{"id":4939,"date":"2024-03-02T05:02:58","date_gmt":"2024-03-02T05:02:58","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=4939"},"modified":"2024-04-11T03:15:05","modified_gmt":"2024-04-11T03:15:05","slug":"100-thuong-hieu-co-gia-tri-nhat-tren-toan-cau-nam-2023-apple-giu-vung-ngoi-vuong-suot-11-nam-airbnb-dat-muc-tang-truong-an-tuong-len-den-22","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/02\/100-thuong-hieu-co-gia-tri-nhat-tren-toan-cau-nam-2023-apple-giu-vung-ngoi-vuong-suot-11-nam-airbnb-dat-muc-tang-truong-an-tuong-len-den-22\/","title":{"rendered":"100 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u n\u0103m 2023: Apple gi\u1eef v\u1eefng ng\u00f4i v\u01b0\u01a1ng su\u1ed1t 11 n\u0103m; Airbnb \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng l\u00ean \u0111\u1ebfn 22%"},"content":{"rendered":"\n<p>G\u1ea7n \u0111\u00e2y, Interbrand \u0111\u00e3 c\u00f4ng b\u1ed1 danh s\u00e1ch &#8220;Best Global Brands 2023&#8221;, ch\u1ec9 ra 100 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u. T\u1eeb vi\u1ec7c ph\u00e2n t\u00edch h\u01a1n 100 ngh\u00ecn \u0111i\u1ec3m d\u1eef li\u1ec7u ri\u00eang bi\u1ec7t, Interbrand \u0111\u00e3 nh\u1eadn th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a 100 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 gi\u1ea3m m\u1ea1nh, ch\u1ec9 \u0111\u1ea1t 5,7%, so v\u1edbi 16% n\u0103m 2021.<\/p>\n\n\n\n<p>V\u1edbi 11 n\u0103m li\u00ean ti\u1ebfp gi\u1eef v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u, Apple \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean v\u01b0\u1ee3t qua m\u1ed1c n\u1eeda ngh\u00ecn t\u1ef7 USD. Microsoft, nh\u1edd \u0111\u1ea7u t\u01b0 v\u00e0o OpenAI v\u00e0 m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef ChatGPT, c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t trong s\u1ed1 10 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u, t\u0103ng 14%.<\/p>\n\n\n\n<p>BMW c\u0169ng \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd l\u00ean \u0111\u1ebfn 10%, \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o top 10. Porsche (20%), Hyundai (18%) v\u00e0 Ferrari (16%) c\u0169ng \u0111\u00e3 c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3. 4 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 \u0111\u00f3ng g\u00f3p \u0111\u1ec3 l\u0129nh v\u1ef1c \u00d4 t\u00f4 tr\u1edf th\u00e0nh l\u0129nh v\u1ef1c t\u0103ng gi\u00e1 tr\u1ecb nhi\u1ec1u nh\u1ea5t trong n\u0103m, v\u1edbi m\u1ee9c 9%.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-10.png\" alt=\"\" class=\"wp-image-4941\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-10.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-10-300x169.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-10-768x432.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-10-150x84.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-10-450x253.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>M\u1eb7c d\u00f9 ch\u1ec9 \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed 46 nh\u01b0ng Airbnb \u0111\u00e3 ghi nh\u1eadn l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t, v\u1edbi 22%, cao h\u01a1n 7% so v\u1edbi Microsoft. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Amazon, Google, Samsung, Coca-Cola v\u00e0 Nike c\u0169ng n\u1eb1m trong top \u0111\u1ea7u c\u1ee7a danh s\u00e1ch.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-11.png\" alt=\"\" class=\"wp-image-4942\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-11.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-11-300x240.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-11-768x614.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-11-150x120.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-11-450x360.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u0110\u00e1ng ch\u00fa \u00fd l\u00e0, m\u1eb7c d\u00f9 c\u00f3 kh\u00f4ng \u1ed5n \u0111\u1ecbnh kinh t\u1ebf v\u00e0 gi\u1edbi h\u1ea1n v\u1ec1 ti\u00eau d\u00f9ng, l\u0129nh v\u1ef1c Xa x\u1ec9 v\u1eabn duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao th\u1ee9 hai (7%), v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Chanel, Herm\u00e8s, Zara,&#8230; duy tr\u00ec m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1eeb 6 \u0111\u1ebfn 10%.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, Budweiser l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ee9c gi\u1ea3m m\u1ea1nh nh\u1ea5t, gi\u1ea3m 16% v\u00e0o n\u0103m 2023. Trong l\u0129nh v\u1ef1c C\u00f4ng ngh\u1ec7, Intel, Phillips, Facebook,&#8230; c\u0169ng ghi nh\u1eadn m\u1ee9c gi\u1ea3m \u0111\u00e1ng k\u1ec3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u1ea7n \u0111\u00e2y, Interbrand \u0111\u00e3 c\u00f4ng b\u1ed1 danh s\u00e1ch &#8220;Best Global Brands 2023&#8221;, ch\u1ec9 ra 100 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u. T\u1eeb vi\u1ec7c ph\u00e2n t\u00edch h\u01a1n 100 ngh\u00ecn \u0111i\u1ec3m d\u1eef li\u1ec7u ri\u00eang bi\u1ec7t, Interbrand \u0111\u00e3 nh\u1eadn th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a 100 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 gi\u1ea3m m\u1ea1nh, ch\u1ec9 \u0111\u1ea1t 5,7%, so<\/p>\n","protected":false},"author":2,"featured_media":4940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151,154],"tags":[],"class_list":{"0":"post-4939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-analytics","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>100 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u n\u0103m 2023: Apple gi\u1eef v\u1eefng ng\u00f4i v\u01b0\u01a1ng su\u1ed1t 11 n\u0103m; Airbnb \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng l\u00ean \u0111\u1ebfn 22% - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/02\/100-thuong-hieu-co-gia-tri-nhat-tren-toan-cau-nam-2023-apple-giu-vung-ngoi-vuong-suot-11-nam-airbnb-dat-muc-tang-truong-an-tuong-len-den-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u n\u0103m 2023: Apple gi\u1eef v\u1eefng ng\u00f4i v\u01b0\u01a1ng su\u1ed1t 11 n\u0103m; Airbnb \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng l\u00ean \u0111\u1ebfn 22% - Marketo\" \/>\n<meta property=\"og:description\" content=\"G\u1ea7n \u0111\u00e2y, Interbrand \u0111\u00e3 c\u00f4ng b\u1ed1 danh s\u00e1ch &#8220;Best Global Brands 2023&#8221;, ch\u1ec9 ra 100 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u. T\u1eeb vi\u1ec7c ph\u00e2n t\u00edch h\u01a1n 100 ngh\u00ecn \u0111i\u1ec3m d\u1eef li\u1ec7u ri\u00eang bi\u1ec7t, Interbrand \u0111\u00e3 nh\u1eadn th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a 100 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 gi\u1ea3m m\u1ea1nh, ch\u1ec9 \u0111\u1ea1t 5,7%, so\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/02\/100-thuong-hieu-co-gia-tri-nhat-tren-toan-cau-nam-2023-apple-giu-vung-ngoi-vuong-suot-11-nam-airbnb-dat-muc-tang-truong-an-tuong-len-den-22\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketo\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-02T05:02:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T03:15:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/100-thuong-hieu-co-gia-tri-nhat-tren-toan-cau-nam-2023-1024x535.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vy H\u1ed3ng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vy H\u1ed3ng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/02\/100-thuong-hieu-co-gia-tri-nhat-tren-toan-cau-nam-2023-apple-giu-vung-ngoi-vuong-suot-11-nam-airbnb-dat-muc-tang-truong-an-tuong-len-den-22\/\",\"url\":\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/02\/100-thuong-hieu-co-gia-tri-nhat-tren-toan-cau-nam-2023-apple-giu-vung-ngoi-vuong-suot-11-nam-airbnb-dat-muc-tang-truong-an-tuong-len-den-22\/\",\"name\":\"100 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u n\u0103m 2023: Apple gi\u1eef v\u1eefng ng\u00f4i v\u01b0\u01a1ng su\u1ed1t 11 n\u0103m; 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