{"id":5507,"date":"2024-06-22T13:55:53","date_gmt":"2024-06-22T13:55:53","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5507"},"modified":"2024-06-24T00:40:26","modified_gmt":"2024-06-24T00:40:26","slug":"schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/","title":{"rendered":"Schema l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Schema cho WordPress chi ti\u1ebft 2023"},"content":{"rendered":"\n<p><em>C\u00e1ch trang web c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp. Do \u0111\u00f3, schema \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ng\u00f4n ng\u1eef gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/em>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#Schema_la_gi\" title=\"Schema l\u00e0 g\u00ec?\">Schema l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#Schema_co_tac_dung_gi\" title=\"Schema c\u00f3 t\u00e1c d\u1ee5ng g\u00ec?\">Schema c\u00f3 t\u00e1c d\u1ee5ng g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#Mot_so_loai_Schema_pho_bien_hien_nay\" title=\"M\u1ed9t s\u1ed1 lo\u1ea1i Schema ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\">M\u1ed9t s\u1ed1 lo\u1ea1i Schema ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#1_Organization_Schema_Markup\" title=\"1. Organization Schema Markup\">1. Organization Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#2_Person_Market_Schema_Markup\" title=\"2. Person Market Schema Markup\">2. Person Market Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#3_Local_Business_Schema_Markup\" title=\"3. Local Business Schema Markup\">3. Local Business Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#4_Product_Offer_Schema_Markup\" title=\"4. Product &amp; Offer Schema Markup\">4. Product &amp; Offer Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#5_Breadcrumbs_Markup\" title=\"5. Breadcrumbs Markup\">5. Breadcrumbs Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#6_Article_Schema_Markup\" title=\"6. Article Schema Markup\">6. Article Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#7_Video_Schema_Markup\" title=\"7. Video Schema Markup\">7. Video Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#8_Event_Schema_Markup\" title=\"8. Event Schema Markup\">8. Event Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#9_RatingReview_Schema_Markup\" title=\"9. Rating\/Review Schema Markup\">9. Rating\/Review Schema Markup<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#Huong_dan_cai_dat_Schema_cho_WordPress\" title=\"H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Schema cho WordPress\">H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Schema cho WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#Nhung_sai_lam_thuong_gap_khi_trien_khai_Schema\" title=\"Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi tri\u1ec3n khai Schema\">Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi tri\u1ec3n khai Schema<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#Chon_sai_loai_Schema\" title=\"Ch\u1ecdn sai lo\u1ea1i Schema\">Ch\u1ecdn sai lo\u1ea1i Schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#Schema_xung_dot_voi_nhau\" title=\"Schema xung \u0111\u1ed9t v\u1edbi nhau\">Schema xung \u0111\u1ed9t v\u1edbi nhau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/schema-la-gi-huong-dan-cai-dat-schema-cho-wordpress-chi-tiet-2023\/#Qua_nhieu_schema\" title=\"Qu\u00e1 nhi\u1ec1u schema\">Qu\u00e1 nhi\u1ec1u schema<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"bschema-lagrave-gigraveb\"><span class=\"ez-toc-section\" id=\"Schema_la_gi\"><\/span><strong>Schema l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u00e0 m\u1ed9t lo\u1ea1i ng\u00f4n ng\u1eef, \u0111\u01b0\u1ee3c g\u1eafn v\u00e0o website nh\u1eb1m gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u00f4ng tin tr\u00ean trang web c\u1ee7a b\u1ea1n. Khi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1eadn ra \u00fd ngh\u0129a v\u00e0 m\u1ed1i quan h\u1ec7 \u0111\u1eb1ng sau c\u00e1c th\u00f4ng tin tr\u00ean web, ch\u00fang c\u00f3 th\u1ec3 tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c v\u00e0 nhanh ch\u00f3ng.&nbsp;<\/p>\n\n\n\n<p>Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, schema gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u1eef c\u1ea3nh th\u00f4ng tin tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/06\/schema-la-gi.jpg\" alt=\"Schema l\u00e0 g\u00ec?\" class=\"wp-image-155394\" title=\"Schema l\u00e0 g\u00ec?\"\/><\/figure>\n<\/div>\n\n\n<p><strong>>>> Xem th\u00eam:\u00a0<a href=\"https:\/\/marketingai.vn\/schema-markup-la-gi-cach-su-dung-schema-markup-de-cai-thien-cau-truc-website-194113770.htm\">Schema markup l\u00e0 g\u00ec? C\u00e1ch s\u1eed d\u1ee5ng schema markup \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac website?<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bschema-coacute-taacutec-d7909ng-gigraveb\"><span class=\"ez-toc-section\" id=\"Schema_co_tac_dung_gi\"><\/span><strong>Schema c\u00f3 t\u00e1c d\u1ee5ng g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vi\u1ec7c \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u mang \u0111\u1ebfn r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch<a href=\"https:\/\/marketingai.vn\/seo-la-gi-nhung-dieu-can-biet-ve-nghe-seo-trong-nam-2023-19451622.htm\">&nbsp;SEO<\/a>. C\u1ee5 th\u1ec3 schema c\u00f3 nh\u1eefng l\u1ee3i \u00edch \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u v\u1ec1 website c\u1ee7a b\u1ea1n<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Schema \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p b\u1edfi 4 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn nh\u1ea5t l\u00e0: Google, Bing, Yahoo, Yandex. V\u00ec v\u1eady, khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y b\u1ea1n \u0111\u00e3 gi\u00fap ch\u00fang hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n v\u1ec1 n\u1ed9i dung c\u1ee7a t\u1eebng trang web trong website. Khi nh\u1eefng n\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c n\u1eafm r\u00f5 h\u01a1n th\u00ec s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n. T\u1eeb \u0111\u00f3 gi\u00fap website c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Gi\u00fap trang web \u1edf v\u1ecb tr\u00ed n\u1ed5i b\u1eadt tr\u00ean trang t\u00ecm ki\u1ebfm<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>N\u1ed9i dung c\u1ee7a nh\u1eefng trang web \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng schema c\u00f3 th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c Google \u01b0u ti\u00ean hi\u1ec3n th\u1ecb tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Khi \u0111\u00f3, trang web c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 cu\u1ed1n h\u00fat h\u01a1n so v\u1edbi nh\u1eefng trang ch\u1ee9a th\u00f4ng tin kh\u00e1c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/06\/code-html-schema-structured-data-SS_1089903890-1920x1080-1.jpg\" alt=\"Schema c\u00f3 t\u00e1c d\u1ee5ng g\u00ec?\" class=\"wp-image-155395\" title=\"Schema c\u00f3 t\u00e1c d\u1ee5ng g\u00ec?\"\/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>K\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean v\u1ec1 th\u1ee9 h\u1ea1ng v\u00e0 s\u1ef1 h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng th\u00ec website s\u1ebd \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd h\u01a1n. C\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111\u00e3 t\u0103ng \u0111\u01b0\u1ee3c t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t (<a href=\"https:\/\/marketingai.vn\/ctr-la-gi-nhung-dieu-ban-can-phai-biet-ve-chi-so-ctr-19434027.htm\">CTR<\/a>) c\u1ee7a kh\u00e1ch h\u00e0ng. L\u00fac n\u00e0y website kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi truy c\u1eadp m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c nh\u1eefng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 cao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bm7897t-s7889-lo7841i-schema-ph7893-bi7871n-hi7879n-nayb\"><span class=\"ez-toc-section\" id=\"Mot_so_loai_Schema_pho_bien_hien_nay\"><\/span><strong>M\u1ed9t s\u1ed1 lo\u1ea1i Schema ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b1-organization-schema-markupb\"><span class=\"ez-toc-section\" id=\"1_Organization_Schema_Markup\"><\/span><strong>1. Organization Schema Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lo\u1ea1i Schema n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng ph\u1ea7n gi\u1edbi thi\u1ec7u c\u00f4ng ty, bao g\u1ed3m t\u00ean ch\u00ednh th\u1ee9c, logo, th\u00f4ng tin li\u00ean h\u1ec7, v\u1ecb tr\u00ed,&#8230;<\/p>\n\n\n\n<p>VD: Khi b\u1ea1n t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 Hubspot, n\u00f3 s\u1ebd hi\u1ec7n l\u00ean \u1edf g\u00f3c b\u00ean ph\u1ea3i m\u00e0n h\u00ecnh t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo, th\u00f4ng tin li\u00ean h\u1ec7,&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/06\/What-Is-Schema-Markup-and-How-To-Use-it-to-Boost-Your-Websites-SEO-1024x536-1.png\" alt=\"M\u1ed9t s\u1ed1 lo\u1ea1i Schema ph\u1ed5 bi\u1ebfn\" class=\"wp-image-155393\" title=\"M\u1ed9t s\u1ed1 lo\u1ea1i Schema ph\u1ed5 bi\u1ebfn\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"b2-person-market-schema-markupb\"><span class=\"ez-toc-section\" id=\"2_Person_Market_Schema_Markup\"><\/span><strong>2. Person Market Schema Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1, d\u1ea1ng Schema n\u00e0y s\u1ebd li\u1ec7t k\u00ea th\u00f4ng tin chi ti\u1ebft m\u1ed9t c\u00e1 nh\u00e2n, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ean, ng\u00e0y sinh, \u0111\u1ecba ch\u1ec9, gi\u00e1o d\u1ee5c v\u00e0 c\u00e1c th\u00e0nh vi\u00ean gia \u0111\u00ecnh.&nbsp;Khi b\u1ea1n search v\u1ec1 Mark Zuckerberg, k\u1ebft qu\u1ea3 s\u1ebd tr\u1ea3 v\u1ec1 nh\u01b0 h\u00ecnh d\u01b0\u1edbi<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b3-local-business-schema-markupb\"><span class=\"ez-toc-section\" id=\"3_Local_Business_Schema_Markup\"><\/span><strong>3. Local Business Schema Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Schema \u0111\u00e1nh d\u1ea5u doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho c\u00f4ng ty \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c chi nh\u00e1nh \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c. N\u00f3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y v\u1ecb tr\u00ed c\u1ee7a c\u00f4ng ty v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c nh\u01b0 gi\u1edd m\u1edf c\u1eeda, th\u1ef1c \u0111\u01a1n, th\u00f4ng tin li\u00ean h\u1ec7,&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b4-product-amp-offer-schema-markupb\"><span class=\"ez-toc-section\" id=\"4_Product_Offer_Schema_Markup\"><\/span><strong>4. Product &amp; Offer Schema Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u00e1nh d\u1ea5u S\u1ea3n ph\u1ea9m v\u00e0 \u01afu \u0111\u00e3i ch\u1ee7 y\u1ebfu \u0111\u1ec3 b\u00e1n m\u1ed9t m\u1eb7t h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 c\u1ea3 hai \u0111\u1ec1u cho ph\u00e9p th\u00f4ng tin s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u00e1 c\u1ea3 v\u00e0 tr\u1ea1ng th\u00e1i, xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c trang t\u00ecm ki\u1ebfm. Tuy nhi\u00ean, m\u00e3 \u0111\u00e1nh d\u1ea5u \u01afu \u0111\u00e3i c\u0169ng y\u00eau c\u1ea7u thu\u1ed9c t\u00ednh \u201cprice\u201d v\u00e0 \u201cpriceCurrency\u201d trong khi S\u1ea3n ph\u1ea9m ch\u1ec9 y\u00eau c\u1ea7u thu\u1ed9c t\u00ednh \u201cname\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b5-breadcrumbs-markupb\"><span class=\"ez-toc-section\" id=\"5_Breadcrumbs_Markup\"><\/span><strong>5. Breadcrumbs Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Breadcrumb markup l\u00e0 d\u1ea1ng schema li\u1ec7t k\u00ea c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1eddng d\u1eabn gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft h\u1ecd \u0111ang \u1edf \u0111\u00e2u tr\u00ean trang web. N\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng xem \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a h\u1ecd v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t trang.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b6-article-schema-markupb\"><span class=\"ez-toc-section\" id=\"6_Article_Schema_Markup\"><\/span><strong>6. Article Schema Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Schema Article th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho tin t\u1ee9c v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean blog. N\u00f3 khi\u1ebfn n\u1ed9i dung d\u1ec5 hi\u1ec3u h\u01a1n khi \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o c\u00e1c ng\u1eef c\u1ea3nh kh\u00e1c nhau, t\u1eeb \u0111\u00f3 gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u v\u00e0 \u0111\u1ec1 xu\u1ea5t th\u00f4ng tin \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b7-video-schema-markupb\"><span class=\"ez-toc-section\" id=\"7_Video_Schema_Markup\"><\/span><strong>7. Video Schema Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1eabn kh\u00f3 thu th\u1eadp d\u1eef li\u1ec7u n\u1ed9i dung video. Video Schema Markup l\u00e0 m\u1ed9t c\u00e1ch hay \u0111\u1ec3 gi\u00fap Google thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c video tr\u00ean trang web c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi gi\u00fap video c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong \u201cT\u00ecm ki\u1ebfm Video c\u1ee7a Google\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/06\/How-to-use-video-schema-markup-in-your-video-pages.jpg\" alt=\"Video Schema Markup\" class=\"wp-image-155392\" title=\"Video Schema Markup\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"b8-event-schema-markupb\"><span class=\"ez-toc-section\" id=\"8_Event_Schema_Markup\"><\/span><strong>8. Event Schema Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Event Schema Markup cung c\u1ea5p th\u00eam th\u00f4ng tin v\u1ec1 ng\u00e0y th\u00e1ng, \u0111\u1ecba \u0111i\u1ec3m, gi\u00e1 c\u1ea3 trong c\u00e1c bu\u1ed5i s\u1ef1 ki\u1ec7n nh\u01b0: c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c, b\u00e0i gi\u1ea3ng, h\u1ed9i th\u1ea3o tr\u00ean web, l\u1ec5 h\u1ed9i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b9-ratingreview-schema-markupb\"><span class=\"ez-toc-section\" id=\"9_RatingReview_Schema_Markup\"><\/span><strong>9. Rating\/Review Schema Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Rating\/Review Schema Markup gi\u00fap th\u00eam ph\u1ea7n x\u1ebfp h\u1ea1ng sao v\u00e0o ph\u1ea7n d\u01b0\u1edbi c\u00f9ng c\u1ee7a m\u1ee5c nh\u1eadp trang k\u1ebft qu\u1ea3. N\u00f3 cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u1ec1 trang web ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong vi\u1ec7c gia t\u0103ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>&gt;&gt;&gt; Xem th\u00eam:&nbsp;<a href=\"https:\/\/marketingai.vn\/semantic-search-la-gi-tips-de-toi-uu-noi-dung-theo-semantic-search-194119348.htm\">Semantic Search l\u00e0 g\u00ec? Tips \u0111\u1ec3 t\u1ed1i \u01b0u n\u1ed9i dung theo Semantic Search<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bh4327899ng-d7851n-cagravei-2737863t-schema-cho-wordpressb\"><span class=\"ez-toc-section\" id=\"Huong_dan_cai_dat_Schema_cho_WordPress\"><\/span><strong>H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Schema cho WordPress<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u1eed d\u1ee5ng Schema Plugin l\u00e0 c\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ec3 c\u1ea3i \u0111\u1eb7t Schema, b\u1ea1n l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n\n\n\n<p>&#8211; B\u01b0\u1edbc 1: \u0110\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n&nbsp;<a href=\"https:\/\/marketingai.vn\/wordpress-la-gi-7-ly-do-ban-nen-su-dung-wordpress-cho-website-19453756.htm\">WordPress<\/a><\/p>\n\n\n\n<p>&#8211; B\u01b0\u1edbc 2: Trong trang web WordPress c\u1ee7a b\u1ea1n, h\u00e3y di chu\u1ed9t qua tab b\u1ed5 tr\u1ee3 \u1edf b\u00ean c\u1ea1nh m\u00e0n h\u00ecnh c\u1ee7a b\u1ea1n v\u00e0 nh\u1ea5p v\u00e0o &#8220;Add new\u201d &gt; Nh\u1eadp \u201cSchema app&#8221; v\u00e0o thanh t\u00ecm ki\u1ebfm &gt; Nh\u1ea5p v\u00e0o &#8220;Install Now&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/06\/Schema-Markup-cho-website-worpress-luoc-do-tuong-thich-khi-dang-bai.jpg\" alt=\"H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Schema cho WordPress\" class=\"wp-image-155396\" title=\"H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Schema cho WordPress\"\/><\/figure>\n<\/div>\n\n\n<p>&#8211; B\u01b0\u1edbc 3: Sau khi t\u1ea3i xu\u1ed1ng plugin, h\u00e3y nh\u1ea5p v\u00e0o &#8220;Active plugin&#8221; v\u00e0 n\u00f3 s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u00eam v\u00e0o danh s\u00e1ch plugin trong t\u00e0i kho\u1ea3n WordPress c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>&#8211; B\u01b0\u1edbc 4: \u0110i t\u1edbi Setting &gt; Schema App &gt; \u0110i\u1ec1n th\u00f4ng tin<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n \u0111i\u1ec1n c\u00e1c th\u00f4ng tin sau:<\/p>\n\n\n\n<p>+ Ch\u1ecdn Publisher Type (\u0110\u00e2y th\u01b0\u1eddng l\u00e0 T\u1ed5 ch\u1ee9c)<\/p>\n\n\n\n<p>+ \u0110i\u1ec1n Publisher Name (\u0110\u00e2y ph\u1ea3i l\u00e0 t\u00ean T\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n)<\/p>\n\n\n\n<p>+ T\u1ea3i Logo nh\u00e0 xu\u1ea5t b\u1ea3n, ghi r\u00f5 c\u00e1c y\u00eau c\u1ea7u v\u1ec1 k\u00edch th\u01b0\u1edbc \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea.&nbsp;<\/p>\n\n\n\n<p>+ \u0110i\u1ec1n th\u00eam content, knowledge graph, search result \u0111\u1ec3 t\u1ed1i \u01b0u website<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bnh7919ng-sai-l7847m-th4327901ng-g7863p-khi-tri7875n-khai-schemab\"><span class=\"ez-toc-section\" id=\"Nhung_sai_lam_thuong_gap_khi_trien_khai_Schema\"><\/span><strong>Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi tri\u1ec3n khai Schema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bch7885n-sai-lo7841i-schemab\"><span class=\"ez-toc-section\" id=\"Chon_sai_loai_Schema\"><\/span><strong>Ch\u1ecdn sai lo\u1ea1i Schema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd nh\u1ea7m l\u1eabn v\u00e0 \u0111\u00e1nh d\u1ea5u sai schema.<\/p>\n\n\n\n<p>VD: C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd nh\u1ea7m l\u1eabn gi\u1eefa&nbsp;<strong>product markup<\/strong>&nbsp;v\u00e0&nbsp;<strong>service markup<\/strong>&nbsp;hay m\u1ecdi ng\u01b0\u1eddi c\u0169ng c\u00f3 th\u1ec3 nh\u1ea7m l\u1eabn gi\u1eefa&nbsp;<strong>local markup<\/strong>&nbsp;v\u00e0&nbsp;<strong>organizational markup<\/strong>&nbsp;tr\u00ean c\u00f9ng m\u1ed9t trang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bschema-xung-2737897t-v7899i-nhaub\"><span class=\"ez-toc-section\" id=\"Schema_xung_dot_voi_nhau\"><\/span><strong>Schema xung \u0111\u1ed9t v\u1edbi nhau<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lo\u1ea1i sai l\u1ea7m th\u1ee9 hai m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i l\u00e0 n\u1ed9i dung v\u00e0 hi\u1ec3n th\u1ecb c\u1ee7a website kh\u00f4ng h\u1ec1 li\u00ean quan t\u1edbi nhau, \u0111i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ec3 hi\u1ec3u \u0111\u00fang v\u1ec1 website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bquaacute-nhi7873u-schemab\"><span class=\"ez-toc-section\" id=\"Qua_nhieu_schema\"><\/span><strong>Qu\u00e1 nhi\u1ec1u schema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn kh\u00e1c l\u00e0 vi\u1ec7c b\u1ea1n th\u00eam qu\u00e1 nhi\u1ec1u lo\u1ea1i \u0111\u00e1nh d\u1ea5u kh\u00e1c nhau. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n ch\u1ec9 th\u00eam schema ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p><strong>K\u1ebft lu\u1eadn<\/strong><\/p>\n\n\n\n<p>Schema l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u1ef1c k\u00ec quan tr\u1ecdng trong SEO l\u00e0m n\u1ed5i b\u1eadt th\u00f4ng tin c\u00f3 tr\u00ean website, v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n v\u00e0o web c\u1ee7a b\u1ea1n. M\u1ee5c \u0111\u00edch c\u1ee7a Schema l\u00e0 \u0111\u01b0a ra m\u1ed9t ng\u1eef c\u1ea3nh gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ec5 hi\u1ec3u h\u01a1n. V\u00ec th\u1ebf, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f3 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 v\u1ec1 lo\u1ea1i h\u00ecnh schema m\u00e0 m\u00ecnh c\u1ea7n th\u00eam v\u00e0o \u0111\u1ec3 tr\u00e1nh nh\u1eefng l\u1ed7i c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i.\u00a0<\/p>\n\n\n\n<p><strong>Theo d\u00f5i ch\u00fang t\u00f4i \u0111\u1ec3 bi\u1ebft th\u00eam nh\u00ecu th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c:<\/strong><\/p>\n\n\n\n<p>Website: <a href=\"http:\/\/marketo.com.vn\/\">Maketo.com.vn<\/a><\/p>\n\n\n\n<p>Fanpage: <a href=\"https:\/\/bom.so\/XFyNCb\">Maketo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1ch trang web c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp. Do \u0111\u00f3, schema \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ng\u00f4n ng\u1eef gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Schema l\u00e0 g\u00ec? L\u00e0 m\u1ed9t lo\u1ea1i ng\u00f4n ng\u1eef, \u0111\u01b0\u1ee3c g\u1eafn v\u00e0o website nh\u1eb1m gi\u00fap c\u00e1c<\/p>\n","protected":false},"author":4,"featured_media":5548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[253],"class_list":{"0":"post-5507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-1","8":"tag-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Schema l\u00e0 g\u00ec? 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