{"id":5297,"date":"2024-06-10T05:22:23","date_gmt":"2024-06-10T05:22:23","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5297"},"modified":"2024-06-13T01:05:51","modified_gmt":"2024-06-13T01:05:51","slug":"dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/","title":{"rendered":"&#8220;\u0110\u00f3ng \u0111inh&#8221; 1 s\u1ea3n ph\u1ea9m trong tr\u00ed nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng Hi\u1ec7u \u1ee9ng &#8220;c\u00f4 l\u1eadp&#8221; Von Restorff Effect."},"content":{"rendered":"\n<p><em>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y r\u1eaby nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u1ee9c t\u1ea1p, \u1ea5n t\u01b0\u1ee3ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 m\u1ed9t hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u0111\u1eb7c bi\u1ec7t mang t\u00ean Von Restorff &#8211; m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u01b0 duy ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n trong thi\u1ebft k\u1ebf UX, <a href=\"https:\/\/www.facebook.com\/marketo.com.vn\">Content Marketing<\/a>, Qu\u1ea3ng c\u00e1o,&#8230; v\u00e0 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c.<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#Hieu_ung_tam_ly_Von_Restorff_Dat_dung_cho_san_pham_se_toa_sang\" title=\"Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd Von Restorff: \u0110\u1eb7t \u0111\u00fang ch\u1ed7, s\u1ea3n ph\u1ea9m s\u1ebd t\u1ecfa s\u00e1ng!\">Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd Von Restorff: \u0110\u1eb7t \u0111\u00fang ch\u1ed7, s\u1ea3n ph\u1ea9m s\u1ebd t\u1ecfa s\u00e1ng!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#Ung_dung_trong_nhieu_linh_vuc\" title=\"\u1ee8ng d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c\">\u1ee8ng d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#Hieu_ro_ban_chat_cua_Von_Restorff_Effect\" title=\"Hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a Von Restorff Effect\">Hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a Von Restorff Effect<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#Cach_cac_thuong_hieu_lon_ung_dung_Von_Restorff_Effect\" title=\"C\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u1ee9ng d\u1ee5ng Von Restorff Effect\">C\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u1ee9ng d\u1ee5ng Von Restorff Effect<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#1_Quang_cao_khi_dot_cua_Cadbury\" title=\"#1. Qu\u1ea3ng c\u00e1o kh\u1ec9 \u0111\u1ed9t c\u1ee7a Cadbury\">#1. Qu\u1ea3ng c\u00e1o kh\u1ec9 \u0111\u1ed9t c\u1ee7a Cadbury<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#2_Coinbase_va_ma_QR_7_trieu_do_tai_Super_Bowl\" title=\"#2. Coinbase v\u00e0 m\u00e3 QR 7 tri\u1ec7u \u0111\u00f4 t\u1ea1i Super Bowl\">#2. Coinbase v\u00e0 m\u00e3 QR 7 tri\u1ec7u \u0111\u00f4 t\u1ea1i Super Bowl<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#3_ung_dung_cua_Von_Restorff_Effect_giup_thuong_hieu_di_sau_vao_tri_nho_khach_hang\" title=\"3 \u1ee9ng d\u1ee5ng c\u1ee7a Von Restorff Effect gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111i s\u00e2u v\u00e0o tr\u00ed nh\u1edb kh\u00e1ch h\u00e0ng\">3 \u1ee9ng d\u1ee5ng c\u1ee7a Von Restorff Effect gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111i s\u00e2u v\u00e0o tr\u00ed nh\u1edb kh\u00e1ch h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#1_Ung_dung_trong_thiet_ke_UX\" title=\"#1. \u1ee8ng d\u1ee5ng trong thi\u1ebft k\u1ebf UX\">#1. \u1ee8ng d\u1ee5ng trong thi\u1ebft k\u1ebf UX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#2_Ung_dung_trong_Content_Marketing\" title=\"#2. \u1ee8ng d\u1ee5ng trong Content Marketing\">#2. \u1ee8ng d\u1ee5ng trong Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#3_Ung_dung_trong_Trade_Marketing\" title=\"#3. \u1ee8ng d\u1ee5ng trong Trade Marketing\">#3. \u1ee8ng d\u1ee5ng trong Trade Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#Nhung_luu_y_khi_su_dung_Von_Restorff_Effect\" title=\"Nh\u1eefng l\u01b0u \u00fd khi s\u1eed d\u1ee5ng Von Restorff Effect\">Nh\u1eefng l\u01b0u \u00fd khi s\u1eed d\u1ee5ng Von Restorff Effect<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#1_Hieu_ung_thay_doi_theo_do_tuoi\" title=\"#1. Hi\u1ec7u \u1ee9ng thay \u0111\u1ed5i theo \u0111\u1ed9 tu\u1ed5i\">#1. Hi\u1ec7u \u1ee9ng thay \u0111\u1ed5i theo \u0111\u1ed9 tu\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/#2_Hieu_ung_nguoc_cua_Von_Restorff_Effect\" title=\"#2. Hi\u1ec7u \u1ee9ng ng\u01b0\u1ee3c c\u1ee7a Von Restorff Effect\">#2. Hi\u1ec7u \u1ee9ng ng\u01b0\u1ee3c c\u1ee7a Von Restorff Effect<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_tam_ly_Von_Restorff_Dat_dung_cho_san_pham_se_toa_sang\"><\/span><strong>Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd Von Restorff: \u0110\u1eb7t \u0111\u00fang ch\u1ed7, s\u1ea3n ph\u1ea9m s\u1ebd t\u1ecfa s\u00e1ng!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/\">Hi\u1ec7u \u1ee9ng Von Restorff,<\/a> c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Hi\u1ec7u \u1ee9ng c\u00f4 l\u1eadp, l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u b\u1edfi b\u00e1c s\u0129 t\u00e2m th\u1ea7n v\u00e0 nhi khoa ng\u01b0\u1eddi \u0110\u1ee9c &#8211; Hedwig Von Restorff. Trong m\u1ed9t nghi\u00ean c\u1ee9u v\u00e0o n\u0103m 1933, Von Restorff ph\u00e1t hi\u1ec7n ra r\u1eb1ng khi tr\u00ecnh b\u00e0y m\u1ed9t danh s\u00e1ch c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 nhau k\u00e8m theo m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c bi\u1ec7t, con ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ghi nh\u1edb \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c bi\u1ec7t \u0111\u00f3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfbyKfHOwWRGriAm8Nr8hwevaC6q9CzFT6r8bo3mGSQfLYm_0MKqgbEML4M4yVvcJto0W0iVYuq8rV8UTV66PbVNMLc_vlBu4tBzsU1TNMcverfu0RsVweqh6YMFGfqE2WU1MVT-wSnKFHZeK0MvZ-8Mmw?key=3d4YMkZr-0DHitNW9kYBiQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng, con ng\u01b0\u1eddi d\u1ec5 d\u00e0ng ghi nh\u1edb m\u1ed9t s\u1ef1 v\u1eadt hay s\u1ef1 vi\u1ec7c h\u01a1n khi n\u00f3 n\u1ed5i b\u1eadt, kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng th\u1ee9 xung quanh. V\u00ed d\u1ee5, trong m\u1ed9t th\u00f9ng t\u00e1o xanh, qu\u1ea3 t\u00e1o \u0111\u1ecf s\u1ebd l\u00e0 th\u1ee9 b\u1ea1n nh\u1edb \u0111\u1ebfn nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ung_dung_trong_nhieu_linh_vuc\"><\/span><strong>\u1ee8ng d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> Hi\u1ec7u \u1ee9ng Von Restorff Effect \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 marketing, gi\u00e1o d\u1ee5c, v.v. Trong gi\u00e1o d\u1ee5c, c\u00e1c gi\u1ea3ng vi\u00ean s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u1ec3 thi\u1ebft k\u1ebf b\u00e0i gi\u1ea3ng, nh\u1ea5n m\u1ea1nh v\u00e0o nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t. Trong marketing, hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng UX, thi\u1ebft k\u1ebf n\u00fat CTA, vi\u1ebft n\u1ed9i dung qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf OOH, v\u00e0 c\u1ea3 trong c\u00e1c chi\u1ebfn d\u1ecbch Trade Marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeUq2rPds0VBXk47DccTC9GgQx5XEhaz9_8RGi6RZ-LoDJd8-L-wA_KZhTiUjtFEN3MYtA-wfsRLe-O1c32GDWKcn7DqZCCiNY1a8xVdNdaUsgn1ymon2Soc6B6wCslwz3BJXHlgs5-aWJ4ANbton_MbG-W?key=3d4YMkZr-0DHitNW9kYBiQ\" alt=\"\u201c\u0110\u00f3ng \u0111inh\u201d s\u1ea3n ph\u1ea9m trong tr\u00ed nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng Hi\u1ec7u \u1ee9ng \u201cc\u00f4 l\u1eadp\u201d Von Restorff Effect- \u1ea2nh 2.\" title=\"\u201c\u0110\u00f3ng \u0111inh\u201d s\u1ea3n ph\u1ea9m trong tr\u00ed nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng Hi\u1ec7u \u1ee9ng \u201cc\u00f4 l\u1eadp\u201d Von Restorff Effect- \u1ea2nh 2.\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ro_ban_chat_cua_Von_Restorff_Effect\"><\/span><strong>Hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a Von Restorff Effect<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 l\u00fd thuy\u1ebft Von Restorff Effect nghe c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n, gi\u1ed1ng nh\u01b0 c\u00e2u c\u1eeda mi\u1ec7ng c\u1ee7a m\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb \u201ckh\u00e1c bi\u1ec7t \u0111\u1ec3 n\u1ed5i b\u1eadt\u201d, hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u01b0 duy ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. V\u1edbi hi\u1ec7u \u1ee9ng n\u00e0y, \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt, kh\u00f4ng c\u1ea7n ph\u1ea3i thi\u1ebft k\u1ebf c\u1ea7u k\u1ef3, m\u00e0 ch\u1ec9 c\u1ea7n \u0111\u1eb7t s\u1ea3n ph\u1ea9m trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng b\u00e3o h\u00f2a, n\u01a1i m\u1ecdi th\u1ee9 \u0111\u1ec1u gi\u1ed1ng nhau.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, khi nh\u00ecn v\u00e0o danh s\u00e1ch c\u00e1c t\u1eeb \u201cCh\u00f3, m\u00e8o, xo\u00e0i, l\u1ee3n, b\u00f2\u201d, t\u1eeb \u201cxo\u00e0i\u201d s\u1ebd l\u00e0 t\u1eeb kh\u00f3a g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh nh\u1ea5t d\u00f9 n\u00f3 r\u1ea5t b\u00ecnh th\u01b0\u1eddng. T\u01b0\u01a1ng t\u1ef1, m\u1ed9t thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u1edbi font ch\u1eef Times New Roman c\u00f3 th\u1ec3 t\u1ecfa s\u00e1ng gi\u1eefa h\u00e0ng tr\u0103m thi\u1ebft k\u1ebf graffiti c\u1ea7u k\u1ef3. S\u1ef1 \u0111\u1eb7c bi\u1ec7t \u0111\u00f4i khi n\u1eb1m \u1edf m\u00f4i tr\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m hi\u1ec7n di\u1ec7n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_cac_thuong_hieu_lon_ung_dung_Von_Restorff_Effect\"><\/span><strong>C\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u1ee9ng d\u1ee5ng Von Restorff Effect<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Quang_cao_khi_dot_cua_Cadbury\"><\/span>#1. Qu\u1ea3ng c\u00e1o kh\u1ec9 \u0111\u1ed9t c\u1ee7a Cadbury<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cadbury, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u socola n\u1ed5i ti\u1ebfng, \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh t\u1ea1o n\u00ean m\u1ed9t qu\u1ea3ng c\u00e1o ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t v\u00e0o n\u0103m 2007. Thay v\u00ec h\u00ecnh \u1ea3nh s\u1eefa v\u00e0 b\u1ed9t cacao, Cadbury ph\u00e1t h\u00e0nh m\u1ed9t clip v\u1ec1 m\u1ed9t con kh\u1ec9 \u0111\u1ed9t ch\u01a1i b\u1ea3n hit &#8220;In the Air Tonight&#8221; c\u1ee7a Phil Collins, kh\u00f4ng c\u00f3 h\u00ecnh \u1ea3nh con ng\u01b0\u1eddi, s\u1eefa hay cacao.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Cadbury&#039;s Gorilla Advert Aug 31st 2007\" width=\"788\" height=\"591\" src=\"https:\/\/www.youtube.com\/embed\/TnzFRV1LwIo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Coinbase_va_ma_QR_7_trieu_do_tai_Super_Bowl\"><\/span>#2. Coinbase v\u00e0 m\u00e3 QR 7 tri\u1ec7u \u0111\u00f4 t\u1ea1i Super Bowl<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u1ea1i Super Bowl 2022, Coinbase chi\u1ebfu m\u1ed9t m\u00e3 QR nh\u1ea5p nh\u00e1y v\u00e0 di chuy\u1ec3n tr\u00ean m\u00e0n h\u00ecnh trong 30 gi\u00e2y. Qu\u1ea3ng c\u00e1o n\u00e0y gi\u00fap Coinbase tr\u1edf th\u00e0nh c\u00e1i t\u00ean n\u1ed5i b\u1eadt nh\u1ea5t gi\u1eefa h\u00e0ng lo\u1ea1t qu\u1ea3ng c\u00e1o h\u00e0o nho\u00e1ng kh\u00e1c, m\u1eb7c d\u00f9 chi ph\u00ed s\u1ea3n xu\u1ea5t ch\u01b0a \u0111\u1ebfn 1 USD.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ad Meter 2022: Coinbase\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/eIUD_NE1BDo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_ung_dung_cua_Von_Restorff_Effect_giup_thuong_hieu_di_sau_vao_tri_nho_khach_hang\"><\/span>3 \u1ee9ng d\u1ee5ng c\u1ee7a Von Restorff Effect gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111i s\u00e2u v\u00e0o tr\u00ed nh\u1edb kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Ung_dung_trong_thiet_ke_UX\"><\/span>#1. \u1ee8ng d\u1ee5ng trong thi\u1ebft k\u1ebf UX<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi thi\u1ebft k\u1ebf UX l\u00e0 c\u1ed1 g\u1eafng l\u00e0m cho m\u1ecdi thi\u1ebft k\u1ebf tr\u1edf n\u00ean b\u1eaft m\u1eaft. \u0110i\u1ec1u n\u00e0y l\u00e0m ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng bi\u1ebft ch\u00fa \u00fd v\u00e0o \u0111\u00e2u. Thay v\u00e0o \u0111\u00f3, h\u00e3y s\u1eed d\u1ee5ng Von Restorff Effect \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0o nh\u1eefng v\u1ecb tr\u00ed quan tr\u1ecdng. V\u00ed d\u1ee5, tr\u00ean website Hubspot, n\u00fat CTA \u201cGet a demo\u201d \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf n\u1ed5i b\u1eadt tr\u00ean n\u1ec1n m\u00e0u tr\u1eafng, gi\u00fap n\u00f3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ung_dung_trong_Content_Marketing\"><\/span>#2. \u1ee8ng d\u1ee5ng trong Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong c\u00e1c b\u00e0i vi\u1ebft d\u00e0i, h\u00e3y l\u00e0m n\u1ed5i b\u1eadt n\u1ed9i dung c\u1ed1t l\u00f5i b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i k\u00edch th\u01b0\u1edbc ch\u1eef, in \u0111\u1eadm, ho\u1eb7c m\u00e0u s\u1eafc. Tr\u00e1nh l\u1ea1m d\u1ee5ng vi\u1ec7c in \u0111\u1eadm ho\u1eb7c thay \u0111\u1ed5i m\u00e0u ch\u1eef qu\u00e1 nhi\u1ec1u, g\u00e2y r\u1ed1i lo\u1ea1n th\u1ecb gi\u00e1c cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ung_dung_trong_Trade_Marketing\"><\/span>#3. \u1ee8ng d\u1ee5ng trong Trade Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Von Restorff Effect c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ea1i \u0111i\u1ec3m b\u00e1n. V\u00ed d\u1ee5, \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh s\u1ea3n ph\u1ea9m m\u1edbi, h\u00e3y \u0111\u1eb7t s\u1ea3n ph\u1ea9m gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m c\u0169 t\u01b0\u01a1ng t\u1ef1 v\u1ec1 m\u1eabu m\u00e3. S\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd tr\u1edf n\u00ean n\u1ed5i b\u1eadt tr\u00ean k\u1ec7 h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfKLXgCZOoldwGGda656SZLc8jdgAjUFFGJ3RcoQyJpC2Vxy1S4lP4NeZC1ZGc68us2apoIY2dt9jrvqKfdjwAVkBS8wFZKJ1juhCjfegS4h4vfFMJag3X-itOD8na9zKIIVbKb2R_o8Kj18nmAimvA2mU?key=3d4YMkZr-0DHitNW9kYBiQ\" alt=\"\u201c\u0110\u00f3ng \u0111inh\u201d s\u1ea3n ph\u1ea9m trong tr\u00ed nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng Hi\u1ec7u \u1ee9ng \u201cc\u00f4 l\u1eadp\u201d Von Restorff Effect- \u1ea2nh 3.\" title=\"\u201c\u0110\u00f3ng \u0111inh\u201d s\u1ea3n ph\u1ea9m trong tr\u00ed nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng Hi\u1ec7u \u1ee9ng \u201cc\u00f4 l\u1eadp\u201d Von Restorff Effect- \u1ea2nh 3.\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_luu_y_khi_su_dung_Von_Restorff_Effect\"><\/span>Nh\u1eefng l\u01b0u \u00fd khi s\u1eed d\u1ee5ng Von Restorff Effect<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Hieu_ung_thay_doi_theo_do_tuoi\"><\/span>#1. Hi\u1ec7u \u1ee9ng thay \u0111\u1ed5i theo \u0111\u1ed9 tu\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u cho th\u1ea5y hi\u1ec7u \u1ee9ng n\u00e0y t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd h\u01a1n t\u1edbi ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i. Sinh vi\u00ean \u0111\u1ea1i h\u1ecdc c\u00f3 th\u1ec3 ghi nh\u1edb m\u1ee5c n\u1ed5i b\u1eadt ngay l\u1eadp t\u1ee9c, trong khi ng\u01b0\u1eddi l\u1edbn tu\u1ed5i th\u01b0\u1eddng kh\u00f4ng nh\u1edb r\u00f5. V\u00ec v\u1eady, hi\u1ec7u \u1ee9ng n\u00e0y n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Hieu_ung_nguoc_cua_Von_Restorff_Effect\"><\/span>#2. Hi\u1ec7u \u1ee9ng ng\u01b0\u1ee3c c\u1ee7a Von Restorff Effect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vi\u1ec7c t\u1eadp trung v\u00e0o \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng qu\u00ean \u0111i c\u00e1c y\u1ebfu t\u1ed1 xung quanh. N\u1ebfu n\u00fat CTA qu\u00e1 to v\u00e0 n\u1ed5i b\u1eadt, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ec9 ch\u00fa \u00fd \u0111\u1ebfn n\u00fat \u0111\u00f3 m\u00e0 kh\u00f4ng nh\u1edb \u0111\u1ebfn th\u00f4ng tin quan tr\u1ecdng kh\u00e1c. Do \u0111\u00f3, c\u1ea7n ph\u00e2n c\u1ea5p vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u1eebng y\u1ebfu t\u1ed1 tr\u00ean giao di\u1ec7n website \u0111\u1ec3 \u0111\u01b0a ra thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n<p>Hi\u1ec7u \u1ee9ng Von Restorff l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt trong m\u1eaft kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 v\u00e0 \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ghi nh\u1edb v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y r\u1eaby nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u1ee9c t\u1ea1p, \u1ea5n t\u01b0\u1ee3ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 m\u1ed9t hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u0111\u1eb7c bi\u1ec7t mang t\u00ean Von Restorff &#8211; m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 thay<\/p>\n","protected":false},"author":7,"featured_media":5302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153,1,143,151,213,5],"tags":[],"class_list":{"0":"post-5297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-blog-1","9":"category-creative-3","10":"category-data-analytics","11":"category-influencer-marketing","12":"category-influencer-marketing-3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;\u0110\u00f3ng \u0111inh&quot; 1 s\u1ea3n ph\u1ea9m trong tr\u00ed nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng Hi\u1ec7u \u1ee9ng &quot;c\u00f4 l\u1eadp&quot; Von Restorff Effect. - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/10\/dong-dinh-1-san-pham-trong-tri-nho-cua-khach-hang-bang-hieu-ung-co-lap-von-restorff-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;\u0110\u00f3ng \u0111inh&quot; 1 s\u1ea3n ph\u1ea9m trong tr\u00ed nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng Hi\u1ec7u \u1ee9ng &quot;c\u00f4 l\u1eadp&quot; Von Restorff Effect. - Marketo\" \/>\n<meta property=\"og:description\" content=\"Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y r\u1eaby nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u1ee9c t\u1ea1p, \u1ea5n t\u01b0\u1ee3ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt? 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