{"id":5367,"date":"2024-06-15T04:24:44","date_gmt":"2024-06-15T04:24:44","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5367"},"modified":"2024-06-15T11:39:06","modified_gmt":"2024-06-15T11:39:06","slug":"cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/","title":{"rendered":"C\u00f4ng Th\u1ee9c PAS Chinh Ph\u1ee5c Kh\u00e1ch H\u00e0ng V\u1edbi 4 B\u00ed Quy\u1ebft N\u1ed9i Dung \u0110\u1ec9nh Cao"},"content":{"rendered":"\n<p>Trong th\u1ebf gi\u1edbi marketing hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng c\u00f4ng th\u1ee9c n\u1ed5i ti\u1ebfng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 <strong>C\u00f4ng th\u1ee9c PAS (Problem \u2013 Agitate \u2013 Solution)<\/strong>. V\u1eady PAS l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t? H\u00e3y c\u00f9ng Marketo kh\u00e1m ph\u00e1 nh\u00e9! <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/#Cong_thuc_PAS_la_gi\" title=\"C\u00f4ng th\u1ee9c PAS l\u00e0 g\u00ec?\">C\u00f4ng th\u1ee9c PAS l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/#Vi_du_1_Lam_dep_da_va_chong_tia_UV\" title=\"V\u00ed d\u1ee5 1: L\u00e0m \u0111\u1eb9p da v\u00e0 ch\u1ed1ng tia UV\">V\u00ed d\u1ee5 1: L\u00e0m \u0111\u1eb9p da v\u00e0 ch\u1ed1ng tia UV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/#Vi_du_2_Cai_thien_ky_nang_tieng_Anh\" title=\"V\u00ed d\u1ee5 2: C\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng ti\u1ebfng Anh\">V\u00ed d\u1ee5 2: C\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng ti\u1ebfng Anh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/#So_sanh_cong_thuc_PAS_voi_cong_thuc_AIDA\" title=\"So s\u00e1nh c\u00f4ng th\u1ee9c PAS v\u1edbi c\u00f4ng th\u1ee9c AIDA\">So s\u00e1nh c\u00f4ng th\u1ee9c PAS v\u1edbi c\u00f4ng th\u1ee9c AIDA<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/#Cach_Ap_Dung_Cong_Thuc_PAS_trong_Xay_Dung_Noi_Dung\" title=\"C\u00e1ch \u00c1p D\u1ee5ng C\u00f4ng Th\u1ee9c PAS trong X\u00e2y D\u1ef1ng N\u1ed9i Dung\">C\u00e1ch \u00c1p D\u1ee5ng C\u00f4ng Th\u1ee9c PAS trong X\u00e2y D\u1ef1ng N\u1ed9i Dung<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/#1_Xac_Dinh_Van_De\" title=\"1. X\u00e1c \u0110\u1ecbnh V\u1ea5n \u0110\u1ec1\">1. X\u00e1c \u0110\u1ecbnh V\u1ea5n \u0110\u1ec1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/#2_Khuay_Dong_Van_De\" title=\"2. Khu\u1ea5y \u0110\u1ed9ng V\u1ea5n \u0110\u1ec1\">2. Khu\u1ea5y \u0110\u1ed9ng V\u1ea5n \u0110\u1ec1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/#3_De_Xuat_Giai_Phap\" title=\"3. \u0110\u1ec1 Xu\u1ea5t Gi\u1ea3i Ph\u00e1p\">3. \u0110\u1ec1 Xu\u1ea5t Gi\u1ea3i Ph\u00e1p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/#4_Mot_So_Luu_Y_Khi_Ap_Dung_Cong_Thuc_PAS\" title=\"4. M\u1ed9t S\u1ed1 L\u01b0u \u00dd Khi \u00c1p D\u1ee5ng C\u00f4ng Th\u1ee9c PAS\">4. M\u1ed9t S\u1ed1 L\u01b0u \u00dd Khi \u00c1p D\u1ee5ng C\u00f4ng Th\u1ee9c PAS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/#Tong_Ket\" title=\"T\u1ed5ng K\u1ebft\">T\u1ed5ng K\u1ebft<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"cong-thuc-pas-la-gi\"><span class=\"ez-toc-section\" id=\"Cong_thuc_PAS_la_gi\"><\/span>C\u00f4ng th\u1ee9c PAS l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">C\u00f4ng th\u1ee9c PAS l\u00e0 d\u1ea1ng vi\u1ebft t\u1eaft c\u1ee7a 3 t\u1eeb ti\u1ebfng Anh: V\u1ea5n \u0111\u1ec1 (v\u1ea5n \u0111\u1ec1), K\u00edch th\u00edch (k\u00edch th\u01b0\u1edbc th\u00edch) v\u00e0 Gi\u1ea3i ph\u00e1p (gi\u1ea3i ph\u00e1p). \u0110\u00e2y l\u00e0 c\u00f4ng th\u1ee9c kh\u00e1 quen thu\u1ed9c, \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u trong ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t.<\/font><\/font><\/p>\n\n\n\n<p>C\u00f4ng th\u1ee9c n\u00e0y gi\u00fap b\u00e0i vi\u1ebft tr\u1edf n\u00ean c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c cao h\u01a1n, t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111em v\u1ec1 nh\u1eefng hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i nh\u01b0 mong \u0111\u1ee3i.<\/p>\n\n\n\n<p>D\u00e0n b\u00e0i ng\u1eafn g\u1ecdn th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung cho c\u00f4ng th\u1ee9c n\u00e0y, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Problem: Tr\u00ecnh b\u00e0y c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng \u0111ang m\u1eafc ph\u1ea3i<\/li>\n\n\n\n<li>Agitate: \u0110\u01b0a ra nh\u1eefng t\u00e1c \u0111\u1ed9ng v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng di\u1ec5n bi\u1ebfn c\u00f3 th\u1ec3 x\u1ea3y ra n\u1ebfu v\u1ea5n \u0111\u1ec1 v\u1eabn ti\u1ebfp di\u1ec5n.<\/li>\n\n\n\n<li>Solution: \u0110\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p nhanh ch\u00f3ng \u0111\u1ec3 lo\u1ea1i b\u1ecf v\u1ea5n \u0111\u1ec1 \u0111\u00e3 n\u00eau, \u0111\u1ed3ng th\u1eddi l\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o n\u1ed9i dung v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0o b\u00e0i vi\u1ebft.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Marketo-900-x-900-px.png\" alt=\"\" class=\"wp-image-5369\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Marketo-900-x-900-px.png 900w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Marketo-900-x-900-px-300x300.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Marketo-900-x-900-px-150x150.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Marketo-900-x-900-px-768x768.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Marketo-900-x-900-px-450x450.png 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">C\u00f4ng th\u1ee9c PAS l\u00e0 g\u00ec?<\/font><\/font><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_1_Lam_dep_da_va_chong_tia_UV\"><\/span>V\u00ed d\u1ee5 1: L\u00e0m \u0111\u1eb9p da v\u00e0 ch\u1ed1ng tia UV<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Problem (V\u1ea5n \u0111\u1ec1):<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;Da \u0111en s\u1ea1m, xu\u1ea5t hi\u1ec7n n\u00e1m t\u00e0n nhang ch\u1ee7 y\u1ebfu g\u00e2y ra b\u1edfi tia UV t\u1eeb m\u1eb7t tr\u1eddi.&#8221;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Agitate (Khu\u1ea5y \u0111\u1ed9ng):<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;B\u00ean c\u1ea1nh \u0111\u00f3, tia UV c\u0169ng khi\u1ebfn cho da d\u1ec5 b\u1ecb l\u00e3o h\u00f3a h\u01a1n, \u0111\u1ea9y nhanh vi\u1ec7c xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c n\u1ebfp nh\u0103n, th\u1eadm ch\u00ed g\u00e2y ra nh\u1eefng t\u00e1c h\u1ea1i x\u1ea5u \u0111\u1ebfn s\u1ee9c kh\u1ecfe nh\u01b0 b\u1ec7nh l\u00fd ung th\u01b0 da.&#8221;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Solution (Gi\u1ea3i ph\u00e1p):<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;S\u1eed d\u1ee5ng kem ch\u1ed1ng n\u1eafng XYZ v\u1edbi ch\u1ec9 s\u1ed1 SPF 50++ gi\u00fap t\u0103ng c\u01b0\u1eddng b\u1ea3o v\u1ec7 da kh\u1ecfi t\u00e1c \u0111\u1ed9ng c\u1ee7a tia UV, gi\u00fap da s\u00e1ng m\u1ecbn v\u00e0 kh\u1ecfe m\u1ea1nh h\u01a1n.&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_2_Cai_thien_ky_nang_tieng_Anh\"><\/span>V\u00ed d\u1ee5 2: C\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng ti\u1ebfng Anh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Problem (V\u1ea5n \u0111\u1ec1):<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;B\u1ea1n h\u1ecdc ti\u1ebfng Anh 12 n\u0103m nh\u01b0ng m\u00e3i kh\u00f4ng th\u1ec3 th\u00e0nh th\u1ea1o nghe n\u00f3i.&#8221;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Agitate (Khu\u1ea5y \u0111\u1ed9ng):<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;Trong khi \u0111\u00f3, ti\u1ebfng Anh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap m\u1edf ra con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p v\u00e0 h\u1ecdc t\u1eadp c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 v\u00ec ti\u1ebfng Anh m\u00e0 m\u1ea5t \u0111i c\u01a1 h\u1ed9i th\u0103ng ch\u1ee9c, m\u1ea5t su\u1ea5t h\u1ecdc b\u1ed5ng \u0111\u00e3 mong ch\u1edd t\u1eeb l\u00e2u.&#8221;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Solution (Gi\u1ea3i ph\u00e1p):<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;\u1ee8ng d\u1ee5ng ABC, c\u00f9ng b\u1ea1n r\u00e8n luy\u1ec7n v\u00e0 trau d\u1ed3i v\u1ed1n ti\u1ebfng Anh t\u1eeb c\u0103n b\u1ea3n, gi\u00fap b\u1ea1n th\u00e0nh th\u1ea1o nghe &#8211; n\u00f3i &#8211; \u0111\u1ecdc &#8211; vi\u1ebft ch\u1ec9 sau 3 th\u00e1ng.&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_sanh_cong_thuc_PAS_voi_cong_thuc_AIDA\"><\/span>So s\u00e1nh c\u00f4ng th\u1ee9c PAS v\u1edbi c\u00f4ng th\u1ee9c AIDA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Cong-thuc-AIDA.png\" alt=\"\" class=\"wp-image-5370\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Cong-thuc-AIDA.png 800w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Cong-thuc-AIDA-300x205.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Cong-thuc-AIDA-768x525.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Cong-thuc-AIDA-150x103.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Cong-thuc-AIDA-450x308.png 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">M\u00f4 h\u00ecnh c\u00f4ng th\u1ee9c AIDA<\/figcaption><\/figure>\n\n\n\n<p>C\u00f4ng th\u1ee9c PAS (Problem \u2013 Agitate \u2013 Solution) v\u00e0 AIDA (Attention \u2013 Interest \u2013 Desire \u2013 Action) l\u00e0 hai c\u00f4ng th\u1ee9c ph\u1ed5 bi\u1ebfn, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong l\u0129nh v\u1ef1c marketing n\u1ed9i dung. M\u1ed7i c\u00f4ng th\u1ee9c c\u00f3 nh\u1eefng th\u1ebf m\u1ea1nh ri\u00eang bi\u1ec7t v\u00e0 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n. <\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 hai c\u00f4ng th\u1ee9c s\u00e1ng t\u1ea1o n\u1ed9i dung n\u00e0y, h\u00e3y tham kh\u1ea3o b\u1ea3ng so s\u00e1nh d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Ti\u00eau ch\u00ed<\/strong><\/th><th><strong>PAS (Problem \u2013 Agitate \u2013 Solution)<\/strong><\/th><th><strong>AIDA (Attention \u2013 Interest \u2013 Desire \u2013 Action)<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>M\u1ee5c \u0111\u00edch ch\u00ednh<\/strong><\/td><td>X\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/td><td>Thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 ch\u00fa \u00fd, d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng<\/td><\/tr><tr><td><strong>Th\u00e0nh ph\u1ea7n<\/strong><\/td><td>&#8211; <strong>Problem:<\/strong> X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1<br>&#8211; <strong>Agitate:<\/strong> Khu\u1ea5y \u0111\u1ed9ng c\u1ea3m x\u00fac<br>&#8211; <strong>Solution:<\/strong> \u0110\u01b0a ra gi\u1ea3i ph\u00e1p<\/td><td>&#8211; <strong>Attention:<\/strong> Thu h\u00fat s\u1ef1 ch\u00fa \u00fd<br>&#8211; <strong>Interest:<\/strong> T\u1ea1o s\u1ef1 quan t\u00e2m<br>&#8211; <strong>Desire:<\/strong> K\u00edch th\u00edch mong mu\u1ed1n<br>&#8211; <strong>Action:<\/strong> Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng<\/td><\/tr><tr><td><strong>\u1ee8ng d\u1ee5ng<\/strong><\/td><td>Hi\u1ec7u qu\u1ea3 trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p r\u00f5 r\u00e0ng<\/td><td>Hi\u1ec7u qu\u1ea3 trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o to\u00e0n di\u1ec7n<\/td><\/tr><tr><td><strong>L\u1ee3i th\u1ebf<\/strong><\/td><td>T\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch hi\u1ec3u v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd<\/td><td>G\u00e2y ch\u00fa \u00fd m\u1ea1nh m\u1ebd t\u1eeb \u0111\u1ea7u, d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng qua t\u1eebng giai \u0111o\u1ea1n c\u1ea3m x\u00fac \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng<\/td><\/tr><tr><td><strong>Th\u1eddi \u0111i\u1ec3m s\u1eed d\u1ee5ng<\/strong><\/td><td>Khi mu\u1ed1n t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p thuy\u1ebft ph\u1ee5c<\/td><td>Khi mu\u1ed1n x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c n\u1ed9i dung c\u1ea7n thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 ch\u00fa \u00fd l\u00e2u d\u00e0i<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">So s\u00e1nh m\u00f4 h\u00ecnh PAS v\u00e0 AIDA<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_Ap_Dung_Cong_Thuc_PAS_trong_Xay_Dung_Noi_Dung\"><\/span>C\u00e1ch \u00c1p D\u1ee5ng C\u00f4ng Th\u1ee9c PAS trong X\u00e2y D\u1ef1ng N\u1ed9i Dung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 m\u00f4 h\u00ecnh PAS, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c n\u00e0y v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Xac_Dinh_Van_De\"><\/span>1. X\u00e1c \u0110\u1ecbnh V\u1ea5n \u0110\u1ec1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean, c\u1ea7n l\u00e0m r\u00f5 vai tr\u00f2 c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 doanh nghi\u1ec7p cung c\u1ea5p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft cho kh\u00e1ch h\u00e0ng. \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n n\u00ean:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e0nh nhi\u1ec1u th\u1eddi gian nghi\u00ean c\u1ee9u v\u00e0 l\u00e0m r\u00f5 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li>\u00c1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 kh\u1ea3o s\u00e1t, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd khi mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/image1-17165239456961127566745-1.webp\" alt=\"\" class=\"wp-image-5376\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/image1-17165239456961127566745-1.webp 600w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/image1-17165239456961127566745-1-300x200.webp 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/image1-17165239456961127566745-1-150x100.webp 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/image1-17165239456961127566745-1-450x300.webp 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">C\u00f4ng th\u1ee9c PAS<\/font><\/font><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Khuay_Dong_Van_De\"><\/span>2. Khu\u1ea5y \u0110\u1ed9ng V\u1ea5n \u0110\u1ec1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1, c\u1ea7n l\u00e0m cho v\u1ea5n \u0111\u1ec1 tr\u1edf n\u00ean c\u1ea5p b\u00e1ch v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u01b0a n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng d\u00f2ng \u0111\u1ea7u ti\u00ean c\u1ee7a b\u00e0i vi\u1ebft.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video minh h\u1ecda chi ti\u1ebft \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecf l\u1ee1 th\u00f4ng tin.<\/li>\n\n\n\n<li>K\u1ebft h\u1ee3p c\u00e1c th\u1ee7 thu\u1eadt nh\u01b0 ch\u00e8n t\u1eeb kh\u00f3a, th\u00eam th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o b\u00e0i vi\u1ebft.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"312\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Khuay-dong-van-de.png\" alt=\"\" class=\"wp-image-5378\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Khuay-dong-van-de.png 624w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Khuay-dong-van-de-300x150.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Khuay-dong-van-de-150x75.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Khuay-dong-van-de-450x225.png 450w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\">H\u00ecnh minh h\u1ecda c\u00f4ng th\u1ee9c PAS trong ti\u1ebfp th\u1ecb n\u1ed9i dung<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_De_Xuat_Giai_Phap\"><\/span>3. \u0110\u1ec1 Xu\u1ea5t Gi\u1ea3i Ph\u00e1p<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Khi \u0111\u00e3 \u0111\u01b0a kh\u00e1ch h\u00e0ng qua nhi\u1ec1u cung b\u1eadc c\u1ea3m x\u00fac c\u1ee7a v\u1ea5n \u0111\u1ec1, \u1edf b\u01b0\u1edbc cu\u1ed1i c\u00f9ng b\u1ea1n h\u00e3y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u01b0a ra gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>N\u00eau r\u00f5 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 thay v\u00ec ch\u1ec9 li\u1ec7t k\u00ea c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m.<\/li>\n\n\n\n<li>Gi\u1ea3i th\u00edch c\u1ee5 th\u1ec3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/De-xuat-giai-phap-PAS-1.webp\" alt=\"\" class=\"wp-image-5375\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/De-xuat-giai-phap-PAS-1.webp 640w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/De-xuat-giai-phap-PAS-1-300x199.webp 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/De-xuat-giai-phap-PAS-1-150x100.webp 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/De-xuat-giai-phap-PAS-1-450x299.webp 450w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u0110\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1o<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Mot_So_Luu_Y_Khi_Ap_Dung_Cong_Thuc_PAS\"><\/span>4. M\u1ed9t S\u1ed1 L\u01b0u \u00dd Khi \u00c1p D\u1ee5ng C\u00f4ng Th\u1ee9c PAS<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t v\u00e0 c\u00e1ch tri\u1ec3n khai:<\/strong> N\u1eafm r\u00f5 c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft: x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1, khu\u1ea5y \u0111\u1ed9ng v\u1ea5n \u0111\u1ec1, v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p.<\/li>\n\n\n\n<li><strong>\u00c1p d\u1ee5ng linh ho\u1ea1t:<\/strong> C\u00f4ng th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau nh\u01b0 b\u00e0i qu\u1ea3ng c\u00e1o, b\u00e0i PR, t\u1edd r\u01a1i, th\u01b0 \u0111i\u1ec7n t\u1eed, th\u1eadm ch\u00ed l\u00e0 TVC. Tuy nhi\u00ean, c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng h\u00ecnh th\u1ee9c tri\u1ec3n khai \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>Tr\u00e1nh \u0111\u00e0o s\u00e2u qu\u00e1 m\u1ee9c v\u00e0o v\u1ea5n \u0111\u1ec1:<\/strong> Kh\u00f4ng n\u00ean khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu b\u1eb1ng c\u00e1ch l\u00e0m cho v\u1ea5n \u0111\u1ec1 tr\u1edf n\u00ean qu\u00e1 ti\u00eau c\u1ef1c. C\u1ea7n c\u00f3 s\u1ef1 ti\u1ebft ch\u1ebf \u0111\u1ec3 kh\u00f4ng l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng c\u1ee7a n\u1ed9i dung ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li><strong>T\u1eadp trung v\u00e0o l\u1ee3i \u00edch:<\/strong> Thay v\u00ec li\u1ec7t k\u00ea c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, h\u00e3y l\u00e0m r\u00f5 nh\u1eefng l\u1ee3i \u00edch m\u00e0 ch\u00fang mang l\u1ea1i. \u0110\u01b0a th\u00eam c\u00e1c n\u1ed9i dung d\u1eabn d\u1eaft \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3i ph\u00e1p h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li><strong>K\u1ebft th\u00fac b\u1eb1ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng:<\/strong> L\u1eddi k\u00eau g\u1ecdi c\u1ea7n s\u00fac t\u00edch, d\u1ec5 hi\u1ec3u v\u00e0 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin li\u00ean h\u1ec7.<\/li>\n\n\n\n<li><strong>Ch\u00fa \u00fd ng\u00f4n t\u1eeb:<\/strong> \u0110\u1ea3m b\u1ea3o ng\u00f4n t\u1eeb d\u1ec5 hi\u1ec3u, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f4ng m\u1eafc l\u1ed7i ng\u1eef ph\u00e1p hay sai ch\u00ednh t\u1ea3.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"334\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Hinh-anh-chu-y-ngon-tu-trong-PAS.webp\" alt=\"\" class=\"wp-image-5377\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Hinh-anh-chu-y-ngon-tu-trong-PAS.webp 600w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Hinh-anh-chu-y-ngon-tu-trong-PAS-300x167.webp 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Hinh-anh-chu-y-ngon-tu-trong-PAS-150x84.webp 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Hinh-anh-chu-y-ngon-tu-trong-PAS-450x251.webp 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Ng\u00f4n t\u1eeb khi s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_Ket\"><\/span>T\u1ed5ng K\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Qua nh\u1eefng th\u00f4ng tin m\u00e0 Marketing AI cung c\u1ea5p, hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00f4ng th\u1ee9c PAS v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng n\u00f3 trong vi\u1ec7c tri\u1ec3n khai content marketing. Ch\u00fac b\u1ea1n c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng c\u00f4ng th\u1ee9c n\u00e0y m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t trong vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung!<\/p>\n\n\n\n<p><strong>Theo d\u00f5i ch\u00fang t\u00f4i qua:<\/strong><\/p>\n\n\n\n<p>Website: <a href=\"http:\/\/marketo.com.vn\/\">Maketo.com.vn<\/a><\/p>\n\n\n\n<p>Fanpage: <a href=\"https:\/\/bom.so\/XFyNCb\">Maketo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi marketing hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng c\u00f4ng th\u1ee9c n\u1ed5i ti\u1ebfng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 C\u00f4ng th\u1ee9c PAS (Problem \u2013 Agitate \u2013 Solution). V\u1eady PAS l\u00e0 g\u00ec v\u00e0 l\u00e0m<\/p>\n","protected":false},"author":4,"featured_media":5411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,149],"tags":[],"class_list":{"0":"post-5367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-1","8":"category-content-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f4ng Th\u1ee9c PAS Chinh Ph\u1ee5c Kh\u00e1ch H\u00e0ng V\u1edbi 4 B\u00ed Quy\u1ebft N\u1ed9i Dung \u0110\u1ec9nh Cao - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/cong-thuc-pas-chinh-phuc-khach-hang-voi-4-bi-quyet-noi-dung-dinh-cao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f4ng Th\u1ee9c PAS Chinh Ph\u1ee5c Kh\u00e1ch H\u00e0ng V\u1edbi 4 B\u00ed Quy\u1ebft N\u1ed9i Dung \u0110\u1ec9nh Cao - Marketo\" \/>\n<meta property=\"og:description\" content=\"Trong th\u1ebf gi\u1edbi marketing hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng c\u00f4ng th\u1ee9c n\u1ed5i ti\u1ebfng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 C\u00f4ng th\u1ee9c PAS (Problem \u2013 Agitate \u2013 Solution). 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