{"id":5511,"date":"2024-06-22T14:06:20","date_gmt":"2024-06-22T14:06:20","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5511"},"modified":"2024-06-24T00:41:07","modified_gmt":"2024-06-24T00:41:07","slug":"entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/","title":{"rendered":"Entity l\u00e0 g\u00ec? Kh\u00e1m ph\u00e1 thu\u1eadt to\u00e1n \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a Google v\u1edbi kh\u00e1i ni\u1ec7m Entity"},"content":{"rendered":"\n<p><em>Trong SEO, Entity l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn th\u1ee9 h\u1ea1ng v\u00e0 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a website th\u01b0\u01a1ng hi\u1ec7u. V\u1eady Entity l\u00e0 g\u00ec? V\u00e0 ph\u1ea3i l\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0<\/em> c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Entity_la_gi\" title=\"Entity l\u00e0 g\u00ec?\">Entity l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Tai_sao_Entity_lai_quan_trong_doi_voi_SEO\" title=\"T\u1ea1i sao Entity l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO?\">T\u1ea1i sao Entity l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Co_che_danh_gia_va_xep_hang_cua_Google_dua_tren_entity\" title=\"C\u01a1 ch\u1ebf \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a Google d\u1ef1a tr\u00ean entity\">C\u01a1 ch\u1ebf \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a Google d\u1ef1a tr\u00ean entity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Quy_trinh_xay_dung_Entity_hieu_qua\" title=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng Entity hi\u1ec7u qu\u1ea3\">Quy tr\u00ecnh x\u00e2y d\u1ef1ng Entity hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Su_dung_cac_he_thong_Social_Property_Linking\" title=\"S\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng Social Property Linking\">S\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng Social Property Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Su_dung_cac_he_thong_cua_Google_Interlink\" title=\"S\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a Google Interlink\">S\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a Google Interlink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Su_dung_cac_dich_vu_Google_Maps\" title=\"S\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 Google Maps\">S\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 Google Maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Su_dung_cac_ki_thuat_Content_writing_Semantic_va_Thematic\" title=\"S\u1eed d\u1ee5ng c\u00e1c k\u0129 thu\u1eadt Content writing (Semantic v\u00e0 Thematic)\">S\u1eed d\u1ee5ng c\u00e1c k\u0129 thu\u1eadt Content writing (Semantic v\u00e0 Thematic)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Social_Guide\" title=\"Social Guide\">Social Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Doping\" title=\"Doping\">Doping<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Cach_toi_uu_Entity_tren_website\" title=\"C\u00e1ch t\u1ed1i \u01b0u Entity tr\u00ean website\">C\u00e1ch t\u1ed1i \u01b0u Entity tr\u00ean website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Toi_uu_tren_trang_%E2%80%93_Onsite\" title=\"T\u1ed1i \u01b0u tr\u00ean trang \u2013 Onsite\">T\u1ed1i \u01b0u tr\u00ean trang \u2013 Onsite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/#Toi_uu_ngoai_trang_%E2%80%93_Offsite\" title=\"T\u1ed1i \u01b0u ngo\u00e0i trang \u2013 Offsite\">T\u1ed1i \u01b0u ngo\u00e0i trang \u2013 Offsite<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"bentity-lagrave-gigraveb\"><span class=\"ez-toc-section\" id=\"Entity_la_gi\"><\/span><strong>Entity l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Entity &#8211; Th\u1ef1c th\u1ec3 &#8211; l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m ho\u1eb7c m\u1ed9t c\u00e1 nh\u00e2n n\u00e0o \u0111\u00f3. Entity c\u1ea7n h\u1ed9i t\u1ee5 \u0111\u1ee7 4 y\u1ebfu t\u1ed1:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u01a1n l\u1ebb<\/li>\n\n\n\n<li>Duy nh\u1ea5t<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c<\/li>\n\n\n\n<li>Ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Trong&nbsp;<a href=\"https:\/\/marketingai.vn\/seo-onpage-2022-cam-nang-toan-tap-cho-cac-seoer-can-nam-bat-19479046.htm\">SEO Onpage<\/a>, Entity Building l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c m\u00f4 t\u1ea3 d\u1eef li\u1ec7u v\u1edbi c\u00e1c c\u00f4ng t\u1ee5 t\u00ecm ki\u1ebfm. C\u1ee5 th\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap c\u1ee5 th\u1ec3 v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a th\u00f4ng tin \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n website c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3, l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 uy t\u00edn, t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/04\/entity-la-gi.png\" alt=\"Entity l\u00e0 g\u00ec\" class=\"wp-image-153822\" title=\"Entity l\u00e0 g\u00ec\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/04\/entity-la-gi.jpg\" alt=\"T\u1ea1i sao Entity l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO?\" class=\"wp-image-153823\" title=\"T\u1ea1i sao Entity l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO?\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/04\/co-che-danh-gia-google-dua-tren-entity-1.png\" alt=\"V\u00ed d\u1ee5 nh\u01b0 khi t\u00ecm ki\u1ebfm v\u1ec1 Hoa h\u1eadu Th\u00f9y Ti\u00ean, Google s\u1ebd cung c\u1ea5p c\u00e1c t\u1ec7p th\u00f4ng tin SERP\" class=\"wp-image-153821\" title=\"V\u00ed d\u1ee5 nh\u01b0 khi t\u00ecm ki\u1ebfm v\u1ec1 Hoa h\u1eadu Th\u00f9y Ti\u00ean, Google s\u1ebd cung c\u1ea5p c\u00e1c t\u1ec7p th\u00f4ng tin SERP\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/04\/quy-trinh-xay-dung-entity.jpg\" alt=\"S\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng Social Property Linking\" class=\"wp-image-153824\" title=\"S\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng Social Property Linking\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/04\/semantic-content.jpg\" alt=\"S\u1eed d\u1ee5ng c\u00e1c k\u0129 thu\u1eadt Content writing\" class=\"wp-image-153828\" title=\"S\u1eed d\u1ee5ng c\u00e1c k\u0129 thu\u1eadt Content writing\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/04\/toi-uu-tong-the-website.jpg\" alt=\"T\u1ed1i \u01b0u tr\u00ean trang \u2013 Onsite\" class=\"wp-image-153834\" title=\"T\u1ed1i \u01b0u tr\u00ean trang \u2013 Onsite\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/wp-content\/uploads\/2023\/04\/toi-uu-ngoai-trang.png\" alt=\"T\u1ed1i \u01b0u ngo\u00e0i trang \u2013 Offsite\" class=\"wp-image-153833\" title=\"T\u1ed1i \u01b0u ngo\u00e0i trang \u2013 Offsite\"\/><\/figure>\n<\/div>\n\n\n<p>V\u1edbi nh\u1eefng l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i \u0111\u00f3, ng\u00e0y nay Entity h\u1ea7u nh\u01b0 c\u1ea7n thi\u1ebft cho m\u1ecdi website. \u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi lo\u1ea1i h\u00ecnh website nh\u01b0: Trang web kinh doanh c\u1ee7a doanh nghi\u1ec7p, Website cung c\u1ea5p ki\u1ebfn th\u1ee9c, tuy\u00ean truy\u1ec1n,&#8230; v\u00e0 c\u00e1c website mu\u1ed1n l\u00ean top c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nhanh ch\u00f3ng.<\/p>\n\n\n\n<p><strong>&gt;&gt;&gt; Xem th\u00eam:&nbsp;<a href=\"https:\/\/marketingai.vn\/technical-seo-la-gi-tong-hop-cach-toi-uu-technical-seo-2023-194148837.htm\">Technical SEO l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1ch t\u1ed1i \u01b0u Technical SEO 2023<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bt7841i-sao-entity-l7841i-quan-tr7885ng-2737889i-v7899i-seob\"><span class=\"ez-toc-section\" id=\"Tai_sao_Entity_lai_quan_trong_doi_voi_SEO\"><\/span><strong>T\u1ea1i sao Entity l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 ph\u00e2n t\u00edch, Entity \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong SEO. B\u00ean trong Entity c\u00f3 ch\u1ee9a nh\u1eefng th\u1ef1c th\u1ec3 &#8211; \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ed9 m\u00e1y thu\u1eadt to\u00e1n c\u1ee7a Google c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c th\u1ef1c th\u1ec3 n\u00e0y. V\u00ec v\u1eady, Entity mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u1ea5t l\u1edbn trong vi\u1ec7c SEO Website c\u1ee7a b\u1ea1n, c\u1ee5 th\u1ec3:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0110\u1ecbnh danh website: Th\u00f4ng qua vi\u1ec7c khai b\u00e1o ch\u1ee7 \u0111\u1ec1 c\u1ee7a website b\u1eb1ng Social, Schema,&#8230; Entity gi\u00fap website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c Google \u0111\u1ecbnh danh.<\/li>\n\n\n\n<li>T\u0103ng \u0111i\u1ec3m Trustrank: Entity gi\u00fap Google x\u00e1c \u0111\u1ecbnh trang web l\u00e0 c\u1ee7a ai? T\u00ednh chuy\u00ean gia trong c\u00e1c b\u00e0i vi\u1ebft?&#8230;.\u00a0 Nh\u1edd vi\u1ec7c \u0111\u1ecbnh danh c\u1ee5 th\u1ec3, Entity gi\u00fap Google \u0111\u00e1nh gi\u00e1 website c\u1ee7a b\u1ea1n uy t\u00edn h\u01a1n, \u0111i\u1ec3m trustrank &#8211; \u0111\u1ed9 uy t\u00edn c\u1ee7a domain \u0111\u01b0\u1ee3c t\u0103ng cao.\u00a0<\/li>\n\n\n\n<li>T\u0103ng th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a c\u1ee7a website: Khi \u0111\u00e3 khai b\u00e1o Entity, trustrank website t\u1ed1t, th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a s\u1ebd \u0111\u01b0\u1ee3c n\u00e2ng cao tr\u00ean Google. T\u1eeb \u0111\u00f3, Google s\u1ebd t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c \u0111\u00e3 \u0111\u01b0\u1ee3c khai b\u00e1o Entity.<\/li>\n\n\n\n<li>Entity mang l\u1ea1i hi\u1ec7u qu\u1ea3 b\u1ec1n v\u1eefng v\u00e0 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho website.<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 website ph\u1ee5c h\u1ed3i nhanh h\u01a1n trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p b\u1ecb b\u00e1o l\u1ed7i ho\u1eb7c b\u1ecb ch\u01a1i x\u1ea5u.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bc417-ch7871-273aacutenh-giaacute-vagrave-x7871p-h7841ng-c7911a-google-d7921a-trecircn-entityb\"><span class=\"ez-toc-section\" id=\"Co_che_danh_gia_va_xep_hang_cua_Google_dua_tren_entity\"><\/span><strong>C\u01a1 ch\u1ebf \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a Google d\u1ef1a tr\u00ean entity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Theo m\u1ed9t c\u00f4ng b\u1ed1 c\u1ee7a Google, vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng d\u1ef1a tr\u00ean Entity s\u1ebd th\u00f4ng qua nh\u1eefng y\u1ebfu t\u1ed1 sau:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>S\u1ef1 li\u00ean quan &#8211; Relatedness:<\/strong>\u00a0T\u00ednh li\u00ean quan \u0111\u01b0\u1ee3c Google x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean nhi\u1ec1u Entity Building tr\u00ean website. C\u00f3 ngh\u0129a l\u00e0 c\u00e0ng nhi\u1ec1u Entity tr\u00ean website th\u00ec m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u00e0ng cao.\u00a0<\/li>\n\n\n\n<li><strong>S\u1ef1 \u0111\u00f3ng g\u00f3p &#8211; Contribution:<\/strong>\u00a0C\u00e1c \u0111\u00f3ng g\u00f3p \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi c\u00e1c t\u00edn hi\u1ec7u \u0111\u1ebfn t\u1eeb b\u00ean ngo\u00e0i website c\u1ee7a b\u1ea1n, nh\u01b0ng l\u1ea1i t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn entity.<\/li>\n\n\n\n<li><strong>M\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng\u00a0 &#8211; Famous:<\/strong>\u00a0\u0110\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a trang web \u0111\u01b0\u1ee3c Google nh\u1eadn \u0111\u1ecbnh tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: li\u00ean k\u1ebft ngo\u00e0i, \u0111\u00e1nh gi\u00e1, l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp, t\u1ef7 l\u1ec7 t\u00ecm ki\u1ebfm&#8230; N\u1ebfu Entity c\u1ee7a b\u1ea1n c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao, th\u00ec ng\u01b0\u1ee3c l\u1ea1i gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd th\u1ea5p \u0111i. Khi \u0111\u00f3 \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c Google \u0111\u00e1nh gi\u00e1 cao h\u01a1n.<\/li>\n\n\n\n<li><strong>Gi\u1ea3i th\u01b0\u1edfng &#8211; Prizes:<\/strong>\u00a0Th\u1ed1ng k\u00ea s\u1ed1 li\u1ec7u ch\u00ednh x\u00e1c v\u1ec1 c\u00e1c gi\u1ea3i th\u01b0\u1edfng m\u00e0 th\u1ef1c th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c, gi\u00fap Google \u0111\u00e1nh gi\u00e1 entity cao h\u01a1n. C\u00e1c gi\u1ea3i th\u01b0\u1edfng c\u00e0ng l\u1edbn th\u00ec gi\u00e1 tr\u1ecb mang l\u1ea1i cho th\u1ef1c t\u1ec3 c\u00e0ng cao h\u01a1n.<\/li>\n<\/ol>\n\n\n\n<p>D\u1ef1a tr\u00ean 4 y\u1ebfu t\u1ed1 tr\u00ean, Google s\u1ebd \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng Entity theo quy tr\u00ecnh sau:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a c\u00e1c th\u1ef1c th\u1ec3 kh\u00e1c<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi Entity v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c g\u00e1n cho ch\u00fang.<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 \u0111\u1ed9 tin c\u1eady, gi\u1ea3i th\u01b0\u1edfng c\u1ee7a Entity.<\/li>\n\n\n\n<li>S\u1ed1 li\u1ec7u c\u1ee7a c\u00e1c lo\u1ea1i truy v\u1ea5n<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 \u0111\u00f3ng g\u00f3p c\u1ee7a Entity v\u00e0 t\u1ea1o ra m\u1ed9t t\u1ec7p d\u1eef li\u1ec7u tr\u00ean SERP<\/li>\n<\/ul>\n\n\n\n<p>K\u1ebft qu\u1ea3 c\u1ee7a quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 n\u00e0y, Google s\u1ebd t\u1ed5ng h\u1ee3p v\u00e0 t\u1ea1o ra m\u1ed9t t\u1ec7p d\u1eef li\u1ec7u tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1ec1 th\u1ef1c th\u1ec3 \u0111\u00f3.<strong><em>V\u00ed d\u1ee5 nh\u01b0 khi t\u00ecm ki\u1ebfm v\u1ec1 Hoa h\u1eadu Th\u00f9y Ti\u00ean, Google s\u1ebd cung c\u1ea5p c\u00e1c t\u1ec7p th\u00f4ng tin SERP<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bquy-trigravenh-xacircy-d7921ng-entity-hi7879u-qu7843b\"><span class=\"ez-toc-section\" id=\"Quy_trinh_xay_dung_Entity_hieu_qua\"><\/span><strong>Quy tr\u00ecnh x\u00e2y d\u1ef1ng Entity hi\u1ec7u qu\u1ea3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o l\u1eadp Entity Building. Tuy nhi\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng Entity th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p n\u00ean tham kh\u1ea3o theo quy tr\u00ecnh sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bs7917-d7909ng-caacutec-h7879-th7889ng-social-property-linkingb\"><span class=\"ez-toc-section\" id=\"Su_dung_cac_he_thong_Social_Property_Linking\"><\/span><strong>S\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng Social Property Linking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u t\u1ea1o n\u1ec1n m\u00f3ng cho Entity b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i uy t\u00edn \u0111\u1ec3 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Sau \u0111\u00f3 t\u1ea1o li\u00ean k\u1ebft gi\u1eefa c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi website \u0111\u1ec3 Google c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c minh v\u00e0 t\u0103ng uy t\u00edn doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bs7917-d7909ng-caacutec-h7879-th7889ng-c7911a-google-interlinkb\"><span class=\"ez-toc-section\" id=\"Su_dung_cac_he_thong_cua_Google_Interlink\"><\/span><strong>S\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a Google Interlink<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Interlink l\u00e0 nh\u1eefng li\u00ean k\u1ebft n\u1ed9i b\u1ed9 gi\u00fap Google d\u1ec5 d\u00e0ng theo d\u00f5i lu\u1ed3ng li\u00ean k\u1ebft gi\u1eefa c\u00e1c th\u00f4ng tin tr\u00ean website c\u1ee7a b\u1ea1n. Qua nh\u1eefng li\u00ean k\u1ebft n\u00e0y, Google s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c lu\u1ed3ng th\u00f4ng tin tr\u00ean website c\u00f3 \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t kh\u00f4ng. S\u1ef1 th\u1ed1ng nh\u1ea5t v\u1ec1 m\u1eb7t n\u1ed9i dung, th\u01b0\u01a1ng hi\u1ec7u,&#8230; gi\u00fap Google d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u1ecbnh v\u00e0 x\u00e1c minh uy t\u00edn c\u1ee7a trang web h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bs7917-d7909ng-caacutec-d7883ch-v7909-google-mapsb\"><span class=\"ez-toc-section\" id=\"Su_dung_cac_dich_vu_Google_Maps\"><\/span><strong>S\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 Google Maps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u0103ng t\u00ednh x\u00e1c th\u1ef1c cho Entity b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean&nbsp;<a href=\"https:\/\/marketingai.vn\/google-maps-la-gi-huong-dan-su-dung-google-maps-hieu-qua-nhat-19493846.htm\">Google Maps<\/a>. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 Google \u0111\u00e1nh gi\u00e1 cao website v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bs7917-d7909ng-caacutec-k297-thu7853t-content-writing-semantic-vagrave-thematicb\"><span class=\"ez-toc-section\" id=\"Su_dung_cac_ki_thuat_Content_writing_Semantic_va_Thematic\"><\/span><strong>S\u1eed d\u1ee5ng c\u00e1c k\u0129 thu\u1eadt Content writing (Semantic v\u00e0 Thematic)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u1ed1i \u01b0u n\u1ed9i dung tr\u00ean website b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111\u1ed9c nh\u1ea5t, s\u00e1ng t\u1ea1o v\u00e0 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 ch\u00ednh c\u1ee7a website, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u b\u00e0i vi\u1ebft theo c\u00e1c quy chu\u1ea9n SEO. Trong \u0111\u00f3, Semantic v\u00e0 Thematic l\u00e0 hai k\u1ef9 thu\u1eadt content c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng nhi\u1ec1u nh\u1ea5t khi l\u00e0m content website. C\u1ee5 th\u1ec3:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Semantic Content &#8211; N\u1ed9i dung theo ng\u1eef ngh\u0129a: Semantic Content x\u00e2y d\u1ef1ng n\u1ed9i dung theo c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh, gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 c\u1ee7a n\u1ed9i dung n\u00f3i \u0111\u1ebfn c\u00e1i g\u00ec.<\/li>\n\n\n\n<li>Thematic &#8211; N\u1ed9i dung bao h\u00e0m m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ch\u1ee7 \u0111\u1ec1: T\u1ee9c l\u00e0 t\u1ea1o n\u00ean nh\u1eefng nhi\u1ec1u n\u1ed9i dung bao ph\u1ee7 ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang web.<\/li>\n<\/ul>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u0103m s\u00f3c, s\u1eafp x\u1ebfp th\u1eddi gian t\u1ed1i \u01b0u n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean.&nbsp;<strong>Social Entity review<\/strong><\/p>\n\n\n\n<p>Social Entity Review l\u00e0 nh\u1eefng b\u00e0i \u0111\u00e1nh gi\u00e1 c\u00f3 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u00ean Social. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111ang \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bsocial-guideb\"><span class=\"ez-toc-section\" id=\"Social_Guide\"><\/span><strong>Social Guide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>K\u1ebft h\u1ee3p th\u00eam c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 t\u1eeb b\u00ean ngo\u00e0i c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bdopingb\"><span class=\"ez-toc-section\" id=\"Doping\"><\/span><strong>Doping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>K\u1ebft h\u1ee3p th\u00eam c\u00e1c k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u gi\u00fap website tr\u00e1nh kh\u1ecfi nh\u1eefng \u0111\u1ee3t \u201cc\u00e0n qu\u00e9t\u201d c\u1ee7a Google.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bcaacutech-t7889i-432u-entity-trecircn-websiteb\"><span class=\"ez-toc-section\" id=\"Cach_toi_uu_Entity_tren_website\"><\/span><strong>C\u00e1ch t\u1ed1i \u01b0u Entity tr\u00ean website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bt7889i-432u-trecircn-trang-ndash-onsiteb\"><span class=\"ez-toc-section\" id=\"Toi_uu_tren_trang_%E2%80%93_Onsite\"><\/span><strong>T\u1ed1i \u01b0u tr\u00ean trang \u2013 Onsite<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u Entity Onsite ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u1ed9i dung theo Topic Cluster &#8211; Ch\u1ee7 \u0111\u1ec1:\u00a0<\/strong>H\u00e3y m\u1edf r\u1ed9ng c\u00e1c b\u00e0i vi\u1ebft b\u00e0n lu\u1eadn s\u00e2u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u1ee7a\u00a0<a href=\"https:\/\/marketingai.vn\/website-la-gi-7-cach-bao-mat-website-toan-dien-va-hieu-qua-nhat-194111735.htm\">website<\/a>\u00a0thay v\u00ec ch\u1ec9 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\u00a0<\/li>\n\n\n\n<li><strong>Tao m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft c\u00f3 li\u00ean quan:\u00a0<\/strong>T\u1ed1i \u01b0u Entity b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi bao g\u1ed3m nh\u1eefng li\u00ean k\u1ebft c\u00f3 li\u00ean quan \u0111\u1ebfn nhau. Nh\u1eefng li\u00ean k\u1ebft n\u00e0y c\u0169ng s\u1ebd khi\u1ebfn cho website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n tr\u00ean nh\u1eefng v\u00f9ng n\u1ed9i dung c\u00f9ng ch\u1ee7 \u0111\u1ec1, l\u0129nh v\u1ef1c.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ea1o Schema tr\u00ean website:\u00a0<\/strong>Schema hay c\u00f2n g\u1ecdi l\u00e0 l\u01b0\u1ee3c \u0111\u1ed3, l\u00e0 m\u1ed9t \u0111o\u1ea1n code\u00a0<a href=\"https:\/\/marketingai.vn\/html-la-gi-html-hoat-dong-nhu-the-nao-uu-va-nhuoc-diem-cua-html-194118581.htm\">HTML<\/a>\u00a0c\u1ee7a website. Schema c\u00f3 nhi\u1ec7m v\u1ee5 t\u1ea1o c\u00e1c \u0111o\u1ea1n m\u00f4 t\u1ea3 n\u00e2ng cao \u0111\u1ec3 hi\u1ec3n th\u1ecb tr\u00ean trang k\u1ebft qu\u1ea3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. L\u01b0\u1ee3c \u0111\u1ed3 n\u00e0y c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c b\u1ed5 sung th\u00f4ng tin, li\u00ean k\u1ebft website v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1, s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li><strong>Google My Business c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean<\/strong>:\u00a0 \u0110\u00e2y l\u00e0 k\u00eanh th\u00f4ng tin quan tr\u1ecdng gi\u00fap Google n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 doanh nghi\u1ec7p, website, x\u00e1c minh th\u00f4ng tin c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bt7889i-432u-ngoagravei-trang-ndash-offsiteb\"><span class=\"ez-toc-section\" id=\"Toi_uu_ngoai_trang_%E2%80%93_Offsite\"><\/span><strong>T\u1ed1i \u01b0u ngo\u00e0i trang \u2013 Offsite<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>B\u00ean c\u1ea1nh vi\u1ec7c t\u1ed1i \u01b0u Onsite, doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n th\u00eam c\u00e1c ho\u1ea1t \u0111\u1ed9ng Offsite tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c ngo\u00e0i website:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H\u1ed3 s\u01a1 doanh nghi\u1ec7p tr\u00ean Social:<\/strong>\u00a0M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 s\u1ee9c h\u00fat r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng. V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u1ea7n t\u1ea1o h\u1ed3 s\u01a1 doanh nghi\u1ec7p cho nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0 ch\u00e8n li\u00ean k\u1ebft d\u1eabn v\u1ec1 website, sau \u0111\u00f3 t\u1ea1o Schema tr\u00ean web v\u1edbi c\u00e1c Entity v\u1ec1 Social Profile \u0111\u00f3.<\/li>\n\n\n\n<li><strong>K\u1ebft n\u1ed1i v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c thu\u1ed9c Google:\u00a0<\/strong>Google Maps, Google News, My Business, Google site,&#8230; l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng quan tr\u1ecdng gi\u00fap x\u00e1c th\u1ef1c Entity hi\u1ec7u qu\u1ea3, m\u1ea1nh m\u1ebd h\u01a1n.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>>>> Xem th\u00eam:\u00a0<a href=\"https:\/\/marketingai.vn\/xu-huong-seo-2023-tap-trung-vao-linh-vuc-gi-de-toi-uu-toan-canh-buc-tranh-marketing-194148391.htm\">Xu h\u01b0\u1edbng SEO 2023 \u2013 t\u1eadp trung v\u00e0o l\u0129nh v\u1ef1c g\u00ec \u0111\u1ec3 t\u1ed1i \u01b0u to\u00e0n c\u1ea3nh b\u1ee9c tranh marketing?<\/a><\/strong><\/p>\n\n\n\n<p><strong>L\u1eddi k\u1ebft:<\/strong><\/p>\n\n\n\n<p>Entity l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng website \u0111\u1eb7c bi\u1ec7t l\u00e0 SEO &#8211; T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Hi v\u1ecdng nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Entity l\u00e0 g\u00ec s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u00e0 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng Entity m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<p><strong>Theo d\u00f5i ch\u00fang t\u00f4i \u0111\u1ec3 bi\u1ebft th\u00eam nh\u00ecu th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c:<\/strong><\/p>\n\n\n\n<p>Website: <a href=\"http:\/\/marketo.com.vn\/\">Maketo.com.vn<\/a><\/p>\n\n\n\n<p>Fanpage: <a href=\"https:\/\/bom.so\/XFyNCb\">Maketo<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/marketingai.vn\/audit-website-la-gi-huong-dan-quy-trinh-chuan-giup-seoer-audit-website-hieu-qua-194231026141008878.htm\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/marketingai.vn\/\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong SEO, Entity l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn th\u1ee9 h\u1ea1ng v\u00e0 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a website th\u01b0\u01a1ng hi\u1ec7u. V\u1eady Entity l\u00e0 g\u00ec? V\u00e0 ph\u1ea3i l\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t Entity l\u00e0 g\u00ec? Entity &#8211; Th\u1ef1c th\u1ec3 &#8211; l\u00e0 m\u1ed9t kh\u00e1i<\/p>\n","protected":false},"author":4,"featured_media":5550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-1"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entity l\u00e0 g\u00ec? Kh\u00e1m ph\u00e1 thu\u1eadt to\u00e1n \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a Google v\u1edbi kh\u00e1i ni\u1ec7m Entity - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/22\/entity-la-gi-kham-pha-thuat-toan-danh-gia-va-xep-hang-cua-google-voi-khai-niem-entity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entity l\u00e0 g\u00ec? Kh\u00e1m ph\u00e1 thu\u1eadt to\u00e1n \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a Google v\u1edbi kh\u00e1i ni\u1ec7m Entity - Marketo\" \/>\n<meta property=\"og:description\" content=\"Trong SEO, Entity l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn th\u1ee9 h\u1ea1ng v\u00e0 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a website th\u01b0\u01a1ng hi\u1ec7u. V\u1eady Entity l\u00e0 g\u00ec? V\u00e0 ph\u1ea3i l\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t Entity l\u00e0 g\u00ec? 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