{"id":5424,"date":"2024-06-18T08:48:08","date_gmt":"2024-06-18T08:48:08","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5424"},"modified":"2024-06-18T08:49:25","modified_gmt":"2024-06-18T08:49:25","slug":"unilever-tro-thanh-nha-quang-cao-sang-tao-2024-creative-marketer-of-the-year-tai-cannes-lions-2","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/06\/18\/unilever-tro-thanh-nha-quang-cao-sang-tao-2024-creative-marketer-of-the-year-tai-cannes-lions-2\/","title":{"rendered":"Unilever tr\u1edf th\u00e0nh nh\u00e0 qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o 2024 (Creative Marketer of the Year) t\u1ea1i Cannes Lions"},"content":{"rendered":"\n

Danh hi\u1ec7u The 2024 Creative Marketer of the Year (Nh\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a n\u0103m) \u0111\u00e3 \u0111\u01b0\u1ee3c trao cho Unilever T\u1ea1i Li\u00ean hoan s\u00e1ng t\u1ea1o qu\u1ed1c t\u1ebf Cannes Lions (Cannes Lions International Festival of Creativity). \u0110\u00e2y l\u00e0 m\u1ed9t gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 \u0111\u01b0\u1ee3c trao cho c\u00e1c Marketer\/ Advertiser c\u00f3 nhi\u1ec1u chi\u1ebfn d\u1ecbch \u1ea5n t\u01b0\u1ee3ng \u0111o\u1ea1t gi\u1ea3i Cannes Lions trong th\u1eddi gian d\u00e0i. Unilever l\u00e0 \u1ee9ng c\u1eed vi\u00ean ti\u1ec1m n\u0103ng v\u00e0 x\u1ee9ng \u0111\u00e1ng v\u1edbi nhi\u1ec1u chi\u1ebfn d\u1ecbch marketing t\u00e1o b\u1ea1o<\/a>, s\u00e1ng t\u1ea1o v\u00e0 nhi\u1ec1u \u0111\u1ed5i m\u1edbi.<\/em><\/p>\n\n\n\n

T\u1ea1i Li\u00ean hoan S\u00e1ng t\u1ea1o Qu\u1ed1c t\u1ebf Cannes Lions n\u0103m 2024, Unilever \u0111\u00e3 \u0111\u01b0\u1ee3c trao danh hi\u1ec7u Nh\u00e0 Qu\u1ea3ng C\u00e1o S\u00e1ng T\u1ea1o C\u1ee7a N\u0103m (Creative Marketer of the Year). \u0110\u00e2y l\u00e0 m\u1ed9t gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 d\u00e0nh cho nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 nhi\u1ec1u chi\u1ebfn d\u1ecbch \u1ea5n t\u01b0\u1ee3ng v\u00e0 s\u00e1ng t\u1ea1o \u0111o\u1ea1t gi\u1ea3i Cannes Lions trong th\u1eddi gian d\u00e0i. Unilever \u0111\u00e3 ch\u1ee9ng t\u1ecf m\u00ecnh l\u00e0 m\u1ed9t \u1ee9ng vi\u00ean x\u1ee9ng \u0111\u00e1ng v\u1edbi h\u00e0ng lo\u1ea1t chi\u1ebfn d\u1ecbch marketing<\/a> t\u00e1o b\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n

\"Unilever<\/figure>\n\n\n\n

Unilever \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c vinh danh l\u00e0 Creative Marketer of the Year l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2010 v\u00e0 k\u1ec3 t\u1eeb \u0111\u00f3, t\u1eadp \u0111o\u00e0n n\u00e0y \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m gi\u1ea3i th\u01b0\u1edfng Cannes Lions. N\u0103m ngo\u00e1i, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Unilever nh\u01b0 Dove, Hellmann\u2019s, Persil, Skip, OMO v\u1edbi kh\u1ea9u hi\u1ec7u \u201cDirt is Good\u201d, Magnum, Vaseline, Marmite v\u00e0 Pot Noodle c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u01b0\u1edbng t\u00ean t\u1ea1i l\u1ec5 trao gi\u1ea3i.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, th\u01b0\u01a1ng hi\u1ec7u Dove c\u1ee7a Unilever \u0111\u00e3 \u0111\u1ea1t gi\u1ea3i Grand Prix \u1edf h\u1ea1ng m\u1ee5c Media Lions v\u1edbi chi\u1ebfn d\u1ecbch “#TurnYourBack” do Ogilvy, London v\u00e0 DAVID, Madrid th\u1ef1c hi\u1ec7n trong n\u0103m 2023. Tr\u01b0\u1edfng Ban Gi\u00e1m Kh\u1ea3o h\u1ea1ng m\u1ee5c Media Lions, Christian Juhl, \u0111\u00e3 ca ng\u1ee3i chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 “m\u1ed9t v\u00ed d\u1ee5 \u0111\u00fang l\u00fac v\u1ec1 c\u00e1ch m\u00e0 truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, gi\u00fap h\u1ecd ch\u1ee7 \u0111\u1ed9ng t\u1eeb ch\u1ed1i c\u00e1c \u00e1p l\u1ef1c x\u00e3 h\u1ed9i v\u00e0 t\u1ef1 tin v\u1edbi b\u1ea3n th\u00e2n m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n qua b\u1ea5t k\u1ef3 l\u1edbp ‘filter’ n\u00e0o”.<\/p>\n\n\n\n

S\u1ef1 th\u00e0nh c\u00f4ng Unilever.<\/h2>\n\n\n\n

Chi\u1ebfn d\u1ecbch \u201cReal Beauty\u201d c\u1ee7a Dove, kh\u1edfi \u0111\u1ed9ng v\u00e0o n\u0103m 2004, \u0111\u00e3 ti\u00ean phong trong vi\u1ec7c ch\u1ee9ng minh r\u1eb1ng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd. Ti\u1ebfp n\u1ed1i th\u00f4ng \u0111i\u1ec7p \u201cReal Beauty\u201d, n\u0103m 2013, Dove \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u201cReal Beauty Sketches\u201d nh\u1eb1m ch\u1ee9ng minh r\u1eb1ng ph\u1ee5 n\u1eef \u0111\u1eb9p h\u01a1n nhi\u1ec1u so v\u1edbi h\u1ecd ngh\u0129. <\/p>\n\n\n\n

\"Chi\u1ebfn<\/figure>\n\n\n\n

Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c 16 gi\u1ea3i th\u01b0\u1edfng Cannes Lions, bao g\u1ed3m Dan Wieden Titanium Lion Grand Prix v\u00e0 Gold Creative Effectiveness Lions m\u1ed9t n\u0103m sau \u0111\u00f3. Dove hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 6 t\u1ef7 Euro v\u00e0 ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y nh\u1eefng thay \u0111\u1ed5i v\u1ec1 DEI, ti\u00eau bi\u1ec3u l\u00e0 vi\u1ec7c \u0111\u1ec1 xu\u1ea5t \u0111\u1ea1o lu\u1eadt CROWN t\u1ea1i Hoa K\u1ef3 nh\u1eb1m c\u1ea5m ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed v\u1ec1 t\u00f3c theo ch\u1ee7ng t\u1ed9c.<\/p>\n\n\n\n

Ngo\u00e0i Dove, th\u01b0\u01a1ng hi\u1ec7u Hellmann\u2019s c\u1ee7a Unilever c\u0169ng \u0111\u00e3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi n\u1ec1n t\u1ea3ng \u201cMake Taste, Not Waste\u201d, nh\u1eb1m gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 l\u00e3ng ph\u00ed th\u1ef1c ph\u1ea9m trong nh\u00e0 b\u1ebfp. G\u1ea7n \u0111\u00e2y, Hellmann\u2019s \u0111\u00e3 ph\u00e1t h\u00e0nh qu\u1ea3ng c\u00e1o h\u00e0i h\u01b0\u1edbc Mayo Cat, khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng l\u00e3ng ph\u00ed th\u1ee9c \u0103n th\u1eeba. Chi\u1ebfn d\u1ecbch “Mayo McHack” c\u1ee7a Hellmann\u2019s c\u0169ng \u0111\u00e3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi Anh c\u00e1ch \u201chack\u201d m\u00f3n s\u1ed1t mayonnaise trong th\u1ef1c \u0111\u01a1n c\u1ee7a m\u1ed9t chu\u1ed7i nh\u00e0 h\u00e0ng n\u1ed5i ti\u1ebfng, gi\u00e0nh \u0111\u01b0\u1ee3c hai gi\u1ea3i B\u1ea1c \u1edf h\u1ea1ng m\u1ee5c Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u PR & K\u00edch ho\u1ea1t trong l\u1ec5 trao gi\u1ea3i Cannes Lions n\u0103m ngo\u00e1i.<\/p>\n\n\n\n

C\u00e1c chi\u1ebfn d\u1ecbch gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng n\u00e0y l\u00e0 minh ch\u1ee9ng cho cam k\u1ebft c\u1ee7a Unilever v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o, \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi tri\u1ebft l\u00fd marketing \u201cGet on the Frontline\u201d. T\u1eadp \u0111o\u00e0n c\u0169ng tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh Creative Excellence t\u1eadp trung v\u00e0o gi\u00e1o d\u1ee5c, \u0111\u00e0o t\u1ea1o, nu\u00f4i d\u01b0\u1ee1ng t\u00e0i n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 th\u1ef1c hi\u1ec7n s\u00e1ng t\u1ea1o. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi H\u1ed9i \u0111\u1ed3ng S\u00e1ng t\u1ea1o c\u1ee7a Unilever, do B\u00e0 Esi Eggleston Bracey – Chief Growth & Marketing Officer – \u0111i\u1ec1u h\u00e0nh, t\u1eadp h\u1ee3p c\u00e1c Chief Marketing Officer v\u00e0 l\u00e3nh \u0111\u1ea1o c\u01a1 quan s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

B\u00e0 Esi Eggleston Bracey chia s\u1ebb: \u201cC\u1ea3m \u01a1n Cannes Lions \u0111\u00e3 ghi nh\u1eadn n\u1ed7 l\u1ef1c c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c agency c\u1ee7a ch\u00fang t\u00f4i, nh\u1eefng ng\u01b0\u1eddi lu\u00f4n n\u1ed7 l\u1ef1c v\u01b0\u1ee3t qua ranh gi\u1edbi s\u00e1ng t\u1ea1o. Cam k\u1ebft c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 s\u1ef1 s\u00e1ng t\u1ea1o, d\u0169ng c\u1ea3m, t\u00e1o b\u1ea1o v\u1eabn kh\u00f4ng h\u1ec1 lay chuy\u1ec3n. S\u1ef1 s\u00e1ng t\u1ea1o b\u1eaft \u0111\u1ea7u t\u1eeb ngu\u1ed3n c\u1ea3m h\u1ee9ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c m\u1ee5c ti\u00eau th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u1ed9ng h\u01b0\u1edfng c\u00f9ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc\u201d.<\/p>\n\n\n\n

Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Cannes Lions, \u00f4ng Simon Cook, nh\u1eadn x\u00e9t v\u1ec1 gi\u1ea3i th\u01b0\u1edfng c\u1ee7a Unilever: \u201cGi\u1ea3i th\u01b0\u1edfng n\u00e0y ghi nh\u1eadn v\u00e0 vinh danh nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c d\u1eabn \u0111\u1ea7u trong vi\u1ec7c n\u00e2ng cao m\u1ee9c \u0111\u1ed9 s\u00e1ng t\u1ea1o xu\u1ea5t s\u1eafc trong giao ti\u1ebfp to\u00e0n c\u1ea7u. Unilever li\u00ean t\u1ee5c v\u01b0\u1ee3t qua c\u00e1c ranh gi\u1edbi c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o tr\u00ean nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ecb tr\u01b0\u1eddng, h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u \u0111\u1ea1i l\u00fd v\u00e0 \u0111\u1ed1i t\u00e1c, th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u00e0 cam k\u1ebft v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o nh\u01b0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c cho s\u1ef1 ti\u1ebfn b\u1ed9 v\u00e0 t\u0103ng tr\u01b0\u1edfng. Xin ch\u00fac m\u1eebng, \u0111\u00e2y l\u00e0 th\u00e0nh qu\u1ea3 v\u00f4 c\u00f9ng x\u1ee9ng \u0111\u00e1ng c\u1ee7a Unilever\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Danh hi\u1ec7u The 2024 Creative Marketer of the Year (Nh\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a n\u0103m) \u0111\u00e3 \u0111\u01b0\u1ee3c trao cho Unilever T\u1ea1i Li\u00ean hoan s\u00e1ng t\u1ea1o qu\u1ed1c t\u1ebf Cannes Lions (Cannes Lions International Festival of Creativity). \u0110\u00e2y l\u00e0 m\u1ed9t gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 \u0111\u01b0\u1ee3c trao cho c\u00e1c Marketer\/ Advertiser c\u00f3 nhi\u1ec1u chi\u1ebfn d\u1ecbch \u1ea5n t\u01b0\u1ee3ng \u0111o\u1ea1t gi\u1ea3i<\/p>\n","protected":false},"author":7,"featured_media":5430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153,1,143,151],"tags":[],"class_list":{"0":"post-5424","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-blog-1","9":"category-creative-3","10":"category-data-analytics"},"yoast_head":"\nUnilever tr\u1edf th\u00e0nh nh\u00e0 qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o 2024 (Creative Marketer of the Year) t\u1ea1i Cannes Lions - 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