{"id":5688,"date":"2024-07-10T07:08:39","date_gmt":"2024-07-10T07:08:39","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5688"},"modified":"2024-07-10T07:11:35","modified_gmt":"2024-07-10T07:11:35","slug":"nike-mo-hinh-dtc","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/nike-mo-hinh-dtc\/","title":{"rendered":"Nike \u0110\u1ed1i M\u1eb7t V\u1edbi Cu\u1ed9c Kh\u1ee7ng Ho\u1ea3ng L\u1edbn Nh\u1ea5t Trong L\u1ecbch S\u1eed: H\u1ec7 Qu\u1ea3 T\u1eeb M\u00f4 H\u00ecnh DTC V\u00e0 Thi\u1ebfu \u0110\u1ed5i M\u1edbi S\u1ea3n Ph\u1ea9m1"},"content":{"rendered":"\n<p><em>Nike, m\u1ed9t c\u00e1i t\u00ean t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 &#8220;\u00f4ng ho\u00e0ng&#8221; kh\u00f4ng \u0111\u1ed1i th\u1ee7 trong l\u0129nh v\u1ef1c ph\u1ee5 ki\u1ec7n th\u1ec3 thao, hi\u1ec7n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng doanh thu v\u00e0 gi\u00e1 c\u1ed5 phi\u1ebfu ch\u01b0a t\u1eebng c\u00f3 trong su\u1ed1t 6 th\u00e1ng qua. EURO v\u00e0 Olympic 2024 \u0111ang \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd l\u00e0 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 Nike v\u00e0 CEO John Donahoe t\u00ecm l\u1ea1i s\u1ef1 ph\u1ee5c h\u1ed3i trong th\u1eddi gian t\u1edbi.<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/nike-mo-hinh-dtc\/#Mat_28_Ty_USD_Chi_Trong_Mot_Ngay_%E2%80%93_Nike_Lao_Doc_Khong_Phanh\" title=\"M\u1ea5t 28 T\u1ef7 USD Ch\u1ec9 Trong M\u1ed9t Ng\u00e0y &#8211; Nike Lao D\u1ed1c Kh\u00f4ng Phanh\">M\u1ea5t 28 T\u1ef7 USD Ch\u1ec9 Trong M\u1ed9t Ng\u00e0y &#8211; Nike Lao D\u1ed1c Kh\u00f4ng Phanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/nike-mo-hinh-dtc\/#Nguyen_Nhan_Nao_That_Su_Sut_Giam\" title=\"Nguy\u00ean Nh\u00e2n N\u00e0o Th\u1eadt S\u1ef1 S\u1ee5t Gi\u1ea3m?\">Nguy\u00ean Nh\u00e2n N\u00e0o Th\u1eadt S\u1ef1 S\u1ee5t Gi\u1ea3m?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/nike-mo-hinh-dtc\/#1_Mo_Hinh_DTC_Khien_Nike_Mat_Di_Cac_Kenh_Ban_Quan_Trong\" title=\"1. M\u00f4 H\u00ecnh DTC Khi\u1ebfn Nike M\u1ea5t \u0110i C\u00e1c K\u00eanh B\u00e1n Quan Tr\u1ecdng\">1. M\u00f4 H\u00ecnh DTC Khi\u1ebfn Nike M\u1ea5t \u0110i C\u00e1c K\u00eanh B\u00e1n Quan Tr\u1ecdng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/nike-mo-hinh-dtc\/#2_San_Pham_Cot_Loi_Cua_Nike_Bi_Thay_The_Boi_Doi_Thu_Moi\" title=\"2. S\u1ea3n Ph\u1ea9m C\u1ed1t L\u00f5i C\u1ee7a Nike B\u1ecb Thay Th\u1ebf B\u1edfi \u0110\u1ed1i Th\u1ee7 M\u1edbi\">2. S\u1ea3n Ph\u1ea9m C\u1ed1t L\u00f5i C\u1ee7a Nike B\u1ecb Thay Th\u1ebf B\u1edfi \u0110\u1ed1i Th\u1ee7 M\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/nike-mo-hinh-dtc\/#3_Chat_Luong_San_Pham_Thut_Lui\" title=\"3. Ch\u1ea5t L\u01b0\u1ee3ng S\u1ea3n Ph\u1ea9m Th\u1ee5t L\u00f9i\">3. Ch\u1ea5t L\u01b0\u1ee3ng S\u1ea3n Ph\u1ea9m Th\u1ee5t L\u00f9i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/nike-mo-hinh-dtc\/#EURO_va_Olympic_%E2%80%93_Co_Hoi_Cuu_Canh_Cua_Nike_Nam_2024\" title=\"EURO v\u00e0 Olympic &#8211; C\u01a1 H\u1ed9i C\u1ee9u C\u00e1nh C\u1ee7a Nike N\u0103m 2024\">EURO v\u00e0 Olympic &#8211; C\u01a1 H\u1ed9i C\u1ee9u C\u00e1nh C\u1ee7a Nike N\u0103m 2024<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mat_28_Ty_USD_Chi_Trong_Mot_Ngay_%E2%80%93_Nike_Lao_Doc_Khong_Phanh\"><\/span>M\u1ea5t 28 T\u1ef7 USD Ch\u1ec9 Trong M\u1ed9t Ng\u00e0y &#8211; Nike Lao D\u1ed1c Kh\u00f4ng Phanh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nike m\u1edbi \u0111\u00e2y \u0111\u00e3 b\u00e1o c\u00e1o v\u1ec1 t\u00ecnh tr\u1ea1ng kinh doanh t\u1eeb qu\u00fd 4\/2023 \u0111\u1ebfn ng\u00e0y 31\/5\/2024, v\u1edbi doanh thu gi\u1ea3m 2% xu\u1ed1ng c\u00f2n 12,6 t\u1ef7 USD. H\u1ecd d\u1ef1 ki\u1ebfn doanh s\u1ed1 trong qu\u00fd 2\/2024 s\u1ebd gi\u1ea3m t\u1edbi 10%, l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ee9c gi\u1ea3m 3,2% m\u00e0 c\u00e1c chuy\u00ean gia d\u1ef1 b\u00e1o tr\u01b0\u1edbc \u0111\u00f3. \u0110\u1ed3ng th\u1eddi, doanh s\u1ed1 trong n\u0103m 2025 c\u0169ng d\u1ef1 ki\u1ebfn s\u1ebd gi\u1ea3m kho\u1ea3ng m\u1ed9t ch\u1eef s\u1ed1, ng\u01b0\u1ee3c l\u1ea1i v\u1edbi d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea3m \u0111\u1ea1m nh\u1ea5t  trong su\u1ed1t 14 n\u0103m qua.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfXH4YhmdifzvSNTkhK_ea8zQ5TWkkouN7dIZNXQaCXBEj7ydA9Njwruh3Ati25AVX6te9GU4TZS0zELYND1qdRsXmRJuqVS0A4S_GJgIN_s9M3zuz1zEE_vZJT3FpJizfh8EnjN0ducFKt-fdcr3M2uG5F?key=B3Ln8-agP0uUZ_vlHcmH_A\" alt=\"S\u1ef1 s\u1ee5t gi\u1ea3m c\u1ee7a Nike ch\u01b0a t\u1eebng c\u00f3 trong l\u1ecbch s\u1eed\" title=\"S\u1ef1 s\u1ee5t gi\u1ea3m ch\u01b0a t\u1eebng c\u00f3 trong l\u1ecbch s\u1eed c\u1ee7a Nike: H\u1eadu qu\u1ea3 t\u1eeb m\u00f4 h\u00ecnh DTC v\u00e0 s\u1ea3n ph\u1ea9m k\u00e9m \u0111\u1ed5i m\u1edbi- \u1ea2nh 1.\"\/><figcaption class=\"wp-element-caption\">\u00d4ng ho\u00e0ng ph\u1ee5 ki\u1ec7n th\u1ec3 thao &#8211; Nike \u0111\u1ee9ng tr\u01b0\u1edbc s\u1ef1 s\u1ee5t gi\u1ea3m ch\u01b0a t\u1eebng c\u00f3<\/figcaption><\/figure>\n<\/div>\n\n\n<p>C\u00f9ng v\u1edbi s\u1ef1 s\u1ee5t gi\u1ea3m v\u1ec1 doanh thu, ni\u1ec1m tin c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng t\u1ee5t d\u1ed1c m\u1ea1nh m\u1ebd. L\u1ea7n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed, gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a Nike gi\u1ea3m t\u1edbi 20%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi kho\u1ea3ng 28 t\u1ef7 v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng b\u1ecb &#8220;bay m\u00e0u&#8221; ch\u1ec9 trong m\u1ed9t ng\u00e0y. \u0110\u00e2y l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng ch\u01b0a t\u1eebng c\u00f3 \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong su\u1ed1t 20 n\u0103m qua.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nguyen_Nhan_Nao_That_Su_Sut_Giam\"><\/span>Nguy\u00ean Nh\u00e2n N\u00e0o Th\u1eadt S\u1ef1 S\u1ee5t Gi\u1ea3m?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u1ef1 s\u1ee5t gi\u1ea3m n\u00e0y \u0111\u01b0\u1ee3c cho l\u00e0 do c\u00f4ng ty \u0111ang trong giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i chu k\u1ef3 s\u1ea3n ph\u1ea9m v\u00e0 thay \u0111\u1ed5i c\u01a1 c\u1ea5u k\u00eanh b\u00e1n. Tuy nhi\u00ean, khi nh\u00ecn v\u00e0o t\u00ecnh tr\u1ea1ng kinh doanh \u1ea3m \u0111\u1ea1m g\u1ea7n \u0111\u00e2y, c\u00f3 th\u1ec3 th\u1ea5y Nike \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u v\u1ea5n \u0111\u1ec1 t\u1eeb m\u00f4 h\u00ecnh kinh doanh \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mo_Hinh_DTC_Khien_Nike_Mat_Di_Cac_Kenh_Ban_Quan_Trong\"><\/span>1. M\u00f4 H\u00ecnh DTC Khi\u1ebfn Nike M\u1ea5t \u0110i C\u00e1c K\u00eanh B\u00e1n Quan Tr\u1ecdng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nike \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t v\u1ee5 ki\u1ec7n t\u1eadp th\u1ec3 v\u1ec1 gian l\u1eadn ch\u1ee9ng kho\u00e1n t\u1ea1i T\u00f2a \u00e1n Qu\u1eadn Hoa K\u1ef3 \u1edf Oregon v\u00ec \u0111\u00e3 \u0111\u00e1nh l\u1eeba c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00f4 h\u00ecnh Consumer Direct (DTC). M\u00f4 h\u00ecnh n\u00e0y, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb n\u0103m 2020, \u0111\u00e3 h\u1ea1n ch\u1ebf b\u00e1n bu\u00f4n v\u00e0 chuy\u1ec3n sang b\u00e1n tr\u1ef1c ti\u1ebfp qua c\u00e1c c\u1eeda h\u00e0ng ri\u00eang v\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y khi\u1ebfn Nike m\u1ea5t \u0111i c\u00e1c k\u00eanh b\u00e1n quan tr\u1ecdng v\u00e0o tay \u0111\u1ed1i th\u1ee7, khi\u1ebfn l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho l\u00ean t\u1edbi 9,7 t\u1ef7 USD.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_San_Pham_Cot_Loi_Cua_Nike_Bi_Thay_The_Boi_Doi_Thu_Moi\"><\/span>2. S\u1ea3n Ph\u1ea9m C\u1ed1t L\u00f5i C\u1ee7a Nike B\u1ecb Thay Th\u1ebf B\u1edfi \u0110\u1ed1i Th\u1ee7 M\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vi\u1ec7c gi\u1ea3m gi\u00e1 qu\u00e1 m\u1ee9c \u0111\u1ec3 b\u00e1n h\u00e0ng t\u1ed3n kho \u0111\u00e3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m. C\u00e1c s\u1ea3n ph\u1ea9m bi\u1ec3u t\u01b0\u1ee3ng nh\u01b0 Air Force 1 v\u00e0 Air Jordan 1 kh\u00f4ng c\u00f2n h\u1ea5p d\u1eabn v\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh. C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh non tr\u1ebb nh\u01b0 On Running v\u00e0 Hoka \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n khi Nike thi\u1ebfu s\u1ef1 \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Chat_Luong_San_Pham_Thut_Lui\"><\/span>3. Ch\u1ea5t L\u01b0\u1ee3ng S\u1ea3n Ph\u1ea9m Th\u1ee5t L\u00f9i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nike \u0111\u00e3 g\u1eb7p ph\u1ea3i nhi\u1ec1u tranh c\u00e3i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m th\u1ec3 thao, \u0111\u1eb7c bi\u1ec7t trong th\u1ec3 thao chuy\u00ean nghi\u1ec7p. C\u00e1c c\u1ea7u th\u1ee7 Major League Baseball v\u00e0 \u0111\u1ed9i tuy\u1ec3n \u0111i\u1ec1n kinh Olympic n\u1eef Hoa K\u1ef3 \u0111\u00e3 b\u00e0y t\u1ecf s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 l\u00e0m gi\u1ea3m uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EURO_va_Olympic_%E2%80%93_Co_Hoi_Cuu_Canh_Cua_Nike_Nam_2024\"><\/span>EURO v\u00e0 Olympic &#8211; C\u01a1 H\u1ed9i C\u1ee9u C\u00e1nh C\u1ee7a Nike N\u0103m 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfjoEJVUO-JEifSdNw6Wur4qytNV9VLSbJVBJXSFio7te2sz39q5IUqpiuW1R3u1OciWppv3EJf01rwuLodofv-48y_LqKbQq-jne9xTUnq9qn-34wZ5LOlgz0D7C2lW7vGZ3n7vGuRnznQPuIRBPSYoBYb?key=B3Ln8-agP0uUZ_vlHcmH_A\" alt=\"\"\/><figcaption class=\"wp-element-caption\">V\u1eadn \u0111\u1ed9ng vi\u00ean Olympic trong trang ph\u1ee5c \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi Nike<\/figcaption><\/figure>\n<\/div>\n\n\n<p>N\u0103m 2024 mang l\u1ea1i cho Nike nhi\u1ec1u c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao h\u00e0ng \u0111\u1ea7u nh\u01b0 EURO v\u00e0 Olympic. CEO John Donahoe \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng Th\u1ebf v\u1eadn h\u1ed9i Paris l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn th\u1ec3 thao c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1edbi th\u1ebf gi\u1edbi. Nike \u0111\u00e3 c\u00f4ng b\u1ed1 thi\u1ebft k\u1ebf Mercurial 2024 v\u00e0 m\u1ed9t s\u1ed1 m\u1eabu gi\u00e0y m\u1edbi \u0111\u1ec3 ch\u00e0o \u0111\u00f3n Olympic v\u00e0 c\u0169ng \u0111\u00e3 t\u1ed5 ch\u1ee9c nhi\u1ec1u s\u1ef1 ki\u1ec7n l\u1edbn \u0111\u1ec3 ra m\u1eaft \u0111\u1ed3ng ph\u1ee5c v\u00e0 gi\u00e0y th\u1ec3 thao, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1ed5i ti\u1ebfng. Tuy nhi\u00ean, Olympic v\u1eabn ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 k\u00eanh b\u00e1n v\u00e0 ph\u00e2n ph\u1ed1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang \u0111\u1ed1i m\u1eb7t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.facebook.com\/marketo.com.vn\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeTs7NdEAFllO0jPHZuSmH-R5jAusVbu4LpsK4HIpDBdR42CE3z-lWdVPpu01uiRE_6mvDpIk-P7_cbAXwYLD0yqfHZIW3ie9VgIPlUrRDbKEJni9G-qYFMp0P0DmffyWDfGdvE9b9jaovLhlof8atIeVg?key=B3Ln8-agP0uUZ_vlHcmH_A\" alt=\"CEO Nike - John Donahoe \u0111\u1eb7t ni\u1ec1m tin v\u00e0o Olympic 2024\" title=\"S\u1ef1 s\u1ee5t gi\u1ea3m ch\u01b0a t\u1eebng c\u00f3 trong l\u1ecbch s\u1eed c\u1ee7a Nike: H\u1eadu qu\u1ea3 t\u1eeb m\u00f4 h\u00ecnh DTC v\u00e0 s\u1ea3n ph\u1ea9m k\u00e9m \u0111\u1ed5i m\u1edbi- \u1ea2nh 3.\"\/><\/a><figcaption class=\"wp-element-caption\">CEO Nike &#8211; John Donahoe \u0111\u1eb7t ni\u1ec1m tin v\u00e0o Olympic 2024<\/figcaption><\/figure>\n<\/div>\n\n\n<p>M\u1eb7c d\u00f9 Nike \u0111ang \u0111\u1eb7t c\u01b0\u1ee3c l\u1edbn v\u00e0o Olympic \u0111\u1ec3 t\u00ecm l\u1ea1i s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1eabn c\u00f2n nhi\u1ec1u vi\u1ec7c ph\u1ea3i l\u00e0m \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ed9i t\u1ea1i v\u00e0 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n<p>>>>>Xem th\u00eam: <a href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/02\/nike-sup-giam-doanh-thu\/\">Nike Tr\u01b0\u1edbc \u00c1p1 L\u1ef1c C\u1ea1nh Tranh Kh\u1ed1c Li\u1ec7t v\u00e0 S\u1ef1 S\u1ee5t Gi\u1ea3m Doanh Thu &#8211; Marketo<\/a><\/p>\n\n\n\n<p>Theo d\u00f5i th\u00eam t\u1ea1i: Fanpage <a href=\"https:\/\/www.facebook.com\/marketo.com.vn\" data-type=\"link\" data-id=\"https:\/\/www.facebook.com\/marketo.com.vn\">Marketo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike, m\u1ed9t c\u00e1i t\u00ean t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 &#8220;\u00f4ng ho\u00e0ng&#8221; kh\u00f4ng \u0111\u1ed1i th\u1ee7 trong l\u0129nh v\u1ef1c ph\u1ee5 ki\u1ec7n th\u1ec3 thao, hi\u1ec7n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng doanh thu v\u00e0 gi\u00e1 c\u1ed5 phi\u1ebfu ch\u01b0a t\u1eebng c\u00f3 trong su\u1ed1t 6 th\u00e1ng qua. EURO v\u00e0 Olympic 2024 \u0111ang \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd l\u00e0 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3<\/p>\n","protected":false},"author":7,"featured_media":5690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,143],"tags":[],"class_list":{"0":"post-5688","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-1","8":"category-creative-3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike \u0110\u1ed1i M\u1eb7t V\u1edbi Cu\u1ed9c Kh\u1ee7ng Ho\u1ea3ng L\u1edbn Nh\u1ea5t Trong L\u1ecbch S\u1eed: H\u1ec7 Qu\u1ea3 T\u1eeb M\u00f4 H\u00ecnh DTC V\u00e0 Thi\u1ebfu \u0110\u1ed5i M\u1edbi S\u1ea3n Ph\u1ea9m1 - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/nike-mo-hinh-dtc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike \u0110\u1ed1i M\u1eb7t V\u1edbi Cu\u1ed9c Kh\u1ee7ng Ho\u1ea3ng L\u1edbn Nh\u1ea5t Trong L\u1ecbch S\u1eed: H\u1ec7 Qu\u1ea3 T\u1eeb M\u00f4 H\u00ecnh DTC V\u00e0 Thi\u1ebfu \u0110\u1ed5i M\u1edbi S\u1ea3n Ph\u1ea9m1 - Marketo\" \/>\n<meta property=\"og:description\" content=\"Nike, m\u1ed9t c\u00e1i t\u00ean t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 &#8220;\u00f4ng ho\u00e0ng&#8221; kh\u00f4ng \u0111\u1ed1i th\u1ee7 trong l\u0129nh v\u1ef1c ph\u1ee5 ki\u1ec7n th\u1ec3 thao, hi\u1ec7n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng doanh thu v\u00e0 gi\u00e1 c\u1ed5 phi\u1ebfu ch\u01b0a t\u1eebng c\u00f3 trong su\u1ed1t 6 th\u00e1ng qua. 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