{"id":4926,"date":"2024-03-02T04:41:35","date_gmt":"2024-03-02T04:41:35","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=4926"},"modified":"2024-04-11T03:15:28","modified_gmt":"2024-04-11T03:15:28","slug":"ong-gia-noel-cua-coca-cola-tu-y-tuong-quang-cao-cho-den-bieu-tuong-dac-trung-da-tai-xuat-trong-nam-2023","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/02\/ong-gia-noel-cua-coca-cola-tu-y-tuong-quang-cao-cho-den-bieu-tuong-dac-trung-da-tai-xuat-trong-nam-2023\/","title":{"rendered":"\u00d4ng gi\u00e0 Noel c\u1ee7a Coca-Cola, t\u1eeb \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o cho \u0111\u1ebfn bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng, \u0111\u00e3 t\u00e1i xu\u1ea5t trong n\u0103m 2023"},"content":{"rendered":"\n<p>C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Gi\u00e1ng sinh m\u1edbi nh\u1ea5t c\u1ee7a Coca-Cola cho n\u0103m 2023 \u0111\u00e3 t\u1eadp trung v\u00e0o &#8220;Kindness&#8221; &#8211; l\u00f2ng t\u1ed1t v\u00e0 s\u1ef1 t\u1eed t\u1ebf, l\u00e0 m\u1ed9t trong nh\u1eefng &#8220;gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i&#8221; v\u00e0 trung t\u00e2m c\u1ee7a chi\u1ebfn d\u1ecbch Gi\u00e1ng sinh c\u1ee7a h\u1ecd, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u00f9a l\u1ec5 h\u1ed9i m\u1edbi nh\u1ea5t c\u1ee7a Coca-Cola nh\u1eb1m m\u1edf r\u1ed9ng ch\u1ee7 \u0111\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a \u00f4ng gi\u00e0 Noel trong h\u01a1n m\u1ed9t th\u1ebf k\u1ef7 v\u1edbi tinh th\u1ea7n nh\u00e2n h\u1eadu v\u00e0 vui v\u1ebb trong su\u1ed1t m\u00f9a l\u1ec5. Coca-Cola \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t TVC cho m\u00f9a Gi\u00e1ng sinh v\u1edbi ch\u1ee7 \u0111\u1ec1 &#8220;The World Needs More Santas,&#8221; m\u00f4 ph\u1ecfng m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u tr\u1edf th\u00e0nh \u00f4ng gi\u00e0 Noel, t\u1eeb l\u00ednh c\u1ee9u h\u1ecfa, v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u01b0\u1ee3t tuy\u1ebft \u0111\u1ebfn t\u00e0i x\u1ebf taxi.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The World Needs More Santas | Coca-Cola\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/znIyaGS5BNc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u0110o\u1ea1n qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u00e1i hi\u1ec7n h\u00ecnh \u1ea3nh c\u00e1c \u00f4ng gi\u00e0 Noel \u0111\u1ea7y l\u00f2ng nh\u00e2n t\u1eeb, t\u1ed1t b\u1ee5ng v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi kh\u00e1c khi h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n. Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi b\u00e0i h\u00e1t &#8220;I Could Be Santa Claus&#8221; c\u1ee7a ca s\u0129 v\u00e0 nh\u1ea1c s\u0129 ng\u01b0\u1eddi Anh Celeste, nh\u1eb1m truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u1eb1ng ai c\u0169ng c\u00f3 th\u1ec3 l\u00e0 \u00f4ng gi\u00e0 Noel \u0111\u1ec3 mang l\u1ea1i ni\u1ec1m vui cho m\u1ecdi ng\u01b0\u1eddi b\u1eb1ng s\u1ef1 r\u1ed9ng l\u01b0\u1ee3ng v\u00e0 l\u00f2ng tr\u1eafc \u1ea9n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/215Oikhf4c7c4X77FZ1GMxs_dhr5gl689Owq75fJ6nVUurkwg8KvekhZAyL7M5Ailb-9I876IJHyE5ILQP0S45uqLsa0acUgkdvz6CS7K9AJlGPTW-ww8hP46GJ2NA1p4pTRg4PFaaPgYzsPd8ZJGH4\" alt=\"\"\/><\/figure>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c ph\u00e1t h\u00e0nh TVC \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, Coca-Cola c\u0169ng \u0111\u00e3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch tr\u1ea3i nghi\u1ec7m tr\u00ean c\u1ea3 k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 k\u00eanh tr\u1ef1c ti\u1ebfp. B\u00e0i ki\u1ec3m tra &#8220;Find Your Inner Santa&#8221; tr\u00ean \u1ee9ng d\u1ee5ng v\u00e0 trang web di \u0111\u1ed9ng c\u1ee7a Coca-Cola cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng &#8220;T\u00ecm \u00f4ng gi\u00e0 Noel b\u00ean trong b\u1ea1n,&#8221; t\u1ea1o ra h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Th\u00eam v\u00e0o \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f2n in m\u00e3 QR l\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 truy c\u1eadp b\u00e0i ki\u1ec3m tra v\u00e0 c\u00f3 c\u01a1 h\u1ed9i gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng, bao g\u1ed3m c\u1ea3 chuy\u1ebfn \u0111i \u0111\u1ebfn Rovaniemi, Ph\u1ea7n Lan &#8211; n\u01a1i \u0111\u01b0\u1ee3c cho l\u00e0 qu\u00ea h\u01b0\u01a1ng c\u1ee7a \u00f4ng gi\u00e0 Noel.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u1ed5i b\u1eadt c\u1ee7a Coca-Cola, chi\u1ebfn d\u1ecbch &#8220;Holidays are coming,&#8221; \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong m\u1ed7i m\u00f9a Gi\u00e1ng sinh, v\u1edbi h\u00ecnh \u1ea3nh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a chi\u1ebfc xe t\u1ea3i l\u1edbn m\u00e0u \u0111\u1ecf \u0111\u01b0\u1ee3c trang tr\u00ed v\u1edbi h\u00ecnh \u1ea3nh \u00f4ng gi\u00e0 Noel. Ho\u1ea1t \u0111\u1ed9ng &#8220;Coca-Cola Christmas Truck Tour&#8221; s\u1ebd ti\u1ebfp t\u1ee5c v\u00e0o n\u0103m nay, \u0111i l\u01b0u di\u1ec5n \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 Ireland, mang \u0111\u1ebfn thi\u1ec7p m\u1eddi k\u1ef9 thu\u1eadt s\u1ed1 cho c\u1ed9ng \u0111\u1ed3ng, gh\u00e9 th\u0103m c\u00e1c qu\u1ea7y h\u00e0ng th\u1ef1c ph\u1ea9m v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/AdrTJNMEfQxKf_REcenwqn2qpMU6Bxw9-xtBPyAngraVF8IgMgS8FWryudIKHApL-cM3VYw2Bw1jdkdD-mFK7dkDiLzS-LHID2ZQZJ3UJriZ7lGq9W84bRkqkTyle8ttho93-YnS9gtab-oiUuPGdTc\" alt=\"\"\/><\/figure>\n\n\n\n<p>Ngo\u00e0i nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u00ean, Coca-Cola c\u0169ng m\u1edf r\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh th\u00f4ng qua b\u01b0u thi\u1ebfp Gi\u00e1ng sinh \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi n\u1ec1n t\u1ea3ng AI &#8220;Create Real Magic&#8221;. Theo b\u00e1o c\u00e1o thu nh\u1eadp g\u1ea7n \u0111\u00e2y, Coca-Cola \u0111\u00e3 n\u1ed7 l\u1ef1c \u0111\u1ec3 d\u1eabn \u0111\u1ea7u trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u1ee7a OpenAI.<\/p>\n\n\n\n<p>V\u1ec1 m\u1ed1i li\u00ean k\u1ebft c\u1ee7a Coca-Cola v\u1edbi h\u00ecnh t\u01b0\u1ee3ng \u00f4ng gi\u00e0 Noel, t\u1eeb nh\u1eefng n\u0103m 1920, h\u1ecd \u0111\u00e3 \u0111\u01b0a \u00f4ng gi\u00e0 Noel v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, cu\u1ed9c c\u00e1ch m\u1ea1ng th\u1ef1c s\u1ef1 di\u1ec5n ra v\u00e0o n\u0103m 1931 khi c\u00f4ng ty \u1ee7y quy\u1ec1n cho Haddon Sundblom, m\u1ed9t h\u1ecda s\u0129 minh h\u1ecda ng\u01b0\u1eddi H\u00e0 Lan, \u0111\u1ec3 t\u00e1i hi\u1ec7n \u00f4ng gi\u00e0 Noel.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/xB6UGoD7gkI0sExEnAr8XFcIi9mOU8ULsQuesGBLzgCGf3rga8emPqsuGwxHEM2L-f1aMPVx_fqPl4weYO9HEXmM6__RfR3NWevlpEbkm60Bf9l-q0Xa_qnezuJcApuA-j6eNJJzjEC02yMcwPV0x8g\" alt=\"\"\/><\/figure>\n\n\n\n<p>Sundblom \u0111\u00e3 t\u1ea1o ra h\u00ecnh \u1ea3nh \u00f4ng gi\u00e0 Noel vui v\u1ebb m\u00e0 ch\u00fang ta bi\u1ebft ng\u00e0y nay, v\u1edbi chi\u1ebfc \u00e1o vest nhung \u0111\u1ecf v\u00e0 b\u1ed9 r\u00e2u tr\u1eafng \u0111\u1eb7c tr\u01b0ng. \u00d4ng l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb b\u00e0i th\u01a1 &#8220;Chuy\u1ebfn th\u0103m t\u1eeb Th\u00e1nh Nicholas&#8221; c\u1ee7a Clement Clark Moore vi\u1ebft n\u0103m 1822, sau \u0111\u00f3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 &#8220;Twas the Night Before Christmas&#8221;.<\/p>\n\n\n\n<p>Nh\u00e2n v\u1eadt &#8220;Santa Claus&#8221; vui v\u1ebb v\u00e0 nh\u00e2n v\u0103n n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Gi\u00e1ng sinh, v\u1edbi Coca-Cola c\u00f9ng v\u1edbi Sundblom \u0111\u00e3 \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh n\u00e0y. Chi\u1ebfn d\u1ecbch &#8220;The World Needs More Santas&#8221; c\u1ee7a Coca-Cola \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c v\u1ec1 l\u00f2ng t\u1ed1t v\u00e0 s\u1ef1 t\u1eed t\u1ebf. Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, chi\u1ebfn d\u1ecbch \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u01b0\u1edfng \u1ee9ng t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u00e0m t\u0103ng th\u00eam uy t\u00edn c\u1ee7a Coca-Cola l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i ni\u1ec1m vui v\u00e0 h\u1ea1nh ph\u00fac cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Gi\u00e1ng sinh m\u1edbi nh\u1ea5t c\u1ee7a Coca-Cola cho n\u0103m 2023 \u0111\u00e3 t\u1eadp trung v\u00e0o &#8220;Kindness&#8221; &#8211; l\u00f2ng t\u1ed1t v\u00e0 s\u1ef1 t\u1eed t\u1ebf, l\u00e0 m\u1ed9t trong nh\u1eefng &#8220;gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i&#8221; v\u00e0 trung t\u00e2m c\u1ee7a chi\u1ebfn d\u1ecbch Gi\u00e1ng sinh c\u1ee7a h\u1ecd, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m. Chi\u1ebfn d\u1ecbch truy\u1ec1n<\/p>\n","protected":false},"author":2,"featured_media":4927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,154],"tags":[],"class_list":{"0":"post-4926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-2","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00d4ng gi\u00e0 Noel c\u1ee7a Coca-Cola, t\u1eeb \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o cho \u0111\u1ebfn bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng, \u0111\u00e3 t\u00e1i xu\u1ea5t trong n\u0103m 2023 - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/02\/ong-gia-noel-cua-coca-cola-tu-y-tuong-quang-cao-cho-den-bieu-tuong-dac-trung-da-tai-xuat-trong-nam-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00d4ng gi\u00e0 Noel c\u1ee7a Coca-Cola, t\u1eeb \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o cho \u0111\u1ebfn bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng, \u0111\u00e3 t\u00e1i xu\u1ea5t trong n\u0103m 2023 - Marketo\" \/>\n<meta property=\"og:description\" content=\"C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Gi\u00e1ng sinh m\u1edbi nh\u1ea5t c\u1ee7a Coca-Cola cho n\u0103m 2023 \u0111\u00e3 t\u1eadp trung v\u00e0o &#8220;Kindness&#8221; &#8211; l\u00f2ng t\u1ed1t v\u00e0 s\u1ef1 t\u1eed t\u1ebf, l\u00e0 m\u1ed9t trong nh\u1eefng &#8220;gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i&#8221; v\u00e0 trung t\u00e2m c\u1ee7a chi\u1ebfn d\u1ecbch Gi\u00e1ng sinh c\u1ee7a h\u1ecd, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m. 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