{"id":5124,"date":"2024-03-25T14:07:31","date_gmt":"2024-03-25T14:07:31","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5124"},"modified":"2024-04-11T03:04:01","modified_gmt":"2024-04-11T03:04:01","slug":"cac-tieu-chuan-seo-moi-nhat-cua-google-va-cach-ap-dung-chung-cho-website-cua-ban","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/25\/cac-tieu-chuan-seo-moi-nhat-cua-google-va-cach-ap-dung-chung-cho-website-cua-ban\/","title":{"rendered":"C\u00e1c Ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google v\u00e0 C\u00e1ch \u00c1p d\u1ee5ng ch\u00fang cho Website c\u1ee7a b\u1ea1n"},"content":{"rendered":"\n<p>Trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, SEO (Search Engine Optimization) kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m xa l\u1ea1 \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 website c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau quan tr\u1ecdng, v\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Google, v\u1edbi h\u01a1n 90% th\u1ecb ph\u1ea7n t\u00ecm ki\u1ebfm tr\u00ean to\u00e0n c\u1ea7u, th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng trang web xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0 nh\u1eefng trang c\u00f3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1ng tin c\u1eady nh\u1ea5t. Trong b\u1ed1i c\u1ea3nh n\u00e0y, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a website c\u1ee7a b\u1ea1n tr\u00ean Internet.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 c\u00e1c ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ch\u00fang cho website c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. H\u00e3y c\u00f9ng b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch c\u1ea3i thi\u1ec7n SEO c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp h\u01a1n t\u1eeb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u n\u00e0y.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 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href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/25\/cac-tieu-chuan-seo-moi-nhat-cua-google-va-cach-ap-dung-chung-cho-website-cua-ban\/#Tai_Sao_Nghien_Cuu_Tu_Khoa_La_Yeu_To_Quan_Trong_Trong_Chien_Luoc_SEO\" title=\"T\u1ea1i Sao Nghi\u00ean C\u1ee9u T\u1eeb Kh\u00f3a L\u00e0 Y\u1ebfu T\u1ed1 Quan Tr\u1ecdng Trong Chi\u1ebfn L\u01b0\u1ee3c SEO?\">T\u1ea1i Sao Nghi\u00ean C\u1ee9u T\u1eeb Kh\u00f3a L\u00e0 Y\u1ebfu T\u1ed1 Quan Tr\u1ecdng Trong Chi\u1ebfn L\u01b0\u1ee3c SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/25\/cac-tieu-chuan-seo-moi-nhat-cua-google-va-cach-ap-dung-chung-cho-website-cua-ban\/#Nhung_Cap_Nhat_Thuat_Toan_Google_Ma_Ban_Can_Biet_De_Cai_Thien_SEO\" title=\"Nh\u1eefng C\u1eadp Nh\u1eadt Thu\u1eadt To\u00e1n Google M\u00e0 B\u1ea1n C\u1ea7n Bi\u1ebft \u0110\u1ec3 C\u1ea3i Thi\u1ec7n SEO\">Nh\u1eefng C\u1eadp Nh\u1eadt Thu\u1eadt To\u00e1n Google M\u00e0 B\u1ea1n C\u1ea7n Bi\u1ebft \u0110\u1ec3 C\u1ea3i Thi\u1ec7n SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/25\/cac-tieu-chuan-seo-moi-nhat-cua-google-va-cach-ap-dung-chung-cho-website-cua-ban\/#Cac_Tieu_chuan_SEO_moi_nhat_cua_Google_va_Cach_Ap_dung_chung_cho_Website_cua_ban\" title=\"C\u00e1c Ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google v\u00e0 C\u00e1ch \u00c1p d\u1ee5ng ch\u00fang cho Website c\u1ee7a b\u1ea1n\">C\u00e1c Ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google v\u00e0 C\u00e1ch \u00c1p d\u1ee5ng ch\u00fang cho Website c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/25\/cac-tieu-chuan-seo-moi-nhat-cua-google-va-cach-ap-dung-chung-cho-website-cua-ban\/#Toi_Uu_Hoa_On-Page_Cac_Buoc_Co_Ban_De_Nang_Cao_Thu_Hang_Trong_Cong_Cu_Tim_Kiem\" title=\"T\u1ed1i \u01afu H\u00f3a On-Page: C\u00e1c B\u01b0\u1edbc C\u01a1 B\u1ea3n \u0110\u1ec3 N\u00e2ng Cao Th\u1ee9 H\u1ea1ng Trong C\u00f4ng C\u1ee5 T\u00ecm Ki\u1ebfm\">T\u1ed1i \u01afu H\u00f3a On-Page: C\u00e1c B\u01b0\u1edbc C\u01a1 B\u1ea3n \u0110\u1ec3 N\u00e2ng Cao Th\u1ee9 H\u1ea1ng Trong C\u00f4ng C\u1ee5 T\u00ecm Ki\u1ebfm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/25\/cac-tieu-chuan-seo-moi-nhat-cua-google-va-cach-ap-dung-chung-cho-website-cua-ban\/#Tang_Toc_Do_Tai_Trang_Cai_Thien_SEO_Va_Trai_Nghiem_Nguoi_Dung\" title=\"T\u0103ng T\u1ed1c \u0110\u1ed9 T\u1ea3i Trang: C\u1ea3i Thi\u1ec7n SEO V\u00e0 Tr\u1ea3i Nghi\u1ec7m Ng\u01b0\u1eddi D\u00f9ng\">T\u0103ng T\u1ed1c \u0110\u1ed9 T\u1ea3i Trang: C\u1ea3i Thi\u1ec7n SEO V\u00e0 Tr\u1ea3i Nghi\u1ec7m Ng\u01b0\u1eddi D\u00f9ng<\/a><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_Sao_Nghien_Cuu_Tu_Khoa_La_Yeu_To_Quan_Trong_Trong_Chien_Luoc_SEO\"><\/span>T\u1ea1i Sao Nghi\u00ean C\u1ee9u T\u1eeb Kh\u00f3a L\u00e0 Y\u1ebfu T\u1ed1 Quan Tr\u1ecdng Trong Chi\u1ebfn L\u01b0\u1ee3c SEO?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"917\" height=\"500\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-117.png\" alt=\"\" class=\"wp-image-5127\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-117.png 917w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-117-300x164.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-117-768x419.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-117-150x82.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-117-450x245.png 450w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/figure>\n\n\n\n<p>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea5t k\u1ef3 website n\u00e0o. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c nhu c\u1ea7u c\u1ee7a h\u1ecd. Vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 gi\u00fap website c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng v\u1ecb tr\u00ed cao h\u01a1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, t\u0103ng c\u01a1 h\u1ed9i thu h\u00fat l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi truy c\u1eadp c\u00f3 th\u1ef1c s\u1ef1 quan t\u00e2m.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_Cap_Nhat_Thuat_Toan_Google_Ma_Ban_Can_Biet_De_Cai_Thien_SEO\"><\/span>Nh\u1eefng C\u1eadp Nh\u1eadt Thu\u1eadt To\u00e1n Google M\u00e0 B\u1ea1n C\u1ea7n Bi\u1ebft \u0110\u1ec3 C\u1ea3i Thi\u1ec7n SEO<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-119.png\" alt=\"\" class=\"wp-image-5129\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-119.png 850w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-119-300x169.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-119-768x432.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-119-150x84.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-119-450x253.png 450w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p>Google th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c trang web xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0 nh\u1eefng trang ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb. Vi\u1ec7c hi\u1ec3u r\u00f5 nh\u1eefng c\u1eadp nh\u1eadt n\u00e0y l\u00e0 quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Google quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft v\u00e0 c\u00e1ch ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<p><strong>Bert Algorithm:<\/strong> Bert (Bidirectional Encoder Representations from Transformers) l\u00e0 m\u1ed9t c\u1ea3i ti\u1ebfn l\u1edbn trong vi\u1ec7c hi\u1ec3u ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean. Thu\u1eadt to\u00e1n n\u00e0y gi\u00fap Google hi\u1ec3u \u0111\u01b0\u1ee3c ng\u1eef c\u1ea3nh v\u00e0 \u00fd ngh\u0129a c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a trong c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm ph\u1ee9c t\u1ea1p h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO v\u00ec n\u00f3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u1ec1 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n\n\n\n<p><strong>Mobile-First Indexing: <\/strong>Google \u0111\u00e3 chuy\u1ec3n sang m\u00f4 h\u00ecnh index trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng tr\u01b0\u1edbc (mobile-first indexing). \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Google s\u1ebd s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ee9 h\u1ea1ng tr\u00ean c\u1ea3 phi\u00ean b\u1ea3n di \u0111\u1ed9ng v\u00e0 desktop. Do \u0111\u00f3, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p><strong>E-A-T (Expertise, Authoritativeness, Trustworthiness):<\/strong> Google ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn \u0111\u1ed9 uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u1ed9i dung. Thu\u1eadt to\u00e1n n\u00e0y \u0111\u00e1nh gi\u00e1 c\u00e1c trang web d\u1ef1a tr\u00ean ba y\u1ebfu t\u1ed1: s\u1ef1 chuy\u00ean m\u00f4n (expertise), s\u1ef1 uy t\u00edn (authoritativeness), v\u00e0 s\u1ef1 \u0111\u00e1ng tin c\u1eady (trustworthiness). \u0110\u1ed1i v\u1edbi SEO, vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 uy t\u00edn l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u n\u00e0y.<\/p>\n\n\n\n<p><strong>Page Experience Update:<\/strong> Google \u0111ang chu\u1ea9n b\u1ecb tri\u1ec3n khai c\u1eadp nh\u1eadt v\u1ec1 tr\u1ea3i nghi\u1ec7m trang (page experience), trong \u0111\u00f3 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a trang web s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra m\u1ed9t th\u00e1ch th\u1ee9c m\u1edbi cho SEO, khi c\u00e1c trang web c\u1ea7n t\u1ed1i \u01b0u h\u00f3a kh\u00f4ng ch\u1ec9 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a Google v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_Tieu_chuan_SEO_moi_nhat_cua_Google_va_Cach_Ap_dung_chung_cho_Website_cua_ban\"><\/span>C\u00e1c Ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google v\u00e0 C\u00e1ch \u00c1p d\u1ee5ng ch\u00fang cho Website c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1200\" height=\"639\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-118.png\" alt=\"\" class=\"wp-image-5128\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-118.png 1200w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-118-300x160.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-118-1024x545.png 1024w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-118-768x409.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-118-150x80.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-118-450x240.png 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google l\u00e0 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng website c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi truy c\u1eadp c\u00f3 th\u1ef1c s\u1ef1 quan t\u00e2m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ch\u00fang cho website c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<p><strong>N\u1ed9i dung Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 C\u00f3 \u00dd ngh\u0129a:<\/strong> Vi\u1ebft n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c s\u1ef1 quan t\u00e2m v\u00e0 t\u00ecm ki\u1ebfm. \u0110\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 ki\u1ebfn th\u1ee9c h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n<p><strong>T\u1ed1i \u01afu h\u00f3a T\u1eeb kh\u00f3a: <\/strong>S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean trong n\u1ed9i dung c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng g\u00e2y g\u01b0\u1ee3ng \u00e9p. \u0110\u1ea3m b\u1ea3o r\u1eb1ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ee3p l\u00fd v\u00e0 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c n\u1ed9i dung c\u1ee7a trang.<\/p>\n\n\n\n<p><strong>T\u1ed1c \u0110\u1ed9 T\u1ea3i Trang:<\/strong> T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u1ee7a website b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh n\u00e9n, gi\u1ea3m thi\u1ec3u t\u1ea3i c\u00e1c t\u00e0i nguy\u00ean kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef web c\u00f3 hi\u1ec7u su\u1ea5t cao.<\/p>\n\n\n\n<p><strong>T\u1ed1i \u01afu h\u00f3a On-Page:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng ti\u00eau \u0111\u1ec1, th\u1ebb meta, URL v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho t\u1eebng trang c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p><strong>X\u00e2y D\u1ef1ng Li\u00ean K\u1ebft Ch\u1ea5t l\u01b0\u1ee3ng:<\/strong> T\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi c\u00e1c trang web c\u00f3 uy t\u00edn v\u00e0 li\u00ean quan trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u00c1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google kh\u00f4ng ch\u1ec9 gi\u00fap website c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cao h\u01a1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng c\u01b0\u1eddng uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean Internet.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Toi_Uu_Hoa_On-Page_Cac_Buoc_Co_Ban_De_Nang_Cao_Thu_Hang_Trong_Cong_Cu_Tim_Kiem\"><\/span>T\u1ed1i \u01afu H\u00f3a On-Page: C\u00e1c B\u01b0\u1edbc C\u01a1 B\u1ea3n \u0110\u1ec3 N\u00e2ng Cao Th\u1ee9 H\u1ea1ng Trong C\u00f4ng C\u1ee5 T\u00ecm Ki\u1ebfm<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"400\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-115.png\" alt=\"\" class=\"wp-image-5125\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-115.png 620w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-115-300x194.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-115-150x97.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-115-450x290.png 450w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n<\/div>\n\n\n<p>T\u1ed1i \u01b0u h\u00f3a Onpage l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea5t k\u1ef3 website n\u00e0o. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c ph\u1ea7n t\u1eed tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a m\u00ecnh trong c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm:<\/p>\n\n\n\n<p><strong>Ti\u00eau \u0110\u1ec1 (Title Tag):<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i trang tr\u00ean website c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t ti\u00eau \u0111\u1ec1 duy nh\u1ea5t v\u00e0 h\u1ea5p d\u1eabn. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ch\u00ednh \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a ti\u00eau \u0111\u1ec1 v\u00e0 gi\u1eef cho ti\u00eau \u0111\u1ec1 d\u01b0\u1edbi 60 k\u00fd t\u1ef1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u00f3 hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>Th\u1ebb Meta M\u00f4 T\u1ea3 (Meta Description Tag):<\/strong> Vi\u1ebft m\u00f4 t\u1ea3 m\u00f4 t\u1ea3 h\u1ea5p d\u1eabn v\u00e0 ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 Google kh\u00f4ng s\u1eed d\u1ee5ng th\u1ebb meta m\u00f4 t\u1ea3 \u0111\u1ec3 x\u1ebfp h\u1ea1ng trang, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) c\u1ee7a trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>URL T\u1ed1i \u01afu:<\/strong> T\u1ea1o URL ng\u1eafn, d\u1ec5 \u0111\u1ecdc v\u00e0 ch\u1ee9a t\u1eeb kh\u00f3a. Tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c k\u00fd t\u1ef1 \u0111\u1eb7c bi\u1ec7t v\u00e0 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c th\u01b0 m\u1ee5c con trong URL c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>N\u1ed9i Dung Ch\u1ea5t L\u01b0\u1ee3ng:<\/strong> Vi\u1ebft n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean trong n\u1ed9i dung v\u00e0 chia nh\u1ecf n\u00f3 th\u00e0nh c\u00e1c \u0111o\u1ea1n v\u0103n ng\u1eafn \u0111\u1ec3 d\u1ec5 \u0111\u1ecdc.<\/p>\n\n\n\n<p><strong>Th\u1ebb Ti\u00eau \u0110\u1ec1 (Heading Tags):<\/strong> S\u1eed d\u1ee5ng th\u1ebb ti\u00eau \u0111\u1ec1 (H1, H2, H3,&#8230;) \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c ph\u1ea7n quan tr\u1ecdng trong n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>\u1ea2nh v\u00e0 Th\u1ebb Alt:<\/strong> S\u1eed d\u1ee5ng th\u1ebb alt \u0111\u1ec3 m\u00f4 t\u1ea3 h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n v\u00e0 ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n m\u00e0 c\u00f2n cung c\u1ea5p m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1i \u01b0u h\u00f3a th\u00eam cho SEO.<\/p>\n\n\n\n<p><strong>Li\u00ean K\u1ebft N\u1ed9i B\u1ed9:<\/strong> T\u1ea1o li\u00ean k\u1ebft n\u1ed9i b\u1ed9 t\u1eeb c\u00e1c trang c\u00f3 li\u00ean quan trong website c\u1ee7a b\u1ea1n \u0111\u1ec3 cung c\u1ea5p s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ee9c m\u1ea1nh SEO c\u1ee7a c\u00e1c trang.<\/p>\n\n\n\n<p><strong>T\u1ed1c \u0110\u1ed9 T\u1ea3i Trang:<\/strong> Ki\u1ec3m tra v\u00e0 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u1ee7a trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh, gi\u1ea3m thi\u1ec3u m\u00e3 JavaScript v\u00e0 CSS kh\u00f4ng c\u1ea7n thi\u1ebft, v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef web c\u00f3 hi\u1ec7u su\u1ea5t cao.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc t\u1ed1i \u01b0u h\u00f3a On-Page n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i \u0111\u1ec3 trang web c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao h\u01a1n trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tang_Toc_Do_Tai_Trang_Cai_Thien_SEO_Va_Trai_Nghiem_Nguoi_Dung\"><\/span>T\u0103ng T\u1ed1c \u0110\u1ed9 T\u1ea3i Trang: C\u1ea3i Thi\u1ec7n SEO V\u00e0 Tr\u1ea3i Nghi\u1ec7m Ng\u01b0\u1eddi D\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"505\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-116.png\" alt=\"\" class=\"wp-image-5126\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-116.png 885w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-116-300x171.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-116-768x438.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-116-150x86.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-116-450x257.png 450w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/figure>\n\n\n\n<p>T\u1ed1c \u0111\u1ed9 t\u1ea3i trang kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u1ebfp h\u1ea1ng trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Google \u0111\u00e3 c\u00f4ng b\u1ed1 r\u1eb1ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn x\u1ebfp h\u1ea1ng c\u1ee7a m\u1ed9t trang web. Do \u0111\u00f3, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n SEO c\u1ee7a b\u1ea1n v\u00e0 c\u0169ng gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang cho website c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng n\u00e0y v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u h\u00f3a th\u00edch h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong vi\u1ec7c c\u1ea3i thi\u1ec7n SEO v\u00e0 t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf c\u1ee7a trang web c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, SEO (Search Engine Optimization) kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m xa l\u1ea1 \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 website c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t<\/p>\n","protected":false},"author":2,"featured_media":5125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,154],"tags":[],"class_list":{"0":"post-5124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1c Ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google v\u00e0 C\u00e1ch \u00c1p d\u1ee5ng ch\u00fang cho Website c\u1ee7a b\u1ea1n - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/25\/cac-tieu-chuan-seo-moi-nhat-cua-google-va-cach-ap-dung-chung-cho-website-cua-ban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c Ti\u00eau chu\u1ea9n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google v\u00e0 C\u00e1ch \u00c1p d\u1ee5ng ch\u00fang cho Website c\u1ee7a b\u1ea1n - Marketo\" \/>\n<meta property=\"og:description\" content=\"Trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, SEO (Search Engine Optimization) kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m xa l\u1ea1 \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c tr\u1ef1c tuy\u1ebfn. 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