{"id":5030,"date":"2024-03-04T03:17:34","date_gmt":"2024-03-04T03:17:34","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5030"},"modified":"2024-04-11T03:10:05","modified_gmt":"2024-04-11T03:10:05","slug":"chi-tieu-quang-cao-2022-amazon-dan-dau-top-25-nha-quang-cao-lon-nhat-toan-cau","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/04\/chi-tieu-quang-cao-2022-amazon-dan-dau-top-25-nha-quang-cao-lon-nhat-toan-cau\/","title":{"rendered":"Chi Ti\u00eau Qu\u1ea3ng C\u00e1o 2022: Amazon D\u1eabn \u0110\u1ea7u, Top 25 Nh\u00e0 Qu\u1ea3ng C\u00e1o L\u1edbn Nh\u1ea5t To\u00e0n C\u1ea7u"},"content":{"rendered":"\n<p>C\u00e1c Th\u01b0\u01a1ng Hi\u1ec7u M\u1ea1nh M\u1ebd Trong L\u0129nh V\u1ef1c Qu\u1ea3ng C\u00e1o: Amazon D\u1eabn \u0110\u1ea7u, L&#8217;Or\u00e9al, P&amp;G, Samsung v\u00e0 Unilever Trong Top 25 Nh\u00e0 Qu\u1ea3ng C\u00e1o L\u1edbn Nh\u1ea5t To\u00e0n C\u1ea7u<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-53-1024x538.png\" alt=\"\" class=\"wp-image-5031\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-53-1024x538.png 1024w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-53-300x158.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-53-768x403.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-53-150x79.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-53-450x236.png 450w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-53-1200x630.png 1200w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-53.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>M\u1edbi \u0111\u00e2y, AdAge \u0111\u00e3 c\u00f4ng b\u1ed1 danh s\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u chi ti\u00eau nhi\u1ec1u nh\u1ea5t cho qu\u1ea3ng c\u00e1o trong n\u0103m 2022, d\u1ef1a tr\u00ean \u01b0\u1edbc t\u00ednh c\u1ee7a Trung t\u00e2m D\u1eef li\u1ec7u AdAge v\u00e0 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a c\u00e1c c\u00f4ng ty. T\u1ed5ng c\u1ed9ng, 100 nh\u00e0 qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u00e3 th\u00fac \u0111\u1ea9y chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u1ea1t m\u1ee9c k\u1ef7 l\u1ee5c 347 t\u1ef7 USD, t\u0103ng 2,3% so v\u1edbi n\u0103m 2021.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-54.png\" alt=\"\" class=\"wp-image-5032\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-54.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-54-300x200.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-54-768x512.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-54-150x100.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-54-450x300.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Danh s\u00e1ch 25 nh\u00e0 qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u trong n\u0103m 2022:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Amazon&nbsp;<\/li>\n\n\n\n<li>L&#8217;Or\u00e9al<\/li>\n\n\n\n<li>Alibaba<\/li>\n\n\n\n<li>Procter &amp; Gamble (P&amp;G)<\/li>\n\n\n\n<li>Samsung<\/li>\n\n\n\n<li>LVMH<\/li>\n\n\n\n<li>Google<\/li>\n\n\n\n<li>Comcast<\/li>\n\n\n\n<li>Unilever<\/li>\n\n\n\n<li>PDD Holdings (Pinduoduo, Temu)<\/li>\n\n\n\n<li>Walt Disney<\/li>\n\n\n\n<li>Nestl\u00e9<\/li>\n\n\n\n<li>Book Holdings<\/li>\n\n\n\n<li>Anheuser-Busch InBev<\/li>\n\n\n\n<li>American Express<\/li>\n\n\n\n<li>McDonald\u2019s<\/li>\n\n\n\n<li>Volkswagen<\/li>\n\n\n\n<li>JD.com<\/li>\n\n\n\n<li>Toyota<\/li>\n\n\n\n<li>Coca-Cola<\/li>\n\n\n\n<li>Walmart<\/li>\n\n\n\n<li>Nike<\/li>\n\n\n\n<li>Capital One<\/li>\n\n\n\n<li>General Motors<\/li>\n\n\n\n<li>JPMorgan Chase &amp; Co.<\/li>\n<\/ol>\n\n\n\n<p>D\u1eabn \u0111\u1ea7u danh s\u00e1ch l\u00e0 Amazon v\u1edbi 20,6 t\u1ef7 USD \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, t\u0103ng 22% so v\u1edbi n\u0103m tr\u01b0\u1edbc. T\u00ednh \u0111\u1ebfn n\u0103m 2022, Amazon \u0111\u00e3 chi t\u1ed5ng c\u1ed9ng h\u01a1n 95 t\u1ef7 USD v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 khuy\u1ebfn m\u00e3i, t\u1ea1o ra doanh thu r\u00f2ng 2,7 ngh\u00ecn t\u1ef7 USD t\u1eeb n\u0103m 1995.<\/p>\n\n\n\n<p>L&#8217;Or\u00e9al \u0111\u00e3 \u201cso\u00e1n ng\u00f4i\u201d Alibaba \u0111\u1ec3 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed th\u1ee9 2 v\u1edbi t\u1ed5ng chi ti\u00eau l\u00ean \u0111\u1ebfn 12,7 t\u1ef7 USD trong n\u0103m 2022, t\u0103ng 1,4% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>Danh s\u00e1ch 25 nh\u00e0 qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u trong n\u0103m 2022 bao g\u1ed3m c\u00e1c t\u00ean tu\u1ed5i nh\u01b0 Amazon, L&#8217;Or\u00e9al, Alibaba, Procter &amp; Gamble (P&amp;G), Samsung, LVMH, Google, Comcast, Unilever, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n\n<p>Chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i M\u1ef9 t\u0103ng 8,7% v\u00e0o n\u0103m 2022, trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Ch\u00e2u \u00c2u t\u0103ng 1,5%. M\u1eb7t kh\u00e1c, m\u1ee9c chi ti\u00eau c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c1 gi\u1ea3m 11%.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"670\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-55.png\" alt=\"\" class=\"wp-image-5033\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-55.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-55-300x201.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-55-768x515.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-55-150x101.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-55-450x302.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>L\u0129nh v\u1ef1c b\u00e1n l\u1ebb c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng l\u1edbn nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, v\u1edbi 16 nh\u00e0 b\u00e1n l\u1ebb trong top 100 t\u0103ng chi ti\u00eau l\u00ean \u0111\u1ebfn 58% v\u00e0o n\u0103m 2022 so v\u1edbi n\u0103m 2019. Alibaba Group Holding c\u00f3 m\u1ee9c t\u0103ng l\u1edbn nh\u1ea5t, v\u1edbi chi ti\u00eau cho qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i t\u0103ng 153% trong c\u00f9ng k\u1ef3.<\/p>\n\n\n\n<p>AdAge v\u1eabn ch\u01b0a c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n m\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o n\u0103m 2023 do c\u00e1c c\u00f4ng ty \u0111\u1ea1i ch\u00fang th\u01b0\u1eddng ch\u1ec9 ti\u1ebft l\u1ed9 m\u1ed9t ph\u1ea7n trong c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c Th\u01b0\u01a1ng Hi\u1ec7u M\u1ea1nh M\u1ebd Trong L\u0129nh V\u1ef1c Qu\u1ea3ng C\u00e1o: Amazon D\u1eabn \u0110\u1ea7u, L&#8217;Or\u00e9al, P&amp;G, Samsung v\u00e0 Unilever Trong Top 25 Nh\u00e0 Qu\u1ea3ng C\u00e1o L\u1edbn Nh\u1ea5t To\u00e0n C\u1ea7u M\u1edbi \u0111\u00e2y, AdAge \u0111\u00e3 c\u00f4ng b\u1ed1 danh s\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u chi ti\u00eau nhi\u1ec1u nh\u1ea5t cho qu\u1ea3ng c\u00e1o trong n\u0103m 2022, d\u1ef1a tr\u00ean \u01b0\u1edbc t\u00ednh c\u1ee7a Trung<\/p>\n","protected":false},"author":2,"featured_media":5031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151,154],"tags":[],"class_list":{"0":"post-5030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-analytics","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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