{"id":5145,"date":"2024-03-27T08:50:23","date_gmt":"2024-03-27T08:50:23","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5145"},"modified":"2024-04-11T03:03:26","modified_gmt":"2024-04-11T03:03:26","slug":"ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/","title":{"rendered":"PPC cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u: H\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z"},"content":{"rendered":"\n<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh tr\u1ef1c tuy\u1ebfn \u0111\u1ea7y c\u1ea1nh tranh ng\u00e0y nay, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Trong s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, Pay-Per-Click (PPC) \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, \u0111\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a PPC, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1eeb \u0111\u1ea7u. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111i v\u00e0o chi ti\u1ebft t\u1eebng b\u01b0\u1edbc c\u1ee7a PPC, t\u1eeb kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ee9c t\u1ea1p, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00e1ch t\u1ef1 tin v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c s\u1eed d\u1ee5ng PPC cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. H\u00e3y c\u00f9ng b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n c\u1ee7a PPC v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#PPC_la_gi\" title=\"PPC l\u00e0 g\u00ec?\">PPC l\u00e0 g\u00ec?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#Cach_xay_dung_chien_luoc_PPC_hieu_qua_tu_dau\" title=\"C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c PPC hi\u1ec7u qu\u1ea3 t\u1eeb \u0111\u1ea7u\">C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c PPC hi\u1ec7u qu\u1ea3 t\u1eeb \u0111\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#Bi_quyet_toi_uu_hoa_chien_dich_PPC_de_dat_duoc_ket_qua_tot_nhat\" title=\"B\u00ed quy\u1ebft t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch PPC \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t\">B\u00ed quy\u1ebft t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch PPC \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#Xay_dung_chien_luoc_quang_cao_PPC_dai_han\" title=\"X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o PPC d\u00e0i h\u1ea1n\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o PPC d\u00e0i h\u1ea1n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PPC_la_gi\"><\/span>PPC l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-130.png\" alt=\"\" class=\"wp-image-5148\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-130.png 800w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-130-300x188.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-130-768x480.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-130-150x94.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-130-450x281.png 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>PPC, vi\u1ebft t\u1eaft c\u1ee7a &#8220;Pay-Per-Click&#8221;, l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn m\u00e0 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi c\u00f3 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh th\u1ef1c s\u1ef1 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. PPC th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Ads, Facebook Ads, Microsoft Advertising v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_xay_dung_chien_luoc_PPC_hieu_qua_tu_dau\"><\/span>C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c PPC hi\u1ec7u qu\u1ea3 t\u1eeb \u0111\u1ea7u<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1170\" height=\"700\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131.png\" alt=\"\" class=\"wp-image-5149\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131.png 1170w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131-300x179.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131-1024x613.png 1024w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131-768x459.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131-150x90.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131-450x269.png 450w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/figure>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7: B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch h\u1ecd t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau: \u0110\u1eb7t ra m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho chi\u1ebfn d\u1ecbch PPC c\u1ee7a b\u1ea1n, nh\u01b0 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, hay t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>L\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch: X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o h\u00e0ng ng\u00e0y ho\u1eb7c h\u00e0ng tu\u1ea7n c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n b\u1ed5 cho c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng v\u01b0\u1ee3t qu\u00e1 ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n<p>Ch\u1ecdn c\u00e1c t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a nh\u01b0 Google Keyword Planner \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ch\u1ecdn c\u00e1c t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n ch\u1ecdn t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao v\u00e0 \u00edt c\u1ea1nh tranh.<\/p>\n\n\n\n<p>T\u1ea1o c\u00e1c qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn: Vi\u1ebft ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 \u0111\u1ec3 l\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>L\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o: Ch\u1ecdn v\u1ecb tr\u00ed v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, bao g\u1ed3m qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, qu\u1ea3ng c\u00e1o video ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bi_quyet_toi_uu_hoa_chien_dich_PPC_de_dat_duoc_ket_qua_tot_nhat\"><\/span>B\u00ed quy\u1ebft t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch PPC \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129.png\" alt=\"\" class=\"wp-image-5146\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129.png 800w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129-300x203.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129-768x519.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129-150x101.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129-450x304.png 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch PPC c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o (CTR), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 chi ph\u00ed tr\u00ean m\u1ed7i h\u00e0nh \u0111\u1ed9ng (CPA).<\/p>\n\n\n\n<p>T\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a: Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh danh s\u00e1ch t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t. Lo\u1ea1i b\u1ecf c\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng t\u1eeb kh\u00f3a mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>Th\u1eed nghi\u1ec7m A\/B: Th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o kh\u00e1c nhau v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p>T\u1ed1i \u01b0u h\u00f3a trang \u0111\u00edch: \u0110\u1ea3m b\u1ea3o r\u1eb1ng trang \u0111\u00edch m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n d\u1eabn \u0111\u1ebfn l\u00e0 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c th\u00f4ng \u0111i\u1ec7p trong qu\u1ea3ng c\u00e1o v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t.<\/p>\n\n\n\n<p>\u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c: D\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c PPC c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Xay_dung_chien_luoc_quang_cao_PPC_dai_han\"><\/span>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o PPC d\u00e0i h\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129.png\" alt=\"\" class=\"wp-image-5147\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129.png 800w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129-300x203.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129-768x519.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129-150x101.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-129-450x304.png 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean: Theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c PPC c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n<p>M\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n: D\u1ef1a v\u00e0o d\u1eef li\u1ec7u v\u00e0 k\u1ebft qu\u1ea3, m\u1edf r\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c PPC c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch th\u00eam c\u00e1c t\u1eeb kh\u00f3a m\u1edbi, m\u1edf r\u1ed9ng v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi.<\/p>\n\n\n\n<p>T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed: Ti\u1ebfp t\u1ee5c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang chi ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. Xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 gi\u1ea3m chi ph\u00ed tr\u00ean m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u1edbi m\u1ee9c ng\u00e2n s\u00e1ch hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>T\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng: \u0110\u1ea3m b\u1ea3o r\u1eb1ng trang \u0111\u00edch c\u1ee7a b\u1ea1n cung c\u1ea5p th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1ea5p d\u1eabn cho ng\u01b0\u1eddi d\u00f9ng. N\u1ed9i dung ph\u1ea3i li\u00ean quan v\u00e0 h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>\u0110\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n: X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n cho chi\u1ebfn d\u1ecbch PPC c\u1ee7a b\u1ea1n, bao g\u1ed3m t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp \u1ed5n \u0111\u1ecbnh, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo th\u1eddi gian v\u00e0 m\u1edf r\u1ed9ng s\u1ef1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3: Li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch PPC theo c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n theo th\u1eddi gian.<\/p>\n\n\n\n<p>PPC c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c PPC hi\u1ec7u qu\u1ea3 t\u1eeb \u0111\u1ea7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u00f3 theo th\u1eddi gian, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1o ra hi\u1ec7u qu\u1ea3 kinh doanh b\u1ec1n v\u1eefng. H\u00e3y nh\u1edb r\u1eb1ng vi\u1ec7c \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 theo d\u00f5i chi\u1ebfn d\u1ecbch l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb PPC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh tr\u1ef1c tuy\u1ebfn \u0111\u1ea7y c\u1ea1nh tranh ng\u00e0y nay, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Trong s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, Pay-Per-Click (PPC) \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t trong nh\u1eefng<\/p>\n","protected":false},"author":2,"featured_media":5149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,154],"tags":[],"class_list":{"0":"post-5145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PPC cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u: H\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u: H\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z - Marketo\" \/>\n<meta property=\"og:description\" content=\"Trong m\u00f4i tr\u01b0\u1eddng kinh doanh tr\u1ef1c tuy\u1ebfn \u0111\u1ea7y c\u1ea1nh tranh ng\u00e0y nay, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Trong s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, Pay-Per-Click (PPC) \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t trong nh\u1eefng\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketo\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-27T08:50:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T03:03:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vy H\u1ed3ng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vy H\u1ed3ng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/\",\"url\":\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/\",\"name\":\"PPC cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u: H\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z - Marketo\",\"isPartOf\":{\"@id\":\"https:\/\/marketo.com.vn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131.png\",\"datePublished\":\"2024-03-27T08:50:23+00:00\",\"dateModified\":\"2024-04-11T03:03:26+00:00\",\"author\":{\"@id\":\"https:\/\/marketo.com.vn\/#\/schema\/person\/aaf5750d6a096cbdc808b85a8307dd6c\"},\"breadcrumb\":{\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#primaryimage\",\"url\":\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131.png\",\"contentUrl\":\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131.png\",\"width\":1170,\"height\":700,\"caption\":\"PPC cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/marketo.com.vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PPC cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u: H\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketo.com.vn\/#website\",\"url\":\"https:\/\/marketo.com.vn\/\",\"name\":\"Marketo\",\"description\":\"Tin T\u1ee9c Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketo.com.vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketo.com.vn\/#\/schema\/person\/aaf5750d6a096cbdc808b85a8307dd6c\",\"name\":\"Vy H\u1ed3ng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketo.com.vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cc7c9e0eee5399d67e3369d5b53fc0a136936f00d3fce725e9d6799a171fae6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cc7c9e0eee5399d67e3369d5b53fc0a136936f00d3fce725e9d6799a171fae6e?s=96&d=mm&r=g\",\"caption\":\"Vy H\u1ed3ng\"},\"url\":\"https:\/\/marketo.com.vn\/index.php\/author\/vytth-mararting\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PPC cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u: H\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z - Marketo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/","og_locale":"en_US","og_type":"article","og_title":"PPC cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u: H\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z - Marketo","og_description":"Trong m\u00f4i tr\u01b0\u1eddng kinh doanh tr\u1ef1c tuy\u1ebfn \u0111\u1ea7y c\u1ea1nh tranh ng\u00e0y nay, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Trong s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, Pay-Per-Click (PPC) \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t trong nh\u1eefng","og_url":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/","og_site_name":"Marketo","article_published_time":"2024-03-27T08:50:23+00:00","article_modified_time":"2024-04-11T03:03:26+00:00","og_image":[{"width":1170,"height":700,"url":"http:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131.png","type":"image\/png"}],"author":"Vy H\u1ed3ng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vy H\u1ed3ng","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/","url":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/","name":"PPC cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u: H\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z - Marketo","isPartOf":{"@id":"https:\/\/marketo.com.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#primaryimage"},"image":{"@id":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#primaryimage"},"thumbnailUrl":"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131.png","datePublished":"2024-03-27T08:50:23+00:00","dateModified":"2024-04-11T03:03:26+00:00","author":{"@id":"https:\/\/marketo.com.vn\/#\/schema\/person\/aaf5750d6a096cbdc808b85a8307dd6c"},"breadcrumb":{"@id":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#primaryimage","url":"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131.png","contentUrl":"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-131.png","width":1170,"height":700,"caption":"PPC cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u"},{"@type":"BreadcrumbList","@id":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/ppc-cho-nguoi-moi-bat-dau-huong-dan-tu-a-den-z\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/marketo.com.vn\/"},{"@type":"ListItem","position":2,"name":"PPC cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u: H\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z"}]},{"@type":"WebSite","@id":"https:\/\/marketo.com.vn\/#website","url":"https:\/\/marketo.com.vn\/","name":"Marketo","description":"Tin T\u1ee9c Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketo.com.vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/marketo.com.vn\/#\/schema\/person\/aaf5750d6a096cbdc808b85a8307dd6c","name":"Vy H\u1ed3ng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketo.com.vn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cc7c9e0eee5399d67e3369d5b53fc0a136936f00d3fce725e9d6799a171fae6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cc7c9e0eee5399d67e3369d5b53fc0a136936f00d3fce725e9d6799a171fae6e?s=96&d=mm&r=g","caption":"Vy H\u1ed3ng"},"url":"https:\/\/marketo.com.vn\/index.php\/author\/vytth-mararting\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/5145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=5145"}],"version-history":[{"count":1,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/5145\/revisions"}],"predecessor-version":[{"id":5150,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/5145\/revisions\/5150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/media\/5149"}],"wp:attachment":[{"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=5145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=5145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketo.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=5145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}