{"id":5035,"date":"2024-03-04T06:39:40","date_gmt":"2024-03-04T06:39:40","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5035"},"modified":"2024-04-11T03:05:36","modified_gmt":"2024-04-11T03:05:36","slug":"cho-phien-ocop-tren-tiktok-dat-moc-doanh-thu-hon-100-ty-dong","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/04\/cho-phien-ocop-tren-tiktok-dat-moc-doanh-thu-hon-100-ty-dong\/","title":{"rendered":"Ch\u1ee3 Phi\u00ean OCOP tr\u00ean TikTok \u0110\u1ea1t M\u1ed1c Doanh Thu H\u01a1n 100 T\u1ef7 \u0110\u1ed3ng"},"content":{"rendered":"\n

V\u00e0o ng\u00e0y 21 th\u00e1ng 10 n\u0103m 2023 v\u1eeba qua, TikTok \u0111\u00e3 \u0111\u1ed3ng t\u1ed5 ch\u1ee9c c\u00f9ng Trung t\u00e2m X\u00fac ti\u1ebfn Th\u01b0\u01a1ng m\u1ea1i N\u00f4ng nghi\u1ec7p (TTXTTMNN) thu\u1ed9c B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 Ph\u00e1t tri\u1ec3n N\u00f4ng th\u00f4n s\u1ef1 ki\u1ec7n “Ch\u1ee3 Phi\u00ean OCOP – Chi\u1ebfn D\u1ecbch Qu\u1ea3ng B\u00e1 N\u00f4ng \u0110\u1eb7c S\u1ea3n” t\u1ea1i C\u1ea7n Gi\u1edd. K\u1ef3 s\u1ef1 ki\u1ec7n k\u00e9o d\u00e0i trong 03 ng\u00e0y t\u1eeb ng\u00e0y 19 – 21\/10 v\u1edbi nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng \u0111a d\u1ea1ng, t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c kh\u00e1ch tham d\u1ef1 tr\u1ea3i nghi\u1ec7m phi\u00ean Livestream Ch\u1ee3 Phi\u00ean OCOP TP. H\u1ed3 Ch\u00ed Minh v\u00e0 tham gia v\u00e0o bu\u1ed5i t\u1ecda \u0111\u00e0m “T\u00ecm Ki\u1ebfm Ch\u00eca Kh\u00f3a \u0110\u1ed9t Ph\u00e1 cho Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed OCOP”.<\/p>\n\n\n\n

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S\u1ef1 ki\u1ec7n t\u1ea1i C\u1ea7n Gi\u1edd c\u0169ng l\u00e0 m\u1ed9t d\u1ea5u m\u1ed1c quan tr\u1ecdng \u0111\u00e1nh d\u1ea5u k\u1ebft th\u00fac 06 th\u00e1ng h\u00e0nh tr\u00ecnh Ch\u1ee3 Phi\u00ean OCOP do TikTok h\u1ee3p t\u00e1c c\u00f9ng TTXTTMNN – B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 Ph\u00e1t tri\u1ec3n N\u00f4ng th\u00f4n v\u00e0 Ban Thanh ni\u00ean n\u00f4ng th\u00f4n – Trung \u01b0\u01a1ng \u0110o\u00e0n th\u1ef1c hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam. Kh\u1edfi \u0111\u1ea7u t\u1eeb th\u00e1ng 04\/2023, m\u1ee5c ti\u00eau c\u1ee7a chuy\u1ebfn \u0111i OCOP l\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho c\u00e1c \u0111\u1eb7c s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng s\u1ed1 h\u00f3a cho c\u00e1c ch\u1ee7 th\u1ec3 OCOP. \u0110\u1ebfn nay, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 \u0111i qua 14 t\u1ec9nh th\u00e0nh t\u1eeb B\u1eafc K\u1ea1n, S\u01a1n La, B\u1eafc Giang, H\u00e0 T\u0129nh, L\u00e2m \u0110\u1ed3ng, \u0110\u1ed3ng Th\u00e1p, C\u1ea7n Gi\u1edd (TP. HCM), v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 m\u1edf mang quy m\u00f4 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh trong th\u1eddi gian t\u1edbi. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u00e3 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng cho c\u00e1c s\u1ea3n ph\u1ea9m OCOP, g\u00f3p ph\u1ea7n t\u00edch c\u1ef1c v\u00e0o kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 ng\u00e0nh n\u00f4ng nghi\u1ec7p. S\u1ef1 th\u00e0nh c\u00f4ng n\u00e0y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a n\u1ed7 l\u1ef1c chung t\u1eeb Ch\u00ednh ph\u1ee7, doanh nghi\u1ec7p v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng n\u00f4ng th\u00f4n m\u1edbi giai \u0111o\u1ea1n 2021 – 2025 theo h\u01b0\u1edbng d\u1eabn c\u1ee7a Ch\u00ednh ph\u1ee7.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u00ednh \u0111\u1ebfn Qu\u00fd 4\/2023, \u0111\u00e3 c\u00f3 h\u01a1n 800 phi\u00ean Livestream mang nh\u00e3n hi\u1ec7u Ch\u1ee3 Phi\u00ean OCOP \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c trong su\u1ed1t 06 th\u00e1ng qua, mang v\u1ec1 doanh thu h\u01a1n 100 t\u1ef7 \u0111\u1ed3ng cho ng\u00e0nh h\u00e0ng OCOP. V\u1edbi quy m\u00f4 v\u00e0 t\u1ea7n su\u1ea5t t\u1ed5 ch\u1ee9c \u0111\u1ec1u \u0111\u1eb7n theo tu\u1ea7n, TikTok \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi h\u01a1n 500 nh\u00e0 s\u00e1ng t\u1ea1o v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng uy t\u00edn \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m OCOP g\u1ea7n h\u01a1n v\u1edbi c\u1ed9ng \u0111\u1ed3ng. Hashtag #OCOP c\u0169ng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u1edbi h\u01a1n 850 tri\u1ec7u l\u01b0\u1ee3t xem t\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n

Ngo\u00e0i ra, chi\u1ebfn d\u1ecbch “C\u00f9ng TikTok v\u00e0 OCOP t\u00ecm hi\u1ec3u th\u00eam nh\u1eefng m\u00f3n \u0103n \u0111\u1eb7c tr\u01b0ng v\u1edbi hashtag #DacSanVietNam” \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c khi thu h\u00fat h\u01a1n 600 tri\u1ec7u l\u01b0\u1ee3t xem v\u1edbi h\u01a1n 10.000 video \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, v\u1edbi hy v\u1ecdng th\u00fac \u0111\u1ea9y s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, TikTok c\u0169ng t\u00edch c\u1ef1c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c MCN nh\u01b0 Vitamin Network, DC Media, Hotcom, Kolin, PTG, ACCESSTRADE.. \u0111\u1ec3 t\u1ed5 ch\u1ee9c 25 s\u1ef1 ki\u1ec7n Ch\u1ee3 Phi\u00ean nh\u1eb1m qu\u1ea3ng b\u00e1 du l\u1ecbch n\u00f4ng th\u00f4n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng v\u00e0 b\u1ea1n b\u00e8 qu\u1ed1c t\u1ebf nh\u01b0 B\u00ed xanh Ba B\u1ec3 – B\u1eafc K\u1ea1n, V\u1ea3i thi\u1ec1u L\u1ee5c Ng\u1ea1n – B\u1eafc Giang, M\u1eadn Phi\u00eang Kho\u00e0i – Nh\u00e3n S\u00f4ng M\u00e3 S\u01a1n La, N\u00f4ng s\u1ea3n trong m\u00e2y (Macca, S\u1ea7u Ri\u00eang) – L\u00e2m \u0110\u1ed3ng; X\u1ee9 s\u1edf Sen H\u1ed3ng (#cayxoainhatoi) – \u0110\u1ed3ng Th\u00e1p, Chi\u1ebfn d\u1ecbch “Con h\u01b0\u01a1u nh\u00e0 t\u00f4i” – H\u00e0 T\u0129nh, v\u00e0 t\u1ed5 ch\u1ee9c Livestream c\u00e1c s\u1ef1 ki\u1ec7n t\u1ea1i Tri\u1ec3n l\u00e3m n\u00f4ng nghi\u1ec7p,…<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Song song v\u1edbi vi\u1ec7c qu\u1ea3ng b\u00e1 du l\u1ecbch, TikTok tri\u1ec3n khai “Ch\u01b0\u01a1ng Tr\u00ecnh H\u1ea1t Gi\u1ed1ng OCOP” tr\u00ean TikTok Shop, gi\u00fap ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng h\u01a1n 40 doanh nghi\u1ec7p v\u00e0 ch\u1ee7 th\u1ec3 OCOP v\u1edbi nh\u1eefng phi\u00ean Livestream kh\u1edfi \u0111i\u1ec3m t\u1eeb v\u00e0i tri\u1ec7u \u0111\u1ebfn v\u00e0i tr\u0103m tri\u1ec7u ch\u1ec9 trong v\u00e0i gi\u1edd, \u0111i\u1ec3n h\u00ecnh nh\u01b0 Th\u1ecbt chua Tr\u01b0\u1eddng Foods, M\u1eadt Ong Ph\u01b0\u01a1ng Di, T\u00fa Trinh Foods v\u1edbi doanh thu t\u0103ng tr\u01b0\u1edfng h\u01a1n 120%.<\/p>\n\n\n\n

Bu\u1ed5i t\u1ecda \u0111\u00e0m “T\u00ecm Ki\u1ebfm Ch\u00eca Kh\u00f3a \u0110\u1ed9t Ph\u00e1 cho Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed OCOP” khai th\u00e1c s\u00e2u nh\u1eefng ti\u1ec1m n\u0103ng c\u1ee7a TikTok Shop trong vi\u1ec7c ph\u00e1t tri\u1ec3n kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng d\u1ef1a tr\u00ean c\u00e1c c\u00e2u chuy\u1ec7n kinh doanh th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n, th\u00f4ng qua s\u1ef1 chia s\u1ebb c\u1ee7a \u00f4ng Nguy\u1ec5n Minh Ti\u1ebfn (Gi\u00e1m \u0111\u1ed1c Trung t\u00e2m X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i N\u00f4ng nghi\u1ec7p, B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 Ph\u00e1t tri\u1ec3n N\u00f4ng th\u00f4n), \u00f4ng Nguy\u1ec5n Nguy\u00ean Ph\u01b0\u01a1ng (Ph\u00f3 Gi\u00e1m \u0111\u1ed1c S\u1edf C\u00f4ng th\u01b0\u01a1ng TP.HCM), \u00f4ng Nguy\u1ec5n Ng\u1ecdc H\u1ed3i (Ph\u00f3 Gi\u00e1m \u0111\u1ed1c S\u1edf Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng TP.HCM), nh\u00e0 b\u00e1o V\u0169 Kim H\u1ea1nh v\u00e0 \u00f4ng Nguy\u1ec5n L\u00e2m Thanh (\u0111\u1ea1i di\u1ec7n TikTok Vi\u1ec7t Nam).<\/p>\n\n\n\n

S\u1ef1 ki\u1ec7n Ch\u1ee3 Phi\u00ean OCOP t\u1ea1i C\u1ea7n Gi\u1edd c\u0169ng tri\u1ec3n khai 6 phi\u00ean key Livestream di\u1ec5n ra \u0111\u1ed3ng th\u1eddi t\u1eeb 9-13h ng\u00e0y 21-10 do \u0111\u1ed1i t\u00e1c MCN TikPlus Vi\u1ec7t Nam v\u00e0 ng\u00e0nh h\u00e0ng F&B TikTok Shop th\u1ef1c hi\u1ec7n. V\u1edbi s\u1ef1 tham gia c\u1ee7a 11 doanh nghi\u1ec7p h\u1ee3p t\u00e1c x\u00e3 v\u00e0 g\u1ea7n 30 nh\u00e0 s\u00e1ng t\u1ea1o v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng ti\u00eau bi\u1ec3u nh\u01b0 Thi\u1ec7n Nh\u00e2n, Huy\u1ec1n Phi, Trung & Sen \u0110\u00e1, Huy\u1ec1n Huho, Ba Th\u1ee9c Food, M\u00f3n L\u1ea1 V\u01b0\u1eddn Nh\u00e0, Chill An Giang, Robis…, phi\u00ean Livestream \u0111\u00e3 ti\u1ebfp c\u1eadn 16 tri\u1ec7u ng\u01b0\u1eddi v\u1edbi h\u01a1n 350.000 l\u01b0\u1ee3t xem, doanh s\u1ed1 s\u1ea3n ph\u1ea9m b\u00e1n ra \u0111\u1ea1t h\u01a1n 900 tri\u1ec7u \u0111\u1ed3ng. C\u00e1c video \u0111\u0103ng t\u1ea3i v\u1ec1 s\u1ef1 ki\u1ec7n OCOP C\u1ea7n Gi\u1edd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c 20 tri\u1ec7u l\u01b0\u1ee3t xem sau 1 ng\u00e0y \u0111\u0103ng t\u1ea3i.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00e0o ng\u00e0y 21 th\u00e1ng 10 n\u0103m 2023 v\u1eeba qua, TikTok \u0111\u00e3 \u0111\u1ed3ng t\u1ed5 ch\u1ee9c c\u00f9ng Trung t\u00e2m X\u00fac ti\u1ebfn Th\u01b0\u01a1ng m\u1ea1i N\u00f4ng nghi\u1ec7p (TTXTTMNN) thu\u1ed9c B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 Ph\u00e1t tri\u1ec3n N\u00f4ng th\u00f4n s\u1ef1 ki\u1ec7n “Ch\u1ee3 Phi\u00ean OCOP – Chi\u1ebfn D\u1ecbch Qu\u1ea3ng B\u00e1 N\u00f4ng \u0110\u1eb7c S\u1ea3n” t\u1ea1i C\u1ea7n Gi\u1edd. K\u1ef3 s\u1ef1 ki\u1ec7n k\u00e9o d\u00e0i trong<\/p>\n","protected":false},"author":2,"featured_media":5037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,150],"tags":[],"class_list":{"0":"post-5035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-social-media"},"yoast_head":"\nCh\u1ee3 Phi\u00ean OCOP tr\u00ean TikTok \u0110\u1ea1t M\u1ed1c Doanh Thu H\u01a1n 100 T\u1ef7 \u0110\u1ed3ng - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/04\/cho-phien-ocop-tren-tiktok-dat-moc-doanh-thu-hon-100-ty-dong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u1ee3 Phi\u00ean OCOP tr\u00ean TikTok \u0110\u1ea1t M\u1ed1c Doanh Thu H\u01a1n 100 T\u1ef7 \u0110\u1ed3ng - Marketo\" \/>\n<meta property=\"og:description\" content=\"V\u00e0o ng\u00e0y 21 th\u00e1ng 10 n\u0103m 2023 v\u1eeba qua, TikTok \u0111\u00e3 \u0111\u1ed3ng t\u1ed5 ch\u1ee9c c\u00f9ng Trung t\u00e2m X\u00fac ti\u1ebfn Th\u01b0\u01a1ng m\u1ea1i N\u00f4ng nghi\u1ec7p (TTXTTMNN) thu\u1ed9c B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 Ph\u00e1t tri\u1ec3n N\u00f4ng th\u00f4n s\u1ef1 ki\u1ec7n “Ch\u1ee3 Phi\u00ean OCOP – Chi\u1ebfn D\u1ecbch Qu\u1ea3ng B\u00e1 N\u00f4ng \u0110\u1eb7c S\u1ea3n” t\u1ea1i C\u1ea7n Gi\u1edd. 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