{"id":4888,"date":"2024-02-29T15:02:18","date_gmt":"2024-02-29T15:02:18","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=4888"},"modified":"2024-04-11T03:16:13","modified_gmt":"2024-04-11T03:16:13","slug":"ke-hoach-quang-cao-cua-disney-cho-nam-2024-tam-nhin-toan-cau","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/02\/29\/ke-hoach-quang-cao-cua-disney-cho-nam-2024-tam-nhin-toan-cau\/","title":{"rendered":"K\u1ebf Ho\u1ea1ch Qu\u1ea3ng C\u00e1o c\u1ee7a Disney+ Cho N\u0103m 2024: T\u1ea7m Nh\u00ecn To\u00e0n C\u1ea7u"},"content":{"rendered":"\n<p>D\u1ecbch v\u1ee5 streaming c\u1ee7a Disney+, trong n\u0103m 2023, \u0111\u00e3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng \u1ea5n t\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng l\u00ean \u0111\u1ebfn 35% t\u1eeb th\u00e1ng 3 \u0111\u1ebfn th\u00e1ng 9 n\u0103m 2023. \u0110\u1eb7c bi\u1ec7t, 50% ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u0103ng k\u00fd Disney+ \u0111\u00e3 l\u1ef1a ch\u1ecdn g\u00f3i c\u00f3 qu\u1ea3ng c\u00e1o. Nh\u1eefng d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c n\u00e0y \u0111ang l\u00e0 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd cho Disney \u0111\u1ec3 th\u00fac \u0111\u1ea9y k\u1ebf ho\u1ea1ch m\u1edbi trong n\u0103m 2024.<\/p>\n\n\n\n<p>B\u00e0 Rita Ferro, Ch\u1ee7 t\u1ecbch Qu\u1ea3ng C\u00e1o c\u1ee7a Disney, cho bi\u1ebft c\u00f4ng ty \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng to\u00e0n c\u1ea7u, v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng \u0111\u1ebfn 9 th\u1ecb tr\u01b0\u1eddng \u1edf ch\u00e2u \u00c2u v\u00e0 Canada t\u1eeb \u0111\u1ea7u th\u00e1ng 11, c\u00f9ng v\u1edbi vi\u1ec7c thu h\u00fat 1000 nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/29\/ke-hoach-quang-cao-cua-disney-cho-nam-2024-tam-nhin-toan-cau\/#Da_dang_hoa_va_Sang_tao_hoa_Cong_Cu_Quang_Cao\" title=\"\u0110a d\u1ea1ng h\u00f3a v\u00e0 S\u00e1ng t\u1ea1o h\u00f3a C\u00f4ng C\u1ee5 Qu\u1ea3ng C\u00e1o\">\u0110a d\u1ea1ng h\u00f3a v\u00e0 S\u00e1ng t\u1ea1o h\u00f3a C\u00f4ng C\u1ee5 Qu\u1ea3ng C\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/29\/ke-hoach-quang-cao-cua-disney-cho-nam-2024-tam-nhin-toan-cau\/#Tao_ra_Chien_Dich_Quang_Cao_Toan_Cau\" title=\"T\u1ea1o ra Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o To\u00e0n C\u1ea7u\">T\u1ea1o ra Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o To\u00e0n C\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/29\/ke-hoach-quang-cao-cua-disney-cho-nam-2024-tam-nhin-toan-cau\/#Tiep_Tuc_Tap_Trung_vao_Quyen_Rieng_Tu\" title=\"Ti\u1ebfp T\u1ee5c T\u1eadp Trung v\u00e0o Quy\u1ec1n Ri\u00eang T\u01b0\">Ti\u1ebfp T\u1ee5c T\u1eadp Trung v\u00e0o Quy\u1ec1n Ri\u00eang T\u01b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/29\/ke-hoach-quang-cao-cua-disney-cho-nam-2024-tam-nhin-toan-cau\/#Tham_Vong_Mo_Rong_Thi_Truong\" title=\"Tham V\u1ecdng M\u1edf R\u1ed9ng Th\u1ecb Tr\u01b0\u1eddng\">Tham V\u1ecdng M\u1edf R\u1ed9ng Th\u1ecb Tr\u01b0\u1eddng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Da_dang_hoa_va_Sang_tao_hoa_Cong_Cu_Quang_Cao\"><\/span>\u0110a d\u1ea1ng h\u00f3a v\u00e0 S\u00e1ng t\u1ea1o h\u00f3a C\u00f4ng C\u1ee5 Qu\u1ea3ng C\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/5eBHXa8xOFYuM0Uj_pe1JZPfrAKIrT2RL8hxZlGge0nrWAmNRtWdF8cqwGJpdwI3yy4vrDPntSjNubrSpqV5JLhMrwkjHT1jz2ej7x_B0pvXi4MsU9TyJh8x2TscEz6MlDhQNtXVpRDlhC29RSxhTrc\" alt=\"\"\/><\/figure>\n\n\n\n<p>Disney+ \u0111\u00e3 ra m\u1eaft ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o &#8220;Disney Plus Basic&#8221; v\u1edbi m\u1ee9c ph\u00ed 7,99 USD\/th\u00e1ng, \u0111\u1ed3ng th\u1eddi \u0111i\u1ec1u ch\u1ec9nh ph\u00ed \u0111\u0103ng k\u00fd c\u1ee7a g\u00f3i kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o l\u00ean 10,99 USD\/th\u00e1ng v\u00e0 \u0111\u1ed5i t\u00ean th\u00e0nh &#8220;Disney Plus Premium&#8221;. Ngo\u00e0i ra, Disney+ \u0111ang t\u00edch c\u1ef1c t\u00edch h\u1ee3p ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean m\u1edbi v\u1edbi s\u1ea3n ph\u1ea9m Disney, n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi tri\u1ec3n khai b\u00e1n h\u00e0ng \u0111a mi\u1ec1n tr\u00ean to\u00e0n k\u00eanh \u0111\u1ec3 t\u0103ng doanh thu. S\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o \u0111ang \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u trong k\u1ebf ho\u1ea1ch c\u1ee7a Disney khi b\u01b0\u1edbc v\u00e0o n\u0103m m\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_ra_Chien_Dich_Quang_Cao_Toan_Cau\"><\/span>T\u1ea1o ra Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o To\u00e0n C\u1ea7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/l7ZZ_lrLaLDofQnSM11GLRhml2h9Z1H-Tci5OvugkcsgQQM5TlZoZJHAjfiJvU_ow4Lm_E4SFfc0nmtEHz5Mm6GDZRrseL99HDgSSWnoR2CA22wVVJtqm1K5FTsw1zn0LQEu4nnZfZoLC0Bd_GxE3u0\" alt=\"\"\/><\/figure>\n\n\n\n<p>Disney+ ch\u1ec9 ra m\u1eaft v\u1edbi kho\u1ea3ng 100 nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 th\u00e0nh c\u00f4ng, khi b\u00e0 Rita Ferro chia s\u1ebb: \u201cCh\u00fang t\u00f4i kh\u00f4ng h\u1ee9a h\u1eb9n v\u1edbi b\u1ea5t k\u1ef3 ai\u201d. &#8220;Khi \u0111\u1ed1i t\u00e1c \u0111\u1eb7t ni\u1ec1m tin v\u00e0o b\u1ea1n, h\u1ecd mong mu\u1ed1n b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n mong mu\u1ed1n b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n tr\u1ea3i nghi\u1ec7m \u0111\u00f3&#8221;, b\u00e0 Ferro nh\u1ea5n m\u1ea1nh.<\/p>\n\n\n\n<p>Sau khi ra m\u1eaft th\u1eed nghi\u1ec7m \u1edf M\u1ef9, Disney+ \u0111ang h\u01b0\u1edbng t\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng v\u00e0 tri\u1ec3n khai d\u1ecbch v\u1ee5 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u201cHi\u1ec7n nay, nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ea3 \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i c\u00f3 nhi\u1ec1u d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, nh\u01b0ng h\u1ecd ch\u1ec9 s\u1eb5n l\u00f2ng ti\u00eau th\u1ee5 nh\u1eefng tr\u1ea3i nghi\u1ec7m ph\u1ea3n \u00e1nh \u0111\u00fang nhu c\u1ea7u c\u1ee7a h\u1ecd\u201d, b\u00e0 Ferro n\u00f3i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tiep_Tuc_Tap_Trung_vao_Quyen_Rieng_Tu\"><\/span>Ti\u1ebfp T\u1ee5c T\u1eadp Trung v\u00e0o Quy\u1ec1n Ri\u00eang T\u01b0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/KrQe4LxSx673qvhlFglx18TpL9HyPpUL_COzVPKpyK4OF1z_-29YLHYJiXMX7bEG_UH0FNKva91iyyvzwgGRZglkfoOpL0wON_1Rf0xAd3K2_3Gzv87d-6hvbMFh6PhPa4UkegKzDHmx49pqwjwroI8\" alt=\"\"\/><\/figure>\n\n\n\n<p>Disney lu\u00f4n t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, v\u00e0 hi\u1ec7n t\u1ea1i \u0111\u00e3 t\u00edch h\u1ee3p 30 DSPs (n\u1ec1n t\u1ea3ng b\u00ean nhu c\u1ea7u), cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o mua c\u1ea3 Hulu v\u00e0 Disney+ \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. Trong \u0111\u00f3, quy\u1ec1n ri\u00eang t\u01b0 \u0111ang l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u, v\u1edbi vi\u1ec7c Disney th\u00f4ng b\u00e1o \u0111\u00e3 c\u00f3 140 th\u01b0\u01a1ng hi\u1ec7u tham gia v\u00e0o ngu\u1ed3n d\u1eef li\u1ec7u Clean Rooms c\u1ee7a h\u1ecd. \u00dd t\u01b0\u1edfng n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch linh ho\u1ea1t \u0111\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tham_Vong_Mo_Rong_Thi_Truong\"><\/span>Tham V\u1ecdng M\u1edf R\u1ed9ng Th\u1ecb Tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/4w5u9PhakuiI0UKbI0jUDG9LfWzPrsrrjQxNmqHs7XNj1AkIua8N2E1-8hNgGXU7vqH8aZuhiiHuL5F1UCu2uSmmlu0boaOhoROUBqMUHwj-HVriCsGF4Ene130aN3StvfTLSc1--8xD6Y0hORfNDHY\" alt=\"\"\/><\/figure>\n\n\n\n<p>Sau khi th\u00eam m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o n\u00e2ng cao v\u00e0 \u0111o l\u01b0\u1eddng c\u1ea3i ti\u1ebfn c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u0103m \u0111\u1ea7u ti\u00ean, Disney+ mu\u1ed1n ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ra to\u00e0n c\u1ea7u \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng. M\u1ee5c \u0111\u00edch c\u1ee7a \u0111i\u1ec1u n\u00e0y l\u00e0 \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o &#8220;mua m\u1ed9t l\u1ea7n v\u00e0 ph\u00e2n ph\u1ed1i m\u1ecdi n\u01a1i\u201d, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed1i quan h\u1ec7 v\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng c\u1ea3i thi\u1ec7n. C\u00e1c k\u1ebf ho\u1ea1ch n\u00e0y k\u1ef3 v\u1ecdng s\u1ebd l\u00e0m m\u1edbi kh\u00f4ng kh\u00ed qu\u1ea3ng c\u00e1o v\u00e0 mang l\u1ea1i doanh thu cho Disney+ trong n\u0103m 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u1ecbch v\u1ee5 streaming c\u1ee7a Disney+, trong n\u0103m 2023, \u0111\u00e3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng \u1ea5n t\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng l\u00ean \u0111\u1ebfn 35% t\u1eeb th\u00e1ng 3 \u0111\u1ebfn th\u00e1ng 9 n\u0103m 2023. \u0110\u1eb7c bi\u1ec7t, 50% ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u0103ng k\u00fd Disney+ \u0111\u00e3 l\u1ef1a ch\u1ecdn g\u00f3i c\u00f3 qu\u1ea3ng c\u00e1o. Nh\u1eefng d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c<\/p>\n","protected":false},"author":2,"featured_media":4889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,154],"tags":[],"class_list":{"0":"post-4888","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-2","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\u1ebf Ho\u1ea1ch Qu\u1ea3ng C\u00e1o c\u1ee7a Disney+ Cho N\u0103m 2024: T\u1ea7m Nh\u00ecn To\u00e0n C\u1ea7u - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/02\/29\/ke-hoach-quang-cao-cua-disney-cho-nam-2024-tam-nhin-toan-cau\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u1ebf Ho\u1ea1ch Qu\u1ea3ng C\u00e1o c\u1ee7a Disney+ Cho N\u0103m 2024: T\u1ea7m Nh\u00ecn To\u00e0n C\u1ea7u - Marketo\" \/>\n<meta property=\"og:description\" content=\"D\u1ecbch v\u1ee5 streaming c\u1ee7a Disney+, trong n\u0103m 2023, \u0111\u00e3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng \u1ea5n t\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng l\u00ean \u0111\u1ebfn 35% t\u1eeb th\u00e1ng 3 \u0111\u1ebfn th\u00e1ng 9 n\u0103m 2023. \u0110\u1eb7c bi\u1ec7t, 50% ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u0103ng k\u00fd Disney+ \u0111\u00e3 l\u1ef1a ch\u1ecdn g\u00f3i c\u00f3 qu\u1ea3ng c\u00e1o. 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