{"id":5260,"date":"2024-06-06T03:38:31","date_gmt":"2024-06-06T03:38:31","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5260"},"modified":"2024-06-13T01:10:40","modified_gmt":"2024-06-13T01:10:40","slug":"mullenlowe-dai-thang-tai-the-one-show-2024-voi-bo-nhan-dien-thuong-hieu-dot-pha","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/06\/06\/mullenlowe-dai-thang-tai-the-one-show-2024-voi-bo-nhan-dien-thuong-hieu-dot-pha\/","title":{"rendered":"MullenLowe \u0111\u1ea1i th\u1eafng t\u1ea1i The One Show 2024 v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9t ph\u00e1"},"content":{"rendered":"\n<p><em>Sau g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi h\u00ecnh \u1ea3nh The Challenger Octopus <a href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/06\/mullenlowe-dai-thang-tai-the-one-show-2024-voi-bo-nhan-dien-thuong-hieu-dot-pha\/\">(B\u1ea1ch tu\u1ed9c &#8211; K\u1ebb th\u00e1ch th\u1ee9c)<\/a>, MullenLowe \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i ngo\u1ea1n m\u1ee5c khi ra m\u1eaft b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u1ea7y s\u00e1ng t\u1ea1o. Thi\u1ebft k\u1ebf n\u00e0y nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 g\u1ea7n \u0111\u00e2y \u0111\u00e3 mang v\u1ec1 cho MullenLowe nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 t\u1ea1i The One Show 2024.<\/em><\/p>\n\n\n\n<p>MullenLowe, m\u1ed9t trong nh\u1eefng agency qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch tri\u1ec7u \u0111\u00f4 h\u1ee3p t\u00e1c c\u00f9ng nhi\u1ec1u t\u1eadp \u0111o\u00e0n l\u1edbn to\u00e0n c\u1ea7u. V\u1edbi h\u00ecnh \u1ea3nh b\u1ea1ch tu\u1ed9c l\u00e0m linh v\u1eadt, MullenLowe th\u1ec3 hi\u1ec7n tinh th\u1ea7n th\u00e1ch th\u1ee9c v\u00e0 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng. T\u1ea1i The One Show 2024, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u m\u1edbi c\u1ee7a h\u1ecd \u0111\u00e3 xu\u1ea5t s\u1eafc gi\u00e0nh \u0111\u01b0\u1ee3c gi\u1ea3i V\u00e0ng v\u00e0 gi\u1ea3i \u0110\u1ed3ng \u1edf h\u1ea1ng m\u1ee5c Brand Identity\/Rebranding.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf2ho_Sxfj7CZ0nSYAuNVsrdD9maSRh4jXwveyn64Hma2fIf29FYAQyv6v_sN63HL1feTf-8LEY4S0wXnbA95twrQvQqwjGAhgTLPWaVMdIbHtTjmJEiPN-qLTs40HFig3v80kXBDRUX9F3DvJLu8plqek?key=eAh11fsX_Pfl5W16aMLbcw\" alt=\"\"\/><\/figure>\n\n\n\n<p>Theo chia s\u1ebb t\u1eeb MullenLowe, thi\u1ebft k\u1ebf m\u1edbi n\u00e0y \u0111\u00e3 th\u00e1ch th\u1ee9c c\u00e1ch c\u00e1c agency \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh qu\u1ea3ng c\u00e1o, ph\u00e1 v\u1ee1 m\u1ecdi quy t\u1eafc th\u00f4ng th\u01b0\u1eddng v\u1ec1 logo. B\u1ed9 nh\u1eadn di\u1ec7n m\u1edbi kh\u00f4ng tu\u00e2n theo s\u1ef1 c\u1ee9ng nh\u1eafc v\u00e0 \u0111\u1ed1i x\u1ee9ng quen thu\u1ed9c, m\u00e0 thay v\u00e0o \u0111\u00f3 mang \u0111\u1ebfn m\u1ed9t s\u1ef1 linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o v\u01b0\u1ee3t tr\u1ed9i. H\u00ecnh \u1ea3nh b\u1ea1ch tu\u1ed9c v\u1eabn \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean nh\u01b0ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1ch \u0111i\u1ec7u v\u1edbi nh\u1eefng \u0111\u01b0\u1eddng cong uy\u1ec3n chuy\u1ec3n, \u0111\u1ea1i di\u1ec7n cho s\u1ef1 n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng. \u0110\u1eb7c bi\u1ec7t, thi\u1ebft k\u1ebf n\u00e0y c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i t\u00f9y theo ng\u1eef c\u1ea3nh, th\u1ec3 hi\u1ec7n s\u1ef1 \u0111a d\u1ea1ng trong t\u01b0 duy v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a MullenLowe v\u1edbi m\u1ecdi d\u1ef1 \u00e1n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXe8ppuGy1Xen3JcwczenOvGLQ6m3tJH2F-hLiFPLz-gqnYCwaJUYn-TksaA0shzLvcw-d8gZD19Hc5VWcpeiyKENrzttjE1pwF9mZoZlDRiWIu240x8DTeLs4mnV5O9Z0vUa3SR5IPHNs6cE8geQ3vefg8?key=eAh11fsX_Pfl5W16aMLbcw\" alt=\"\"\/><\/figure>\n\n\n\n<p>The One Show l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 nh\u1ea5t trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf v\u00e0 digital marketing. V\u1edbi bi\u1ec3u t\u01b0\u1ee3ng \u201cC\u00e2y B\u00fat Ch\u00ec\u201d \u0111\u1eb7c tr\u01b0ng, su\u1ed1t h\u01a1n 40 n\u0103m qua, The One Show \u0111\u00e3 t\u00f4n vinh nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o nh\u1ea5t t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, agency, nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 production house tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c gi\u1ea3i V\u00e0ng v\u00e0 \u0110\u1ed3ng t\u1ea1i s\u1ef1 ki\u1ec7n danh gi\u00e1 n\u00e0y l\u00e0 minh ch\u1ee9ng cho s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng v\u00e0 n\u1ed7 l\u1ef1c b\u1ec1n b\u1ec9 c\u1ee7a MullenLowe trong vi\u1ec7c cung c\u1ea5p nh\u1eefng d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng xu\u1ea5t s\u1eafc nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf3ImnuEGP0EkVax2sgFeu0FPw6zPASSnZzQGNKV4Onyqi_sxdkKFy6EopwtdpDCkibbFon4BGsyZMzzk_CmwfyCnoBHrRBBda0scWJQ9X-Jc_t8ROfzvIptaYAHrOiwAHHgeXyv6MohtWbp8KOzI3IBJs?key=eAh11fsX_Pfl5W16aMLbcw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXee1jdruoCRlOjBQCTD3wTWT4ggHOc8bv-C-irmkUOxlTPIFrndYDmX3Anwv6T-yB0bf6yANBqox5pQFRQSEFsJHDjKaLDxTHqKLR9Xbj-m9X15hO2cAbBqR8nK-uBmgix4ycVrU3qJEv0LxTDI9Ul_krLE?key=eAh11fsX_Pfl5W16aMLbcw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdyg5K4K_XHwjcv6092G9Pre7gMDEdBrLN2_47wdjBdkIDx40jYbN78f6QpYsthAZpqNJLoCOD6hPJJ7PhvaCkEzMY6YxVDocG0slrcx7d6Cj9m-mN2XY00M4BrGp9xzSmjEH9VlJVN2-Cinvi8Jzl5AAwe?key=eAh11fsX_Pfl5W16aMLbcw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXey3kV5Z9vdS2UtKsqWy5rmmMBBoV1_CtR-qlHtIJA0VtL8d-cCfk9MtUzWdFwqgakPOcuhGiofxUV4Bq9EZ-9zzOJ3Da0GNj0o-R2rEC3wCrGkWWnvH8pnroM9rtLFmxs8zbg47zrzSLRfe8GMiecM26M?key=eAh11fsX_Pfl5W16aMLbcw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdCaKjJxvyMzJOgTJavGja5Mc9YD2438xBG-rUl-2Cs3sPzzjOj-45v3tst6UWPujVh6tfojKaZv8_34wO4svGxvQPVXNCd4J-uK4A_rGhuXu3LC3tT1jKGTd7beWM2QFK3vOslsHbagdgOiNHEaEbRjbeS?key=eAh11fsX_Pfl5W16aMLbcw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd4shpNwxwdGZVj_l63prSqBgFQpGfKKM8ZE9Q6zXKmxXMd8nrCGs8ymKOdwF3xZxKhX6HbMLZl-9g3bRQgunQaZv3Zg2Y4fYelbVTwHA_AIFxOuN8-04u_gItrv0fIob5HioDHIHo5ii5I9fqe08AoHkQq?key=eAh11fsX_Pfl5W16aMLbcw\" alt=\"\"\/><\/figure>\n\n\n\n<p>Chi\u1ebfn th\u1eafng t\u1ea1i The One Show 2024 kh\u00f4ng ch\u1ec9 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a MullenLowe trong ng\u00e0nh qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng cho c\u00e1c <a href=\"https:\/\/www.facebook.com\/marketo.com.vn\">agency<\/a> kh\u00e1c ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a MullenLowe th\u1ef1c s\u1ef1 \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi, th\u00e1ch th\u1ee9c m\u1ecdi gi\u1edbi h\u1ea1n v\u00e0 mang l\u1ea1i m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi cho ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sau g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi h\u00ecnh \u1ea3nh The Challenger Octopus (B\u1ea1ch tu\u1ed9c &#8211; K\u1ebb th\u00e1ch th\u1ee9c), MullenLowe \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i ngo\u1ea1n m\u1ee5c khi ra m\u1eaft b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u1ea7y s\u00e1ng t\u1ea1o. Thi\u1ebft k\u1ebf n\u00e0y nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 g\u1ea7n \u0111\u00e2y \u0111\u00e3 mang<\/p>\n","protected":false},"author":7,"featured_media":5334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153,1,143,213,5],"tags":[],"class_list":{"0":"post-5260","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-blog-1","9":"category-creative-3","10":"category-influencer-marketing","11":"category-influencer-marketing-3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketo - MullenLowe \u0111\u1ea1i th\u1eafng t\u1ea1i The One Show 2024 b\u1ed9 nh\u1eadn di\u1ec7n m\u1edbi.<\/title>\n<meta name=\"description\" content=\"Sau g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi h\u00ecnh \u1ea3nh The Challenger Octopus (B\u1ea1ch tu\u1ed9c - 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