{"id":5681,"date":"2024-07-08T08:21:07","date_gmt":"2024-07-08T08:21:07","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5681"},"modified":"2024-07-08T08:40:00","modified_gmt":"2024-07-08T08:40:00","slug":"alessandro-manfredi-noi1-loi-chia-tay-voi-dove","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/07\/08\/alessandro-manfredi-noi1-loi-chia-tay-voi-dove\/","title":{"rendered":"Alessandro Manfredi &#8211; Ki\u1ebfn Tr\u00fac S\u01b0 C\u1ee7a Chi\u1ebfn D\u1ecbch &#8220;Real Beauty&#8221; N\u00f3i1 L\u1eddi Chia Tay V\u1edbi Dove"},"content":{"rendered":"\n<p>Alessandro Manfredi, Gi\u00e1m \u0111\u1ed1c Marketing To\u00e0n c\u1ea7u (CMO) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Dove, \u0111\u00e3 th\u00f4ng b\u00e1o tr\u00ean LinkedIn v\u1ec1 vi\u1ec7c r\u1eddi Unilever. \u00cdt ai bi\u1ebft r\u1eb1ng \u00f4ng ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng sau chi\u1ebfn d\u1ecbch &#8220;Real Beauty&#8221; n\u1ed5i ti\u1ebfng, \u0111\u00e3 l\u00e0m n\u00ean t\u00ean tu\u1ed5i c\u1ee7a Dove su\u1ed1t hai th\u1eadp k\u1ef7 qua. V\u1edbi h\u00e0nh tr\u00ecnh 20 n\u0103m t\u00f4n vinh v\u1ebb \u0111\u1eb9p \u0111\u00edch th\u1ef1c c\u1ee7a h\u00e0ng tri\u1ec7u ph\u1ee5 n\u1eef tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, Manfredi \u0111\u00e3 \u0111\u1ec3 l\u1ea1i di s\u1ea3n to l\u1edbn cho Dove v\u00e0 Unilever.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcrXnjdltezkqeyodxv5PDjOQ0GuyfkZ-CkxMB2oIvXmdzG9taRVeUJMIZAAK2RqlFfvp7bow6C02mlsX2EqT7XNIpauuaYIDzBEY56OPnHdXo9USpZ0vV5sK_oyaeoPGPFLnXyTO0-uVuxf1SvamiSU6Bo?key=uintvTX99blnng2al83C4A\" alt=\"\u0110I\u1ec2M TIN TU\u1ea6N: CMO c\u1ee7a Dove - Ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o \u201cReal Beauty\u201d \u0111\u00ecnh \u0111\u00e1m r\u1eddi Unilever, Toyota ti\u1ebfp c\u1eadn GenZ qua phim ng\u1eafn kinh d\u1ecb h\u00e0i h\u01b0\u1edbc \u201cGetaway Driver\u201d- \u1ea2nh 1.\" title=\"\u0110I\u1ec2M TIN TU\u1ea6N: CMO c\u1ee7a Dove - Ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o \u201cReal Beauty\u201d \u0111\u00ecnh \u0111\u00e1m r\u1eddi Unilever, Toyota ti\u1ebfp c\u1eadn GenZ qua phim ng\u1eafn kinh d\u1ecb h\u00e0i h\u01b0\u1edbc \u201cGetaway Driver\u201d- \u1ea2nh 1.\"\/><figcaption class=\"wp-element-caption\">Alessandro Manfredi &#8211; Gi\u00e1m \u0111\u1ed1c Marketing To\u00e0n c\u1ea7u (CMO) c\u1ee7a Dove th\u00f4ng b\u00e1o r\u1eddi Unilever<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Manfredi chia s\u1ebb trong b\u00e0i vi\u1ebft tr\u00ean LinkedIn r\u1eb1ng: &#8220;T\u00f4i \u0111\u00e3 gia nh\u1eadp Unilever 28 n\u0103m tr\u01b0\u1edbc v\u00ec b\u1ecb thu h\u00fat b\u1edfi ba \u0111i\u1ec1u: t\u00ednh nh\u00e2n v\u0103n trong \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o, tri\u1ebft l\u00fd ti\u1ebfp th\u1ecb \u0111\u1ed9c \u0111\u00e1o x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc gi\u1eefa con ng\u01b0\u1eddi v\u1edbi con ng\u01b0\u1eddi v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcLJ_PdJgldS7jq5v3edoAGDJ77ntSNEc-FPwtQj7iwc7QC0Go-8NSYRKm1nzr_SdANb-vbQDuXHd4JvKP1HE_4USpF4LthJcfGeTzfEl2PKfTqCyFdyKeKgTW2o5rN5WfCWBdklU2_Zx6csQXsygf-Gl2v?key=uintvTX99blnng2al83C4A\" alt=\"\u0110I\u1ec2M TIN TU\u1ea6N: CMO c\u1ee7a Dove - Ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o \u201cReal Beauty\u201d \u0111\u00ecnh \u0111\u00e1m r\u1eddi Unilever, Toyota ti\u1ebfp c\u1eadn GenZ qua phim ng\u1eafn kinh d\u1ecb h\u00e0i h\u01b0\u1edbc \u201cGetaway Driver\u201d- \u1ea2nh 2.\" title=\"\u0110I\u1ec2M TIN TU\u1ea6N: CMO c\u1ee7a Dove - Ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o \u201cReal Beauty\u201d \u0111\u00ecnh \u0111\u00e1m r\u1eddi Unilever, Toyota ti\u1ebfp c\u1eadn GenZ qua phim ng\u1eafn kinh d\u1ecb h\u00e0i h\u01b0\u1edbc \u201cGetaway Driver\u201d- \u1ea2nh 2.\"\/><\/figure>\n<\/div>\n\n\n<p>Chi\u1ebfn d\u1ecbch &#8220;Real Beauty&#8221; l\u00e0 d\u1ea5u \u1ea5n l\u1edbn nh\u1ea5t m\u00e0 Alessandro Manfredi \u0111\u00e3 \u0111\u1ec3 l\u1ea1i cho Dove c\u0169ng nh\u01b0 ng\u00e0nh Marketing, Truy\u1ec1n th\u00f4ng v\u00e0 Qu\u1ea3ng c\u00e1o. Chu\u1ed7i chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i ti\u00eau chu\u1ea9n s\u1eafc \u0111\u1eb9p to\u00e0n c\u1ea7u, \u0111\u1ec1 cao v\u1ebb \u0111\u1eb9p \u0111\u00edch th\u1ef1c. Trong ph\u1ea7n m\u1edbi nh\u1ea5t c\u1ee7a &#8220;Real Beauty&#8221; ra m\u1eaft v\u00e0o th\u00e1ng 4, Dove cam k\u1ebft s\u1ebd kh\u00f4ng bao gi\u1edd s\u1eed d\u1ee5ng ng\u01b0\u1eddi m\u1eabu tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) thay v\u00ec ph\u1ee5 n\u1eef th\u1ef1c trong qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Chi\u1ebfn d\u1ecbch n\u00e0y c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ti\u00eau chu\u1ea9n s\u1eafc \u0111\u1eb9p kh\u00f4ng th\u1ef1c t\u1ebf m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng AI hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 t\u1ea1o ra.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeSbXPS7f6_exWZE-Frt9npd8ZEtHkjNGJy7rNgjS9OIVg4NipTB2phhuz0UsC-SR89P20SYyHXZsbw7DGhLWCpPRWCJxRME2oQ4fwE2K1tQI8gySSnKbv-g9sFFfb6hPSjXa-yDtoVTYou0wjxmXIi3giK?key=uintvTX99blnng2al83C4A\" alt=\"\u0110I\u1ec2M TIN TU\u1ea6N: CMO c\u1ee7a Dove - Ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o \u201cReal Beauty\u201d \u0111\u00ecnh \u0111\u00e1m r\u1eddi Unilever, Toyota ti\u1ebfp c\u1eadn GenZ qua phim ng\u1eafn kinh d\u1ecb h\u00e0i h\u01b0\u1edbc \u201cGetaway Driver\u201d- \u1ea2nh 3.\" title=\"\u0110I\u1ec2M TIN TU\u1ea6N: CMO c\u1ee7a Dove - Ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o \u201cReal Beauty\u201d \u0111\u00ecnh \u0111\u00e1m r\u1eddi Unilever, Toyota ti\u1ebfp c\u1eadn GenZ qua phim ng\u1eafn kinh d\u1ecb h\u00e0i h\u01b0\u1edbc \u201cGetaway Driver\u201d- \u1ea2nh 3.\"\/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/marketo.com.vn\/\">Tin t\u1ee9c<\/a> v\u1ec1 s\u1ef1 ra \u0111i c\u1ee7a Manfredi xu\u1ea5t hi\u1ec7n ngay sau khi Unilever v\u1eeba \u0111\u01b0\u1ee3c Li\u00ean hoan qu\u1ed1c t\u1ebf Cannes Lions vinh danh l\u00e0 Nh\u00e0 ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o c\u1ee7a n\u0103m 2024. Nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a \u00f4ng cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a Dove l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn, v\u1edbi 38 gi\u1ea3i th\u01b0\u1edfng Cannes Lions m\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a \u00f4ng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Di s\u1ea3n Manfredi \u0111\u1ec3 l\u1ea1i s\u1ebd tr\u1edf th\u00e0nh ngu\u1ed3n c\u1ea3m h\u1ee9ng cho nh\u1eefng th\u1ebf h\u1ec7 nh\u00e0 s\u00e1ng t\u1ea1o v\u00e0 ti\u1ebfp th\u1ecb tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>Theo d\u00f5i th\u00eam t\u1ea1i: Fanpage <a href=\"https:\/\/www.facebook.com\/marketo.com.vn\/\">Marketo <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alessandro Manfredi, Gi\u00e1m \u0111\u1ed1c Marketing To\u00e0n c\u1ea7u (CMO) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Dove, \u0111\u00e3 th\u00f4ng b\u00e1o tr\u00ean LinkedIn v\u1ec1 vi\u1ec7c r\u1eddi Unilever. \u00cdt ai bi\u1ebft r\u1eb1ng \u00f4ng ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng sau chi\u1ebfn d\u1ecbch &#8220;Real Beauty&#8221; n\u1ed5i ti\u1ebfng, \u0111\u00e3 l\u00e0m n\u00ean t\u00ean tu\u1ed5i c\u1ee7a Dove su\u1ed1t hai th\u1eadp k\u1ef7 qua. V\u1edbi h\u00e0nh tr\u00ecnh 20 n\u0103m t\u00f4n<\/p>\n","protected":false},"author":7,"featured_media":5683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153,143],"tags":[],"class_list":{"0":"post-5681","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-creative-3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alessandro Manfredi - Ki\u1ebfn Tr\u00fac S\u01b0 C\u1ee7a Chi\u1ebfn D\u1ecbch &quot;Real Beauty&quot; N\u00f3i1 L\u1eddi Chia Tay V\u1edbi Dove - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/08\/alessandro-manfredi-noi1-loi-chia-tay-voi-dove\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alessandro Manfredi - Ki\u1ebfn Tr\u00fac S\u01b0 C\u1ee7a Chi\u1ebfn D\u1ecbch &quot;Real Beauty&quot; N\u00f3i1 L\u1eddi Chia Tay V\u1edbi Dove - Marketo\" \/>\n<meta property=\"og:description\" content=\"Alessandro Manfredi, Gi\u00e1m \u0111\u1ed1c Marketing To\u00e0n c\u1ea7u (CMO) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Dove, \u0111\u00e3 th\u00f4ng b\u00e1o tr\u00ean LinkedIn v\u1ec1 vi\u1ec7c r\u1eddi Unilever. \u00cdt ai bi\u1ebft r\u1eb1ng \u00f4ng ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng sau chi\u1ebfn d\u1ecbch &#8220;Real Beauty&#8221; n\u1ed5i ti\u1ebfng, \u0111\u00e3 l\u00e0m n\u00ean t\u00ean tu\u1ed5i c\u1ee7a Dove su\u1ed1t hai th\u1eadp k\u1ef7 qua. 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