{"id":5581,"date":"2024-06-25T06:47:13","date_gmt":"2024-06-25T06:47:13","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5581"},"modified":"2024-07-10T09:09:43","modified_gmt":"2024-07-10T09:09:43","slug":"think-different-cua-apple","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/","title":{"rendered":"Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple: Th\u00e0nh c\u00f4ng nh\u1edd suy ngh\u0129 kh\u00e1c bi\u1ec7t1"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/#Gioi_thieu_chien_dich_%E2%80%9CThink_Different%E2%80%9D_cua_Apple\" title=\"Gi\u1edbi thi\u1ec7u chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple\">Gi\u1edbi thi\u1ec7u chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/#Phan_tich_chien_dich_%E2%80%9CThink_Different%E2%80%9D\" title=\"Ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch \u201cThink Different\u201d\">Ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch \u201cThink Different\u201d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/#1_Chien_luoc_quang_cao_doc_dao\" title=\"1. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o\">1. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/#2_Y_tuong_slogan_%E2%80%9CThink_Different%E2%80%9D_ra_doi\" title=\"2. \u00dd t\u01b0\u1edfng slogan \u201cThink Different\u201d ra \u0111\u1eddi\">2. \u00dd t\u01b0\u1edfng slogan \u201cThink Different\u201d ra \u0111\u1eddi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/#3_Trien_khai_chien_dich\" title=\"3. Tri\u1ec3n khai chi\u1ebfn d\u1ecbch\">3. Tri\u1ec3n khai chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/#4_Tam_anh_huong_va_thanh_cong_cua_chien_dich\" title=\"4. T\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch\">4. T\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/#Bai_hoc_marketing_tu_tu_duy_%E2%80%9CThink_Different%E2%80%9D_cua_Apple\" title=\"B\u00e0i h\u1ecdc marketing t\u1eeb t\u01b0 duy \u201cThink Different\u201d c\u1ee7a Apple\">B\u00e0i h\u1ecdc marketing t\u1eeb t\u01b0 duy \u201cThink Different\u201d c\u1ee7a Apple<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/#1_Canh_tranh_ve_chat_luong_va_dich_vu_khong_canh_tranh_ve_gia\" title=\"1. C\u1ea1nh tranh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5, kh\u00f4ng c\u1ea1nh tranh v\u1ec1 gi\u00e1\">1. C\u1ea1nh tranh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5, kh\u00f4ng c\u1ea1nh tranh v\u1ec1 gi\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/#2_Toi_uu_trai_nghiem_khach_hang\" title=\"2. T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\">2. T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/#3_Phat_trien_cong_dong_nguoi_dung\" title=\"3. Ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng\">3. Ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gioi_thieu_chien_dich_%E2%80%9CThink_Different%E2%80%9D_cua_Apple\"><\/span>Gi\u1edbi thi\u1ec7u chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d (H\u00e3y ngh\u0129 kh\u00e1c) c\u1ee7a Apple \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o nh\u1eefng n\u0103m cu\u1ed1i th\u1eadp k\u1ef7 90, m\u1ed9t th\u1eddi \u0111i\u1ec3m \u0111\u1ea7y kh\u00f3 kh\u0103n khi Apple \u0111ang \u0111\u1ee9ng tr\u00ean b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n. D\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Steve Jobs, \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o c\u1ee7a Apple \u0111\u00e3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111en tr\u1eafng c\u1ee7a nh\u1eefng nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng nh\u01b0 Albert Einstein, John Lennon, Martin Luther King Jr., v\u00e0 Pablo Picasso \u0111\u1ec3 t\u00f4n vinh nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 thay \u0111\u1ed5i th\u1ebf gi\u1edbi theo c\u00e1ch ri\u00eang c\u1ee7a h\u1ecd. <\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d kh\u00f4ng ch\u1ec9 gi\u00fap Apple v\u01b0\u1ee3t qua giai \u0111o\u1ea1n kh\u1ee7ng ho\u1ea3ng m\u00e0 c\u00f2n tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t, tinh th\u1ea7n s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9t ph\u00e1 trong vi\u1ec7c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_tich_chien_dich_%E2%80%9CThink_Different%E2%80%9D\"><\/span>Ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch \u201cThink Different\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Chien_luoc_quang_cao_doc_dao\"><\/span>1. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apple t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb tinh th\u1ea7n thay v\u00ec t\u00ednh n\u0103ng k\u1ef9 thu\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m. C\u00e1c h\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng kh\u00f4ng n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 t\u00f4n vinh nh\u1eefng c\u00e1 nh\u00e2n v\u00e0 nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng \u0111\u00e3 thay \u0111\u1ed5i th\u1ebf gi\u1edbi qua s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy \u0111\u1ed9t ph\u00e1. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i tinh th\u1ea7n m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi d\u00f9ng, th\u00fac \u0111\u1ea9y tinh th\u1ea7n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Y_tuong_slogan_%E2%80%9CThink_Different%E2%80%9D_ra_doi\"><\/span>2. \u00dd t\u01b0\u1edfng slogan \u201cThink Different\u201d ra \u0111\u1eddi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Steve Jobs \u0111\u00e3 m\u1eddi ba c\u00f4ng ty qu\u1ea3ng c\u00e1o \u0111\u1ebfn tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng \u0111\u1ec3 v\u1ef1c d\u1eady h\u00ecnh \u1ea3nh c\u1ee7a Apple. Lee Clow, Gi\u00e1m \u0111\u1ed1c S\u00e1ng t\u1ea1o c\u1ee7a Chiat\/Day, \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng &#8220;Think Different&#8221;. Slogan n\u00e0y mu\u1ed1n truy\u1ec1n t\u1ea3i r\u1eb1ng Apple l\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean xu h\u01b0\u1edbng m\u1edbi, kh\u00e1c bi\u1ec7t v\u00e0 kh\u00f4ng tr\u00f9ng l\u1eb7p v\u1edbi b\u1ea5t k\u1ef3 \u0111\u1ed1i th\u1ee7 n\u00e0o. Th\u00f4ng \u0111i\u1ec7p c\u1ee7a Clow t\u00f4n tr\u1ecdng t\u00ednh \u0111\u1ed9t ph\u00e1 trong t\u01b0 duy, d\u00f9 c\u00f3 th\u1ec3 tr\u00e1i ng\u01b0\u1ee3c v\u1edbi truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Trien_khai_chien_dich\"><\/span>3. Tri\u1ec3n khai chi\u1ebfn d\u1ecbch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d \u0111\u01b0\u1ee3c tri\u1ec3n khai qua nhi\u1ec1u h\u00ecnh th\u1ee9c, t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh \u0111\u1ebfn c\u00e1c d\u1ef1 \u00e1n h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng. M\u1ed7i m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u1ec1u t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p. Chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u v\u1edbi \u0111o\u1ea1n phim qu\u1ea3ng c\u00e1o \u201cCrazy Ones\u201d (Nh\u1eefng k\u1ebb \u0111i\u00ean r\u1ed3) d\u00e0i m\u1ed9t ph\u00fat, ch\u1ec9 v\u1edbi hai m\u00e0u \u0111en tr\u1eafng, t\u00f4n vinh nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 thay \u0111\u1ed5i th\u1ebf gi\u1edbi nh\u01b0 Albert Einstein, John Lennon, Bob Dylan, Muhammad Ali, Martin Luther King Jr., Martha Graham, c\u00f9ng v\u1edbi th\u00f4ng \u0111i\u1ec7p truy\u1ec1n c\u1ea3m h\u1ee9ng \u201cH\u00e3y ngh\u0129 kh\u00e1c bi\u1ec7t\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfSVCZHDA6SxgZMxZ4xWsoQXrpWYBYSWQ314aVFwCeFBooT8GEXgfMxCYIDyCDLOQL-xLqhYcknrwYtKpomC6STMaZqtS8yLuwglOoVI7A1msgjTui4KQkBPxsun6YufbgypSRPx2QhNsLzYVf6PlFMXc4?key=wdlA3nE_4cCptXRVhP43Cg\" alt=\"\" style=\"width:780px;height:auto\"\/><figcaption class=\"wp-element-caption\">Poster c\u1ee7a Apple chi\u1ebfn d\u1ecbch &#8220;Think Different&#8221;<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tam_anh_huong_va_thanh_cong_cua_chien_dich\"><\/span>4. T\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sau khi tri\u1ec3n khai, \u201cThink Different\u201d nhanh ch\u00f3ng tr\u1edf th\u00e0nh ch\u1ee7 \u0111\u1ec1 b\u00e0n lu\u1eadn. D\u00f9 c\u00f3 nh\u1eefng \u00fd ki\u1ebfn ti\u00eau c\u1ef1c, chi\u1ebfn d\u1ecbch v\u1eabn t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi h\u00e2m m\u1ed9 trung th\u00e0nh cho Apple. Sau 12 th\u00e1ng, doanh s\u1ed1 c\u1ee7a Apple t\u0103ng v\u1ecdt v\u00e0 gi\u00e1 c\u1ed5 phi\u1ebfu t\u0103ng g\u1ea5p 3 l\u1ea7n. M\u1ed9t n\u0103m sau \u0111\u00f3, Apple tr\u00ecnh l\u00e0ng iMac \u2013 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a h\u00e3ng. Chi\u1ebfn d\u1ecbch c\u0169ng gi\u00e0nh nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng, bao g\u1ed3m Gi\u1ea3i Emmy n\u0103m 1998 cho M\u1eabu qu\u1ea3ng c\u00e1o hay nh\u1ea5t v\u00e0 Gi\u1ea3i Grand Effie n\u0103m 2000 cho chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u1edf M\u1ef9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bai_hoc_marketing_tu_tu_duy_%E2%80%9CThink_Different%E2%80%9D_cua_Apple\"><\/span>B\u00e0i h\u1ecdc marketing t\u1eeb t\u01b0 duy \u201cThink Different\u201d c\u1ee7a Apple<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Canh_tranh_ve_chat_luong_va_dich_vu_khong_canh_tranh_ve_gia\"><\/span>1. C\u1ea1nh tranh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5, kh\u00f4ng c\u1ea1nh tranh v\u1ec1 gi\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apple t\u1eadp trung v\u00e0o \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t (USP) c\u1ee7a m\u00ecnh l\u00e0 h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u1ea1nh tranh r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao ng\u01b0\u1ee3c l\u1ea1i v\u1edbi s\u1ed1 \u0111\u00f4ng nh\u01b0ng v\u1eabn thu h\u00fat kh\u00e1ch h\u00e0ng nh\u1edd ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Toi_uu_trai_nghiem_khach_hang\"><\/span>2. T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apple t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng, bi\u1ebfn h\u1ecd th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed gi\u00fap thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho s\u1ef1 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Phat_trien_cong_dong_nguoi_dung\"><\/span>3. Ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apple t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh th\u00f4ng qua s\u1ef1 kh\u00e1c bi\u1ec7t trong s\u1ea3n ph\u1ea9m. H\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m r\u1ed9ng l\u1edbn, c\u00f3 t\u00ednh \u0111\u1ed3ng b\u1ed9 v\u00e0 k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng chia s\u1ebb th\u00f4ng tin, \u1ea3nh v\u00e0 video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c thi\u1ebft l\u1eadp th\u00f4ng \u0111i\u1ec7p \u0111\u1ed9c \u0111\u00e1o, t\u1eadp trung v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u01b0 duy kh\u00e1c bi\u1ec7t v\u00e0 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng s\u00e1ng ki\u1ebfn t\u00e1o b\u1ea1o. Chi\u1ebfn d\u1ecbch kh\u00f4ng ch\u1ec9 gi\u00fap h\u1ed3i sinh th\u01b0\u01a1ng hi\u1ec7u Apple m\u00e0 c\u00f2n m\u1edf \u0111\u1ea7u cho qu\u00e1 tr\u00ecnh tr\u1edf th\u00e0nh \u201c\u00f4ng l\u1edbn\u201d c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7, khi\u1ebfn c\u1ea3 th\u1ebf gi\u1edbi <a href=\"https:\/\/marketo.com.vn\/\">ng\u01b0\u1ee1ng m\u1ed9<\/a>.<\/p>\n\n\n\n<p>Theo d\u00f5i th\u00eam Fanpage: <a href=\"https:\/\/www.facebook.com\/marketo.com.vn\/\">Marketo <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d (H\u00e3y ngh\u0129 kh\u00e1c) c\u1ee7a Apple \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o nh\u1eefng n\u0103m cu\u1ed1i th\u1eadp k\u1ef7 90, m\u1ed9t th\u1eddi \u0111i\u1ec3m \u0111\u1ea7y kh\u00f3 kh\u0103n khi Apple \u0111ang \u0111\u1ee9ng tr\u00ean b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n. D\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Steve Jobs, \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o c\u1ee7a Apple<\/p>\n","protected":false},"author":7,"featured_media":5583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153,1,143],"tags":[],"class_list":{"0":"post-5581","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-blog-1","9":"category-creative-3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple: Th\u00e0nh c\u00f4ng nh\u1edd suy ngh\u0129 kh\u00e1c bi\u1ec7t1 - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple: Th\u00e0nh c\u00f4ng nh\u1edd suy ngh\u0129 kh\u00e1c bi\u1ec7t1 - Marketo\" \/>\n<meta property=\"og:description\" content=\"Gi\u1edbi thi\u1ec7u chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d (H\u00e3y ngh\u0129 kh\u00e1c) c\u1ee7a Apple \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o nh\u1eefng n\u0103m cu\u1ed1i th\u1eadp k\u1ef7 90, m\u1ed9t th\u1eddi \u0111i\u1ec3m \u0111\u1ea7y kh\u00f3 kh\u0103n khi Apple \u0111ang \u0111\u1ee9ng tr\u00ean b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n. D\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Steve Jobs, \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o c\u1ee7a Apple\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketo\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-25T06:47:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-10T09:09:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketo.com.vn\/wp-content\/uploads\/2024\/06\/gioi-thieu-chien-dich-think-different-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ti\u1ebfn Nguy\u1ec5n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ti\u1ebfn Nguy\u1ec5n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/\",\"url\":\"https:\/\/marketo.com.vn\/index.php\/2024\/06\/25\/think-different-cua-apple\/\",\"name\":\"Chi\u1ebfn d\u1ecbch \u201cThink Different\u201d c\u1ee7a Apple: Th\u00e0nh c\u00f4ng nh\u1edd suy ngh\u0129 kh\u00e1c bi\u1ec7t1 - 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