, s\u1ef1 di chuy\u1ec3n v\u00e0 chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau trong c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian khi\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean kh\u00f3 kh\u0103n. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 kh\u00f4ng to\u00e0n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng, t\u1eeb \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t c\u01a1 h\u1ed9i t\u1ed1i \u01b0u h\u00f3a k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

M\u1ed9t gi\u1ea3i ph\u00e1p m\u1edbi c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a ra<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng h\u1ea1n ch\u1ebf n\u00e0y v\u00e0 nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean TikTok, TikTok \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ea1ng t\u1ef1 ghi nh\u1eadn m\u1edbi – Self-Attributing Network (SAN), c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “SRN n\u00e2ng cao” tr\u00ean AppsFlyer. SAN l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean TikTok. C\u1ee5 th\u1ec3, c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap nh\u1eadn di\u1ec7n ch\u00ednh x\u00e1c l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a nh\u00e3n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0 b\u00e1o c\u00e1o m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng t\u1ea1i Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o TikTok m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0110\u1ed1i t\u00e1c \u0110o l\u01b0\u1eddng Di \u0111\u1ed9ng hi\u1ec7n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

N\u00f3i c\u00e1ch kh\u00e1c, SAN l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ed9c l\u1eadp, b\u1ed5 tr\u1ee3 cho c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7n c\u00f3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, mang l\u1ea1i c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean t\u1eebng \u0111i\u1ec3m ch\u1ea1m.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 ngay l\u1eadp t\u1ee9c, nh\u01b0ng th\u00f4ng qua vi\u1ec7c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vai tr\u00f2 c\u1ee7a TikTok trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3, t\u1ed1i \u01b0u h\u00f3a k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

GAMOTA – m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb ph\u00e1t h\u00e0nh game h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay – l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1edbm sang SAN. \u00c1p d\u1ee5ng SAN t\u1eeb th\u00e1ng 5\/2023, GAMOTA ghi nh\u1eadn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t t\u0103ng 13% v\u00e0 chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh gi\u1ea3m 22%.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

“Theo ch\u1ecb Ph\u1ea1m Thanh Huy\u1ec1n, Qu\u1ea3n l\u00fd Hi\u1ec7u su\u1ea5t c\u1ee7a GAMOTA: “Trong n\u0103m 2023, TikTok \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ch\u00ednh cho Gamota. TikTok t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho qu\u00e1 tr\u00ecnh c\u00e0i \u0111\u1eb7t s\u1ef1 ki\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o cho ch\u00fang t\u00f4i, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau khi chuy\u1ec3n \u0111\u1ed5i SAN. Do \u0111\u00f3, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y s\u1ef1 gia t\u0103ng c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, \u0111i\u1ec1u n\u00e0y g\u00f3p ph\u1ea7n \u0111\u00e1ng k\u1ec3 v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c d\u1ef1 \u00e1n c\u1ee7a ch\u00fang t\u00f4i”.<\/p>\n\n\n\n

K\u1ebft th\u00fac n\u0103m l\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai lo\u1ea1t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng d\u00e0nh cho m\u00f9a l\u1ec5 v\u00e0 T\u1ebft Nguy\u00ean \u0111\u00e1n. B\u00ean c\u1ea1nh vi\u1ec7c x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p m\u1edbi v\u00e0 tri\u1ec3n khai n\u1ed9i dung s\u00e1ng t\u1ea1o, vi\u1ec7c ph\u00e2n b\u1ed5 v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u00e0n ra m\u1eaft m\u1ed9t c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng ho\u00e0n to\u00e0n m\u1edbi c\u0169ng l\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a TikTok \u0111\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u chung v\u00e0 tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111a k\u00eanh, \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i s\u1edf h\u1eefu c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 to\u00e0n di\u1ec7n h\u01a1n. M\u00f4 h\u00ecnh Ghi nh\u1eadn l\u1ea7n nh\u1ea5p<\/p>\n","protected":false},"author":2,"featured_media":4883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,154],"tags":[],"class_list":{"0":"post-4882","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-event","8":"category-news"},"yoast_head":"\nTikTok \u0111\u01b0a ra gi\u1ea3i ph\u00e1p m\u1edbi v\u1ec1 Self-Attributing Network (SAN) - C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng m\u1edbi m\u1edf ra c\u00e1nh c\u1eeda cho hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/29\/tiktok-dua-ra-giai-phap-moi-ve-self-attributing-network-san-cong-cu-do-luong-moi-mo-ra-canh-cua-cho-hieu-qua-quang-cao-cua-cac-thuong-hieu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok \u0111\u01b0a ra gi\u1ea3i ph\u00e1p m\u1edbi v\u1ec1 Self-Attributing Network (SAN) - C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng m\u1edbi m\u1edf ra c\u00e1nh c\u1eeda cho hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u - Marketo\" \/>\n<meta property=\"og:description\" content=\"TikTok ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111a k\u00eanh, \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i s\u1edf h\u1eefu c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 to\u00e0n di\u1ec7n h\u01a1n. 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