{"id":5400,"date":"2024-06-15T10:57:29","date_gmt":"2024-06-15T10:57:29","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5400"},"modified":"2024-06-15T11:40:39","modified_gmt":"2024-06-15T11:40:39","slug":"4-ung-dung-ai-tao-nen-dot-pha","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/4-ung-dung-ai-tao-nen-dot-pha\/","title":{"rendered":"4 \u1ee8ng D\u1ee5ng AI T\u1ea1o N\u00ean \u0110\u1ed9t Ph\u00e1 Marketing Cho Coca-Cola"},"content":{"rendered":"\n<p>Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung, Coca-Cola \u0111ang cho th\u1ea5y kh\u1ea3 n\u0103ng khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng AI \u0111\u00e1ng g\u1eddm trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u00ecnh. T\u1eeb ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ebfn x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, AI \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap Coca-Cola t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch marketing \u0111\u1ed9c \u0111\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"784\" height=\"490\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Hoc-cach-ung-dung-AI-nhu-Coca-Cola-1.png\" alt=\"\" class=\"wp-image-5407\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Hoc-cach-ung-dung-AI-nhu-Coca-Cola-1.png 784w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Hoc-cach-ung-dung-AI-nhu-Coca-Cola-1-300x188.png 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Hoc-cach-ung-dung-AI-nhu-Coca-Cola-1-768x480.png 768w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Hoc-cach-ung-dung-AI-nhu-Coca-Cola-1-150x94.png 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Hoc-cach-ung-dung-AI-nhu-Coca-Cola-1-450x281.png 450w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/4-ung-dung-ai-tao-nen-dot-pha\/#Ung_Dung_AI_%E2%80%93_Trong_Tam_Trong_Chien_Luoc_Phat_Trien_Cua_Coca-Cola\" title=\"\u1ee8ng D\u1ee5ng AI &#8211; Tr\u1ecdng T\u00e2m Trong Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e1t Tri\u1ec3n C\u1ee7a Coca-Cola\">\u1ee8ng D\u1ee5ng AI &#8211; Tr\u1ecdng T\u00e2m Trong Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e1t Tri\u1ec3n C\u1ee7a Coca-Cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/4-ung-dung-ai-tao-nen-dot-pha\/#4_Ung_Dung_AI_An_Tuong_Trong_Marketing_Tu_Coca-Cola\" title=\"4 \u1ee8ng D\u1ee5ng AI \u1ea4n T\u01b0\u1ee3ng Trong Marketing T\u1eeb Coca-Cola\">4 \u1ee8ng D\u1ee5ng AI \u1ea4n T\u01b0\u1ee3ng Trong Marketing T\u1eeb Coca-Cola<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/4-ung-dung-ai-tao-nen-dot-pha\/#1_Ung_Dung_AI_Trong_Sang_Tao_Phat_Trien_San_Pham\" title=\"1. \u1ee8ng D\u1ee5ng AI Trong S\u00e1ng T\u1ea1o &amp; Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m\">1. \u1ee8ng D\u1ee5ng AI Trong S\u00e1ng T\u1ea1o &amp; Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/4-ung-dung-ai-tao-nen-dot-pha\/#2_Trao_Quyen_Su_Dung_Ung_Dung_AI_Cho_Nguoi_Dung_Tu_Do_Sang_Tao\" title=\"2. Trao Quy\u1ec1n S\u1eed D\u1ee5ng \u1ee8ng D\u1ee5ng AI Cho Ng\u01b0\u1eddi D\u00f9ng T\u1ef1 Do S\u00e1ng T\u1ea1o\">2. Trao Quy\u1ec1n S\u1eed D\u1ee5ng \u1ee8ng D\u1ee5ng AI Cho Ng\u01b0\u1eddi D\u00f9ng T\u1ef1 Do S\u00e1ng T\u1ea1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/4-ung-dung-ai-tao-nen-dot-pha\/#3_Thiet_Ke_Nen_Tang_Cong_Cu_Trong_Chien_Dich_Truyen_Thong\" title=\"3. Thi\u1ebft K\u1ebf N\u1ec1n T\u1ea3ng &amp; C\u00f4ng C\u1ee5 Trong Chi\u1ebfn D\u1ecbch Truy\u1ec1n Th\u00f4ng\">3. Thi\u1ebft K\u1ebf N\u1ec1n T\u1ea3ng &amp; C\u00f4ng C\u1ee5 Trong Chi\u1ebfn D\u1ecbch Truy\u1ec1n Th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/4-ung-dung-ai-tao-nen-dot-pha\/#4_Sang_tao_cac_noi_dung_quang_cao_Am_nhac_video%E2%80%A6\" title=\"4. S\u00e1ng t\u1ea1o c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o: \u00c2m nh\u1ea1c, video,&#8230;\">4. S\u00e1ng t\u1ea1o c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o: \u00c2m nh\u1ea1c, video,&#8230;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ung_Dung_AI_%E2%80%93_Trong_Tam_Trong_Chien_Luoc_Phat_Trien_Cua_Coca-Cola\"><\/span>\u1ee8ng D\u1ee5ng AI &#8211; Tr\u1ecdng T\u00e2m Trong Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e1t Tri\u1ec3n C\u1ee7a Coca-Cola<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p FMCG d\u1eabn \u0111\u1ea7u v\u1ec1 AI, Coca-Cola \u0111\u00e3 m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd vi\u1ec7c \u1ee9ng d\u1ee5ng AI trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh. T\u1ea1i H\u1ed9i ngh\u1ecb Nh\u00f3m Ph\u00e2n t\u00edch Ng\u01b0\u1eddi ti\u00eau d\u00f9ng New York n\u0103m 2023, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Coca-Cola, James Quincey chia s\u1ebb: &#8220;M\u1ed7i khi ch\u00fang t\u00f4i k\u1ebft h\u1ee3p con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n so v\u1edbi ch\u1ec9 m\u1ed9t trong hai.&#8221;<\/p>\n\n\n\n<p>Trong kho\u1ea3ng 2 n\u0103m g\u1ea7n \u0111\u00e2y, Coca-Cola \u0111\u00e3 li\u00ean t\u1ee5c c\u00f4ng b\u1ed1 c\u00e1c d\u1ef1 \u00e1n m\u1edbi v\u1ec1 AI v\u1edbi m\u1ee9c \u0111\u1ea7u t\u01b0 l\u00ean t\u1edbi h\u00e0ng t\u1ef7 USD. \u0110\u1ea7u n\u0103m 2023, th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p t\u00e1c v\u1edbi OpenAI \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng AI trong marketing v\u00e0 qu\u1ea3ng c\u00e1o, b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 generative AI. \u0110\u1ea7u n\u0103m 2024, Coca-Cola ti\u1ebfp t\u1ee5c tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c c\u1ee7a Microsoft, cam k\u1ebft \u0111\u1ea7u t\u01b0 t\u1edbi 1,1 t\u1ef7 USD \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Cloud v\u00e0 Generative AI v\u00e0o quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ung_Dung_AI_An_Tuong_Trong_Marketing_Tu_Coca-Cola\"><\/span>4 \u1ee8ng D\u1ee5ng AI \u1ea4n T\u01b0\u1ee3ng Trong Marketing T\u1eeb Coca-Cola<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Ung_Dung_AI_Trong_Sang_Tao_Phat_Trien_San_Pham\"><\/span>1. \u1ee8ng D\u1ee5ng AI Trong S\u00e1ng T\u1ea1o &amp; Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Coca-Cola \u0111\u00e3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 xu\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi. Chi\u1ebfn d\u1ecbch &#8220;Creations&#8221; l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh, trong \u0111\u00f3 AI gi\u00fap t\u1ea1o ra h\u01b0\u01a1ng v\u1ecb m\u1edbi Y3000 &#8211; h\u01b0\u01a1ng v\u1ecb c\u1ee7a t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u00e1ng t\u1ea1o h\u01b0\u01a1ng v\u1ecb:<\/strong> Coca-Cola s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 h\u01b0\u01a1ng v\u1ecb trong t\u01b0\u01a1ng lai v\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m Y3000.<\/li>\n\n\n\n<li><strong>Thi\u1ebft k\u1ebf bao b\u00ec:<\/strong> AI c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c tone m\u00e0u t\u00edm, \u0111\u1ecf, xanh tr\u00ean n\u1ec1n b\u1ea1c, mang l\u1ea1i c\u1ea3m gi\u00e1c hi\u1ec7n \u0111\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.<\/li>\n\n\n\n<li><strong>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng:<\/strong> S\u1ea3n ph\u1ea9m Y3000 c\u00f2n t\u00edch h\u1ee3p m\u00e3 QR, d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn b\u1ed9 l\u1ecdc AI &#8211; AI CAM, cho ph\u00e9p h\u1ecd th\u1ea5y m\u00ecnh trong 977 n\u0103m t\u1edbi.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"640\" height=\"336\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Ung-dung-sang-tao-AI-cho-Coca-Cola.webp\" alt=\"\" class=\"wp-image-5403\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Ung-dung-sang-tao-AI-cho-Coca-Cola.webp 640w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Ung-dung-sang-tao-AI-cho-Coca-Cola-300x158.webp 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Ung-dung-sang-tao-AI-cho-Coca-Cola-150x79.webp 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/Ung-dung-sang-tao-AI-cho-Coca-Cola-450x236.webp 450w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Trao_Quyen_Su_Dung_Ung_Dung_AI_Cho_Nguoi_Dung_Tu_Do_Sang_Tao\"><\/span>2. Trao Quy\u1ec1n S\u1eed D\u1ee5ng \u1ee8ng D\u1ee5ng AI Cho Ng\u01b0\u1eddi D\u00f9ng T\u1ef1 Do S\u00e1ng T\u1ea1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng l\u00fd do gi\u00fap cho c\u00e1c \u1ee9ng d\u1ee5ng AI c\u1ee7a Coca-Cola nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb ph\u00eda c\u00f4ng ch\u00fang, \u0111\u00f3 l\u00e0 vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u201ctrao quy\u1ec1n\u201d s\u1eed d\u1ee5ng AI cho ch\u00ednh ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Pratik Thakar, Gi\u00e1m \u0111\u1ed1c Generative AI to\u00e0n c\u1ea7u c\u1ee7a Coca-Cola t\u1eebng tuy\u00ean b\u1ed1 trong chi\u1ebfn d\u1ecbch m\u00f9a gi\u00e1ng Sinh 2023:&nbsp;<em>&#8220;Ch\u00fang t\u00f4i \u0111ang k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi nh\u01b0 ch\u00fang t\u00f4i lu\u00f4n l\u00e0m trong m\u1ed7i m\u00f9a l\u1ec5, nh\u01b0ng v\u1edbi m\u1ed9t c\u00e1ch th\u1ee9c \u0111\u1eb7c bi\u1ec7t v\u00e0 k\u1ef3 di\u1ec7u h\u01a1n b\u1eb1ng c\u00e1ch l\u00e0m cho nh\u1eefng s\u00e1ng t\u1ea1o c\u1ee7a v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 AI m\u1edbi nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i tr\u1edf n\u00ean \u201cd\u00e2n ch\u1ee7\u201d h\u01a1n, trao quy\u1ec1n s\u1eed d\u1ee5ng n\u00f3 cho ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u h\u01a1n.&#8221;<\/em><\/p>\n\n\n\n<p><em>&#8220;TikTok \u0111\u00e3 bi\u1ebfn m\u1ecdi ng\u01b0\u1eddi tr\u1edf n\u00ean gi\u1ea3i tr\u00ed. Instagram \u0111\u00e3 bi\u1ebfn m\u1ecdi ng\u01b0\u1eddi tr\u1edf th\u00e0nh influencer. Generative AI \u0111ang bi\u1ebfn m\u1ecdi ng\u01b0\u1eddi tr\u1edf th\u00e0nh ngh\u1ec7 s\u0129,&#8221; &#8211; Thakar chia s\u1ebb &#8211; &#8220;V\u00ec v\u1eady, ch\u00fang t\u00f4i mu\u1ed1n h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ngh\u1ec7 s\u0129, mang \u0111\u1ebfn cho h\u1ecd m\u1ed9t si\u00eau n\u0103ng l\u1ef1c v\u1edbi AI, mang \u0111\u1ebfn cho h\u1ecd m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 m\u00e0 tr\u01b0\u1edbc \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0 \u0111\u01b0a cho h\u1ecd th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi n\u00e0y trong tay h\u1ecd. \u0110\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t gi\u1ea5c m\u01a1 tr\u1edf th\u00e0nh s\u1ef1 th\u1eadt.&#8221;<\/em><\/p>\n\n\n\n<p>Trong ch\u00ednh chi\u1ebfn d\u1ecbch l\u1ea7n n\u00e0y, Coca-Cola \u0111\u00e3 s\u1eed d\u1ee5ng ch\u00ednh AI \u0111\u1ec3 trao quy\u1ec1n cho ng\u01b0\u1eddi d\u00f9ng, cho ph\u00e9p h\u1ecd t\u1ef1 do s\u00e1ng t\u1ea1o tr\u00ean nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c Coca t\u1ea1o ra b\u1edfi AI. C\u1ee5 th\u1ec3, v\u00e0o m\u00f9a gi\u00e1ng sinh 2023, Coca-Cola \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng mang t\u00ean \u201cCreate Real Magic\u201d v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 Generative AI nh\u01b0 DALL-E v\u00e0 ChatGPT. N\u1ec1n t\u1ea3ng n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi t\u1ef1 do s\u00e1ng t\u1ea1o ra nh\u1eefng t\u1ea5m thi\u1ec7p ch\u00fac m\u1eebng l\u1ec5 h\u1ed9i c\u1ee7a ri\u00eang h\u1ecd. V\u00e0 \u0111\u00e3 c\u00f3 t\u1edbi h\u01a1n 120.000 t\u00e1c ph\u1ea9m \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng t\u1ea1o n\u00ean t\u1eeb nh\u1eefng c\u00f4ng c\u1ee5 AI c\u1ee7a Coca-Cola, mang t\u1edbi kho t\u00e0ng d\u1eef li\u1ec7u v\u00e0 t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o d\u1ed3i d\u00e0o cho th\u01b0\u01a1ng hi\u1ec7u. Coca\u2011Cola \u0111\u00e3 tr\u01b0ng b\u00e0y c\u00e1c t\u00e1c ph\u1ea9m n\u00e0y tr\u00ean 20 DOOH t\u00ean to\u00e0n th\u1ebf gi\u1edbi, bao g\u1ed3m Qu\u1ea3ng tr\u01b0\u1eddng Th\u1eddi \u0111\u1ea1i \u1edf New York v\u00e0 R\u1ea1p xi\u1ebfc Piccadilly \u1edf London.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/AI-thiet-ke-san-pham-Coca-Cola.webp\" alt=\"\" class=\"wp-image-5404\" srcset=\"https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/AI-thiet-ke-san-pham-Coca-Cola.webp 640w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/AI-thiet-ke-san-pham-Coca-Cola-300x169.webp 300w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/AI-thiet-ke-san-pham-Coca-Cola-150x84.webp 150w, https:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/AI-thiet-ke-san-pham-Coca-Cola-450x253.webp 450w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Thiet_Ke_Nen_Tang_Cong_Cu_Trong_Chien_Dich_Truyen_Thong\"><\/span>3. Thi\u1ebft K\u1ebf N\u1ec1n T\u1ea3ng &amp; C\u00f4ng C\u1ee5 Trong Chi\u1ebfn D\u1ecbch Truy\u1ec1n Th\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI \u0111\u00e3 gi\u00fap Coca-Cola x\u00e2y d\u1ef1ng nh\u1eefng website v\u00e0 \u1ee9ng d\u1ee5ng s\u00e1ng t\u1ea1o cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 cho Coca-Cola K-WAVE Zero Sugar.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u c\u1ee7a \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 cho Coca\u2011Cola K-WAVE Zero Sugar &#8211; M\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 mang &#8220;h\u01b0\u01a1ng v\u1ecb&#8221; c\u1ee7a KPOP. Trong chi\u1ebfn d\u1ecbch n\u00e0y, Coca-Cola \u0111\u00e3 s\u1eed AI \u0111\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t n\u1ec1n t\u1ea3ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng &#8220;h\u00f2a m\u00ecnh&#8221; v\u00e0o b\u00e0i h\u00e1t c\u1ee7a th\u1ea7n t\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3, Coca-Cola \u0111\u00e3 k\u1ebft h\u1ee3p c\u00f9ng 3 nh\u00f3m nh\u1ea1c KPOP n\u1ed5i ti\u1ebfng l\u00e0 Stray Kids, ITZY v\u00e0 NMIXX \u0111\u1ec3 ph\u00e1t h\u00e0nh m\u1ed9t b\u1ea3n nh\u1ea1c c\u00f3 t\u00ean l\u00e0 &#8220;Like Magic&#8221;. Ti\u1ebfp \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 in m\u1ed9t m\u00e3 QR code l\u00ean bao b\u00ec c\u1ee7a c\u00e1c lon K-Wave. M\u00e3 code n\u00e0y s\u1ebd d\u1eabn ng\u01b0\u1eddi xem t\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng AI, cho ph\u00e9p ng\u01b0\u1eddi xem th\u01b0\u1edfng th\u1ee9c b\u1ea3n nh\u1ea1c v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00fang gi\u1ecdng n\u00f3i, t\u00ean v\u00e0 khu\u00f4n m\u1eb7t c\u1ee7a h\u1ecd v\u00e0o video \u00e2m nh\u1ea1c n\u00e0y. H\u1ecd c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng phi\u00ean b\u1ea3n &#8220;Like Magic&#8221; c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 chia s\u1ebb video n\u00e0y l\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-sang-tao-cac-noi-dung-quang-cao-am-nhac-video\"><span class=\"ez-toc-section\" id=\"4_Sang_tao_cac_noi_dung_quang_cao_Am_nhac_video%E2%80%A6\"><\/span>4. S\u00e1ng t\u1ea1o c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o: \u00c2m nh\u1ea1c, video,&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u0169ng nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, AI \u0111\u01b0\u1ee3c Coca \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn trong vi\u1ec7c s\u00e1ng t\u1ea1o n\u00ean m\u1ed9t s\u1ed1 n\u1ed9i dung truy\u1ec1n th\u00f4ng. Tuy nhi\u00ean, ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c Coca t\u1ea1o n\u00ean b\u1edfi AI l\u1ea1i mang m\u1ed9t m\u00e0u s\u1eafc ho\u00e0n to\u00e0n tr\u00e1i ng\u01b0\u1ee3c, h\u00e0i h\u01b0\u1edbc, sinh \u0111\u1ed9ng v\u00e0 \u0111\u1ea7y ch\u00e2n th\u1eadt.<\/p>\n\n\n\n<p>Ti\u00eau bi\u1ec3u nh\u01b0 chi\u1ebfn d\u1ecbch \u201cMasterpiece&#8221; \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u00e0o n\u0103m 2023 l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p c\u00f9ng AI c\u1ee7a Coca-Cola. Trong chi\u1ebfn d\u1ecbch n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng ngh\u1ec7 kh\u00e1 \u0111\u1eb7c bi\u1ec7t l\u00e0 Stable Diffusion AI &#8211; AI khu\u1ebfch t\u00e1n \u1ed5n \u0111\u1ecbnh \u0111\u1ebfn t\u1eeb Stability AI, c\u00f9ng m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 l\u00e0m phim kh\u00e1c \u0111\u1ec3 bi\u1ebfn nh\u1eefng t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt n\u1ed5i ti\u1ebfng \u201cs\u1ed1ng d\u1eady\u201d. Nh\u1eefng b\u1ee9c h\u1ecda Vermeer, Van Gogh, Turner v\u00e0 Munch,\u2026 b\u1ea5t ng\u1edd hi\u1ec7n h\u1eefu v\u00e0 c\u1eed \u0111\u1ed9ng nh\u01b0 ng\u01b0\u1eddi th\u1eadt, truy\u1ec1n tay nhau nh\u1eefng chai Coca trong b\u1ea3o t\u00e0ng. Nh\u1eefng h\u00ecnh \u1ea3nh ch\u00e2n th\u1ef1c v\u00e0 s\u1ed1ng \u0111\u1ed9ng \u0111\u1ebfn b\u1ea5t ng\u1edd m\u1ed9t l\u1ea7n n\u1eefa \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh cho kh\u1ea3 n\u0103ng khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng AI c\u1ee7a Coca-Cola th\u1ef1c s\u1ef1 r\u1ea5t v\u01b0\u1ee3t tr\u1ed9i v\u00e0 \u0111\u00e1ng g\u1eddm tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay.<\/p>\n\n\n\n<p><strong>Theo d\u00f5i ch\u00fang t\u00f4i \u0111\u1ec3 bi\u1ebft th\u00eam nh\u00ec\u1ec1u th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c:<\/strong><\/p>\n\n\n\n<p>Website: <a href=\"http:\/\/marketo.com.vn\/\">Maketo.com.vn<\/a><\/p>\n\n\n\n<p>Fanpage: <a href=\"https:\/\/bom.so\/XFyNCb\">Maketo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung, Coca-Cola \u0111ang cho th\u1ea5y kh\u1ea3 n\u0103ng khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng AI \u0111\u00e1ng g\u1eddm trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u00ecnh. T\u1eeb ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ebfn x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, AI \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng<\/p>\n","protected":false},"author":4,"featured_media":5407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-1"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 \u1ee8ng D\u1ee5ng AI T\u1ea1o N\u00ean \u0110\u1ed9t Ph\u00e1 Marketing Cho Coca-Cola - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/15\/4-ung-dung-ai-tao-nen-dot-pha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 \u1ee8ng D\u1ee5ng AI T\u1ea1o N\u00ean \u0110\u1ed9t Ph\u00e1 Marketing Cho Coca-Cola - Marketo\" \/>\n<meta property=\"og:description\" content=\"Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung, Coca-Cola \u0111ang cho th\u1ea5y kh\u1ea3 n\u0103ng khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng AI \u0111\u00e1ng g\u1eddm trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u00ecnh. 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