{"id":5491,"date":"2024-06-22T11:49:30","date_gmt":"2024-06-22T11:49:30","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5491"},"modified":"2024-06-24T00:36:17","modified_gmt":"2024-06-24T00:36:17","slug":"chien-dich-moi-cua-lazada-khien-khan-gia-thich-thu-voi-chien-luoc-tiep-thi-du-kich-va-content-tao-bao","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/chien-dich-moi-cua-lazada-khien-khan-gia-thich-thu-voi-chien-luoc-tiep-thi-du-kich-va-content-tao-bao\/","title":{"rendered":"Chi\u1ebfn d\u1ecbch m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o"},"content":{"rendered":"\n<p>B\u1ea5t ng\u1edd \u0111\u00e1nh \u00fap kh\u00e1n gi\u1ea3 trong r\u1ea1p chi\u1ebfu phim, tri\u1ec3n khai lo\u1ea1t OOH \u0111\u1ea7y m\u1eadp m\u1edd, k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c Hotpage th\u1ef1c hi\u1ec7n lo\u1ea1t content ph\u00e1 c\u00e1ch,&#8230;. hai chi\u1ebfn d\u1ecbch m\u1edbi \u201cLu\u00f4n r\u1ebb h\u01a1n\u201d v\u00e0 \u201cSale to Khoi So\u201d c\u1ee7a Lazada \u0111ang thu v\u1ec1 kh\u00e1 nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c. S\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ea7y kh\u00e9o l\u00e9o gi\u1eefa c\u00e1ch l\u00e0m ti\u1ebfp th\u1ecb Du k\u00edch c\u00f9ng tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 gi\u1eefa k\u00eanh online x offline \u0111\u00e3 gi\u00fap Lazada tr\u1edf th\u00e0nh s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong th\u1eddi gian v\u1eeba qua.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/chien-dich-moi-cua-lazada-khien-khan-gia-thich-thu-voi-chien-luoc-tiep-thi-du-kich-va-content-tao-bao\/#%E2%80%9CLuon_re_hon%E2%80%9D_%E2%80%93_Chien_dich_marketing_moi_cua_Lazada_Viet_Nam\" title=\"\u201cLu\u00f4n r\u1ebb h\u01a1n\u201d &#8211; Chi\u1ebfn d\u1ecbch marketing m\u1edbi c\u1ee7a Lazada Vi\u1ec7t Nam\">\u201cLu\u00f4n r\u1ebb h\u01a1n\u201d &#8211; Chi\u1ebfn d\u1ecbch marketing m\u1edbi c\u1ee7a Lazada Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/chien-dich-moi-cua-lazada-khien-khan-gia-thich-thu-voi-chien-luoc-tiep-thi-du-kich-va-content-tao-bao\/#1_Thuc_hien_toi_3_TVC_trong_1_chien_dich\" title=\"1. Th\u1ef1c hi\u1ec7n t\u1edbi 3 TVC trong 1 chi\u1ebfn d\u1ecbch\">1. Th\u1ef1c hi\u1ec7n t\u1edbi 3 TVC trong 1 chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/chien-dich-moi-cua-lazada-khien-khan-gia-thich-thu-voi-chien-luoc-tiep-thi-du-kich-va-content-tao-bao\/#2_Hop_tac_cung_rap_chieu_phim_%E2%80%93_Bat_ngo_danh_up_khan_gia\" title=\"2. H\u1ee3p t\u00e1c c\u00f9ng r\u1ea1p chi\u1ebfu phim &#8211; B\u1ea5t ng\u1edd \u0111\u00e1nh \u00fap kh\u00e1n gi\u1ea3\">2. H\u1ee3p t\u00e1c c\u00f9ng r\u1ea1p chi\u1ebfu phim &#8211; B\u1ea5t ng\u1edd \u0111\u00e1nh \u00fap kh\u00e1n gi\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/chien-dich-moi-cua-lazada-khien-khan-gia-thich-thu-voi-chien-luoc-tiep-thi-du-kich-va-content-tao-bao\/#3_Social_Media_Booking\" title=\"3. Social Media Booking\">3. Social Media Booking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/chien-dich-moi-cua-lazada-khien-khan-gia-thich-thu-voi-chien-luoc-tiep-thi-du-kich-va-content-tao-bao\/#4_Tiep_tuc_su_dung_Tiep_thi_Du_kich_trong_chien_dich_bo_tro_%E2%80%9CLazada_Sale_to_Khoi_So%E2%80%9D\" title=\"4. Ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Ti\u1ebfp th\u1ecb Du k\u00edch trong chi\u1ebfn d\u1ecbch b\u1ed5 tr\u1ee3 \u201cLazada Sale to Khoi So\u201d\">4. Ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Ti\u1ebfp th\u1ecb Du k\u00edch trong chi\u1ebfn d\u1ecbch b\u1ed5 tr\u1ee3 \u201cLazada Sale to Khoi So\u201d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/chien-dich-moi-cua-lazada-khien-khan-gia-thich-thu-voi-chien-luoc-tiep-thi-du-kich-va-content-tao-bao\/#Phong_cach_tiep_thi_moi_la_tap_trung_vao_Gen_Z_giup_Lazada_thu_ve_ket_qua_tich_cuc\" title=\"Phong c\u00e1ch ti\u1ebfp th\u1ecb m\u1edbi l\u1ea1, t\u1eadp trung v\u00e0o Gen Z gi\u00fap Lazada thu v\u1ec1 k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c\">Phong c\u00e1ch ti\u1ebfp th\u1ecb m\u1edbi l\u1ea1, t\u1eadp trung v\u00e0o Gen Z gi\u00fap Lazada thu v\u1ec1 k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CLuon_re_hon%E2%80%9D_%E2%80%93_Chien_dich_marketing_moi_cua_Lazada_Viet_Nam\"><\/span>\u201cLu\u00f4n r\u1ebb h\u01a1n\u201d &#8211; Chi\u1ebfn d\u1ecbch marketing m\u1edbi c\u1ee7a Lazada Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Th\u00e1ng 5 &amp; 6 v\u1eeba qua l\u00e0 m\u1ed9t th\u1eddi \u0111i\u1ec3m \u201cn\u00f3ng\u201d \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khi m\u00e0 hai \u00f4ng l\u1edbn Lazada v\u00e0 Shopee \u0111\u1ed3ng lo\u1ea1t tung ra c\u00e1c chi\u1ebfn d\u1ecbch m\u1edbi. N\u1ebfu nh\u01b0 Shopee g\u00e2y s\u1ed1t khi b\u1eaft tay c\u00f9ng ca s\u0129 tr\u1ebb Mono th\u00ec Lazada c\u0169ng kh\u00f4ng k\u00e9m c\u1ea1nh v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch IMC kh\u00e1 h\u1ea5p d\u1eabn, \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p c\u1ee7a ngh\u1ec7 thu\u1eadt ti\u1ebfp th\u1ecb du k\u00edch th\u00fa v\u1ecb.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/6\/19\/image6-17187762975581875207351.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/6\/19\/image6-17187762975581875207351.png\" alt=\"C\u00e1c chi\u1ebfn d\u1ecbch marketing m\u1edbi c\u1ee7a Lazada\" title=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 1.\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cLu\u00f4n r\u1ebb h\u01a1n\u201d &#8211; Chi\u1ebfn d\u1ecbch marketing c\u1ee7a Lazada Vi\u1ec7t Nam<\/figcaption><\/figure>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch&nbsp;<strong>\u201cLu\u00f4n r\u1ebb h\u01a1n\u201d&nbsp;<\/strong>\u0111\u01b0\u1ee3c Lazada b\u1eaft \u0111\u1ea7u tri\u1ec3n khai v\u00e0o t\u1eeb gi\u1eefa th\u00e1ng 5\/2024 v\u1edbi th\u00f4ng \u0111i\u1ec7p ch\u00ednh l\u00e0 \u201cLu\u00f4n r\u1ebb h\u01a1n v\u1edbi Lazada\u201d. So v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y th\u00ec \u201cLu\u00f4n r\u1ebb h\u01a1n\u201d c\u00f3 ph\u1ea7n t\u00e1o b\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o h\u01a1n t\u1eeb h\u00ecnh th\u1ee9c Marketing t\u1edbi n\u1ed9i dung tri\u1ec3n khai.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Thuc_hien_toi_3_TVC_trong_1_chien_dich\"><\/span>1. Th\u1ef1c hi\u1ec7n t\u1edbi 3 TVC trong 1 chi\u1ebfn d\u1ecbch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong chi\u1ebfn d\u1ecbch l\u1ea7n n\u00e0y, Lazada \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1edbi 3 phi\u00ean b\u1ea3n&nbsp;<a href=\"https:\/\/marketingai.vn\/tvc-la-gi-nhung-yeu-to-tao-nen-tvc-thanh-cong-thoi-hien-dai-19426071.htm\" target=\"_blank\" rel=\"noreferrer noopener\">TVC&nbsp;<\/a>ch\u00ednh cho 3 m\u1eb7t h\u00e0ng ti\u00eau bi\u1ec3u tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y bao g\u1ed3m: H\u00e0ng gia d\u1ee5ng, M\u1ef9 ph\u1ea9m, H\u00e0ng \u0111i\u1ec7n t\u1eed, c\u00f9ng m\u1ed9t s\u1ed1 TVC ph\u1ee5 cho Ph\u1ee5 ki\u1ec7n xe m\u00e1y, \u0110\u1ed3ng h\u1ed3 th\u00f4ng minh. C\u00e1c TVC \u0111\u1ec1u \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong v\u00f2ng 15 gi\u00e2y v\u1edbi phong c\u00e1ch kh\u00e1 h\u00e0i h\u01b0\u1edbc c\u00f9ng s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t nh\u00f3m 6 th\u00e0nh vi\u00ean v\u1edbi trang ph\u1ee5c m\u00e0u h\u1ed3ng vui nh\u1ed9n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtube.com\/watch?v=-zUuR92jkEs%3Frel%3D0\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtube.com\/watch?v=D6QUdUT6s_M%3Frel%3D0\n<\/div><\/figure>\n\n\n\n<p>Tuy nhi\u00ean, \u0111i\u1ec3m nh\u1ea5n c\u1ee7a TVC n\u1eb1m \u1edf m\u00e0n so s\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp, kh\u00f4ng ng\u1ea7n ng\u1ea1i c\u1ee7a Lazada. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0a h\u1eb3n hai m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m l\u00ean ch\u00ednh gi\u1eefa c\u00e1c TVC \u0111\u1ec3 th\u1ec3 hi\u1ec7n r\u1eb1ng, s\u1ea3n ph\u1ea9m mua tr\u00ean s\u00e0n Lazada \u201clu\u00f4n r\u1ebb h\u01a1n\u201d so v\u1edbi nh\u1eefng n\u01a1i kh\u00e1c.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/6\/19\/maxresdefault-2-17187764694171566271973.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/6\/19\/maxresdefault-2-17187764694171566271973.jpg\" alt=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 2.\" title=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 2.\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Hop_tac_cung_rap_chieu_phim_%E2%80%93_Bat_ngo_danh_up_khan_gia\"><\/span>2. H\u1ee3p t\u00e1c c\u00f9ng r\u1ea1p chi\u1ebfu phim &#8211; B\u1ea5t ng\u1edd \u0111\u00e1nh \u00fap kh\u00e1n gi\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lazada \u0111\u00e3 k\u1ebft h\u1ee3p c\u00f9ng r\u1ea1p chi\u1ebfu phim th\u1ef1c hi\u1ec7n m\u1ed9t qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7y b\u1ea5t ng\u1edd cho ng\u01b0\u1eddi xem. Khi t\u1ea5t c\u1ea3 kh\u00e1n gi\u1ea3 b\u01b0\u1edbc v\u00e0o r\u1ea1p chi\u1ebfu phim, m\u00e0n h\u00ecnh b\u1ea5t ng\u1edd ph\u00e1t h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi m\u1eb9 \u0111ang b\u01b0\u1edbc v\u00e0o ph\u00f2ng c\u1ee7a con trai, khui h\u00e0ng lo\u1ea1t \u0111\u1ed3 \u201cship\u201d t\u1eeb Lazada v\u00e0 qu\u00e1t l\u1edbn \u201cNguy\u1ec5n Th\u00e0nh Nam, gh\u1ebf 8D\u201d. Ngay l\u1eadp t\u1ee9c, m\u1ed9t di\u1ec5n vi\u00ean \u0111\u00f3ng vai ng\u01b0\u1eddi con \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u1ee9ng d\u1eady \u1edf h\u00e0ng gh\u1ebf 8D v\u00e0 \u0111\u1ed1i tho\u1ea1i v\u1edbi m\u1eb9 m\u00ecnh th\u00f4ng qua m\u00e0n h\u00ecnh. Ti\u1ebfp \u0111\u00f3 l\u00e0 kho\u1ea3nh kh\u1eafc khi\u1ebfn kh\u00e1n gi\u1ea3 trong r\u1ea1p th\u00edch th\u00fa nh\u1ea5t, c\u1eadu con trai ch\u1ea1y kh\u1ecfi r\u1ea1p v\u00e0 b\u1ea5t ng\u1edd xu\u1ea5t hi\u1ec7n ngay tr\u00ean m\u00e0n h\u00ecnh c\u00f9ng ng\u01b0\u1eddi m\u1eb9 v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cMua \u1edf \u0111\u00e2u r\u1ebb, Lazada r\u1ebb h\u01a1n\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtube.com\/watch?v=iS_NO6K3Pr0%3Frel%3D0\n<\/div><\/figure>\n\n\n\n<p>S\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u1ef1c &#8211; \u1ea3o \u0111\u1ed9c \u0111\u00e1o gi\u1eefa nam di\u1ec5n vi\u00ean trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf v\u00e0 h\u00ecnh \u1ea3nh ng\u01b0\u1eddi m\u1eb9 trong video \u0111\u00e3 khi\u1ebfn kh\u00e1n gi\u1ea3 \u1edf r\u1ea1p kh\u00f4ng kh\u1ecfi th\u00edch th\u00fa. C\u00f3 th\u1ec3 th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c theo m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb \u201cDu k\u00edch\u201d (Guerrilla marketing), v\u1edbi c\u00e1ch th\u1ee9c kh\u00e1 th\u00fa v\u1ecb v\u00e0 m\u1edbi l\u1ea1 so v\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a Lazada.<\/p>\n\n\n\n<p>&gt;&gt;&gt; C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:&nbsp;<a href=\"https:\/\/marketingai.vn\/lan-dau-tai-dinh-nghia-su-nam-tinh-campaign-find-your-magic-cua-unilever-giup-axe-tang-truong-x3-194240604093202516.htm\" target=\"_blank\" rel=\"noreferrer noopener\">L\u1ea7n \u0111\u1ea7u t\u00e1i \u0111\u1ecbnh ngh\u0129a s\u1ef1 nam t\u00ednh &#8211; Campaign &#8220;Find Your Magic&#8221; c\u1ee7a Unilever gi\u00fap Axe t\u0103ng tr\u01b0\u1edfng X3<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Social_Media_Booking\"><\/span>3. Social Media Booking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>B\u00ean c\u1ea1nh Guerrilla marketing v\u00e0 TVC, chi\u1ebfn d\u1ecbch c\u0169ng c\u00f3 kh\u00e1 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng th\u00fa v\u1ecb tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p><strong>1. Booking Hotpage<\/strong><\/p>\n\n\n\n<p>Lazada \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean kh\u00e1 nhi\u1ec1u Hotpage c\u1ee7a gi\u1edbi tr\u1ebb nh\u01b0 \u201cTam tai 3 c\u00f4 g\u00e1i\u201d, \u201cXa L\u1ed9\u201d, \u201cBi\u1ebft th\u1ebf ** \u0111i l\u00e0m\u201d,&#8230; C\u00e1c Hotpage n\u00e0y \u0111\u1ec1u s\u1edf h\u1eefu c\u00e1 t\u00ednh kh\u00e1 m\u1ea1nh m\u1ebd, h\u00e0i h\u01b0\u1edbc, mang \u0111\u1eadm ch\u1ea5t Gen Z v\u00e0 phong c\u00e1ch s\u00e1ng t\u1ea1o n\u1ed9i dung c\u0169ng r\u1ea5t \u0111\u1ed9c \u0111\u00e1o. Trong \u0111\u00f3, ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c l\u00e0m theo \u0111\u1ecbnh d\u1ea1ng Meme &#8211; C\u00f4ng th\u1ee9c content c\u00f3 kh\u1ea3 n\u0103ng viral r\u1ea5t cao tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/6\/19\/image5-1718776297505364169103.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/660\/603488451643117568\/2024\/6\/19\/image5-1718776297505364169103.png\" alt=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 3.\" title=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 3.\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/6\/19\/image4-17187762975401508916892.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/660\/603488451643117568\/2024\/6\/19\/image4-17187762975401508916892.png\" alt=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 4.\" title=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 4.\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/6\/19\/image3-17187762975131584276564.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/660\/603488451643117568\/2024\/6\/19\/image3-17187762975131584276564.png\" alt=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 5.\" title=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 5.\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/6\/19\/image1-17187762974931414829021.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/660\/603488451643117568\/2024\/6\/19\/image1-17187762974931414829021.png\" alt=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 6.\" title=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 6.\"\/><\/a><\/figure>\n\n\n\n<p>Booking Hotpage<\/p>\n\n\n\n<p><strong>2.&nbsp;Booking KOL, KOC<\/strong><\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 b\u1ecf qua k\u00eanh KOL, KOC. \u0110\u1ed7 \u0110\u1ea1t, Khi\u1ebft \u0110an,&#8230; l\u00e0 m\u1ed9t s\u1ed1&nbsp;<a href=\"https:\/\/marketingai.vn\/bang-bao-gia-kols-tiktok-hot-nhat-hien-nay-va-cach-booking-kols-hieu-qua-194123748.htm\" target=\"_blank\" rel=\"noreferrer noopener\">KOC<\/a>&nbsp;n\u1ed5i b\u1eadt trong chi\u1ebfn d\u1ecbch l\u1ea7n n\u00e0y c\u1ee7a Lazada. T\u01b0\u01a1ng t\u1ef1 Hotpage, n\u1ed9i dung t\u1eeb nh\u00f3m KOC c\u0169ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo phong c\u00e1ch kh\u00e1 h\u00e0i h\u01b0\u1edbc, tr\u1ebb trung.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/6\/19\/image2-17187762974211081977605.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/660\/603488451643117568\/2024\/6\/19\/image2-17187762974211081977605.png\" alt=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 7.\" title=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 7.\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/6\/19\/image7-1718776297552679433866.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/660\/603488451643117568\/2024\/6\/19\/image7-1718776297552679433866.png\" alt=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 8.\" title=\"\u201cLu\u00f4n R\u1ebb H\u01a1n\u201d - Campaign m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o- \u1ea2nh 8.\"\/><\/a><\/figure>\n\n\n\n<p>Booking KOL, KOC<\/p>\n\n\n\n<p>&gt;&gt;&gt; C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:&nbsp;<a href=\"https:\/\/marketingai.vn\/campaign-doc-dao-moi-tu-oreo-ho-bien-menu-ba-thanh-quen-thuoc-thanh-banh-oreo-194240418222509793.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign \u0111\u1ed9c \u0111\u00e1o m\u1edbi t\u1eeb Oreo: H\u00f4 bi\u1ebfn &#8220;menu ba thanh&#8221; quen thu\u1ed9c th\u00e0nh b\u00e1nh Oreo<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tiep_tuc_su_dung_Tiep_thi_Du_kich_trong_chien_dich_bo_tro_%E2%80%9CLazada_Sale_to_Khoi_So%E2%80%9D\"><\/span>4. Ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Ti\u1ebfp th\u1ecb Du k\u00edch trong chi\u1ebfn d\u1ecbch b\u1ed5 tr\u1ee3 \u201cLazada Sale to Khoi So\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ngay sau chi\u1ebfn d\u1ecbch ch\u00ednh \u201cLu\u00f4n r\u1ebb h\u01a1n\u201d, Lazada ti\u1ebfp t\u1ee5c chi\u1ebfn d\u1ecbch b\u1ed5 tr\u1ee3 di\u1ec5n ra v\u00e0o \u0111\u00fang \u0111\u1ee3t sale 6\/6: \u201cLazada Sale to Khoi So\u201d.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch b\u1ed5 tr\u1ee3 n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eeb \u0111\u1ea7u th\u00e1ng 6 v\u1eeba qua v\u1edbi ho\u1ea1t \u0111\u1ed9ng ch\u00ednh l\u00e0&nbsp;<a href=\"https:\/\/marketingai.vn\/ooh-la-gi-lieu-ooh-co-con-la-xu-huong-quang-cao-thinh-hanh-trong-nam-2023-19490945.htm\" target=\"_blank\" rel=\"noreferrer noopener\">OOH&nbsp;<\/a>&amp; Minigame. Nh\u1eefng t\u1ea5m bi\u1ec3n OOH m\u00e0u h\u1ed3ng r\u1ef1c v\u1edbi nh\u1eefng con s\u1ed1 m\u1edd \u1ea3o b\u1ea5t ng\u1edd xu\u1ea5t hi\u1ec7n d\u00e0y \u0111\u1eb7c tr\u00ean kh\u1eafp c\u00e1c cung \u0111\u01b0\u1eddng l\u1edbn t\u1ea1i TPHCM, H\u00e0 N\u1ed9i nh\u01b0 Nguy\u1ec5n Hu\u1ec7, A&amp;B Tower, Tr\u00e0ng Ti\u1ec1n Plaza&#8230;<\/p>\n\n\n\n<p>Kh\u00f4ng logo th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, nh\u1eefng t\u1ea5m OOH n\u00e0y nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng v\u00e0 t\u1ea1o n\u00ean l\u01b0\u1ee3t th\u1ea3o lu\u1eadn kh\u00e1 t\u1ed1t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Tr\u00ean m\u1ed7i t\u1ea5m OOH s\u1ebd c\u00f3 ch\u1ee9a m\u1ed9t con s\u1ed1 b\u00ed \u1ea9n \u0111\u01b0\u1ee3c in m\u1edd: 05062000. D\u00e3y s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t minigame tr\u00ean Fanpage c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Trong \u0111\u00f3 ng\u01b0\u1eddi ch\u01a1i s\u1ebd \u0111o\u00e1n \u00fd ngh\u0129a c\u1ee7a s\u1ed1, chia s\u1ebb l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn c\u00e1c voucher 1Tr \u0111\u1ebfn 100K. Th\u1ef1c t\u1ebf d\u00e3y s\u1ed1 05062000 n\u00e0y \u00e1m ch\u1ec9 ch\u01b0\u01a1ng tr\u00ecnh sale v\u00e0o 20h ng\u00e0y 5\/6 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Khi truy c\u1eadp v\u00e0o website Lazada trong th\u1eddi gian n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y lo\u1ea1t Popup qu\u1ea3ng c\u00e1o v\u1edbi m\u00e0u h\u1ed3ng r\u1ef1c b\u1eaft m\u1eaft.<\/p>\n\n\n\n<p>&gt;&gt;&gt; C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:&nbsp;<a href=\"https:\/\/marketingai.vn\/di-toi-dau-soi-toi-do-campaign-gioi-thieu-san-pham-tu-soi-dau-tien-cua-masan-co-gi-an-tuong-194240515095525361.htm\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;\u0110i t\u1edbi \u0111\u00e2u &#8211; S\u00f4i t\u1edbi \u0111\u00f3&#8221; &#8211; Campaign gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m t\u1ef1 s\u00f4i \u0111\u1ea7u ti\u00ean c\u1ee7a Masan c\u00f3 g\u00ec \u1ea5n t\u01b0\u1ee3ng?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phong_cach_tiep_thi_moi_la_tap_trung_vao_Gen_Z_giup_Lazada_thu_ve_ket_qua_tich_cuc\"><\/span>Phong c\u00e1ch ti\u1ebfp th\u1ecb m\u1edbi l\u1ea1, t\u1eadp trung v\u00e0o Gen Z gi\u00fap Lazada thu v\u1ec1 k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Theo chia s\u1ebb c\u1ee7a \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, &#8220;Lu\u00f4n r\u1ebb h\u01a1n v\u1edbi Lazada&#8221; nh\u1eb1m cho th\u1ea5y s\u1ef1 quan t\u00e2m c\u1ee7a Lazada \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u1ee5 th\u1ec3 l\u00e0 v\u1ec1 v\u1ea5n \u0111\u1ec1 gi\u00e1 c\u1ea3 &#8211; y\u1ebfu t\u1ed1 mang t\u00ednh quy\u1ebft \u0111\u1ecbnh v\u1edbi l\u1ef1a ch\u1ecdn mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Qua \u0111\u00f3, Lazada mong mu\u1ed1n th\u1ec3 hi\u1ec7n nh\u1eefng n\u1ed7 l\u1ef1c trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng, mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng &#8211; Theo VNExpress.<\/p>\n\n\n\n<p>D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 truy\u1ec1n th\u00f4ng, c\u00f3 th\u1ec3 th\u1ea5y chi\u1ebfn d\u1ecbch l\u1ea7n n\u00e0y c\u1ee7a Lazada \u0111ang h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng n\u1ed9i dung thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y nh\u01b0 Meme Marketing, Viral Clip. K\u1ebft h\u1ee3p v\u1edbi Guerrilla marketing,&#8230; \u0111\u1ec3 k\u00edch th\u00edch t\u00e2m l\u00fd t\u00f2 m\u00f2 c\u1ee7a kh\u00e1n gi\u1ea3 v\u00e0 t\u1ea1o n\u00ean c\u00e1c l\u01b0\u1ee3t th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Theo s\u1ed1 li\u1ec7u t\u1eeb VNExpress, chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 gi\u00fap Lazada thu v\u1ec1 kho\u1ea3ng 2.000 b\u00e0i \u0111\u0103ng v\u00e0 h\u01a1n 88 tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean n\u1ec1n t\u1ea3ng Tiktok.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, b\u1ed9 \u0111\u00f4i chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 s\u1ef1 li\u00ean k\u1ebft, d\u1eabn d\u1eaft r\u1ea5t ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng. Chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi xem r\u1ea5t kh\u00e9o l\u00e9o c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ngo\u00e0i tr\u1eddi, \u0111\u01b0a h\u1ecd t\u1edbi \u1ee9ng d\u1ee5ng mua h\u00e0ng c\u1ee7a Lazada, t\u1eeb \u0111\u00f3 mang l\u1ea1i m\u1ed9t tr\u1ea3i nghi\u1ec7m r\u1ea5t m\u01b0\u1ee3t m\u00e0 t\u1eeb K\u00eanh online &#8211; offline.<\/p>\n\n\n\n<p>&gt;&gt;&gt; C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:&nbsp;<a href=\"https:\/\/marketingai.vn\/samsung-ra-mat-campaign-have-a-good-ai-life-su-dung-do-gia-dung-de-an-du-ve-tien-ich-cua-cac-thiet-bi-ai-194240522102044182.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Samsung ra m\u1eaft Campaign &#8220;Have a Good AI Life&#8221;: S\u1eed d\u1ee5ng \u0111\u1ed3 gia d\u1ee5ng \u0111\u1ec3 \u1ea9n d\u1ee5 v\u1ec1 ti\u1ec7n \u00edch c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb AI<\/a><\/p>\n\n\n\n<p><strong>Theo d\u00f5i ch\u00fang t\u00f4i \u0111\u1ec3 bi\u1ebft th\u00eam nh\u00ecu th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c:<\/strong><\/p>\n\n\n\n<p>Website: <a href=\"http:\/\/marketo.com.vn\/\">Maketo.com.vn<\/a><\/p>\n\n\n\n<p>Fanpage: <a href=\"https:\/\/bom.so\/XFyNCb\">Maketo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea5t ng\u1edd \u0111\u00e1nh \u00fap kh\u00e1n gi\u1ea3 trong r\u1ea1p chi\u1ebfu phim, tri\u1ec3n khai lo\u1ea1t OOH \u0111\u1ea7y m\u1eadp m\u1edd, k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c Hotpage th\u1ef1c hi\u1ec7n lo\u1ea1t content ph\u00e1 c\u00e1ch,&#8230;. hai chi\u1ebfn d\u1ecbch m\u1edbi \u201cLu\u00f4n r\u1ebb h\u01a1n\u201d v\u00e0 \u201cSale to Khoi So\u201d c\u1ee7a Lazada \u0111ang thu v\u1ec1 kh\u00e1 nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c. S\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ea7y<\/p>\n","protected":false},"author":4,"featured_media":5543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153,1,141],"tags":[],"class_list":{"0":"post-5491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-blog-1","9":"category-branding-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chi\u1ebfn d\u1ecbch m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/chien-dich-moi-cua-lazada-khien-khan-gia-thich-thu-voi-chien-luoc-tiep-thi-du-kich-va-content-tao-bao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi\u1ebfn d\u1ecbch m\u1edbi c\u1ee7a Lazada khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 content t\u00e1o b\u1ea1o - Marketo\" \/>\n<meta property=\"og:description\" content=\"B\u1ea5t ng\u1edd \u0111\u00e1nh \u00fap kh\u00e1n gi\u1ea3 trong r\u1ea1p chi\u1ebfu phim, tri\u1ec3n khai lo\u1ea1t OOH \u0111\u1ea7y m\u1eadp m\u1edd, k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c Hotpage th\u1ef1c hi\u1ec7n lo\u1ea1t content ph\u00e1 c\u00e1ch,&#8230;. hai chi\u1ebfn d\u1ecbch m\u1edbi \u201cLu\u00f4n r\u1ebb h\u01a1n\u201d v\u00e0 \u201cSale to Khoi So\u201d c\u1ee7a Lazada \u0111ang thu v\u1ec1 kh\u00e1 nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c. 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