{"id":5694,"date":"2024-07-10T08:05:00","date_gmt":"2024-07-10T08:05:00","guid":{"rendered":"https:\/\/marketo.com.vn\/?p=5694"},"modified":"2024-07-10T10:01:48","modified_gmt":"2024-07-10T10:01:48","slug":"thong-ke-nen-tang-social-media","status":"publish","type":"post","link":"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/","title":{"rendered":"Top 8 N\u1ec1n T\u1ea3ng Social Media Ch\u1ee7 Ch\u1ed1t T\u1ea1i Vi\u1ec7t Nam v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3ng C\u00e1o \u0110\u1ed9t Ph\u00e1"},"content":{"rendered":"\n<p><em><em>S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a TikTok, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a X c\u00f9ng kh\u1ea3 n\u0103ng gi\u1eef v\u1eefng v\u1ecb th\u1ebf y\u00eau th\u00edch c\u1ee7a Instagram l\u00e0 minh ch\u1ee9ng cho s\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra m\u1ed9t th\u00e1ch th\u1ee9c m\u1edbi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u: ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u00fang n\u01a1i m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin. B\u1eb1ng c\u00e1ch n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 x\u00e1c th\u1ef1c cao.<\/em><\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#1_Buc_tranh_tong_quan_ve_social_media_tai_Viet_Nam\" title=\"1. B\u1ee9c tranh t\u1ed5ng quan v\u1ec1 social media t\u1ea1i Vi\u1ec7t Nam\">1. B\u1ee9c tranh t\u1ed5ng quan v\u1ec1 social media t\u1ea1i Vi\u1ec7t Nam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#2_Social_Media_va_muc_dich_su_dung_cua_nguoi_dung_tai_Viet_Nam\" title=\"2. Social Media v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam\">2. Social Media v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#3_Social_Media_va_tan_suat_su_dung\" title=\"3. Social Media v\u00e0 t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng \">3. Social Media v\u00e0 t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#4_Thong_ke_nen_tang_Social_Media_%E2%80%93_Facebook\" title=\"4. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media &#8211; Facebook\">4. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media &#8211; Facebook<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#41_Nguoi_dung_Facebook\" title=\"4.1. Ng\u01b0\u1eddi d\u00f9ng Facebook\">4.1. Ng\u01b0\u1eddi d\u00f9ng Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#42_Su_pho_bien_cua_Facebook_Social_Media_tai_Viet_Nam\" title=\"4.2. S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Facebook Social Media t\u1ea1i Vi\u1ec7t Nam\">4.2. S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Facebook Social Media t\u1ea1i Vi\u1ec7t Nam<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#5_Thong_ke_nen_tang_Social_Media_%E2%80%93_Youtube\" title=\"5. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media &#8211; Youtube\">5. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media &#8211; Youtube<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#51_Nguoi_dung_Youtube\" title=\"5.1. Ng\u01b0\u1eddi d\u00f9ng Youtube\">5.1. Ng\u01b0\u1eddi d\u00f9ng Youtube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#52_Tang_truong_nguoi_dung_YouTube_tai_Viet_Nam\" title=\"5.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng YouTube t\u1ea1i Vi\u1ec7t Nam\">5.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng YouTube t\u1ea1i Vi\u1ec7t Nam<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#6_Thong_ke_nen_tang_Social_Media_%E2%80%93_Instagram\" title=\"6. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media &#8211; Instagram\">6. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media &#8211; Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#61_Nguoi_dung_Social_Media_%E2%80%93_Instagram\" title=\"6.1. Ng\u01b0\u1eddi d\u00f9ng Social Media &#8211; Instagram\">6.1. Ng\u01b0\u1eddi d\u00f9ng Social Media &#8211; Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#62_Tang_truong_nguoi_dung_Social_Media_%E2%80%93_Instagram_tai_Viet_Nam\" title=\"6.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Social Media &#8211; Instagram t\u1ea1i Vi\u1ec7t Nam\">6.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Social Media &#8211; Instagram t\u1ea1i Vi\u1ec7t Nam<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#7_Thong_ke_nen_tang_TikTok_%E2%80%93_Social_Media\" title=\"7. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng TikTok &#8211; Social Media\">7. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng TikTok &#8211; Social Media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#71_Nguoi_dung_Social_Media_TikTok\" title=\"7.1. Ng\u01b0\u1eddi d\u00f9ng Social Media TikTok\">7.1. Ng\u01b0\u1eddi d\u00f9ng Social Media TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#72_Tang_truong_nguoi_dung_Social_Media_%E2%80%93_TikTok_tai_Viet_Nam\" title=\"7.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Social Media &#8211; TikTok t\u1ea1i Vi\u1ec7t Nam\">7.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Social Media &#8211; TikTok t\u1ea1i Vi\u1ec7t Nam<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#8_Thong_ke_nen_tang_Social_Media_Facebook_Messenger\" title=\"8. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media Facebook Messenger\">8. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media Facebook Messenger<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#81_Nguoi_dung_Social_Media_Facebook_Messenger_tai_Viet_Nam_nam_2024\" title=\"8.1. Ng\u01b0\u1eddi d\u00f9ng Social Media Facebook Messenger t\u1ea1i Vi\u1ec7t Nam n\u0103m 2024\">8.1. Ng\u01b0\u1eddi d\u00f9ng Social Media Facebook Messenger t\u1ea1i Vi\u1ec7t Nam n\u0103m 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#82_Tang_truong_nguoi_dung_Social_Media_Facebook_Messenger_tai_Viet_Nam\" title=\"8.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Social Media Facebook Messenger t\u1ea1i Vi\u1ec7t Nam\">8.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Social Media Facebook Messenger t\u1ea1i Vi\u1ec7t Nam<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#9_Thong_ke_nen_tang_LinkedIn_%E2%80%93_Social_Media\" title=\"9. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng LinkedIn &#8211; Social Media\">9. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng LinkedIn &#8211; Social Media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#91_Nguoi_dung_Social_Media_LinkedIn\" title=\"9.1. Ng\u01b0\u1eddi d\u00f9ng Social Media LinkedIn\">9.1. Ng\u01b0\u1eddi d\u00f9ng Social Media LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#92_Tang_truong_nguoi_dung_Social_Media_LinkedIn_tai_Viet_Nam\" title=\"9.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Social Media LinkedIn t\u1ea1i Vi\u1ec7t Nam\">9.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Social Media LinkedIn t\u1ea1i Vi\u1ec7t Nam<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#10_Thong_ke_nen_tang_Social_Media_X\" title=\"10. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media X\">10. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media X<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#101_Nguoi_dung_Social_Media_X_tai_Viet_Nam_vao_nam_2024\" title=\"10.1. Ng\u01b0\u1eddi d\u00f9ng Social Media X t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2024\">10.1. Ng\u01b0\u1eddi d\u00f9ng Social Media X t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#102_Tang_truong_nguoi_dung_Social_Media_X_tai_Viet_Nam\" title=\"10.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Social Media X t\u1ea1i Vi\u1ec7t Nam\">10.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Social Media X t\u1ea1i Vi\u1ec7t Nam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/#Tam_ket\" title=\"T\u1ea1m k\u1ebft\">T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"1-buc-tranh-tong-quan-ve-social-media-tai-viet-nam\"><span class=\"ez-toc-section\" id=\"1_Buc_tranh_tong_quan_ve_social_media_tai_Viet_Nam\"><\/span>1. B\u1ee9c tranh t\u1ed5ng quan v\u1ec1 social media t\u1ea1i Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u1ed1 li\u1ec7u c\u1ee7a Data Report cho th\u1ea5y c\u00f3 72,7 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng&nbsp;<a href=\"https:\/\/marketingai.vn\/digital-marketing\/social-media.htm\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a>&nbsp;v\u00e0o th\u00e1ng 1\/2024, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 73,3% d\u00e2n s\u1ed1. Ph\u00e2n t\u00edch c\u1ee7a Kepios th\u1eadm ch\u00ed c\u00f2n ch\u1ee9ng minh s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 v\u1edbi 6,5 tri\u1ec7u ng\u01b0\u1eddi m\u1edbi (+9,8%) t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/bao-cao-nen-tang-1709518723024623213816.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/bao-cao-nen-tang-1709518723024623213816.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 1.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 1.\"\/><\/a><\/figure>\n\n\n\n<p>T\u00ednh \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024, c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ee7a&nbsp;<a href=\"https:\/\/marketingai.vn\/top-14-cac-mang-xa-hoi-pho-bien-o-viet-nam-the-gioi-2023-19486891.htm\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/a>&nbsp;h\u00e0ng \u0111\u1ea7u cho bi\u1ebft c\u00f3 72,55 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean t\u1ea1i Vi\u1ec7t Nam, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 99,2% t\u1ed5ng d\u00e2n s\u1ed1 t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean. S\u1ef1 lan t\u1ecfa c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i trong c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn, 92,7% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Internet t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 k\u1ebft n\u1ed1i \u00edt nh\u1ea5t v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i theo gi\u1edbi t\u00ednh, 51% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 n\u1eef v\u00e0 49% l\u00e0 nam gi\u1edbi. M\u1ea1ng x\u00e3 h\u1ed9i Meta (bao g\u1ed3m Facebook, Instagram v\u00e0 Messenger) ch\u1ee7 y\u1ebfu thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong ba nh\u00f3m \u0111\u1ed9 tu\u1ed5i: 18 &#8211; 24 tu\u1ed5i (27,7%), 25 &#8211; 34 tu\u1ed5i (29,6%) v\u00e0 35 &#8211; 44 tu\u1ed5i (20,7%).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/nguon-traffic-social-170951883721469240624.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/nguon-traffic-social-170951883721469240624.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 2.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 2.\"\/><\/a><\/figure>\n\n\n\n<p>\u0110\u00e1ng ch\u00fa \u00fd, 68,9% l\u01b0\u1ee3ng truy c\u1eadp traffic l\u1ea5y th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn t\u1eeb ngu\u1ed3n Facebook, trong khi 11,3% \u0111\u1ebfn t\u1eeb Twitter (X).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-muc-dich-su-dung-mang-xa-hoi-cua-nguoi-dung-tai-viet-nam\"><span class=\"ez-toc-section\" id=\"2_Social_Media_va_muc_dich_su_dung_cua_nguoi_dung_tai_Viet_Nam\"><\/span>2. Social Media v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Theo d\u1eef li\u1ec7u, 55% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, th\u1ec3 hi\u1ec7n m\u1ed1i quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, 48,5% s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 xem stories, \u0111\u00e2y l\u00e0 m\u1ed9t t\u00ednh n\u0103ng ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Instagram v\u00e0 Facebook, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb v\u00e0 \u0111\u0103ng t\u1ea3i n\u1ed9i dung ng\u1eafn g\u1ecdn, d\u1ec5 ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/ly-do-su-dung-mxh-17095189226602029100531.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/ly-do-su-dung-mxh-17095189226602029100531.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 3.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 3.\"\/><\/a><\/figure>\n\n\n\n<p>C\u0169ng \u0111\u00e1ng ch\u00fa \u00fd, 31,1% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> \u0111\u1ec3 xem live streams, m\u1ed9t xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed v\u00e0 th\u1ec3 thao. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 \u01b0a th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi n\u1ed9i dung tr\u1ef1c ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<p>M\u1ed9t ph\u1ea7n kh\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (29,6%) c\u0169ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 mua s\u1eafm s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm thu\u1eadn ti\u1ec7n v\u00e0 \u0111a d\u1ea1ng. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do khi\u1ebfn nhu c\u1ea7u qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u0103ng m\u1ea1nh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-tan-suat-su-dung-mang-xa-hoi\"><span class=\"ez-toc-section\" id=\"3_Social_Media_va_tan_suat_su_dung\"><\/span>3. Social Media v\u00e0 t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u1eef li\u1ec7u m\u1edbi nh\u1ea5t cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 &#8211; 64 tu\u1ed5i t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng Facebook (89,7%), ti\u1ebfp theo l\u00e0 Zalo (88,5%) v\u00e0 TikTok (77,8%), x\u1ebfp sau \u0111\u00f3 l\u1ea7n l\u01b0\u1ee3t l\u00e0 Facebook Messenger (76,6%) v\u00e0 Instagram (47,6%). Th\u1ee9 t\u1ef1 n\u00e0y c\u0169ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ef1 \u01b0a th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/nen-tang-social-yeu-thich-1709519020726466479731.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/nen-tang-social-yeu-thich-1709519020726466479731.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 4.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 4.\"\/><\/a><\/figure>\n\n\n\n<p>Tuy nhi\u00ean, khi n\u00f3i v\u1ec1 th\u1eddi gian s\u1eed d\u1ee5ng cho m\u1ed7i \u1ee9ng d\u1ee5ng, th\u1ee9 t\u1ef1 n\u00e0y c\u00f3 s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t. \u0110\u1ee9ng \u0111\u1ea7u l\u00e0 n\u1ec1n t\u1ea3ng TikTok v\u1edbi 21 gi\u1edd 14 ph\u00fat, theo sau l\u00e0 Facebook v\u1edbi 28 gi\u1edd 21 ph\u00fat, x\u1ebfp th\u1ee9 3 l\u00e0 Youtube v\u01a1i 26 gi\u1edd 26 ph\u00fat. TikTok d\u1eabn \u0111\u1ea7u v\u1edbi 21 gi\u1edd 14 ph\u00fat, theo sau l\u00e0 Facebook v\u1edbi 28 gi\u1edd 21 ph\u00fat, v\u00e0 x\u1ebfp th\u1ee9 3 l\u00e0 Youtube v\u1edbi 26 gi\u1edd 26 ph\u00fat. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, m\u1eb7c d\u00f9 Facebook c\u00f3 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng cao, nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng l\u1ea1i d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 TikTok v\u00e0 Youtube.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/thoi-gian-su-dung-mxh-1709519055560640024538.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/thoi-gian-su-dung-mxh-1709519055560640024538.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 5.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 5.\"\/><\/a><\/figure>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i, <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font>i c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, khi c\u00f3 t\u1edbi 81,2% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-thong-ke-nen-tang-facebook\"><span class=\"ez-toc-section\" id=\"4_Thong_ke_nen_tang_Social_Media_%E2%80%93_Facebook\"><\/span>4. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media &#8211; Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"41-nguoi-dung-facebook\"><span class=\"ez-toc-section\" id=\"41_Nguoi_dung_Facebook\"><\/span>4.1. Ng\u01b0\u1eddi d\u00f9ng Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb Meta cho bi\u1ebft Facebook c\u00f3 72,70 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u1edf Vi\u1ec7t Nam \u0111\u1ea7u n\u0103m 2024. Trong kho\u1ea3ng t\u1eeb th\u00e1ng 1\/2023 \u0111\u1ebfn th\u00e1ng 1\/2024, ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Facebook t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng th\u00eam 6,5 tri\u1ec7u ng\u01b0\u1eddi (+9,8%).<\/p>\n\n\n\n<p>Tuy nhi\u00ean, t\u1eeb th\u00e1ng 10\/2023 \u0111\u1ebfn th\u00e1ng 1\/2024, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u1edf Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m 5,9 tri\u1ec7u ng\u01b0\u1eddi (-7,4%).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/facebook-thong-ke-1709519087515222667835.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/facebook-thong-ke-1709519087515222667835.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 6.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 6.\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"42-su-pho-bien-cua-facebook-tai-viet-nam\"><span class=\"ez-toc-section\" id=\"42_Su_pho_bien_cua_Facebook_Social_Media_tai_Viet_Nam\"><\/span>4.2. S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Facebook <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> t\u1ea1i Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Facebook t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t 73,3% t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0o \u0111\u1ea7u n\u0103m 2024 (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 92,7% c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng Internet \u0111\u1ecba ph\u01b0\u01a1ng). Tuy nhi\u00ean, Meta ch\u1ec9 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean s\u1eed d\u1ee5ng Facebook, v\u00ec v\u1eady c\u1ea7n l\u01b0u \u00fd r\u1eb1ng 90,7% \u0111\u1ed1i t\u01b0\u1ee3ng &#8220;\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n&#8221; \u1edf Vi\u1ec7t Nam s\u1eed d\u1ee5ng Meta v\u00e0o n\u0103m 2024.<\/p>\n\n\n\n<p>V\u00e0o \u0111\u1ea7u n\u0103m 2024, 51,0% \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef, trong khi 49,0% l\u00e0 nam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-thong-ke-nen-tang-youtube\"><span class=\"ez-toc-section\" id=\"5_Thong_ke_nen_tang_Social_Media_%E2%80%93_Youtube\"><\/span>5. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media &#8211; Youtube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"51-nguoi-dung-youtube\"><span class=\"ez-toc-section\" id=\"51_Nguoi_dung_Youtube\"><\/span>5.1. Ng\u01b0\u1eddi d\u00f9ng Youtube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ngu\u1ed3n qu\u1ea3ng c\u00e1o c\u1ee7a Google cho bi\u1ebft YouTube c\u00f3 63 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u1edf Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024 (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 63,5% t\u1ed5ng d\u00e2n s\u1ed1 Vi\u1ec7t Nam v\u00e0o c\u00f9ng th\u1eddi \u0111i\u1ec3m).<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o tr\u00ean YouTube \u0111\u00e3 ti\u1ebfp c\u1eadn 80,3% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Internet t\u1ea1i Vi\u1ec7t Nam v\u00e0o th\u00e1ng 1 n\u0103m 2024, trong s\u1ed1 \u0111\u00f3, c\u00f3 49,5% l\u00e0 n\u1eef v\u00e0 50,5% l\u00e0 nam.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/thong-ke-youtube-17095191681741018022233.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/thong-ke-youtube-17095191681741018022233.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 7.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 7.\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"52-tang-truong-nguoi-dung-youtube-tai-viet-nam\"><span class=\"ez-toc-section\" id=\"52_Tang_truong_nguoi_dung_YouTube_tai_Viet_Nam\"><\/span>5.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng YouTube t\u1ea1i Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ee7a Google cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a YouTube t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong kho\u1ea3ng th\u1eddi gian t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-thong-ke-nen-tang-instagram\"><span class=\"ez-toc-section\" id=\"6_Thong_ke_nen_tang_Social_Media_%E2%80%93_Instagram\"><\/span>6. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media &#8211; Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"61-nguoi-dung-instagram\"><span class=\"ez-toc-section\" id=\"61_Nguoi_dung_Social_Media_%E2%80%93_Instagram\"><\/span>6.1. Ng\u01b0\u1eddi d\u00f9ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> &#8211; Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nh\u1eefng con s\u1ed1 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a Meta cho th\u1ea5y Instagram c\u00f3 10,9 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 11% d\u00e2n s\u1ed1) t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 13,9% c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng (b\u1ea5t k\u1ec3 \u0111\u1ed9 tu\u1ed5i). V\u00e0o \u0111\u1ea7u n\u0103m 2024, 60,1% \u0111\u1ed1i t\u01b0\u1ee3ng xem qu\u1ea3ng c\u00e1o c\u1ee7a Instagram \u1edf Vi\u1ec7t Nam l\u00e0 n\u1eef, trong khi 39,9% l\u00e0 nam.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/thong-ke-instagram-1709519286526559983415.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/thong-ke-instagram-1709519286526559983415.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 8.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 8.\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"62-tang-truong-nguoi-dung-instagram-tai-viet-nam\"><span class=\"ez-toc-section\" id=\"62_Tang_truong_nguoi_dung_Social_Media_%E2%80%93_Instagram_tai_Viet_Nam\"><\/span>6.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> &#8211; Instagram t\u1ea1i Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng th\u00eam 550 ngh\u00ecn (+5,3%) t\u1eeb th\u00e1ng 1 n\u0103m 2023 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, d\u1eef li\u1ec7u h\u00e0ng qu\u00fd c\u1ee7a c\u00f4ng ty cho th\u1ea5y quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m 650 ngh\u00ecn (-5,6%) t\u1eeb th\u00e1ng 10 n\u0103m 2023 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-thong-ke-nen-tang-tiktok\"><span class=\"ez-toc-section\" id=\"7_Thong_ke_nen_tang_TikTok_%E2%80%93_Social_Media\"><\/span>7. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng TikTok &#8211; Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"71-nguoi-dung-tiktok\"><span class=\"ez-toc-section\" id=\"71_Nguoi_dung_Social_Media_TikTok\"><\/span>7.1. Ng\u01b0\u1eddi d\u00f9ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>S\u1ed1 li\u1ec7u c\u00f4ng b\u1ed1 tr\u00ean t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a ByteDance cho th\u1ea5y TikTok c\u00f3 67,72 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024, m\u1eb7c d\u00f9 TikTok c\u00f3 ng\u01b0\u1eddi d\u00f9ng t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean.<\/p>\n\n\n\n<p>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a TikTok \u0111\u1ebfn ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh (18 tu\u1ed5i tr\u1edf l\u00ean) \u0111\u1ea1t 92,6% t\u1ed5ng s\u1ed1 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3. Ngo\u00e0i ra, ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a TikTok t\u1ea1i Vi\u1ec7t Nam chi\u1ebfm 86,3% c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng internet v\u00e0o \u0111\u1ea7u n\u0103m 2024, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed9 tu\u1ed5i. Trong s\u1ed1 ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o TikTok, 49,1% l\u00e0 n\u1eef v\u00e0 50,9% l\u00e0 nam v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/tiktok-thong-ke-1709519318484872555973.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/tiktok-thong-ke-1709519318484872555973.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 9.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 9.\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"72-tang-truong-nguoi-dung-tiktok-tai-viet-nam\"><span class=\"ez-toc-section\" id=\"72_Tang_truong_nguoi_dung_Social_Media_%E2%80%93_TikTok_tai_Viet_Nam\"><\/span>7.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> &#8211; TikTok t\u1ea1i Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a ByteDance cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a TikTok t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng th\u00eam 18 tri\u1ec7u (+35,8%) t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n<p>Trong kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 10 n\u0103m 2023 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o tr\u00ean TikTok t\u1ea1i Vi\u1ec7t Nam c\u0169ng t\u0103ng th\u00eam 5,1 tri\u1ec7u (+8,2%). S\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o cho th\u1ea5y TikTok \u0111ang tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-thong-ke-nen-tang-facebook-messenger\"><span class=\"ez-toc-section\" id=\"8_Thong_ke_nen_tang_Social_Media_Facebook_Messenger\"><\/span>8. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> Facebook Messenger<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"81-nguoi-dung-facebook-messenger-tai-viet-nam-nam-2024\"><span class=\"ez-toc-section\" id=\"81_Nguoi_dung_Social_Media_Facebook_Messenger_tai_Viet_Nam_nam_2024\"><\/span>8.1. Ng\u01b0\u1eddi d\u00f9ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> Facebook Messenger t\u1ea1i Vi\u1ec7t Nam n\u0103m 2024<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb Meta cho th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean Facebook Messenger \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c 54,5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u n\u00e0y c\u0169ng cho th\u1ea5y Facebook Messenger \u0111ang thu h\u00fat m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 c\u1ee7a t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng do h\u1ea1n ch\u1ebf \u0111\u1ed9 tu\u1ed5i, ch\u1ec9 c\u00f3 68% \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 s\u1eed d\u1ee5ng Facebook Messenger v\u00e0o n\u0103m 2024.<\/p>\n\n\n\n<p>V\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn g\u1ea7n 70% c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng internet, qu\u1ea3ng c\u00e1o tr\u00ean Facebook Messenger tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ea1i Vi\u1ec7t Nam, v\u1edbi 51,5% \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o l\u00e0 n\u1eef, 48,5% l\u00e0 nam.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/thong-ke-fb-messenger-1709519367216169283451.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/thong-ke-fb-messenger-1709519367216169283451.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 10.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 10.\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"82-tang-truong-nguoi-dung-facebook-messenger-tai-viet-nam\"><span class=\"ez-toc-section\" id=\"82_Tang_truong_nguoi_dung_Social_Media_Facebook_Messenger_tai_Viet_Nam\"><\/span>8.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> Facebook Messenger t\u1ea1i Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a Facebook Messenger t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng 1,9 tri\u1ec7u ng\u01b0\u1eddi (+3,5%) t\u1eeb th\u00e1ng 1 n\u0103m 2023 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u h\u00e0ng qu\u00fd, quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o tr\u00ean Facebook Messenger t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m 4,5 tri\u1ec7u ng\u01b0\u1eddi (-7,6%) t\u1eeb th\u00e1ng 10 n\u0103m 2023 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2024. S\u1ef1 t\u0103ng gi\u1ea3m trong ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Facebook Messenger t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh s\u1ef1 bi\u1ebfn \u0111\u1ed9ng trong h\u00e0nh vi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u0169ng nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a Meta trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u00e0 qu\u1ea3n l\u00fd n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-thong-ke-nen-tang-linkedin\"><span class=\"ez-toc-section\" id=\"9_Thong_ke_nen_tang_LinkedIn_%E2%80%93_Social_Media\"><\/span>9. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng LinkedIn &#8211; Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"91-nguoi-dung-linkedin\"><span class=\"ez-toc-section\" id=\"91_Nguoi_dung_Social_Media_LinkedIn\"><\/span>9.1. Ng\u01b0\u1eddi d\u00f9ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a LinkedIn cho th\u1ea5y c\u00f3 kho\u1ea3ng 7,5 tri\u1ec7u &#8220;th\u00e0nh vi\u00ean&#8221; s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a LinkedIn th\u01b0\u1eddng c\u00f4ng b\u1ed1 d\u1eef li\u1ec7u v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean t\u1ed5ng s\u1ed1 th\u00e0nh vi\u00ean \u0111\u00e3 \u0111\u0103ng k\u00fd, kh\u00f4ng ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng. <\/p>\n\n\n\n<p>Do \u0111\u00f3, kh\u00f4ng th\u1ec3 so s\u00e1nh tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ed1 li\u1ec7u c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c. Trong \u0111\u00f3, ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 7,6% t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0o \u0111\u1ea7u n\u0103m 2024. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng &#8220;\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n&#8221; (tr\u00ean 18 tu\u1ed5i), t\u1ef7 l\u1ec7 n\u00e0y l\u00e0 10,3%. Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u n\u00e0y cho th\u1ea5y m\u1eb7c d\u00f9 LinkedIn c\u00f3 s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, nh\u01b0ng v\u1eabn \u0111\u00e1ng ch\u00fa \u00fd v\u1edbi t\u1ef7 l\u1ec7 kh\u00e1 cao c\u1ee7a ng\u01b0\u1eddi d\u00f9ng &#8220;\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n&#8221;, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/thong-ke-linkedin-1709519418092262586444.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/thong-ke-linkedin-1709519418092262586444.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 11.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 11.\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"92-tang-truong-nguoi-dung-linkedin-tai-viet-nam\"><span class=\"ez-toc-section\" id=\"92_Tang_truong_nguoi_dung_Social_Media_LinkedIn_tai_Viet_Nam\"><\/span>9.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> LinkedIn t\u1ea1i Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a LinkedIn t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3, v\u1edbi 2,3 tri\u1ec7u ng\u01b0\u1eddi m\u1edbi (+44,2%) t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c v\u00e0 \u1ed5n \u0111\u1ecbnh trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-thong-ke-nen-tang-x\"><span class=\"ez-toc-section\" id=\"10_Thong_ke_nen_tang_Social_Media_X\"><\/span>10. Th\u1ed1ng k\u00ea n\u1ec1n t\u1ea3ng Social Media X<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"101-nguoi-dung-x-tai-viet-nam-vao-nam-2024\"><span class=\"ez-toc-section\" id=\"101_Nguoi_dung_Social_Media_X_tai_Viet_Nam_vao_nam_2024\"><\/span>10.1. Ng\u01b0\u1eddi d\u00f9ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> X t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2024<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u00e1c s\u1ed1 li\u1ec7u t\u1eeb t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a X (Twitter) cho th\u1ea5y c\u00f3 kho\u1ea3ng 5,58 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2024. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng con s\u1ed1 n\u00e0y ch\u1ec9 ph\u1ea3n \u00e1nh ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a X v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 X ch\u1ec9 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean, v\u00ec v\u1eady ch\u1ec9 kho\u1ea3ng 7,0% d\u00e2n s\u1ed1 &#8220;\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n&#8221; \u1edf Vi\u1ec7t Nam s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0o n\u0103m 2024.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingai.mediacdn.vn\/603488451643117568\/2024\/3\/4\/thong-ke-x-17095194135711944403494.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/marketingai.mediacdn.vn\/thumb_w\/640\/603488451643117568\/2024\/3\/4\/thong-ke-x-17095194135711944403494.jpg\" alt=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 12.\" title=\"D\u1eef li\u1ec7u th\u1ed1ng k\u00ea 8 n\u1ec1n t\u1ea3ng social media n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i 2024- \u1ea2nh 12.\"\/><\/a><\/figure>\n\n\n\n<p>D\u1eef li\u1ec7u c\u0169ng ch\u1ec9 ra r\u1eb1ng kho\u1ea3ng 36,8% kh\u00e1n gi\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a X \u1edf Vi\u1ec7t Nam l\u00e0 n\u1eef, trong khi 63,2% l\u00e0 nam gi\u1edbi. Tuy nhi\u00ean, gi\u1edbi t\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh d\u1ef1a tr\u00ean t\u00edn hi\u1ec7u nh\u01b0 t\u00ean v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng, kh\u00e1c bi\u1ec7t so v\u1edbi d\u1eef li\u1ec7u t\u1ef1 nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0 tr\u00ean Facebook.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, v\u1edbi ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 7,1% c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng Internet t\u1ea1i Vi\u1ec7t Nam, Twitter v\u1eabn l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o quan tr\u1ecdng, m\u1eb7c d\u00f9 vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn do nh\u1eefng xu h\u01b0\u1edbng \u0111\u1eb7c bi\u1ec7t v\u00e0 s\u1ef1 suy \u0111o\u00e1n v\u1ec1 gi\u1edbi t\u00ednh t\u1eeb <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> X.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"102-tang-truong-nguoi-dung-x-tai-viet-nam\"><span class=\"ez-toc-section\" id=\"102_Tang_truong_nguoi_dung_Social_Media_X_tai_Viet_Nam\"><\/span>10.2. T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng <font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Social Media<\/font><\/font> X t\u1ea1i Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ee7a X (Twitter) cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a X t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3, v\u1edbi 1,5 tri\u1ec7u ng\u01b0\u1eddi m\u1edbi (+36,2%) t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 s\u1ee9c h\u00fat ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, d\u1eef li\u1ec7u trong c\u00f9ng th\u1eddi k\u1ef3 c\u0169ng cho th\u1ea5y s\u1ef1 gi\u1ea3m nh\u1eb9 v\u1edbi 316 ngh\u00ecn ng\u01b0\u1eddi (-5,4%) ti\u1ebfp c\u1eadn th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u00ean X t\u1ea1i Vi\u1ec7t Nam. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ch\u1ec9 ra s\u1ef1 bi\u1ebfn \u0111\u1ed9ng trong h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o s\u1ed1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><strong><em>T\u1ea1m k\u1ebft<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tr\u00ean th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 th\u00edch nghi v\u1edbi xu h\u01b0\u1edbng m\u1edbi l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p><strong>Theo d\u00f5i ch\u00fang t\u00f4i \u0111\u1ec3 bi\u1ebft th\u00eam nh\u00ecu th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c:<\/strong><\/p>\n\n\n\n<p>Website: <a href=\"http:\/\/marketo.com.vn\/\">Maketo.com.vn<\/a><\/p>\n\n\n\n<p>Fanpage: <a href=\"https:\/\/bom.so\/XFyNCb\">Maketo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u00ean th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 th\u00edch nghi v\u1edbi xu h\u01b0\u1edbng m\u1edbi l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n","protected":false},"author":4,"featured_media":5700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[260],"class_list":{"0":"post-5694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-1","8":"tag-social-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 8 N\u1ec1n T\u1ea3ng Social Media Ch\u1ee7 Ch\u1ed1t T\u1ea1i Vi\u1ec7t Nam v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3ng C\u00e1o \u0110\u1ed9t Ph\u00e1 - Marketo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketo.com.vn\/index.php\/2024\/07\/10\/thong-ke-nen-tang-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 8 N\u1ec1n T\u1ea3ng Social Media Ch\u1ee7 Ch\u1ed1t T\u1ea1i Vi\u1ec7t Nam v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3ng C\u00e1o \u0110\u1ed9t Ph\u00e1 - Marketo\" \/>\n<meta property=\"og:description\" content=\"Tr\u00ean th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 th\u00edch nghi v\u1edbi xu h\u01b0\u1edbng m\u1edbi l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. 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