{"id":5041,"date":"2024-03-04T06:48:59","date_gmt":"2024-03-04T06:48:59","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5041"},"modified":"2024-04-11T03:05:29","modified_gmt":"2024-04-11T03:05:29","slug":"suc-manh-cua-chien-luoc-truyen-thong-dong-hop-tac-cuoc-choi-chien-lien-tuc-giua-apple-va-samsung-baemin-va-gojek-doi-dau-nam-duong-gat-loi","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/04\/suc-manh-cua-chien-luoc-truyen-thong-dong-hop-tac-cuoc-choi-chien-lien-tuc-giua-apple-va-samsung-baemin-va-gojek-doi-dau-nam-duong-gat-loi\/","title":{"rendered":"S\u1ee9c m\u1ea1nh c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c Truy\u1ec1n th\u00f4ng \u0110\u1ed3ng H\u1ee3p T\u00e1c: Cu\u1ed9c &#8220;Ch\u01a1i Chi\u1ebfn&#8221; Li\u00ean T\u1ee5c Gi\u1eefa Apple v\u00e0 Samsung; Baemin v\u00e0 Gojek \u0110\u1ed1i \u0110\u1ea7u, Nam D\u01b0\u01a1ng G\u1eb7t L\u1ee3i"},"content":{"rendered":"\n<p>C\u00e1c cu\u1ed9c &#8220;\u0111\u1ea1i chi\u1ebfn&#8221; kh\u00f4ng ng\u1eebng gi\u1eefa \u0110\u1eadu m\u00e1 Mix &#8211; MayCha, c\u00f9ng h\u00ecnh \u1ea3nh Nam D\u01b0\u01a1ng nh\u01b0 ng\u01b0\u1eddi h\u00f2a gi\u1ea3i gi\u1eefa Baemin v\u00e0 Gojek, \u0111\u1ec1u l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u00e3 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd l\u1edbn, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>\u0110\u1eb1ng sau nh\u1eefng cu\u1ed9c chi\u1ebfn truy\u1ec1n th\u00f4ng n\u00e0y l\u00e0 nh\u1eefng &#8220;n\u01b0\u1edbc \u0111i&#8221; kh\u00f4n ngoan c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, s\u1eed d\u1ee5ng Chi\u1ebfn l\u01b0\u1ee3c Truy\u1ec1n th\u00f4ng \u0110\u1ed3ng H\u1ee3p T\u00e1c, hay c\u00f2n g\u1ecdi l\u00e0 Piggyback Marketing. V\u1eady, Piggyback Marketing l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3? H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"756\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-63.png\" alt=\"\" class=\"wp-image-5046\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-63.png 1440w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-63-300x158.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-63-1024x538.png 1024w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-63-768x403.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-63-150x79.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-63-450x236.png 450w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-63-1200x630.png 1200w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/04\/suc-manh-cua-chien-luoc-truyen-thong-dong-hop-tac-cuoc-choi-chien-lien-tuc-giua-apple-va-samsung-baemin-va-gojek-doi-dau-nam-duong-gat-loi\/#Piggyback_Marketing_la_gi\" title=\"Piggyback Marketing l\u00e0 g\u00ec?\">Piggyback Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/04\/suc-manh-cua-chien-luoc-truyen-thong-dong-hop-tac-cuoc-choi-chien-lien-tuc-giua-apple-va-samsung-baemin-va-gojek-doi-dau-nam-duong-gat-loi\/#Cuoc_dau_giua_Baemin_va_Gojek_Nam_Duong_huong_loi\" title=\"Cu\u1ed9c \u0111\u1ea5u gi\u1eefa Baemin v\u00e0 Gojek, Nam D\u01b0\u01a1ng h\u01b0\u1edfng l\u1ee3i\">Cu\u1ed9c \u0111\u1ea5u gi\u1eefa Baemin v\u00e0 Gojek, Nam D\u01b0\u01a1ng h\u01b0\u1edfng l\u1ee3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/04\/suc-manh-cua-chien-luoc-truyen-thong-dong-hop-tac-cuoc-choi-chien-lien-tuc-giua-apple-va-samsung-baemin-va-gojek-doi-dau-nam-duong-gat-loi\/#%E2%80%9CChuyen_tinh%E2%80%9D_Momo_%E2%80%93_Starbucks_%E2%80%93_Highlands\" title=\"&#8220;Chuy\u1ec7n t\u00ecnh&#8221; Momo &#8211; Starbucks &#8211; Highlands\">&#8220;Chuy\u1ec7n t\u00ecnh&#8221; Momo &#8211; Starbucks &#8211; Highlands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/04\/suc-manh-cua-chien-luoc-truyen-thong-dong-hop-tac-cuoc-choi-chien-lien-tuc-giua-apple-va-samsung-baemin-va-gojek-doi-dau-nam-duong-gat-loi\/#Samsung_Apple_Khong_Ky_Thi_Dong_San_Pham_Nao\" title=\"Samsung &amp; Apple: Kh\u00f4ng K\u1ef3 Th\u1ecb D\u00f2ng S\u1ea3n Ph\u1ea9m N\u00e0o\">Samsung &amp; Apple: Kh\u00f4ng K\u1ef3 Th\u1ecb D\u00f2ng S\u1ea3n Ph\u1ea9m N\u00e0o<\/a><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Piggyback_Marketing_la_gi\"><\/span>Piggyback Marketing l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>&#8220;Piggyback Marketing&#8221; l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ed3ng h\u1ee3p t\u00e1c, trong \u0111\u00f3 hai ho\u1eb7c nhi\u1ec1u c\u00f4ng ty h\u1ee3p t\u00e1c \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Th\u01b0\u1eddng th\u00ec c\u00e1c b\u00ean s\u1ebd h\u1ee3p t\u00e1c nh\u1eb1m &#8220;b\u1ed5 sung&#8221; cho nhau, v\u00ed d\u1ee5 nh\u01b0 s\u1ea3n ph\u1ea9m A s\u1ebd c\u1ea7n s\u1ea3n ph\u1ea9m B \u0111\u1ec3 ho\u00e0n thi\u1ec7n, thay v\u00ec c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp trong c\u00f9ng m\u1ed9t ph\u00e2n kh\u00fac tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-64.png\" alt=\"\" class=\"wp-image-5047\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-64.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-64-300x200.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-64-768x512.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-64-150x100.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-64-450x300.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c Piggyback Marketing m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i chi ti\u00eau nhi\u1ec1u v\u00e0o qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Piggyback v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Qua \u0111\u00f3, s\u1ea3n ph\u1ea9m c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng m\u00e0 kh\u00f4ng c\u1ea7n t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p>S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 tin c\u1eady th\u00f4ng qua vi\u1ec7c li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/p>\n\n\n\n<p>M\u1ed9t h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn kh\u00e1c c\u1ee7a Piggyback Marketing l\u00e0 hai ho\u1eb7c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u k\u1ebft h\u1ee3p \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ho\u1eb7c ra m\u1eaft m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp chung. Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u1eadn d\u1ee5ng s\u1ef1 n\u1ed5i ti\u1ebfng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u1ed1i t\u00e1c \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i ho\u1eb7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p ho\u1eb7c y\u1ebfu t\u1ed1 qu\u1ea3ng c\u00e1o t\u1eeb chi\u1ebfn d\u1ecbch c\u1ee7a \u0111\u1ed1i t\u00e1c \u0111\u1ec3 li\u00ean k\u1ebft v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Nh\u1edd \u0111\u00f3, Piggyback Marketing c\u00f3 th\u1ec3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>C\u00e1c chi\u1ebfn d\u1ecbch Piggyback Marketing ti\u00eau bi\u1ec3u<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cuoc_dau_giua_Baemin_va_Gojek_Nam_Duong_huong_loi\"><\/span>Cu\u1ed9c \u0111\u1ea5u gi\u1eefa Baemin v\u00e0 Gojek, Nam D\u01b0\u01a1ng h\u01b0\u1edfng l\u1ee3i<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"748\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-62.png\" alt=\"\" class=\"wp-image-5045\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-62.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-62-300x224.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-62-768x574.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-62-150x112.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-62-450x337.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho chi\u1ebfn l\u01b0\u1ee3c Piggy Marketing l\u00e0 cu\u1ed9c &#8220;tr\u00f2 ch\u01a1i&#8221; tr\u00ean OOH c\u1ee7a Baemin v\u00e0 Gojek t\u1ea1i ng\u00e3 s\u00e1u C\u1ed9ng H\u00f2a, TP. H\u1ed3 Ch\u00ed Minh. C\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh Hari Won v\u00e0 Tr\u1ea5n Th\u00e0nh \u0111\u1ec3 t\u1ea1o ra m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i gi\u1eefa hai v\u1ee3 ch\u1ed3ng:<\/p>\n\n\n\n<p>Baemin: &#8220;Em \u0103n g\u00ec, anh \u0111\u1eb7t BAEMIN giao.&#8221;<\/p>\n\n\n\n<p>Gojek \u0111\u00e1p: &#8220;\u0102n g\u00ec c\u0169ng \u0111\u01b0\u1ee3c, Gojek giao l\u00e0 \u0111\u01b0\u1ee3c!&#8221;<\/p>\n\n\n\n<p>Trong khi hai v\u1ee3 ch\u1ed3ng tranh c\u00e3i, th\u01b0\u01a1ng hi\u1ec7u Nam D\u01b0\u01a1ng xu\u1ea5t hi\u1ec7n v\u1edbi th\u00f4ng \u0111i\u1ec7p &#8220;\u0102n g\u00ec, ai giao c\u0169ng \u0111\u01b0\u1ee3c, c\u00f3 n\u01b0\u1edbc t\u01b0\u01a1ng NAM D\u01af\u01a0NG l\u00e0 \u0111\u01b0\u1ee3c&#8221; nh\u1eb1m l\u00e0m d\u1ecbu ho\u00e0 cho c\u1ea3 hai.<\/p>\n\n\n\n<p>S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a poster Nam D\u01b0\u01a1ng \u0111\u00e3 lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u00f4ng \u0111\u1ea3o. C\u1ea3 ba th\u01b0\u01a1ng hi\u1ec7u Baemin, Gojek v\u00e0 Nam D\u01b0\u01a1ng \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng nh\u1edd v\u00e0o cu\u1ed9c chi\u1ebfn &#8220;anh ch\u1ed3ng, ch\u1ecb v\u1ee3&#8221; h\u00e0i h\u01b0\u1edbc n\u00e0y.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CChuyen_tinh%E2%80%9D_Momo_%E2%80%93_Starbucks_%E2%80%93_Highlands\"><\/span>&#8220;Chuy\u1ec7n t\u00ecnh&#8221; Momo &#8211; Starbucks &#8211; Highlands<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"432\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-61.png\" alt=\"\" class=\"wp-image-5044\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-61.png 1000w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-61-300x130.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-61-768x332.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-61-150x65.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-61-450x194.png 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>V\u00ed MoMo v\u00e0 Starbucks Vietnam \u0111\u00e3 &#8220;h\u1eb9n h\u00f2&#8221; v\u00e0 t\u00e1n t\u1ec9nh nhau th\u00f4ng qua tr\u1ea1ng th\u00e1i tr\u00ean fanpage. Sau khi \u0111\u0103ng t\u1ea3i, tr\u1ea1ng th\u00e1i &#8220;k\u1ebft \u0111\u00f4i&#8221; c\u1ee7a hai th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nhanh ch\u00f3ng thu h\u00fat g\u1ea7n 30,000 ng\u01b0\u1eddi theo d\u00f5i v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"173\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-60.png\" alt=\"\" class=\"wp-image-5043\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-60.png 456w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-60-300x114.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-60-150x57.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-60-450x171.png 450w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/figure>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c \u0111\u0103ng tr\u1ea1ng th\u00e1i &#8220;h\u1eb9n h\u00f2&#8221;, V\u00ed Momo v\u00e0 Starbucks Vietnam c\u00f2n th\u1ec3 hi\u1ec7n t\u00ecnh c\u1ea3m qua c\u00e1c b\u00ecnh lu\u1eadn ng\u1ecdt ng\u00e0o d\u01b0\u1edbi b\u00e0i \u0111\u0103ng. B\u1eb1ng c\u00e1ch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn th\u00f4ng qua c\u00e1c b\u00ecnh lu\u1eadn, V\u00ed Momo d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng th\u00e2n quen c\u1ee7a Starbucks v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Samsung_Apple_Khong_Ky_Thi_Dong_San_Pham_Nao\"><\/span>Samsung &amp; Apple: Kh\u00f4ng K\u1ef3 Th\u1ecb D\u00f2ng S\u1ea3n Ph\u1ea9m N\u00e0o<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"461\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-59.png\" alt=\"\" class=\"wp-image-5042\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-59.png 886w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-59-300x156.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-59-768x400.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-59-150x78.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-59-450x234.png 450w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/figure>\n\n\n\n<p>Samsung v\u00e0 Apple lu\u00f4n l\u00e0 hai \u0111\u1ed1i th\u1ee7 kh\u00f4ng ng\u1eebng &#8220;\u0111\u1ed1t ch\u00e1y&#8221; trong ng\u00e0nh c\u00f4ng ngh\u1ec7. Khi Apple ra m\u1eaft d\u00f2ng iPhone 15 v\u1edbi c\u1ed5ng s\u1ea1c m\u1edbi, Samsung \u0111\u00e3 tranh th\u1ee7 &#8220;kh\u00edch&#8221; Apple v\u1edbi s\u1ef1 thay \u0111\u1ed5i n\u00e0y th\u00f4ng qua m\u1ed9t d\u00f2ng tweet h\u00e0i h\u01b0\u1edbc. T\u01b0\u01a1ng t\u1ef1, Samsung c\u0169ng \u0111\u00e3 ch\u1ebf gi\u1ec5u Apple khi h\u1ecd ra m\u1eaft iPhone 14 m\u00e0 kh\u00f4ng th\u1ec3 g\u1eadp \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"APPLE Makes Fun of SAMSUNG !\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/RO1MuOzFlYQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 Samsung m\u00e0 c\u1ea3 Apple c\u0169ng t\u1eebng \u0111\u00e1p tr\u1ea3 Samsung th\u00f4ng qua c\u00e1c video qu\u1ea3ng c\u00e1o. Video c\u1ee7a Apple so s\u00e1nh gi\u1eefa h\u1ec7 \u0111i\u1ec1u h\u00e0nh IOS v\u00e0 Android, h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng Android th\u01b0\u1eddng g\u1eb7p ph\u1ea3i.<\/p>\n\n\n\n<p>Cu\u1ed9c &#8220;ch\u01a1i chi\u1ebfn&#8221; gi\u1eefa Samsung v\u00e0 Apple l\u00e0 m\u1ed9t v\u00ed d\u1ee5 r\u00f5 r\u00e0ng cho chi\u1ebfn l\u01b0\u1ee3c Piggyback Marketing. M\u1ed7i l\u1ea7n &#8220;nh\u00e1 h\u00e0ng&#8221;, Samsung nh\u1eadn l\u1ea1i s\u1ef1 quan t\u00e2m l\u1edbn t\u1eeb ng\u01b0\u1eddi d\u00f9ng. B\u00e0i tweet c\u1ee7a Samsung ch\u1ec9 trong v\u00f2ng 1 gi\u1edd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n 40k l\u01b0\u1ee3t y\u00eau th\u00edch v\u00e0 h\u01a1n 8k l\u01b0\u1ee3t chia s\u1ebb.<\/p>\n\n\n\n<p>T\u1ed5ng quan, Piggyback Marketing l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u nh\u1ea5t. S\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 Piggyback Marketing c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, vi\u1ec7c b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch nh\u01b0 v\u1eady \u0111\u00f2i h\u1ecfi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng t\u1eeb qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch, t\u00ecm ki\u1ebfm &#8220;b\u1ea1n \u0111\u1ed3ng h\u00e0nh&#8221; v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft. N\u1ebfu kh\u00f4ng, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i cho danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 d\u1eabn \u0111\u1ebfn kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng nghi\u00eam tr\u1ecdng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c cu\u1ed9c &#8220;\u0111\u1ea1i chi\u1ebfn&#8221; kh\u00f4ng ng\u1eebng gi\u1eefa \u0110\u1eadu m\u00e1 Mix &#8211; MayCha, c\u00f9ng h\u00ecnh \u1ea3nh Nam D\u01b0\u01a1ng nh\u01b0 ng\u01b0\u1eddi h\u00f2a gi\u1ea3i gi\u1eefa Baemin v\u00e0 Gojek, \u0111\u1ec1u l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u00e3 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd l\u1edbn, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1eb1ng sau nh\u1eefng cu\u1ed9c chi\u1ebfn truy\u1ec1n th\u00f4ng<\/p>\n","protected":false},"author":2,"featured_media":5046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,154],"tags":[],"class_list":{"0":"post-5041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u1ee9c m\u1ea1nh c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c Truy\u1ec1n th\u00f4ng \u0110\u1ed3ng H\u1ee3p T\u00e1c: Cu\u1ed9c &quot;Ch\u01a1i Chi\u1ebfn&quot; 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