{"id":5008,"date":"2024-03-03T08:09:39","date_gmt":"2024-03-03T08:09:39","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5008"},"modified":"2024-04-11T03:13:35","modified_gmt":"2024-04-11T03:13:35","slug":"bao-cao-kinh-doanh-cua-alphabet-youtube-shorts-canh-tranh-manh-me-voi-tiktok-khi-thu-hut-70-ty-luot-xem-google-doi-dau-voi-microsoft-trong-linh-vuc-tri-tue-nhan-tao","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/03\/bao-cao-kinh-doanh-cua-alphabet-youtube-shorts-canh-tranh-manh-me-voi-tiktok-khi-thu-hut-70-ty-luot-xem-google-doi-dau-voi-microsoft-trong-linh-vuc-tri-tue-nhan-tao\/","title":{"rendered":"B\u00e1o c\u00e1o kinh doanh c\u1ee7a Alphabet: YouTube Shorts c\u1ea1nh tranh m\u1ea1nh m\u1ebd v\u1edbi TikTok khi thu h\u00fat 70 t\u1ef7 l\u01b0\u1ee3t xem, Google \u0111\u1ed1i \u0111\u1ea7u v\u1edbi Microsoft trong l\u0129nh v\u1ef1c Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o."},"content":{"rendered":"\n<p>M\u1edbi \u0111\u00e2y, Alphabet (c\u00f4ng ty m\u1eb9 c\u1ee7a Google) \u0111\u00e3 c\u00f4ng b\u1ed1 r\u1eb1ng t\u1eadp \u0111o\u00e0n \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh trong chi ti\u00eau qu\u1ea3ng c\u00e1o qu\u00fd 3\/2023 khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng trong qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm. K\u1ebft h\u1ee3p v\u1edbi doanh thu t\u1eeb YouTube, l\u1ee3i nhu\u1eadn c\u1ee7a t\u1eadp \u0111o\u00e0n \u0111\u00e3 t\u0103ng \u0111\u1ed9t ph\u00e1 l\u00ean 19,7 t\u1ef7 USD, t\u0103ng 42%.<\/p>\n\n\n\n<p>Chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a Google \u0111\u00e3 t\u0103ng 9,5% l\u00ean 59,6 t\u1ef7 USD trong qu\u00fd 3\/2023, t\u0103ng 3% so v\u1edbi qu\u00fd tr\u01b0\u1edbc. Ban l\u00e3nh \u0111\u1ea1o c\u1ee7a t\u1eadp \u0111o\u00e0n \u0111\u00e3 ghi nh\u1eadn r\u1eb1ng l\u0129nh v\u1ef1c B\u00e1n l\u1ebb \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a Google.<\/p>\n\n\n\n<p>Trong cu\u1ed9c h\u1ecdp v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 di\u1ec5n ra v\u00e0o ng\u00e0y 24\/10 v\u1eeba qua, \u00f4ng Philipp Schindler &#8211; Gi\u00e1m \u0111\u1ed1c Kinh doanh c\u1ee7a Google, cho bi\u1ebft c\u00f4ng ty \u0111ang h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 t\u1eadp trung c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ROI v\u00e0 hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 t\u0103ng c\u01b0\u1eddng nhu c\u1ea7u v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u1ee7a Google.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"644\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-41.png\" alt=\"\" class=\"wp-image-5010\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-41.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-41-300x193.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-41-768x495.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-41-150x97.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-41-450x290.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u00d4ng Sundar Pichai &#8211; Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh c\u1ee7a Alphabet v\u00e0 Google nh\u1ea5n m\u1ea1nh: &#8220;Trong th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u1ed7i \u0111\u00f4 la \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb, c\u00e1c gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o \u0111ang gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1ed1i \u01b0u h\u00f3a ROI v\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau&#8221;.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, doanh thu qu\u1ea3ng c\u00e1o t\u1eeb YouTube \u0111\u00e3 c\u00f3 d\u1ea5u hi\u1ec7u ph\u1ee5c h\u1ed3i sau 3 qu\u00fd suy gi\u1ea3m li\u00ean t\u1ee5c, v\u00e0 YouTube Shorts, m\u1eb7c d\u00f9 ban \u0111\u1ea7u kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao, nh\u01b0ng sau qu\u00fd 3\/2023, Shorts \u0111\u00e3 thu h\u00fat trung b\u00ecnh h\u01a1n 70 t\u1ef7 l\u01b0\u1ee3t xem h\u00e0ng ng\u00e0y v\u00e0 \u0111\u01b0\u1ee3c h\u01a1n 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng nh\u1eadp theo d\u00f5i m\u1ed7i th\u00e1ng, \u0111\u1ed3ng th\u1eddi t\u0103ng doanh thu c\u1ee7a YouTube l\u00ean 12,5% l\u00ean 8 t\u1ef7 USD.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-42.png\" alt=\"\" class=\"wp-image-5011\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-42.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-42-300x169.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-42-768x432.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-42-150x84.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-42-450x253.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Th\u00f4ng tin t\u1eeb t\u1eadp \u0111o\u00e0n c\u0169ng cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd YouTube \u0111\u00e3 g\u00f3p ph\u1ea7n n\u00e2ng cao doanh thu c\u1ee7a c\u00e1c h\u1ea1ng m\u1ee5c kh\u00e1c c\u1ee7a Google l\u00ean 21% l\u00ean 8,4 t\u1ef7 USD.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 kinh doanh c\u1ee7a Alphabet t\u0103ng m\u1ea1nh nh\u1ea5t \u1edf khu v\u1ef1c Ch\u00e2u \u00c2u, Trung \u0110\u00f4ng v\u00e0 Ch\u00e2u Phi v\u1edbi 17%. Trong khi \u0111\u00f3, khu v\u1ef1c Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng t\u0103ng 17%, Ch\u00e2u M\u1ef9 l\u00e0 10%. M\u1eb7c d\u00f9 M\u1ef9, th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t c\u1ee7a Alphabet, ch\u1ec9 t\u0103ng 9%.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"811\" height=\"429\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-40.png\" alt=\"\" class=\"wp-image-5009\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-40.png 811w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-40-300x159.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-40-768x406.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-40-150x79.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-40-450x238.png 450w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/figure>\n\n\n\n<p>Trong khi l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c h\u1ea1ng m\u1ee5c kh\u00e1c v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1ea1i th\u1ea5t v\u1ecdng tr\u01b0\u1edbc hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Cloud v\u1edbi doanh thu t\u0103ng 22,5% l\u00ean 8,4 t\u1ef7 USD, m\u1ee9c t\u0103ng ch\u1eadm nh\u1ea5t k\u1ec3 t\u1eeb qu\u00fd 1 n\u0103m 2021. Trong khi \u0111\u00f3, b\u1ed9 ph\u1eadn \u0111\u00e1m m\u00e2y c\u1ee7a &#8220;\u0111\u1ed1i th\u1ee7&#8221; Microsoft \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 29%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1edbi \u0111\u00e2y, Alphabet (c\u00f4ng ty m\u1eb9 c\u1ee7a Google) \u0111\u00e3 c\u00f4ng b\u1ed1 r\u1eb1ng t\u1eadp \u0111o\u00e0n \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh trong chi ti\u00eau qu\u1ea3ng c\u00e1o qu\u00fd 3\/2023 khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng trong qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm. K\u1ebft h\u1ee3p v\u1edbi doanh thu t\u1eeb YouTube, l\u1ee3i nhu\u1eadn c\u1ee7a t\u1eadp \u0111o\u00e0n \u0111\u00e3 t\u0103ng \u0111\u1ed9t<\/p>\n","protected":false},"author":2,"featured_media":5011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151,154],"tags":[],"class_list":{"0":"post-5008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-analytics","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u00e1o c\u00e1o kinh doanh c\u1ee7a Alphabet: YouTube Shorts c\u1ea1nh tranh m\u1ea1nh m\u1ebd v\u1edbi TikTok khi thu h\u00fat 70 t\u1ef7 l\u01b0\u1ee3t xem, Google \u0111\u1ed1i \u0111\u1ea7u v\u1edbi Microsoft trong l\u0129nh v\u1ef1c Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o. - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/03\/bao-cao-kinh-doanh-cua-alphabet-youtube-shorts-canh-tranh-manh-me-voi-tiktok-khi-thu-hut-70-ty-luot-xem-google-doi-dau-voi-microsoft-trong-linh-vuc-tri-tue-nhan-tao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e1o c\u00e1o kinh doanh c\u1ee7a Alphabet: YouTube Shorts c\u1ea1nh tranh m\u1ea1nh m\u1ebd v\u1edbi TikTok khi thu h\u00fat 70 t\u1ef7 l\u01b0\u1ee3t xem, Google \u0111\u1ed1i \u0111\u1ea7u v\u1edbi Microsoft trong l\u0129nh v\u1ef1c Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o. - Marketo\" \/>\n<meta property=\"og:description\" content=\"M\u1edbi \u0111\u00e2y, Alphabet (c\u00f4ng ty m\u1eb9 c\u1ee7a Google) \u0111\u00e3 c\u00f4ng b\u1ed1 r\u1eb1ng t\u1eadp \u0111o\u00e0n \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh trong chi ti\u00eau qu\u1ea3ng c\u00e1o qu\u00fd 3\/2023 khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng trong qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm. 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