{"id":5157,"date":"2024-03-27T09:59:18","date_gmt":"2024-03-27T09:59:18","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5157"},"modified":"2024-04-11T03:02:53","modified_gmt":"2024-04-11T03:02:53","slug":"google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/","title":{"rendered":"Google Search Console: C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed kh\u00f4ng th\u1ec3 thi\u1ebfu cho m\u1ecdi ch\u1ee7 s\u1edf h\u1eefu trang web"},"content":{"rendered":"\n<p>Google Search Console (GSC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed cung c\u1ea5p b\u1edfi Google, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap ch\u1ee7 s\u1edf h\u1eefu trang web ki\u1ec3m so\u00e1t v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO c\u1ee7a h\u1ecd tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 GSC v\u00e0 c\u00e1ch t\u1eadn d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web v\u00e0 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean Google.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/#Google_Search_Console_la_gi\" title=\"Google Search Console l\u00e0 g\u00ec?\">Google Search Console l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/#Toi_uu_hoa_hieu_suat_SEO_voi_Google_Search_Console\" title=\"T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t SEO v\u1edbi Google Search Console\">T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t SEO v\u1edbi Google Search Console<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/#Phan_tich_du_lieu_tu_khoa\" title=\"Ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb kh\u00f3a\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/#Kiem_tra_chi_so_trang\" title=\"Ki\u1ec3m tra ch\u1ec9 s\u1ed1 trang\">Ki\u1ec3m tra ch\u1ec9 s\u1ed1 trang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/#Xem_xet_hieu_suat_tren_thiet_bi_di_dong\" title=\"Xem x\u00e9t hi\u1ec7u su\u1ea5t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng\">Xem x\u00e9t hi\u1ec7u su\u1ea5t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/#Bi_quyet_tan_dung_Google_Search_Console_de_cai_thien_thu_hang_trang_web\" title=\"B\u00ed quy\u1ebft t\u1eadn d\u1ee5ng Google Search Console \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng trang web\">B\u00ed quy\u1ebft t\u1eadn d\u1ee5ng Google Search Console \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng trang web<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/#Sua_loi_va_cai_thien_chi_so_trang\" title=\"S\u1eeda l\u1ed7i v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 trang\">S\u1eeda l\u1ed7i v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 trang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/#Toi_uu_hoa_lien_ket_va_backlink\" title=\"T\u1ed1i \u01b0u h\u00f3a li\u00ean k\u1ebft v\u00e0 backlink\">T\u1ed1i \u01b0u h\u00f3a li\u00ean k\u1ebft v\u00e0 backlink<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/#Tao_va_xay_dung_chien_luoc_SEO_voi_Google_Search_Console\" title=\"T\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c SEO v\u1edbi Google Search Console\">T\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c SEO v\u1edbi Google Search Console<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/#Xac_dinh_muc_tieu_va_doi_tuong\" title=\"X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/#Do_luong_va_theo_doi\" title=\"\u0110o l\u01b0\u1eddng v\u00e0 theo d\u00f5i\">\u0110o l\u01b0\u1eddng v\u00e0 theo d\u00f5i<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Search_Console_la_gi\"><\/span>Google Search Console l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"970\" height=\"556\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-136.png\" alt=\"\" class=\"wp-image-5158\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-136.png 970w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-136-300x172.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-136-768x440.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-136-150x86.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-136-450x258.png 450w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<p>Google Search Console tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi Google Webmaster Tools, l\u00e0 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 quan tr\u1ecdng cho c\u00e1c ch\u1ee7 s\u1edf h\u1eefu trang web. GSC cung c\u1ea5p d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch Google l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 hi\u1ec3u trang web c\u1ee7a b\u1ea1n. C\u00e1c ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a GSC bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u1ec3m so\u00e1t hi\u1ec3n th\u1ecb tr\u00ean Google: Xem trang web c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c nh\u01b0 th\u1ebf n\u00e0o tr\u00ean Google, bao g\u1ed3m s\u1ed1 l\u01b0\u1ee3ng trang \u0111\u00e3 l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 v\u1ecb tr\u00ed tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm: Xem d\u1eef li\u1ec7u v\u1ec1 t\u1eeb kh\u00f3a m\u00e0 trang web c\u1ee7a b\u1ea1n \u0111ang x\u1ebfp h\u1ea1ng, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR), v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/li>\n\n\n\n<li>Ph\u00e1t hi\u1ec7n v\u00e0 s\u1eeda l\u1ed7i: Nh\u1eadn c\u1ea3nh b\u00e1o v\u00e0 b\u00e1o c\u00e1o v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt v\u00e0 b\u1ea3o m\u1eadt tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 s\u1eeda ch\u00fang k\u1ecbp th\u1eddi.<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_hieu_suat_SEO_voi_Google_Search_Console\"><\/span>T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t SEO v\u1edbi Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-138.png\" alt=\"\" class=\"wp-image-5160\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-138.png 1024w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-138-300x193.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-138-768x494.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-138-150x96.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-138-450x289.png 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_tich_du_lieu_tu_khoa\"><\/span>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb kh\u00f3a trong b\u00e1o c\u00e1o &#8220;Hi\u1ec7u su\u1ea5t&#8221; c\u1ee7a GSC. Xem x\u00e9t t\u1eeb kh\u00f3a m\u00e0 trang web c\u1ee7a b\u1ea1n \u0111ang x\u1ebfp h\u1ea1ng v\u00e0 xem li\u1ec7u c\u00f3 c\u01a1 h\u1ed9i n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng v\u1ecb tr\u00ed tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiem_tra_chi_so_trang\"><\/span>Ki\u1ec3m tra ch\u1ec9 s\u1ed1 trang<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u1eed d\u1ee5ng b\u00e1o c\u00e1o &#8220;T\u1ed5ng quan ch\u1ec9 s\u1ed1&#8221; \u0111\u1ec3 ki\u1ec3m tra s\u1ef1 l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a trang web tr\u00ean Google. \u0110\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c trang quan tr\u1ecdng c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt n\u00e0o g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c l\u1eadp ch\u1ec9 m\u1ee5c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Xem_xet_hieu_suat_tren_thiet_bi_di_dong\"><\/span>Xem x\u00e9t hi\u1ec7u su\u1ea5t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng \u0111ang chi\u1ebfm t\u1ef7 l\u1ec7 ng\u00e0y c\u00e0ng l\u1edbn trong l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, vi\u1ec7c ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. S\u1eed d\u1ee5ng b\u00e1o c\u00e1o &#8220;Di \u0111\u1ed9ng Usability&#8221; \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 s\u1eeda ch\u00fang.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bi_quyet_tan_dung_Google_Search_Console_de_cai_thien_thu_hang_trang_web\"><\/span>B\u00ed quy\u1ebft t\u1eadn d\u1ee5ng Google Search Console \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng trang web<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-137.png\" alt=\"\" class=\"wp-image-5159\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-137.png 1280w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-137-300x169.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-137-1024x576.png 1024w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-137-768x432.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-137-150x84.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-137-450x253.png 450w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-137-1200x675.png 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sua_loi_va_cai_thien_chi_so_trang\"><\/span>S\u1eeda l\u1ed7i v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 trang<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ki\u1ec3m tra c\u00e1c b\u00e1o c\u00e1o v\u1ec1 &#8220;Ph\u1ea1m vi&#8221; v\u00e0 &#8220;Ch\u1ee7 \u0111\u1ec1&#8221; trong GSC \u0111\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 s\u1eeda c\u00e1c l\u1ed7i k\u1ef9 thu\u1eadt, nh\u01b0 l\u1ed7i trang v\u00e0 l\u1ed7i n\u1ed9i dung. \u0110\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh v\u00e0 kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_lien_ket_va_backlink\"><\/span>T\u1ed1i \u01b0u h\u00f3a li\u00ean k\u1ebft v\u00e0 backlink<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u1eed d\u1ee5ng b\u00e1o c\u00e1o v\u1ec1 &#8220;Li\u00ean k\u1ebft&#8221; \u0111\u1ec3 xem c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u00f4ng mong mu\u1ed1n. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a trang web c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_va_xay_dung_chien_luoc_SEO_voi_Google_Search_Console\"><\/span>T\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c SEO v\u1edbi Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-139.png\" alt=\"\" class=\"wp-image-5161\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-139.png 1024w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-139-300x158.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-139-768x404.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-139-150x79.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/03\/image-139-450x237.png 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Xac_dinh_muc_tieu_va_doi_tuong\"><\/span>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u1ef1a v\u00e0o d\u1eef li\u1ec7u t\u1eeb GSC, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau SEO c\u1ee5 th\u1ec3 cho trang web c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Ph\u00e2n t\u00edch t\u1eeb kh\u00f3a, l\u01b0\u1ee3ng truy c\u1eadp, v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_luong_va_theo_doi\"><\/span>\u0110o l\u01b0\u1eddng v\u00e0 theo d\u00f5i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e1c b\u00e1o c\u00e1o v\u00e0 c\u00f4ng c\u1ee5 trong GSC \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t SEO c\u1ee7a b\u1ea1n. Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00f3a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n<p>V\u1edbi Google Search Console, b\u1ea1n c\u00f3 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 ki\u1ec3m so\u00e1t v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO c\u1ee7a m\u00ecnh. S\u1eed d\u1ee5ng GSC m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao h\u01a1n tr\u00ean Google.<\/p>\n\n\n\n<p>Trong th\u1ebf gi\u1edbi s\u1ed1ng \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh c\u1ee7a internet ng\u00e0y nay, vi\u1ec7c hi\u1ec3u v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 SEO l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 n\u1ed5i b\u1eadt v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean Google. Trong s\u1ed1 nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y, Google Search Console l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu cho m\u1ecdi ch\u1ee7 s\u1edf h\u1eefu trang web. T\u1eeb vi\u1ec7c ki\u1ec3m so\u00e1t hi\u1ec3n th\u1ecb tr\u00ean Google \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb kh\u00f3a v\u00e0 s\u1eeda c\u00e1c l\u1ed7i k\u1ef9 thu\u1eadt, GSC cung c\u1ea5p m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO c\u1ee7a trang web c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u1edbi m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng Google Search Console, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO m\u1ea1nh m\u1ebd m\u00e0 c\u00f2n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. H\u00e3y b\u1eaft \u0111\u1ea7u kh\u00e1m ph\u00e1 v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00f4ng c\u1ee5 n\u00e0y ngay h\u00f4m nay \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n lu\u00f4n n\u1eb1m trong t\u1ea7m nh\u00ecn c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao nh\u1ea5t tr\u00ean Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search Console (GSC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed cung c\u1ea5p b\u1edfi Google, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap ch\u1ee7 s\u1edf h\u1eefu trang web ki\u1ec3m so\u00e1t v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO c\u1ee7a h\u1ecd tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1<\/p>\n","protected":false},"author":2,"featured_media":5158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,154],"tags":[],"class_list":{"0":"post-5157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing","8":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Search Console: C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed kh\u00f4ng th\u1ec3 thi\u1ebfu cho m\u1ecdi ch\u1ee7 s\u1edf h\u1eefu trang web - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/03\/27\/google-search-console-cong-cu-mien-phi-khong-the-thieu-cho-moi-chu-so-huu-trang-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search Console: C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed kh\u00f4ng th\u1ec3 thi\u1ebfu cho m\u1ecdi ch\u1ee7 s\u1edf h\u1eefu trang web - Marketo\" \/>\n<meta property=\"og:description\" content=\"Google Search Console (GSC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed cung c\u1ea5p b\u1edfi Google, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap ch\u1ee7 s\u1edf h\u1eefu trang web ki\u1ec3m so\u00e1t v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO c\u1ee7a h\u1ecd tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. 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